CURRICULUM VITAE OF HJH ASMA LAILI BINTI HJ MOHD ISA
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PERSONAL DATA
PERSONAL TRAITS
 Effective and knowledgeable in working environment with cultural / social differences.
 Enthusiastic, positive, professional attitude, good organizational skills.
 Adapt easily even under difficult working condition.
SUMMARY OF QUALIFICATION
 A self-motivated and organized professional skilled in orchestrating tasks and detail
to achieve projects goals.
 Enthusiastic, positive, a dedicated team player, committed to providing high-quality
support and consistently motivating others towards success.
 Adapt easily even under difficult working condition.
EDUCATION AND CERTIFICATIONS
2004
Masters in Business Administration, International Islamic University Malaysia (IIUM)
Major: Management
1984
Bachelor of Science, Business Administration, University of New Haven, USA
Major: Hotel & Restaurant Management
1982
Diploma in Hotel & Catering Management, Institut Teknologi MARA, Malaysia
2006
Certificate of External Verifier for Department of Skills Development (JPK) under Ministry
of Human Resources
2003
Certificate of Assessor for Accreditation of Prior Achievement, JPK (under Ministry of
Human Resources)
1999
Advance Certificate in Training & Development, Singapore Hotel Association Training
Center (SHATEC)
1998
Certificate in Personnel Management, Malaysian Institute of Personnel Management
(MIPM)
1993
Certificate in Hotel & Training Skills, ASEAN Tourism Association (ASEANTA)
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CURRICULUM VITAE OF HJH ASMA LAILI BINTI HJ MOHD ISA
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WORK EXPERIENCE
AMK RESOURCES
2007 – present
Consultant/Trainer
. Set-up of Hospitality and Tourism Training establishment –curricula (NOSS)
under
Department of Skills Development
. Designed and led training sessions including programs on customer care, train- the –
trainer, professional image & grooming.
TEACH CONSULTANCY & SERVICES
2006 – 2007
Consultant/Trainer
. Set-up of Hospitality and Tourism Training establishment –curricula (NOSS) under
Department of Skills Development
TEROKA HARMONI SDN BHD
2004 – 2006
Director of Sales and Training
Handled the estate planning division, plus full responsibility for training
• Designed and led training sessions including customer care, product knowledge and
skills training.
Jabatan Pembangunan Kemahiran (JPK)
2002 – 2004
External Assessor
Assessed the professional skills of foreign workers in the service industry.
HILTON PETALING JAYA
Human Resource Manager
2001 – 2002
• Advice hotel’s Committee on Employee Relations, Staffing and Compensation issues.
• Participated in collective bargaining with the union for its 3rd Collective Agreement.
• Provide direct assistance to managers on Human Resources Management.
• Formulated and consolidated core competencies compatible to the hotel’s International
standards.
• Enhanced employees’ morale through incentive programs and employee welfare
activities.
• Coordinated, trained and counseled employees on “Make it Happen” program.
• Recruited and oriented new hotel recruits.
• Conducted Hilton International training programs.
• Managed Human Resources departmental daily operations.
• Formulated HR yearly budget.
• Participated in community programs.
• Assisted General Manager on organizational and job design issues.
Assistant Human Resource Manager
2000 - 2000
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• Involved in the daily operation of the Human Resources Department.
• Involved in hotel’s collective bargaining with the union for its 3rd Collective Agreement.
• Actively involved in hotel’s Employee Relations programs.
• Conducted Orientation and other Hilton International training programs.
Assistant Training Manager
1997 – 1999
• Formulated hotel’s Training Needs Analysis.
• Formulated hotel’s Training and Development programs.
• Coordinated and conducted hotel’s in house training programs.
• Liaised with external Training Consultants for in-house training and public programs.
Assistant Manager, Commercial Front Office
{In charge of Front Office- Room Reservations and Training}
Room Reservations
1995 – 1997
Involved in:
• Individual and group reservations.
• Controlling and monitoring of daily occupancy level.
• Controlling of yield management.
• Ensuring departmental target in lined with budget/forecast.
• Generation of Front Office reports.
Training
1992 – 1995
Involved in:
• Supervising and ensuring the smooth running of the daily operations.
• Overseeing the overall training programs.
• Conducting departmental orientations, retraining and corrective training for the Front
Office team.
Training Officer
1991 – 1992
• Formulated the hotel’s Training Needs Analysis.
• Coordinated and conducted hotel’s in house training programs.
• Liaised with external Training Consultants for in-house training programs and public
programs.
