Brought to you by the insurance specialists at Engle-Hambright & Davies, Inc. Recruiting and Retaining Millennial Workers As baby boomers continue to retire, many vacancies in your work force will be filled by the next generation: millennial workers. There’s no doubt that recruiting the millennial generation can bring hardworking, enthusiastic employees who are eager for new opportunities, but recruiting and retaining these workers is proving to be much different than it was for prior generations. You can make the most of millennial workers by taking a new approach to recruiting and retention. According to a recent poll entitled “What Millennial Workers Want: How to Attract and Retain Gen Y Employees” conducted by Robert Half International and Yahoo! Hot Jobs, millennial workers expect the following from their careers: Job or career changes frequently: 15 percent More emphasis on personal or family life: 12 percent A vast knowledge of information and technology: 10 percent More education: 9 percent Millennial workers also prefer to dress in the following way for their jobs: Business casual: 41 percent Tennis shoes and jeans: 27 percent Wardrobe dependent on the situation or profession: 26 percent Formal business attire: 4 percent Millennial workers ranked the following job consideration components from 1 to 10, with 10 being the most important. Training programs in-house: 6.95 Tuition reimbursement: 6.44 Diversity within the organization: 6.07 Employer’s charitable efforts within the community: 6.06 Millennial workers ranked the following on-the-job components from 1 to 10, with 10 being the most There’s no doubt that hiring the millennial generation can bring hardworking, enthusiastic employees who are eager for new opportunities, but recruiting and retaining these workers is much different than it was for prior generations. Salary: 9.05 Employer-sponsored benefitshealth care, vision, dental, 401(k): 8.86 important. Working with management they can respect and learn from: 8.74 Working with others they like: 8.69 Career growth and advancement opportunities: 8.74 Having a solid work/life balance: 8.63 Employer’s location: 8.44 Having a short commute to work: 7.55 Employer’s leadership: 7.95 Company reputation and brand recognition: 7.56 Job title: 7.19 Working for an organization that is socially conscious and responsible: 7.42 Working in a nice office: 7.14 Working with new, state-of-the-art technology: 6.89 Recruiting and Retaining Millennial Workers Recruiting and retaining employees from this generation can be much different than some traditional techniques previously used by many organizations. Here are some ideas for recruitment and retention. Have existing millennial employees assist in your recruiting efforts. - These individuals can go to job fairs and discuss the dayto-day details of their jobs while also touching on some topics that may interest other millennial workers, such as company philanthropy efforts or flexible scheduling. - A company executive should also attend any recruiting sessions to support younger employees and answer questions. Avoid PowerPoint® presentations when possible, and instead impress them with animation software and other new technology. - Since many younger workers watch YouTube™ and log on to social networking sites regularly, they are not impressed by slides. However, a presentation done with animation software can interest them as much as a well-designed website. - Flash presentations are also instantly customizable, so you can gear your presentation to your audience. Recruit employees online using job boards, career building sites and industry-specific forums. Many millennial workers will look to these sites before thinking of applying to companies in a more traditional way. Allow potential employees to apply virtually through your company website or through a career site. Avoid using paper applications that are tedious and take a lot of time to fill out. Connect your employees with the issues that are important to them. - According to bnet.com, millennial workers want to find substance in their lives, which includes their careers. To motivate them, offer on-staff career coaching so employees can move around the company and hold different positions. This will produce loyal employees who want to stick with your company for the long haul. Whatever the look and feel of your organization, recruiting and retaining the future of your work force is essential. For more assistance and information on how to do so, contact Engle-Hambright & Davies, Inc. today! This HR Insights is not intended to be exhaustive nor should any discussion or opinions be construed as professional advice. © 2009-2011 Zywave, Inc. All rights reserved.