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THE MANAGEMENT SCHOOL LONDON
PR International – Africa
The International PR learning event is supported by The
International Public Relations Association (IPRA), The Federation
of African Public Relations Association, Institute of Public
Relations, Ghana, Nigerian Institute of Public Relations, The
Management School, London and BEEC International
Partner: Chartered Institute of Public Relations, London is a
partner of The Management School, London
La Palm Royal Beach Hotel, Accra Ghana
8th to 12th July, 2008
Theme: Professionalism and Creativity in Public Relations practice
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Attend Africa’s largest PR learning event supported by the global PR
professional body, the International Public Relations Association, The
Management School London & BEEC International
Enhance professionalism and creativity in professional PR practice
Update your PR thinking and share experience on latest development
Learn from global PR Authorities
Discuss the use of PR to leverage corporate objectives
15 good Reasons
Examine corporate branding
why you & your
Discuss Parliamentary PR, Government Relations
colleagues must
attend PR
and Lobbying
International Africa
Enhance your strategic and tactical skills
Share experience with your colleagues
The programme offers you the opportunity to join the global IPRA organistion
and network globally
Ghana is a tourist delight and you will be glad you attended
The Management School London
Alperton House, Bridgewater Road,
Wembley, London, Middlesex HAO 1EH England
Tel: +44 (0)208 782 8990 Fax: +44 (0)208 782 8991
Email: exectraining@themanagementschool.com
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BEEC International Ghana Ltd
Business Education Exams Council
1st
13, Randle Road, Apapa
P.O. Box 55014, Ikoyi, Lagos, Nigeria
Tel: 01-5803221, 5874254, 5874256, 5878179
Fax: 01-5878179
Email: beectraining@alpha.linkserve.com
Brewery Road, House No. D 623/3
Adabraka Official Town, Accra, Ghana
Tel: 021271100/0243344437/0242751317
Fax: 021 271100
Email: beecintgh@yahoo.com
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The Programme Supporter and Partner
International Public Relations Association
The International Public Relations Association is a supporter of PR International Africa. The
International Public Relations Association is the professional body for Public Relations
practitioners and consultants worldwide
Vision
IPRA’s vision is to be the world’s most relevant, resourceful and influential professional
association for senior international public relations executives.
Mission
IPRA’s mission is to be more important to members, by providing intellectual leadership in
the practice of international public relations by making available to our members the services
and information that will help them to meet their professional responsibilities and to succeed
in their careers so enabling IPRA to increase membership and grow financially thus creating
a virtuous circle of success.
As the International Public Relations Association grew, the complexity of its operations and
the wide geographical representations of its membership necessitated structural adaptations
and increased strategic planning. Today IPRA constitutes the most genuinely international
grouping of public relations practitioners worldwide, active not only in promoting exchange
of information and co-operation in every sector of the profession, but also in building a
programme of professional development opportunities and other initiatives aimed at
enhancing the role of public relations in management and international affairs.
Special emphasis continues to be laid on education and professional literature, the scope of
this activity has been increasingly expanded to include promotion of the profession in the
developing countries and Eastern Europe and in addressing key issues such as the
environment or the assessment of quality in public relations practice.
IPRA’s own development over the past four decades has mirrored that of the public relations
profession as a whole. From its origins as a close-knit fellowship of public relations pioneers
to its current status as the most representative international network of top-level
professionals in the field, IPRA has been the focus of an ever-evolving approach to
management and social communications.
The issues and personalities that have shaped the growth of the public relations function
have played a guiding role in the creation and expansion of IPRA. IPRA today is a reflection
of its members over the years, a dynamic professional body that still retains the fellowship of
its origins.
