RICK LIPPIETT // CURRICULUM VITAE
PERSONAL DETAILS
address:
9 Edithna Street
Clapham North, London
SW9 9JR
07786 340602
rick@ingozi.com
www.ingozi.com
British
telephone:
email:
website:
nationality:
INTRO
Rick has over 14 years experience working in the online creative industry. Rick focuses on
delivering high quality digital solutions and campaigns. He is dedicated to his clients’ success
and has a proven knowledge of creative strategy, vision, communication and team
management.
KEY SKILLS
CREATIVE
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Art Direction & Creative Direction – Design, photography, video & motion gfx
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Creative development through to design, production & execution with a firm focus
on delivery
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Development of marketing & digital campaign strategies (including social media
engagement and implementation)
STRATEGY
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Brand development
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Business development pitch & presentation
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Copywriting, storyboarding & script-writing
MANAGEMENT
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Experienced at building, leading and managing creative teams with a focus on motivation
& mentoring
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Budget planning and recruitment
www.ingozi.com
EXPERIENCE
Freelance (UK)
March 2010 – Current
Creative Director / Artistic Director
Since March 2010 worked as Creative Director, for Livemusic.fm & the related enterprise
Live&Loud.com as a freelance consultant.
Livemusic.fm was founded by music industry heavy-weights with a goal to promote new &
exciting artists through the medium of live music. In essence the venture has centred around
a live music based community and an e-commerce gig ticketing service. As such the
requirement has extended far beyond the remit of a traditional creative director and embraced
elements of digital and offline strategy, marketing, audience research and the live music
events themselves. In addition this has involved working very closely with the technical
delivery team and motivating and mentoring the wider, and varied team members.
In summary my role has involved the following:
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Budget planning and recruitment
Brand development for Live&Loud & Livemusic.fm
Organising, filming and promoting live music events
User Interaction flows and IA for both Livemusic.fm & Live&Loud
Design and execution of user flows and branding
Strategy & Planning of marketing and PR
Script-writing and storyboarding of video editorial features and infomercials
General copywriting and editorial strategy
Social Media Strategy (Facebook, Twitter, YouTube, MySpace et al)
SEM Implementation (inc. organic SEO and tactical PPC)
Print Ads & Posters for Local and National Magazines
Supplier & freelancers management
Skyron (UK)
March 2009 – March 2010
Creative Director
At Skyron led a small creative team across the following large-scale projects:
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Baker Tilly International Website
News International Website & Interactive Presentations (including: The Sun,
News of the World, The London Paper, The Sunday Times & The Times
publications)
Avis Europe – “Greener World” Corporate Social Responsibility Website
Additionally, oversaw the design and creative output on some smaller tech-based clients such
as Viatel (an independent networks provider) – the latter involved extensive print-work and
direct marketing campaigns as well as online properties. The role was both “hands on”
design as well as managerial and involved leading a team of 5 people including three
designers and two IAs – as well as the usual compliment of freelance motion graphics editors,
flash developers and copy-writers.
www.ingozi.com
Glass Partnership (UK)
June 2006 – March 2009
Creative Director
Leading the creative output of the design team, was responsible for the creative concepts
which won Glass work with the following high-profile clients:
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Allen & Overy’s Industry Leading Graduate Recruitment Website
(Webby Honoree award winner in 2007)
Nokia “Black Box Mystery” Online Digital Marketing Campaign
American Express (AMEA – Middle East)
Camden NHS Provider Services & Smoke Free Camden Campaign Site
TotalJobs Gradu8 Online Recruitment Fair
At Glass, the Creative Director oversaw the design and creative output on projects for a
diverse number of clients such as: Cineworld, Virgin Media, Pernod-Ricard; as well as some
innovative strategic digital initiatives for organizations such as The Post Office, Discovery
Networks, Youthnet and NHS Berkshire Foundation Trust.
