NIKE – BEHIND THE SWOOSH
Watch the video “Nike: Behind the Swoosh” (https://www.youtube.com/watch?v=M5uYCWVfuPQ )
and answer the following questions.
1. Which University offered Jim Keady a coaching position? What was he studying while he was
there?
2.
How much was the endorsement deal worth between the university and Nike
3. Explain why Jim felt that the deal was hypocritical.
4. What was the ultimatum given to Jim by the university?
5. What country did Jim and Leslie go to as part of their investigation?
6. How much do Nike factory workers get paid per day
7. Describe the factory workers’ living conditions
8. How many families would share a bathroom, laundry room, kitchen and well?
9. How much money from a day’s wages was left after rent, water, electricity and transportation
were paid? What would that amount buy
10. When Leslie became sick, what was the choice that had to be made
11. To afford the shaving cream and razor, what did Jim have to cut out
12. What happens to the piles of extra Nike rubber? Why is that a problem?
13. What did Nike ask its workers to do if they were approached by Jim or Leslie
14. What happened when Jim and Leslie tried to get into the Nike factory
15. Who works with the Nike factory bosses
16. Describe what happened to Julianto when he tried to organize a union
17. What happened to Dita Sari when she tried to organize Nike and Reebok workers
18. Describe Nike CEO Phillip Knights’ reaction to Jim
19. How much is Tiger Woods’ endorsement deal with Nike worth
20. How much time does it take for Tiger Woods to make enough money for an Indonesian worker
to buy a house?