Chartered Institute of Public Relations, London
Chartered Institute of Public Relations London (CIPR) is a partner of The Management
School, London. CIPR is the largest Public Relations Organisation in Europe with a
membership of over 17,000. CIPR provides international professional training and
qualification in Public Relations worldwide. BEEC is an accredited centre for running CIPR
courses leading to the following international qualifications in Public Relations:
a) Introductory Certificate in Public Relations
b) Advanced Certificate in Public Relations
c) Diploma in Public Relations
For more information about CIPR qualifications in Public Relations, contact:
Mike Okereke
Email: beectraining@alpha.linkserve.com
The Management School, London
THE MANAGEMENT SCHOOL LONDON
The Management School, London is a global leader and pace setter in Human Resources
Development and Learning. The Group was established in 1980 and has over 28 years global
experience in providing top quality learning and development courses to executives from
different parts of the world. The School has operational bases in Europe, the Middle East,
the United States of America and Africa. The Management School London is accredited by
The British Accreditation Council for Higher Education. The school is a registered Training
provider with the Department of Education & Skill of the British Government.
The Management School London is a member of the London Chamber of Commerce and
Industry, a corporate member of the Chartered Institute of Personnel and Development,
London and the Institute of Management Consultancy London of the Chartered
Management Institute.
The Management School is a partner and an accredited training provider of the Chartered
Institute of Public Relations London. The School provides training for the CIPR Advanced
Certificate and Diploma in Public Relations qualifications.
The Management School London is accredited by the Association of Business Executives
(ABE) as a training provider for the Certificate, Diploma and Advanced Diploma in Business
Management, Financial Management, Business Information System and Marketing
Programmes.
The Management School London has a close working relationship with The Institute of
Directors London and is an accredited training provider of the Chartered Management
Institute, Britain.
The following Schools are members of The Management School, London:
a)
b)
c)
d)
The International School of Public Relations.
The International School of Marketing
The International School of Banking and Finance
The International School of Management
These Schools have grown to pre-eminent position in Human Resources Learning and
Development because the group’s policy is to ensure that clients have the best learning and
development programmes available. The Schools have provided learning events to a wide
range of blue chip companies, Parastatals and Government worldwide. The courses
provided by the Schools are tailored to address the problems facing Managers today and
tomorrow. The Schools’ courses are designed to help executives deliver exceptional results.
In the current highly competitive environment and customer focus, the organization that will
excel will be those that have highly skilled, well trained, committed and motivated
employees. Success for companies and organizations will depend on maximizing the
contributions of their employees in order to achieve a sustainable competitive advantage.
Our Mission
The Schools’ mission is to constantly excel and provide leadership in Human Resources
Learning and Development. Our mission is to help organizations to achieve agreed
corporate goals through the provision of top quality learning events.
Our Network
The School has a global network. It has a working relationship with TMS International
Middle East, Dubai, the American Management Training Academy, Baltimore, U.S.A.,
Universities, technical training institutions in the United Kingdom and BEEC International in
Africa. The School has brought together Europe’s foremost management experts who
represent the faculty.
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BEEC International
BEEC International Ghana is the leading Management Development & Staff Training
Organisation in Africa. BEEC provides a comprehensive range of training and development
courses to meet the needs of Executives and Staff. BEEC courses are held in major cities in
Africa including Nigeria, The Gambia, Ghana, Kenya, Cote d’Ivoire, Republic of Benin and
South Africa.
BEEC also has a working relationship with leading International Business Schools and
Professional Organisations such as The Management School London. BEEC has run many
courses for national governments and blue chip companies.
BEEC has carried out many training programmes for leading multi-national organizations,
major oil & gas companies, banks, federal, state and local governments.
Company Strategy, Human Resources and Quality
In an environment of increasing customer focus, competitiveness is primarily by the way in
which people are managed. In the current climate, the organizations that excel will be those
that gain their employees’ commitment and tap capacity to learn and develop at every level
within the organization.
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Success for organizations will depend on maximizing the contributions of their
employees in order to achieve a sustainable advantage.
Quality and Performance Management are NOW of perpetual concern to most well run
businesses.
High on the agenda of these companies are the issue of how to improve the quality of
products and services and improve performance in an increasing competitive
environment and how to enhance the quality of organisation’s resources.
Training programmes offered by BEEC International are used by many organizations in the
African continent as the benchmark for quality training.
