Minutes NCCC-65, Indicators of Social Change in the Marketplace: Producers, Retailers, Consumers Sunday, November 6, 2011, 9:00am-5:00pm Monday, November 7, Meetings with Funding Sources VIRGINIAN SUITES HOTEL, 1500 ARLINGTON BLVD., ARLINGTON, VA 22209, PHONE: 703-842-9010 Present: Mary Lynn Damhorst, Iowa State University Marilyn DeLong, University of Minnesota Molly Eckman, Colorado State University Joan Ellis, Washington State University Jana Hawley, University of Missouri Jane Hegland, South Dakota State University Cynthia Jasper, University of Wisconsin Rita Kean, University of Nebraska Minjeong Kim, Oregon State University Melody LeHew, Kansas State University Brenda Sternquist (presiding), Michigan State University Leslie Stoel (recording), Ohio State University Scarlett Wesley, University of Kentucky Juanjuan Wu, University of Minnesota 1. Welcome and introductions a. Check update of member contact information 2. Approval of the Minutes from the October, 2010 meeting a. Moved by Melody & seconded by Joan. Report from South Dakota not included in Minutes – content will be sent & addendum will be filed. Minutes approved. 3. Leadership Responsibilities for 2011-2012 a. Chair – Brenda Sternquist b. Vice-Chair – Melody LeHew c. Secretary – Leslie Stoel 4. Leadership Responsibilities for 2012-2013 a. Chair – Melody LeHew b. Vice-Chair – Leslie Stoel c. Secretary – Joan Ellis 1 5. Payment of room fee (Brenda): $300 for room ($21.43 each); mail/give check to Brenda 6. Reports/Issues a. Report of ITAA pre-conference workshop on sustainability with ESRAB i. Topic: Action research for social change presentation (speaker: Dr. Peggy Sanday, Professor of Anthropology at the University of Pennsylvania – see description in 6.c.i.2. below); ii. 17 registrants; iii. Discussion breakout groups after presentation on 3 topics (environmental issues, social responsibility/human rights, consumer behavior & consumption); iv. Laid groundwork for research to try to initiate corporate change; v. Information on action research will be posted to a Sharepoint site available to ESRAB/NCCC65; initiate discussion on appropriateness of action research vi. Considerations: 1. Network with industry and with other academic organizations studying this issue; e.g. international service learning initiative 2. Need to find resources to educate members about action research b. Increasing membership in NCCC-65 i. New members/loss of members ii. Potential members from: Georgia, Tennessee, Oklahoma State, Louisiana State, NCState, Auburn iii. Identify good people & invite them c. Plan for submitting annual report (2011-2012) i. Review of accomplishments 1. ESRAB workshop @ ITAA 2011: 17 attendees 2. Description of workshop from ITAA Program: a. WORKSHOP: Action Research: Applications for Research on Sustainability that Creates Social Change b. Coordinators: Joan Ellis, Washington State University, Marsha Dickson, University of Delaware, Melody LeHew, Kansas State University c. This session will provide participants a forum to discuss areas of focused interest around sustainability with an eye on creating solutions that bring about actionable change. Dr. Peggy Sanday, Professor of Anthropology at the University of Pennsylvania will provide an overview of action research, highlighting what it is, generally how to do it, and how to get it published. “The focus [of action research] is action to improve a situation and the research is the conscious effort, as part of the process, to formulate public knowledge that adds to theories of action that promote or inhibit learning in behavioral systems.” 2 (http://learningforsustainability.net/research/action_re search.php). Following will be group discussion with the goal of identifying actionable research questions suitable for action research and the identification of potential research teams to lead these coordinated projects. ii. Impacts 1. Objective 1: Provide opportunities for scholars to identify emerging issues, develop mutual research interests, build collaborative research partnerships, and share and critique research ideas on Social Change in the Marketplace. a. ESRAB workshop @ ITAA 2011: change in knowledge that will result in social change b. Brenda’s textbook authors panel @ ACRA: 45 attendees: Brenda Sternquist, Barry Berman, Michael Levy (substitute for the journal editors workshop) 2. Objective 2: Identify funding opportunities and strengthen grantsmanship skills of researchers studying Social Change in the Marketplace a. Visit funding sources b. ESRAB workshop breakout groups are a primary step in formation of grant-writing teams 3. Objective 3:Identify strategies to increase the rigor of research methods and analysis techniques and to improve the quality of publications on Social Change in the Marketplace a. Submitted proposal for conference workshop @ ACRA/AMA 2012 meeting: Creative teaching that can extend your research productivity b. Submitted proposal for conference workshop @ ACRA/AMA 2012 meeting: Theories in international retailing iii. Member publications (send to secretary by December 5) d. Implementation of NCCC-65 proposal objectives i. Ideas 1. Objective 3:Identify strategies to increase the rigor of research methods and analysis techniques and to improve the quality of publications on Social Change in the Marketplace a. Advanced SEM workshop, using the software i. Oregon State U has source for M+ ii. Iowa State U: Fred Lorenz for SEM; Mack for M+ b. Create Linked In, or other site (Google.doc or other Google site) for NCCC65 to share resources c. Get everyone on Community of Science 2. Objective 2: Identify funding opportunities and strengthen grantsmanship skills of researchers studying Social Change in the Marketplace 3 a. Share info from/report on visits at funding sources at ITAA 2012 – panel session: Jane Heglund, Mary Lynn Damhorst, Molly Eckman b. Generate research groups at ITAA conference ii. Plans for 2012-2013 1. Objective 2: Identify funding opportunities and strengthen grantsmanship skills of researchers studying Social Change in the Marketplace: a. Share info from/report on visits at funding sources at ITAA 2012 – panel session: Jane Heglund, Mary Lynn Damhorst, Molly