CHAPTER 1
C. Thinking & Inquiring About Business aaaaaaaaaaaaaaaaaaaaaaa
Co-branding
The term “co-branding” is used to describe two or more business that share premises
(for example, Harvey’s and Home Depot). Co-branding also includes joint promotions
sponsored by two or more companies that benefit all the companies involved. (These
joint promotions are sometimes called “tie-ins”).
1. For each example listed below, explain how each business might benefit from cobranding with the other.
Wal-Mart/McDonald’s
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Scotiabank/Scene.ca
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Costco/American Express
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Tim Horton’s/Wendy’s
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
2. Find 4 more examples of co-branding. You and your partner may go on the Internet if
you need help. List your examples below:
________________________
________________________
________________________
________________________
Chapters/ Starbucks
Safeway/Starbucks
GM/Visa
BMO Mastercard/Airmiles
CIBC Visa/Aeroplan
Seiko/Disney
Nike/iPod
Famous Players/Pizza Hut-New York Fries-Yogen Fruz