Method of Training
Our courses generally follow the pattern of formal lectures delivered by experienced and
practical oriented consultants, chief executives and top executives. They are supplemented
with case studies, syndicate work, group discussion, business games, video presentation and
visits. Our courses normally start at 9.00 a.m. and end at 5.00 p.m. BEEC International has
joined forces with The Management School London and the International Public Relations
Association to offer PR International – Africa.
Samuel Ayebeng
OR
Business Development Executive
Mike Okereke
President
BEEC International Ghana Ltd
1st Brewery Road, House No. D 623/3
Adabraka Official Town, Accra, Ghana
Tel: 021271100/0243344437/0242751317
Fax: 021 271100
Email: beecintgh@yahoo.com
Business Education Exams Council
13, Randle Road, Apapa
P.O. Box 55014, Ikoyi, Lagos, Nigeria
Tel: 01-5803221, 5874254, 5874256, 5878179
Fax: 01-5878179
Email: beectraining@alpha.linkserve.com
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PR International – Africa
Africa’s International Public Relations Learning Event is
Supported by the International Public Relations
Association (IPRA), The Federation of African Public
Relations, Institute of Public Relations, Ghana,
Nigerian Institute of Public Relations, The Management
School, London and BEEC International
La Palm Royal Beach Hotel, Accra, Ghana
8th to 12th July, 2008
Introduction
We are pleased to announce that PR International – Africa; the International Public Relations
learning event will be held at the 5 Star La Palm Royal Beach Hotel, Accra, Ghana from 8th to
12th July, 2008. The theme of PR International – Africa is Professionalism and Creativity in
Public Relations Practice.
The programme is supported by the International Public Relations Association (IPRA), the
Management School London and BEEC International
We have pleasure in inviting you and your colleagues to attend. It is expected that the
international Public Relations - Africa will be oversubscribed. Early booking is
recommended.
Programme Objectives:
At the end of the programme, the participants will:
 Learn from International authorities how to enhance the professionalism and creativity in
Public Relations practice
 Enhance their skills in professional Public Relations practice
 Learn best practice in strategic and tactical Public Relations practice
 Learn E-Public Relations, E-Commerce and E-Business
 Examine corporate Branding and how it is used to leverage reputation management
 Discuss Parliamentary Public Relations, Government Relations and Lobbying.
 Discuss Best Practice in Media Relations, the new media and Community Relations
 Update skills in Research and Evaluation and Public Relations result measurement.
Who should attend?
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General Managers, Public Relations
Commissioners of Information
Special Advisers on media
Public Relations Managers
Communication Managers and Advisers
Directors of Information in Government
Deputy and Assistant Directors
Chief Press Secretaries to Governors, Ministries and Government organisations
Media Directors
Media Managers
Community Relations Executives
Principal and Senior Information Officials
15 good reasons why you and your colleagues must attend the “PR International – Africa”.
(1).
Excellence in PR Learning
The Annual PR International - Africa run by the Management School London and
BEEC International has firmly established itself for its excellence as the learning event
for Public Relations Managers and Executives in Africa
(2).
Share Experience:
The PR International - Africa will offer you and your colleagues the opportunity to
update your PR thinking and share experience on latest development. The PR
learning event will be attended by your peers and world class speakers from around
the globe.
(3).
Congress Master-Class:
As was the case in 2007, world-class Public Relations experts from around the globe
have been invited to speak at the Congress. You will have the opportunity to learn
new trends and stimulate your thinking at the master class sessions.
(4).
Congress Case Study:
The special features of the Congress are the case study sessions, you will therefore
have the opportunity for practical work application when you return to your office.
(5).
Established Reputation:
The Management School London and BEEC International have the excellent
reputation for providing high quality and innovative learning events. Be part of this
global PR event.
(6).
Latest PR Issues
You have the opportunity to exchange knowledge and discuss the latest PR learning
issues
(7).
Excellent learning environment:
The congress is held at a top class 5 star hotel. It is a friendly and luxurious learning
environment
(8).
PR Debates:
PR international - Africa offers the platform for lively debates, discussion of emerging
PR issues and topics.
(9).
Thinking Globally, Act Locally:
The PR learning event will give you the opportunity to think globally and act locally.
