Zamyra Franco- Baguio
FIELDS OF EXPERTISE

Strategic Planning , Developing Vision, 
Mission & Corporate values

Facilitation, Moderation of Operational
Planning workshops

Organization Health Assessment

Executive Profiling & Coaching

Culture Management

Human Resource Management

Entrepreneurial
&
Management Experience
Development , Design and Conduct of
Training Programs
Business
RECENT/ RELEVANT TRAINING FACILITATION ENGAGEMENTS:
1. GTZ-SMEDSEP/ DTI, SMED Harmonization Workshops for Region 7,
Aug-Nov, 2007
2. Petronas Dealers, Strategic Business & Marketing Plan Workshop, 6
runs, March-July, 2007
3. Public Run, Human Resources 101, June 2007, Cebu City
4. PhilExport, Regional Export Devt Plan Consultation & Forum, 7 May2007,
Cebu City
5. NEDA, First National Convention of Regional Development CouncilPrivate Sector Representatives, Facilitator, April 26-27, 2007
6. GTZ-DP/ DTI, Series of Facilitation and Key Informant Interviews for
NERBAC, Dec 2006-June,2007
7. Public Run of Basic Training Skills Workshop, Feb 27-28, 2007
8. Harbour City Dimsum, Strategic Planning workshop, Jan.2007
9. SEAMEO-INNOTECH, Business & Academe Consultation, Sept 2006 &
Feb 2007
10. DTI R7- Harmonization (National & Local SMED Plan), 23 August, Bohol
Province
11. LEAR, Human Resources Strategic Vision/Mission Workshop,June,2006.
12. LEAR, Time Management Seminar June 2006
13. GTZ / Baybay Tourism Operational Planning Workshop, May 2006
14. DTI Region 7 Management Conference: Team bonding and Operational
Planning workshop, February 2006
15. Region 7 GTZ SMEDSEP (GTZ, DTI & TESDA)Operational Planning
Workshop, February 2006.
16. Region 8 GTZ SMEDSEP Operational Planning Workshop, February 2006
17. Region 6 GTZ SMEDSEP Operational Planning Workshop, January, 2006
18. Leadership Insights for Excellence, Celestica, Nov, 2005
19. Dynamic Team Building, Lear, 2 batches in Nov., 2005
20. Strategic & Operational Planning, Leaders Link, Oct-Nov. 2005
21. Organizational Health & HR Assessment, RACI & DCI Furniture, Oct.
2005
22. Strategic & Operational Planning, RACI & DCI Furniture, Aug-Sept 2005
23. Strategic Planning, Dacay Group of Companies (7 Companies), July 2005
24. Balanced Scorecard Session Chair for PMAP Regional Conference,
Aug2005
25. Problem Solving & Decision Making, Lexmark, July 2005
26. Strategic Planning, Ceed Marketing, June 2005
27. Leadership Insights for Excellence, HS students, May 2005
28. Executive Profiling, Alfa Foods, March 2005
29. Executive Teambuilding, Alfa Foods, March 2005
30. Executive Profiling, RACI & DCI, Feb, 2005
31. Executive Teambuilding, RACI & DCI, March 2005
32. Organizational Health Assessment, Ceed Marketing, 2004
33. Departmental Operational Planning, Julies Bakeshop Finance, 2004
34. VMV & Strategic & Operational Planning, IBEC Furniture, Sept.-Oct.
2003
35. Developing VMV, Inquirer Cebu Group (CDN, Banat News) 2003
NAME
DATE OF BIRTH
NATIONALITY
:
:
:
Zamyra F. Baguio
December 04, 1966
Filipino
CONTACT DETAILS
Permanent
Address:
Fax:
Office Address:
2F MCT Bldg., North Road, Basak, Mandaue City Cebu
Home: Aster Corner Buttercup Sts., Primavera Hills, Yati,
Liloan, Cebu
(032)424-8966 Business
(032)4225552
Phone:
4228505
(032)4226115
Business Fax:
Mobile:
0917-3221826
Phone:
E-mail:
ACADEMIC QUALIFICATIONS
1991
Masters in Industrial Psychology (units)
University of San Carlos, Cebu City
baguio.mia@gmail.com
1983-1987
AB Mass Communications
University of San Jose- Recoletos, Cebu City
Cum Laude
Gold Medal University Leadership Award
Extemporaneous Speaker of the Year
Ms. University !st Runner-Up
LANGUAGES & DEGREE OF PROFICIENCY
English (Spoken & Written)
Tagalog (Spoken & Written)
Visayan (Spoken & Written)
PROFESSIONAL AFFILIATIONS
 Toastmasters International: Past President, Advanced Toastmaster
Bronze (ATM-B), Competent Leader (CL)
 Personnel Managers Association of the Philippines-Cebu, Training
Committee Chair, Board of Directors
 Cebu Chamber of Commerce & Industry, Member
OTHER TRAININGS ATTENDED
1. Export Marketing Management Program, Oct 2007-March 2008, CBINetherlands/Philexport
2. Succession Planning and Management with Moje Aquino Oct 2006
3. Training of Facilitators / Participatory Project Management System, ADB,
ADB HQ, 31 July-9 Aug 2006,
4. Strategic Marketing Workshop, with Britta Klemmer, GTZ Cebu, June,2006
5. Business Planning Workshop with Nanette Agreppa, GTZ, Cebu
6. Anthony Robbins’ UNLEASH THE POWER WITHIN, Singapore
7. Balanced Scorecard Training of Trainers, JLP Consulting, Cebu
8. Middle Management Program, L. Stewart, Bronkhorst of So. Africa, Cebu
9. Competencies: Building Blocks to HR Systems, SGV-DDI, Manila
10. Performance Consulting Workshop, SGV-DDI, Manila
11. Basic Leadership Success Seminar, PSI- Cebu,
12. Advanced Harrison Innerview Interpretation, Dr. Dan Harrison, Mla
13. Harrison Innerview Interpretation Accreditation Workshop, HI Phils, Cebu
14. Creating the Future Organization / Ropes Course, ACO, Cebu
15. Achieving Peak Performance Through Coaching, Megrez, Iligan
