April 2011 – FFW Sales Successes
West Division
Sabrina Traverso
 Conducted a Sonoma/Napa/Marin county Chalk Hill Blitz April 18 th – 29th
o 420 total cases sold
o 39 new accounts
o 67 different skus
Kathy Burke
 Casa del Mar will be featuring the 08v Chalk Hill Sauvignon Blanc BTG for the summer. 8-10 cases per
month.
 Ford Theatre will be pouring Sebastiani and Firestone Chardonnay for the summer concert series.
Projected cases will be 200-300 cases for the concert series.
Brad Potter
 Implemented new direct business delivery system with PCT (Pacific Coast Transportation)
 Sold 40 total YTD of winery direct
Mark Coggan
 Hosted Holly Turner at the QFC in Klahanie for their annual DM walkthrough. Sold 12 cases front lobby
display of Three Rivers. Mass exposure to the four key QFC DM’s in the area.
 Conducted Insania Kick Off release party at Hard Rock Café in Seattle. Event was sold out with over
300 people.
Rita Di Lello
 Target Stores – 11 new SKU’s on Permanent End Cap – EOS, Firestone, & Sebastiani.
 Albertsons (SuperValu) – Clifford Bay Sauv Blanc in Wine Fanatic Program June & July CA & NV.
 Specialty Restaurants – 23 Units in 6 states. EOS Petite Sirah BTG.