(10).
PR Networking:
Meet other international PR professionals and network
(11).
Outstanding Faculties
The PR Congress offers you outstanding facilities.
(12).
PR Learning Materials:
All papers delivered at PR International Africa will be available on CD and will be
given free of charge to all congress participants.
(13).
World Class Speakers:
Speakers at the PR International Africa are world class and will be supported by
local experts
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Free Lunch, Tea & Coffee
All participants will be served free lunch, tea and coffee for three days. These offer
more networking opportunity.
(15).
Tourist Attraction:
Ghana is a tourist delight. You have the opportunity to visit Ghana’s tourist attraction
without a charge.
Programme Contents
DAY ONE
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Tuesday, 8th July, 2008
Delegates arrive
Registration
DAY TWO
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Opening Address -
Mike Okereke, President, BEEC International, Past President,
Federation of African Public Relations Association
Welcome Address Address
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Kojo Yankah, President, Institute of Public Relations, Ghana
Prof. Ike Nwosu, Ph.D, President Nigerian Institute of Public
Relations
Key Note Address -
Mr. Allotey Pappoe, President, Federation of African Public
Relations Association
Wednesday, 9th July, 2008
Special Guest of Honour: Hon. Minister of Information, Ghana
SESSION 1:
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Wednesday, 9th July, 2008 - 10.15 a.m. - 11.30 a.m.
Topic: -
Corporate Strategy and Strategic Public Relations Practice
 The use of Strategic Public Relations to drive corporate vision, mission and
objectives.
 Discuss roles of Public Relations in change management, branding,
marketing, share flotation, issues and crisis management , Employee
Empowerment, motivation and reputation management
Speakers:
(a).
(b).
(c).
Andy Green, Senior Public Relations Consultant, The Management
School London and author Creativity in Public Relations Practice.
Mr. Allotey Pappoe, President, Federation of African Public
Relations Association
S.E.J. Motau, Past President, Global Alliance for Public Relations,
(South Africa)
SESSION 2: -
Wednesday, 9th July, 2008 - 11.31 a.m. - 1.00 p.m.
Topic:
The Board of Directors and Strategic Public Relations Practice
 The Board Responsibilities for Strategic Public Relations
 The Board and Public Relations policy
Speakers:
(a).
(b).
SESSION 3:
Mike Okereke, 2006 global PR award winner of the Public Relations
Society of America, Past President, Federation of African Public Relation
Association, Past President, Nigerian Institute of Public Relations
Peter Walker, Past President, Chartered Institute of Public Relation
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Wednesday, 9th July, 2008 - 2.00 p.m. – 3.30 p.m.
Topic:
Creativity and Professionalism in Public Relations Practice
Speakers:
(a).
Andy Green, Senior Consultant, The Management School, London and
author
(b).
Mr. Chris Skinner, Chairman Accreditation Committee, Institute of
Public Relations and Communication Management of South Africa
Osei Bimpong, Past President, Institute of Public Relations, Ghana,
Head of Public Relations, SSNIT
(c).
SESSION 4:
Topic:
Speakers:
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Wednesday, 9th July, 2008 - 3.31 p.m. – 5.00 p.m.
Enhancing Strategic Public Relations Practice through Information
Technology
 E-Public Relations and E-Media
 E-Commerce and E-Business
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(a).
Mr. Chris Skinner, Chairman Accreditation Committee, Institute of
Public Relations and Communication Management of South Africa
(b).
Professor Ike Nwosu, President, Nigerian Institute of Public Relations
(c).
Peter Walker, Past President, Chartered Institute of Public Relations,
London
(d). Tony A. Bediako, General Manager IT, Ghana Telecommunication
(e).
Tony Oghenovo, Senior Consultant, BEEC International
DAY THREE: -
Thursday, 10th July, 2008
SESSION 5:
Thursday, 10th July, 2008 -
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8.30 a.m. - 9.30 a.m.
Topic:
Strategic Management of Government Public Relations
 Best Practice and Case Studies in the Management of Government Public
Relations
Speakers:
(a).
(b).
(c).