16. Leadership for Results, Achieve Global, Cebu
17. Leadership Success Seminar, OCCI, Cebu City
18. Career Coaching & Counseling Skillshop, Career Systems, Manila
19. Life Career Planning Workshop, Career Systems, Manila
20. System for Frontline Leadership, Zenger Miller (Accredited Trainer)
21. System for Working , Zenger Miller (Accredited Trainer)
22. WILL Class, Oct. 1993, UP – Cebu
23. Steven Covey’s Seven Basic Habits, July 1993 SMCTC
24. Basic Training Skills Program, SMC Manila (Accredited SMC Trainer)
25. Compensation Management, SMPP & SMCTC
26. Personnel Administration Program, SMCTC, Manila
27. PMAP Regional and National Conferences, Cebu City
28. Creative Training Techniques, Cebu
COUNTRIES OF WORK EXPERIENCE
Hong Kong Sales Blitz
PROFESSIONAL EXPERIENCE
Business Ventures:
2003- Present
Managing Consultant for Leaders Link
Manages Leaders Link Training and Consulting Company. Works with various
Consultants and Trainers in customizing the programs and projects required by
clients. Handles executive search projects. Ensures the business viability of the
company through marketing, networking, people development and finance
management initiatives.
Designs, develops and conducts various HR, leadership and other soft skills
training programs. Active in improving organizational effectiveness of companies
with Consulting engagements.
May 2006- Present, Director for Business & People Development, and a
Board of Trustee of Interface Computer College
As Director : Responsible for identifying business growth opportunities and for
training and growth of the employees, teachers, staff. Also identifies programs to
support the personality development of the students.
As Board of Trustee of the College, responsible for policy making, business
viability and strategic management.
Together, with the other BOT, have facilitated the buy-out of the Cebu Branch
from the mother Company.
2002- Present VP & Chief Operating Officer , Uha Caregiver Training Center
Took the lead in the establishment and growth of the family-owned caregiver
training center from a single operation in 2001 to 6 branches in 2005, operating
in Iligan City, Mandaue City, Danao City (Franchise), Talisay City (Franchise),
Cagayan de Oro City and Ormoc City. Was awarded as No.1 Caregiver Center
in Metro Cebu in 2004 and No. 1 Caregiver Center in Vismin in 2005.
Employment History:
July 2000 - Sep. 2003
- Human Resources & Quality Manager
Aboitiz & Company
As Human Resources & Quality Manager, leads the department in making
contribution to bottom line organizational objectives. This is done through
relevant HR strategies and Quality Programs. Significant HR initiatives include,
Organization Analysis, Culture Building Program, Management Capability
Assessment & Development.
Aug 1998 – Dec. 1998 - Corporate Training & Development Manager
Aldeguer Group Of Companies
Identifies the organization’s training and manpower development requirements.
The function requires a full working knowledge of the Training Cycle; from the
conduct of a Training Needs Analysis, design of programs, manage the actual
run and the evaluation of training effectiveness. Responsible for the planning
and implementation of the development needs of the employee force.
It
includes a review and conduct of Organization Design and Manpower Planning
program.
Jan 1996 – May, 1998 - Marketing Asst .Manager Vismin Operations
Center San Miguel Foods, Inc.
Handles the marketing functions and fulfils the marketing requirements for the BMeg Animal Feeds lines. Effectively manage resources for the brand by
optimizing results for every monetary value expended. Initiates, conceptualizes,
recommends, implements and review marketing programs designed to ensure
achievement of sales and profit targets.
Aug 1994 – Dec 1995 - Human Resource Officer , VOC, SMFI
Mar 1989 – July 1994 - Recruitment & Training Assistant,VOC, SMFI.
Hands-on instruction gained from San Miguel provided the fundamental
knowledge and exposure in other strategic areas of Human Resources. In the
area of Recruitment, which includes Sourcing, Screening, Test Administration
and Interviewing. Compensation Administration, includes Job Evaluation,
preparation, review and assessment of Position Descriptions; conduct of PDQ
writing sessions; The Employee & Labor Relations function , requires planning
and implementation of employee relations and motivational programs or systems
and to sit during CBA negotiations.
Sep 1988 – Mar 1989
Feb 1988 - Sep 1988
Oct 1987 - Mar 1988
- Secretary, Logistics Dept., San Miguel Corp.
- Sales Executive, Badian Island Beach Hotel
- College Instructor, USJ-R
REFERENCE
Name:
Mr. Ernesto Dacay, Jr.
Position: CEO
Company: Dacay Group of Companies
Contact No.: 0920-9212000
Name: RD Aster Caberte
Position: R7 - Regional Director
Affiliation: Dept of Trade & Industry
Contact Number: 4121933
Name: Jay Y. Yuvallos
Position: President
Company: Interior Basics Export Contact
No.: 0917-5496612
Name: Rita Pilarca
Position: Adviser
Affiliation: GTZ – SMEDSEP
Contact Number: 032-2544958