The Creative team at Glass consisted of six team members – an IA, two designers, one Art
Director, one AV Director and a Production Assistant – all of whom were managed and
directed across the output of Glass projects. Additionally responsible for the design
department budgets and developing the AV capability at Glass, which saw the team produce,
film & edit video projects for Allen&Overy, Gradu8, Hewitt’s and theSite.org
Shift Ltd (New Zealand)
June 2004 – March 2006
Art Director
Whilst at Shift I was responsible for mentoring junior designers, utilising my design and
branding expertise on large corporate &/or government website projects, and providing
creative leadership on business development projects. I also worked as an Art Director and
Brand Strategist for both governmental and commercial clients.
Projects work included website development, online promotions, digital branding and running
user research groups for the Webby award winning newzealand.com, the Inland Revenue, Te
Ara Online Encyclopaedia and Toyota NZ
BBC Broadcast (now Red Bee Media)
July 2001 – March 2004
Creative Director, New Media Promotions
My two key responsibilities as Creative Director at the BBC were the delivery of first class,
innovative digital promotions and the long-term creative and strategic development of the
New Media department within BBC Broadcast; and to extend the reach of promotions into
new areas such as mobile and interactive TV. The Creative Director was responsible for the
£800K budget of the New Media team, as well as having direct line management
responsibilities for a team of around ten people.
Whilst at BBC Broadcast, I worked on a wide variety of digital campaigns promoting BBC
interactive content (BBCi), BBC Radio & TV programs and services (including promoting the
launch of the BBC Three & BBC Four digital TV channels and BBC6 Music Digital Radio), as
well as working on strategic interactive initiatives for UKTv.
www.ingozi.com
r a z o r f i s h (UK & Italy)
July 1999 – May 2001
Experience Director
At Razorfish I was in a key position of creative leadership within the company reporting
directly to the Creative Director. I was tasked with delivering leading edge digital solutions to
clients in a number of countries on a range of different platforms - and in addition mentor a
team of designers to progress their skills. The team sizes varied but were between 6 – 12
creatives, including IAs, copywriters and Flash/Interaction designers as well as graphic
designers.
As an 'Experience Director' I led the interactive end user experience and digital re-branding
on projects for large corporations such as the award winning Natwest.com and BP.com. From
1999 - 2001 I worked on sizable internet & extranet projects for Vodafone, Banca
Mediolanum, and Medecins Sans Frontiers whilst also working on interactive marketing and
promotional related digital projects for Jamie Oliver and the New Millennium Experience Co.
In early 2001 I was seconded to the Milan office 2001 to work on digital branding and
interactive installations for Illy Caffé, & re-designing the Mondadori.com portal.
www.ingozi.com
SELECTED PROJECT HIGHLIGHTS
Livemusic.fm Projects 2010 - 2011
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Livemusic.fm
http://livemusic.fm
Live&Loud
http://liveandloud.com
LMFM.tv
http://www.youtube.com/user/lmfmTV
Skyron Projects 2009-2010
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Baker Tilly International
http://www.bakertillyinternational.com/
Viatel Networks
http://www.vtlwavenet.com/
Avis Greener World
http://www.avis-greenerworld.com/
Glass Projects 2006 – 2009
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Allen & Overy – Graduate Recruitment Website
http://www.aograduate.com/
Smokefree Camden – Campaign Website
http://www.smokefreecamden.nhs.uk/
Video Work – Vimeo Channel
http://vimeo.com/user2062848/videos
EDUCATION
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IBM Sales School (Passed with distinction) - IBM Warbrook (1996)
BA Hons, Graphic Design - Exeter College of Art & Design (1989 - 1991)
Arts Foundation Course - Worthing College of Art & Design (1987 - 1988)
A Levels Art, Geography & English, Portsmouth Grammar School (1987- 1989)
AWARDS
11th Annual Webby Awards 2007
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2007 – Honoree ( Law Category ) Allen & Overy
TUANZ Awards 2007 (New Zealand)
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2007 – Winner ( IA Design Award ) Ministry of Economic Development
British Interactive Media Association (BIMA) Awards
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2002 – Nominee (Arts & Culture): BBC Four ‘Virtual Place to Think’
2000 – Winner (Information Design): Natwest e-Dentity
Promax UK
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Silver Winner 2002 (BBC Four) – Best promotional use of new media
Silver Winner 2002 (BBC Walking With Beasts) – Best online promotion
Best Investor Relations Website Award 2000
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BP Investor Centre
www.ingozi.com