Reckitt Benckiser (Malaysia) Sdn. Bhd.
PROPOSAL
Product Name: Dettol Liquid-Antiseptic Disinfectant
Effective Concentrated antiseptic Disinfectant
Product Introduction
Dettol Liquid-Antiseptic Disinfectant, a first aid liquid antiseptic disinfectant which proven
safe and effective concentrated antiseptic Disinfectant.
Choloxylenol BP 4.8 % serves as an active ingredient in the fight against germs which
can cause infections and illness. Apart from chloroxylenol, this product also incorporated with
Isopropyl alcohol to enchance the effectiveness of this product against germs or infections. By
applying the used of this product in our daily basis, undoubtedly we can improve our body
hygiene and protections.
Product ingredients:
1. Chloroxylenol BP 4.8% w/v: a chemical compound with the formula C8H9ClO and CAS
number 88-04-0. It is commonly used in antibacterial soaps such as Dettol; in agar patch
studies, it has been found to kill a wide variety of microbes, including bacteria, fungi, and
the superbug MRSA, within 15 seconds. Its antibacterial action is due to disruption of cell
membrane potentials, blocking production of adenosine triphosphate (effectively starving
the cells).
2. Pine Oil: an essential oil obtained by the steam distillation of needles, twigs and cones
from a variety of species of pine, particularly Pinus sylvestris. It is used in aromatherapy,
as a scent in bath oils, as a cleaning product, and as a lubricant in small and expensive
clockwork instruments. It is naturally deodorizing, and antibacterial. It may also be used
varyingly as a disinfectant, massage oil and an antiseptic.
3. Isopropyl alcohol (also 2-propanol, iso, isopro, rubbing alcohol, or the abbreviation IPA):
is a common name for isopropanol, a colorless, flammable chemical compound with a
strong odor. It has the molecular formula C3H8O and is the simplest example of a
secondary alcohol, where the alcohol carbon is attached to two other carbons. It is an
isomer of propanol.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
4. Castor Oil Soap: dissolve proteins or fats which form the coatings or walls of some
microorganisms and will disrupt some insect coatings. Generally,the soap not the
germicide, the phenol compound is. The soap may aid in maintaining the antiseptic cresol
or phenol in solution.
5. Caramel: a dark unsweetened liquid, the highly concentrated product of near total
caramelization that is bottled for commercial and industrial use.
6. Water: a common chemical substance that is essential for the survival of all known forms
of life. In typical usage, water refers only to its liquid form or state, but the substance also
has a solid state, ice, and a gaseous state water vapour or steam.
Product indication:
1. DETTOL Antiseptic Disinfectant Liquid is a proven safe and effective concentrated
antiseptic disinfectant, that kills bacteria and provides expert protection against the germs
which can cause infection and illness.
2. DETTOL Antiseptic Disinfectant Liquid can be used safely for gentle antiseptic wound
cleansing and disinfecting. It can also be used on skin cleansing (like in the bath) and as
a disinfectant in the home.
3. First aid to help prevent infection in minor cuts, bites, abrasions, insect stings. Dilute one
tablespoon in 10 oz. of water. Apply to affected area and cover with gauze or bandage.
4. Can used as first aid and medical, household (nurseries, laundry, bathrooms, floors), and
personal hygiene (bathing, dandruff, spots and pimples).
5. For first aid and personal care uses, Dettol Liquid must always be used diluted with
water. Available in a wide range of sizes from 125 ml to 1 litre. DETTOL Liquid is a
licensed medicine and is available in pharmacies and retail stores. Dettol Liquid contains
Chloroxylenol BP.
6. Dettol Liquid can be used for gentle antiseptic wound cleansing and disinfection,
antiseptic skin cleansing and as a disinfectant in and around the home.
7. Dettol Liquid must always be used diluted with water.
8. Available in a wide range of sizes from 125 ml to 1 litre.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
Caution:
1. For external use only.
2. If swallowed, wash out mouth and drink plenty of water or milk.
3. If contact is made with eyes, wash thoroughly with cold water.
4. In both cases, consult your doctor and take this bottle with you.
5. Keep out of reach of children.
6. Do not use after expiry date printed on the bottle.
7. Do not use diluted product.
Product recommended consumption:
1. Use diluted for antiseptic wound clensing for cuts, grazes, bites and stings
2. For external used only cannot be drink
3. Do not apply to newly born babies
Antiseptic
1. Dilute 1 cupful of dettol liquid-antiseptic to 420 mL of water and apply onto cuts, grazes, bites
and stings.
2. Undiluted dettol liquid antiseptic can be used in urgent cases but not onto sensitive and
eczematous skins.
Personal hygiene
1. For midwifery, dilute 1 cupful of dettol liquid-antiseptic disinfectant to 2.4 L of water for external
antiseptic.
2. For bathing, dilute ½ - 1 cupful of dettol liquid-antiseptic disinfectant to bath water.
Other purposes
1. Pour 3 cupful of dettol liquid disinfectant into 2.5 L of water for laundry.
2. Use 3 cupful of dettol liquid antiseptic disinfectant in 2.5 L of water for disinfecting floor and
other hard surfaces around the house.
3. Use undiluted dettol liquid antiseptic disinfectant sparingly for lavatories, sinks and drains.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
Product Packaging
Brand Introduction:
Manufactured and launched by Rickett Benckiser in year 1932, Dettol also known as
parachlorometaxylenol, or PCMX is the name of the commercial liquid antiseptic in the product
line of household products.