PELANGI BEACH RESORT, LANGKAWI
Training Officer
1990– 1991
 Formulated the hotel’s Training and Development programs.
 Assisted the Training Manager in organizing and conducting all in-house training
program.
 Involved in the hotel’s maiden negotiation with the union.
 Involved in the hotel’s sports and recreation activities.
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CURRICULUM VITAE OF HJH ASMA LAILI BINTI HJ MOHD ISA
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H.M USAHASAMA SDN BHD
Operations and Catering Manager
1988 – 1990
• Handled daily operations of the company’s Cafeteria and Club House.
• Canvassed and secured outside catering businesses and oversee that functions run
smoothly and according to specifications.
KUALA LUMPUR HILTON
Banquet/Sales Executive
1985 – 1987
• Canvassed, secured and closed deals for banquet businesses.
• Built rapport with new and existing clients in securing future businesses.
• Drawn up programs for tentative and confirmed banquet functions.
• Liaised with clients and operations personnel and oversee that functions run according
to pre-planned programs.
Management Trainee
1984 – 1985
• Undergone three and half months training program (actual program – one year)
• Practical training was given in the various departments.
RELATED EXPERIENCE
2002 –PRESENT
Freelance trainer
 Professional Image & Grooming
 Customer Service Excellence
 Development of customized Standard Operating Procedures (SOP)
 Train the Trainer Program
 Interpersonal Skills
1996
Committee member for the Development of National Occupations Skills Standard
(NOSS) in the Tourism sector – Front Office Level 1-5 (Phase 2)
1991 - 1996
Part-time lecturer in Front Office Management and Marketing for Diploma in Hotel &
Catering Management, National Productivity Center (NPC)
1988 - 1989
Guest Lecturer in Marketing for Certificate in Front Office Skills (NPC)
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CURRICULUM VITAE OF HJH ASMA LAILI BINTI HJ MOHD ISA
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PROFESSIONAL DEVELOPMENT
• Asia Pacific Human Resource Workshop organized by Hilton International
• Managing Industrial Relations organized by Meca Sdn Bhd
 Managing Sexual Harassment at Workplace organized by Selangor Labour Dept
• Occupational Safety & Health Management organized by Oshline Sdn Bhd
• Train the Trainer ~ Management Awareness Program conducted by Hilton International
• Multi-Functional Skills conducted by Association of Hotel Employers (AHE)
• Managing Change conducted by Asian Institute of Management (AIM)
• 1st Aid and CPR rescue conducted by Oshline Sdn Bhd
• Supervision II organized and conducted by Hilton International
• Pro-Active Leadership Workshop organized and conducted by Career Development
Institute (Hilton International)
• Training Managers’ Workshop organized and conducted by Career Development
Institute (Hilton International)
• Winning through being Assertive organized by Training Team
• Domestic Inquiry Procedures organized by Malaysian Employers Federation
• How to be an Effective Trainer organized by Malaysian Institute of Management
• Protocol Training conducted by Institute of Management (INTAN)
• Learning in Teaching Effective Supervision by Hilton International
AWARDS
 Healthy Hiltonian by Hilton Petaling Jaya
• Long Service Award by Hilton Petaling Jaya
• Dean’s List for Undergraduate program in 1983 -1984
• Best Student award for School of Hotel Catering Management 1982
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CURRICULUM VITAE OF HJH ASMA LAILI BINTI HJ MOHD ISA
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ACTIVITIES
 Advisor for Sports and Recreation Club, Hilton Petaling Jaya
• Advisor for Islamic Association, Hilton Petaling Jaya
• Organizing Chairman for Hilton Petaling Jaya’s Annual Dinner and Dance
• Editorial Board for Staff Newsletter, Hilton Petaling Jaya and Pelangi Beach Resort
• Organizing committee for Annual staff Party, Pelangi Beach Resort
REFERENCE
Prof. Dr. Haji Juhary Bin Haji Ali
Director
Executive Development Centre
Northern Malaysia University
06010 UUM Sintok
Kedah.
Tel: 04-9285100
Haji Rosely bin Samsuri
Bank Secretary
Bank Kerjasama Rakyat Malaysia Berhad
Jalan Tangsi, Peti Surat 11024
50732 Kuala Lumpur.
Tel: 03-2612 9600
Dr. Rosylin binti Mohd Yusof
Assistant Professor in Economics
Kulliyah of Economics & Management Science
International Islamic University Malaysia
Jalan Gombak, 53100 Kuala Lumpur.
Tel: 03-6196 4000
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