Creating a Website: Planning Document Website Goals: What is your objective? What do you hope to achieve with this website Strategy: How are you going to achieve these goals? Primary and Secondary Objectives 1. ____________________________________________________ 2. ____________________________________________________ Keyword List. Make a list of every word, phrase, synonym and word cluster that could be used to describe your product/service. You should have no fewer than 16 words/phrases. 1. ______________________________ 9. ______________________________ 2. ______________________________ 10. _____________________________ 3. ______________________________ 11. _____________________________ 4. ______________________________ 12. _____________________________ 5. ______________________________ 13. _____________________________ 6. ______________________________ 14. _____________________________ 7. ______________________________ 15. _____________________________ 8. ______________________________ 16. _____________________________ Research Competitors Competitive Analysis: Using keywords, search to see who (and how many) are trying to offer the same product/service as you. Is their goal easy to understand? Do they know their buyers? Are they missing something you can provide? Company Rating Quality, Price USP Demographic: Who do you want to attract? Age Gender (if (range) important) Familiar Culture Who are your buyers? Profile them: Attitude (hurry, What problem can Special busy, calm) you solve? Needs Who is your audience? Can you create a “profile” of the average visitor you want to attract? What problem will they be looking to solve when they arrive at your site? A good profile will guide your focus: as each aspect of your site is planned ask yourself “Would my profile audience respond favorably?”. IMAGES, PHOTOGRAPHS, LOGOS, GRAPHICS (see technical notes for sizing) (make sure you have all rights to use the images for marketing) Choose no more than 2 main colors, 1 secondary for your website Design What do you want your visitors to do? Create a plan to “lead” them to your goal from their “landing” to the final. This illustrates an example Plan how you will “sell the click” to motivate your website visitor to stay HOME PAGE interested and keep moving to your goal Introductor paragraph repeats search term and offers a solution. Content Content for websites are rarely static. They change weekly, monthly and a good site will keep customers coming back by offering interesting information or tips to save. PAGE 2 About us, contact us, reassuring information to new customer PAGE 3 New solution for new visitor add-ons, upgrades for returning customer PAGE 4 List of prices, terms, details for all items PAGE 5: GOAL Customer Purchases Special offer to purchase now For Search Engine Purposes, each page needs to have approximately 225-300 words on each page to be indexed properly. That doesn’t mean you need to write a novel, If more than ¾ of the files on your site have enough content, you will be ok. Use those keywords within page titles, in headlines, scattered in the text to make your site more relevant. Images All images used for websites must be in gif, jpg or png format. You must own the copyright or have permission from the photographer or illustrator. Photos need to be resized to fit your website. DO NOT enlarge a photo, the image will be pixellated. Images are used in a wide range of sizes, depending on their purpose: For navigation sidebars: 150 pixels wide, For a story illustration: 300-400 pixels wide For use as a single-page demo/illustration: 600 pixels wide Creating a Rough Layout: Using large post-it notes, write a brief description of each page and lay them on a wall. You’ll have to move them about to get a sense of flow. After you’ve got a rough idea, create the site map in word or excel.