Figure above shows the chemical structure of chloroxylenol.
Its key ingredient is known as chloroxylenol (C8H9ClO). It is an aromatic chemical
structure which gives Dettol an unique antiseptic property. Chloroxylenol (C8H9ClO) makes up
4.8% of Dettol's total mixture, with the rest composed of pine oil, isopropanol, castor oil soap,
caramel, and water. Dettol produces a white emulsion of oil droplets when diluted during use.
This is due to the fact that some of its ingredients are insoluble in water. Apart from its low toxicity
and low metal corrosivity, it is also relatively cheap compared to other disinfectants.
Dettol has become the most known health product brand over the years. Consumer
goods major Reckitt and Colman India Ltd is the company which introduce dettol brand to the
world.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
They also introduce 20 new brands in the year 1999-2000. Their strategy also involved
repositioning its existing products and consolidating its sub-brands under its main sub umbrella
brands-Dispirin, Dettol and Harpic. The strategy designed to vault Reckitt and Colman, currently
ranked seventh among fast moving consumer goods companies in terms of salles into the big
league.
The company has centred its trust on the existing mega brands-Dispirin, Dettol and
Harpic. As s result of this brave and brilliant srategy the company has achieve 30% increased in
sales growth in 1999 until 2000, Reckitt and colman expects to double its turnover every 2-3
years.
Dettol is the world's leading brand of Antiseptics and trusted champion of family health.
Dettol is the gold standard of effective germ kill recommended by medical experts and healthcare
professionals for its proven ability to protect families from germs. The brand remains up to date
through the launch of new products relevant to changing lifestyles such as hand sanitizer, liquid
hand wash, shower gel, all purpose cleaners, and antibacterial wipes.
Corporate Achivement:
November 08 : acquires Tiga Roda- an Indonesian pest control bussiness
April 2002
: Acquires minority interest in Sri Langka and India
Year 2006
: Reckitt Beckinser completes acquisitions of Boots Health Care international for
A$ 1926 milion gaining new platform for growth in the attractive over the counter
health care market.
Year 2007
: Dettol brand was awarded as the gold winner in Reader’s Digest Trusted Brand
2007 100% voted by consumers.
Company’s Introductions:
Established in the year 1800, Johann A. Benckiser founder of Benckiser had his core
business from a chemical industry.Meanwhile,in 1848, Isaac Reckitt own a starch mill in Hull. He
then diversifies into other household products; becomes renowned for starch, washing blue and
black lead for polishing.Reckitt died at the age of 70. His business was pass on to his three sons.
Reckitt began expanding and opening business around the world.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
Reckitt & Sons merge in with J&J Colman, becoming Reckitt & Colman Ltd(1938). In
year 1894, James Reckitt accept Baronetcy and becomes Sir James Reckitt .Then in 1999,
Reckitt & Colman plc and Benckiser N.V. merge to become Reckitt Benckiser plc, becoming The
world no.1 in household cleaning. Throughout 90’s to the 20’s, many products had been launched
by Reckitt Benckiser, such as Harpic Lavatory Cleaners, Sanpic disinfectant, Dettol, Calgon water
softener, Calgonit Automatic Dishwashing Detergent and Quanto Fabric Softener, Airwick and
Colman’s food business.
Over 200 years, 3 companies merge into one company, making a history in healthcare
products. Reckitt Benckiser owns over 70 brands includiing Dettol, Veet, Air Wick,Clean and
Smooth, Claerasil, Harpic and over-the-counter products such as Strepsil.
Dettol is the No.1 worldwide in Antiseptics. Nurofen and Gaviscon are leading Analgesic
and Gastro-Intestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally.
Veet is the No.1 depilatory brand worldwide. Suboxone is the global leader in prescription opioid
dependency treatment. Clearasil is the No:1 brand in Europe across all markets it plays in.
Veet has become the world leader in cosmetic depilatory products. Trusted for its
efficacious solutions, Veet markets a range of modern products that deliver beautiful, touchably
smooth skin. Leadership is driven by constant product innovation, such as our new improved
creams containing twice the moisturisers and our new High Precision Facial Wax which allows for
precise and long lasting results at home.
Reckitt Benckiser expanded into over 60 countries including West and Eastern Europe,
North And South America ,Africa,Australasia, Asia Pasific,India and Sri Lanka and sells its
product in over 160 countries. Reckitt Benckiser(Malaysia) Sdn Bhd was incorporated in
Malaysia, and located in West Malaysia.
Reckitt benckiser has a net income for £938 million (2007). Their operating income is
around £1,2 billion (2007). A Company like reckitt Benckiser that earn billion a year requires a
huge amount of employees to operate it. Just for the year 2006, Reckitt Benckiser hires 21,600
employees to operate its company. In year 2005, Basil Benckiser died at the age of 100.
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Reckitt Benckiser (Malaysia) Sdn. Bhd.
Company’s Details
Company’s Name:
Reckitt Benckiser
Registered Address:
Reckitt Benckiser (Malaysia) Sdn. Bhd.,
Setia 1, Damansara Heights,
50490 Kuala Lumpur, Malaysia.
Type of Building:
Shop Lot
Phone Number:
603-11011990
Website:
www.reckittbenckiser.com
Business Type:
Cleaning products, healthcare and condiments
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