(d).
Hon. Minister of Information, Ghana
Hon. Minister of Information, Nigeria
Kojo Yanka, President, Institute of Public Relations, Ghana
Hon. Beredugo Onoye, Senior Public Relations Practitioner
Former Commissioner for Information, Bayesia State Govt. of Nigeria
Email: onoyeb@yahoo.com
10.00 a.m.
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10.00 a.m.
SESSION 6: -
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Networking Tea/Coffee Break
Thursday, 10th July, 2008
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10.01 a.m. -12.00 p.m.
Topic:
Parliamentary Practice, Parliamentary Public Relations & Lobbying
Speakers:
(a).
(c).
Mr. Jonas Jei Kugblenu, Director of Public Affairs, Ghana Parliament
Larry Osai, Government Relations Manager, Shell Petroleum
Development Company of Nigeria Ltd., Abuja
1.01 p.m.
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1.00 p.m.
SESSION 7: -
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Networking L U N C H
Thursday, 10th July, 2008
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1.01 p.m. – 2.30 p.m.
Topic:
Research and Evaluation in Public Relations Practice
 Best Practice in Public Relations Research and Measurement of Public
Relations Result
Speaker:
(a).
(b).
(c).
(d)
Prof. Ike Nwosu, Professor of Public Relations, University of
Nigeria and President, Nigeria Institute of Public Relations.
Mr. Bankole Akinyemi, Senior Consultant, BEEC Council Member
Hon. Beredugo Onoye, Senior Public Relations Practitioner
Mr. Andy Green – Senior Consultant, The Management School, London
SESSION 8:
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Thursday, 10th July, 2008 - 2.30 p.m. - 3.30 p.m.
Topic:
Using Sponsorship to Leverage Corporate Objectives
Speakers:
(a) Major Dan Chebe, General Manager, Corporate Communication,
Ghana Telecom,
(b) Bola Akingbade, Chief Marketing/Customer Relations Officer, MTN
(c) Bode Opeseitan, Head, Public Relations, GLOBACON
SESSION 9: -
Thursday, 10th July, 2008
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3.31 p.m. - 5.00 p.m.
Topic:
Corporate Branding and National Branding for Reputation Management
 Demonstrate the use of branding to leverage corporate and national
reputation
Speakers:
(a).
(b).
(c).
(d).
Peter Walker, Past President, Chartered Institute of Public Relations,
London
Andy Green, Senior Public Relations Consultant, The Management
School. London
Hon. Beredugo Onoye, Senior Public Relations Practitioner
Kate Bapala, Past President, Institute of Public Relations of
South Africa
DAY FOUR:
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Friday, 11th July, 2008
SESSION 10:
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Friday, 11th July, 2008 -
8.30 a.m. – 9.30 a.m.
Topic:
Best Practice in Financial Public Relations
 Corporate Governance for quoted Companies
 The Capital Market and Public Relations
Speakers:
(a).
9.31 a.m.
(b).
Mrs. Yinka Idowu, General Manager/Head, Corporate Affairs
Department, Nigeria Stock Exchange
Public Relations for IPO – Mr. Emeka Maduegbuna, Managing Director,
Corporate and Financial and President, Public Relations Consultants
Association of Nigeria.
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10.00 a.m.
SESSION 11:
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Networking Tea/Coffee Break
Friday, 11th July, 2008 - 10.01 a.m. – 11.30 a.m.
Topic:
Strategic Public Relations Practice for Merger and Acquisition
Speakers:
(a).
(b).
Mr. Victor O. Osadolor, Director, United Bank for Africa
Perry Ofosu, Senior Executive, University of Ghana
SESSION 12: - Friday, 11th July, 2008 -
11.31 a.m. – 1.00 p.m.
Topic:
Best Practice in Community Relations and Corporate Social Responsibility
Speakers:
(a).
(b).
(c).
(d).
1.01 p.m.
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Sola Omole, General Manager, Public Affairs, Chevron Nigeria Ltd
Mrs. Gloria Essien Danner, Executive Director & General Manager,
External Affairs, Exxon Mobil.
