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spira

– rational's new whiz-kid

The new whiz-kid on the kitchen block is called spira.

Based on a design by star architect Sergei Tchoban, the kitchen is a modern interpretation of the art deco style of the 1930s. spira‘s startling concept is characterized by an exclusive architectural design approach and high-end minimalism. Reduced to the max, spira offers a high degree of functionality. A prime example of this is the cooker hood, exclusively developed for this designer model by the Dutch manufacturer wave kitchen products (wkp).

Enhancing any room situation, spira embodies the spirit of the times in a unique way. With its stepped LEDilluminated fronts, spira may be likened to a precious sculpture and represents a new modernity. The fronts will be offered in the entire range of soft- and high-gloss lacquer colours of the rational colour spectrum. spira‘s further highlights are its rounded sides consistently extending down to the floor. 60 mm thick shimmering white quartz composite has been chosen for the work surfaces.

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If published, please send a voucher copy to: rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)

Sergei Tchoban

Born in St. Petersburg in 1962, Sergei Tchoban studied architecture at the Russian Academy of Arts in St.

Petersburg from 1980 to 1986 and relocated to Germany at the beginning of the 1990s. Today the renowned architect runs offices in Berlin and Moscow and has been responsible for designing and building a broad range of major buildings. Among others, his current projects include the main closure at Leipziger Platz in Berlin, the Water

Sports Palace for the World University Games 2013 in

Kazan, Russia, and the European Embankment project in

St. Petersburg. As a designer Sergei Tchoban has already successfully collaborated with Duravit. spira represents his first project venturing into the kitchen furniture sector. wkp wave kitchen products

The look of the kitchen design is perfected by the cooker hood which has been developed in co-operation with wkp wave kitchen products. This relatively young company, founded as recently as 1995 and based at Oosterhout in the Netherlands, specializes in the manufacture and marketing of cooker hoods featuring state-of-the-art technology and outstanding product characteristics. The model developed specifically for the spira impresses on

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If published, please send a voucher copy to: rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)

account of its rounded contours and exceptionally high extraction capacity. What’s more, it can be chosen in any

RAL colour and therefore coordinates perfectly with rational’s range of lacquer colours. A recirculation mode as well as an extraction mode is possible. The cooker hood is being launched under the design line “Wave Custom

Made“ and carries the model designation 6007.

FTF interior

Sergei Tchoban’s collaboration with rational was brought about by Anatoly Mukanaev, CEO of FTF Holding Russia.

Both companies can look back on a longstanding business relationship together

– FTF has acted as the general importer of rational kitchens for the Russian market since

1999. Under the umbrella of FTF Holding 14 furniture studios specializing in the high end of the market and the sale of rational fitted kitchens now operate in 11 cities across Russia and the Ukraine.

In the portfolio of rational einbauküchen GmbH the spira represents a further model that grabs attention due to its unmistakable design. A prototype will be presented to the general public for the very first time at the LivingKitchen

2013 in Cologne. This year the internationally operating

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If published, please send a voucher copy to: rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)

company will celebrate its 50th anniversary and is therefore particularly proud to be able to kick off its anniversary year with the presentation of this timeless and unique kitchen line. rational celebrates its 50th anniversary

Since being founded by Walter Fischer in Melle-Riemsloh,

Germany, back in 1963 rational einbauküchen GmbH has developed into a successful supplier of high-end designer kitchens. Just four years later in 1967 a factory was built at

Waldmünchen in Germany’s Upper Palatinate region, which now serves as the company’s main production facility. Today rational employs a 174-strong workforce across both locations. Since 1993 the company has been a member of the Italian snaidero group. 2000 saw the addition of the well known Austrian kitchen brand regina.

Today rational enjoys the status of an internationally recognized brand, renowned for its unique design, innovative technology and outstanding functionality.

Distribution takes place in the middle to upper price segment and is carried out exclusively via specially selected upmarket kitchen studios. rational exports to more than 55 countries across the globe and boasts an export

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If published, please send a voucher copy to: rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)

quota of 50 %. The manufacturer has made a name for itself above all in equipping prestigious construction projects, such as The Palm Jumeirah in Dubai and the

Upper East Side in Beijing, China.

Images can be downloaded at www.rational.de/en/presse

January 2013

Contact: rat ional einbauküchen GmbH, Elke Pfeiffer

Rationalstr. 4, 49328 Melle / Germany

Phone +49 (0) 5226 58-330

Fax +49 (0) 5226 58-288

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If published, please send a voucher copy to: rational einbauküchen GmbH, Rationalstr. 4, 49328 Melle (Germany)

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