Mr. Wole Adamoleku, Secretary-General, Federation of African Public
Relations Associations (FAPRA), Nigeria
Ms. Joyce Aryee, FIPR and Executive Secretary, Ghana Chamber of
Mines.
2.00 p.m.
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Networking LUNCH
SESSION 13: - Friday, 11th July, 2008 -
2.01 p.m. – 3.30 p.m.
Topic:
Strategic Media Management: Effective Media Relations and The
New Media
Speakers:
(a).
(b).
(c).
(d)
Emeka Maduegbuna, President, Public Relations Consultants
Association, Nigeria
Larry Agose, Director, Public Relations, Virgin Nigeria
Kabir Dangogo, Managing Director, Timex Communication, Lagos
Rita Umoren, Manager, Exxon Mobil.
Closing: 3.31 to 5.00 pm
Guest of Honour, Hon. Freddie Blay, 1st Deputy Speaker, Ghana Parliament
Topic:
Parliamentary Procedure and Lobbying.
Congress Review and Presentation
DAY FIVE:
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Saturday, 12th July, 2008
Visit of Ghana’s Tourist Attraction. Ghana is a tourist delight. You will be glad you did.
The tourist attraction in Ghana include:
- The Volta Lake Cruise
- The Slave trail
- Kwame Nkrumah Park
- The National Museum
- The Elimina Castle 1482
Visa
Members of ECOWAS do not require a visa to Ghana. They should simply present their
passports or travel certificates at the point of entry.
Those from non-ECOWAS countries require Visa
Fees
This programme like the previous one will be over-subscribed. The programme fee is £1,895
(One thousand, Eight hundred and Ninety-five pounds). The fee includes participation in all
sessions, welcome dinner, lunch, tea/coffee, programme CD and programme bag and visit of
Ghana’s tourist attraction. All Bookings are Pre-Paid. Booking is on First Come Basis. It is
expected that the programme will be oversubscribed. Early booking and payment is
recommended. Completed entry form and cheque should be made payable to “BEEC
International” and sent to any of the address below:
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BEEC GHANA
Mr. Samuel Ayebeng
Business Development Executive
BEEC International Ghana Ltd
1st Brewery Road, House No. D 623/3
Adabraka Official Town, Accra, Ghana
Tel: 021271100/0243344437/0242751317
Fax: 021 271100
Email: beecintgh@yahoo.com
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BEEC NIGERIA
Mike Okereke,
President
Business Education Exams Council
13, Randle Road, Apapa
P.O. Box 55014, Ikoyi, Lagos, Nigeria
Tel: 01-5803221, 5874254, 5874256, 5878179
Fax: 01-5878179
Email: beectraining@alpha.linkserve.com
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PR International – Africa
La Palm Royal Beach Hotel, Accra Ghana
Date: 8th to 12th July, 2008
REGISTRATION FORM
SPONSORING ORGANISATION:
ADDRESS: __________________________________________________________________
__________________________________________________________________
__________________________________________________________________
TEL:
FAX:
E-MAIL:
Please reserve places for the following employees of our organization
S/No.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Name
Job Title
ALL BOOKING ARE PRE-PAID
I enclose a bank draft for the sum of £____________________ Covering Programme Fee.
Bank draft should be made payable to “BEEC International” Ghana
Name of Nominating Officer & Stamp:
Signature of Nominating Officer:
Date:
Entries should be addressed to:
Julius Olumagin
Marketing Executive
Business Education Examinations Council
13, Randle Road, Apapa,
P.O. Box 55014, Ikoyi, Lagos, Nigeria
Tel: 5878179, 5874254, 5874256 Fax: 5878179
Email: beectraining@alpha.linkserve.com
7944853@multilinks.com
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Samuel Ayebeng
Training & Development Manager,
BEEC International Ghana
House No D623/3, 1st Brewery Road
Adabraka Official Town, P.O. Box GP 21113 Accra-Ghana
Tel: 233-2127 1100, 02-4275 1317, 03-4334, 4437
Fax: 233-2127 1100, E-mail: beecintgh@yahoo.com
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