Eckman b. Dissemination of ESRAB materials c. Get everyone on Community of Science e. Location, timing, and dates of 2012 meeting i. Location: Minneapolis or Chicago; ii. Dates: October 5 (Fri) & 6 (Sat) or October 12 (Fri) & 13 (Sat) f. Report from NCRA Administrator - Marilyn DeLong i. At this time, authorization has not been made for USDA funding. We may find out more on our visits tomorrow. Therefore I believe we should look to our local stations for input and for what is happening with Agricultural Experiment Stations and Extension at our own universities. (As noted after our state reports, the number of years our states have received level funding is changing the face of the programs within our states--examples from our state reports include combining resources, reducing appointments, not replacing faculty announcing retirements, and so forth). ii. This will be my last year as Advisor of NCCC-65 and I will work to find a replacement. It is my hope that this group continues to thrive and serve its members as a valued, information seeking, multi-state group, as was attested at this meeting. I have enjoyed working with all of you and will miss the collegiality of the group. 1. Rita Kean will investigate being our advisor; requests to learn about local level extension 7. Reports on University research and significant program initiatives – See Appendix 8. Adjourn Sunday meeting 9. Monday: notes from visits with funding sources (met @ 8:30am Monday) a. Dr. Edward Murdy, Program coordinator for cooperative program with USAID (distribution is one area) for Africa, Near East and South Asia, NSF, 9:00-11:00 i. USAID/NSF PEER Program – Partnerships for Enhanced Engagement in Research ii. Proposals should focus on development benefits iii. NSF supports basic research and education; discipline-based structure; likes cross-disciplinary work; uses visiting scientists in 4 DC; success rate for NSF proposals is declining because number submitted is increasing iv. NSF uses merit review: intellectual merit ( advancement of science) is key factor in evaluation; broader impacts are also very important 1. Merit: improves state of knowledge, credentials of involved researchers, creativity & originality, conceptualization & organization, access to resources 2. Impact: students involved at all levels (advance discovery while promoting teaching & training of future scientists – create next generation of scientists), underrepresented groups, infrastructure enhancement, dissemination of results, benefits to society v. Office of International Science and Engineering (OISE) is partner in PEER program 1. Vision: globally engaged, capable of international collaboration, maintain US leadership vi. Look at the NSF strategic plan – available online; also investigate other online resources: proposal/procedure guide, 2012 budget report to Congress, Science & Engineering indicators, and Report to NSB on NSF Merit Review (2009) vii. PEER program merges congressional mandates of NSF and USAID to facilitate the flow of scientific research from the US scientific community to developing countries for development purposes 1. Program managed by National Academies 2. PEER awards expected to range from $30,000 to $50,000 per year for 1-3 years 3. Special grants may be made – up to $100,000 per year for up to 3 years for complex projects involving multiple countries 4. Investigate the FAQ section on the website 5. SBE, BCS and SES programs all applicable to PEER viii. NSF protocol 1. Contact program officer to ask if they’re open to 1-page concept paper – this varies by program 2. They have done away with bi-lateral programs 3. For every proposal, a minimum of 3 reviews is required 4. Strongly encourage researchers to contact program officer to find out what program is looking for 5. NSF has website just for interdisciplinary proposals 6. NSF mantra: “ask early & ask often” 7. If you’re interested in being a visiting scientist, please ask b. USDA Challenge Grants, 11:30-2:00 i. Gregory Smith, Dionne Toombs, Pat Hipple, Mike McGurr, and Caroline Crockle presented information about USDA-NIFA programs ii. With change of CSREES to NIFA, the focus of funding programs has shifted primarily, but not exclusively to 5 key areas of focus: 1. Global food security and hunger 5 2. Climate change 3. Sustainable energy 4. Childhood obesity 5. Food safety iii. The scale of impact is important for funding proposals; propose things with broad outcomes – regional, multi-state or national. They week impact on a large number of people. iv. Be able to document the consequences of impact – the benefit to constituents that can be quantified v. Higher Education program on hold vi. Challenge Grants may move to AFRI vii. Secondary Education (SPECA) program especially interested in bridging programs and articulation agreements viii. AFRI needs PIs with leadership skills, to help organized very large grants comprising researchers from different research areas ix. AFRI trying to infuse human and social science into hard science programs x. Matching for Challenge Grants has been decreased to 25%; cannot use other federal funds for matching xi. Consider volunteering for review panels; email your contact information to program director and let them know you’re interested in serving on panel; diverse panel members are needed xii. Look at RFAs from last year; only small tweaks to programs expected xiii. Will seek letters of intent this year (about 2 pages in length) xiv. Encourage emails to ask questions xv. Think broadly about the Sustainable Farm Enterprises program xvi. The Center for International Programs encourages applications that cut across programs; competitive grants program seeks to bring international component into teaching, research and outreach; can collaborate with international partners; USAID monies often sought to support programs also xvii. Take a look at the Institute for Youth & Family programs; educational programs seek to provide experiential opportunities to prepare for careers c. Department of Education, Gregory Smith, 3:00-4:30 i. This program is not suitable for academic researchers. 6 Appendix: Station Reports Colorado State University The College of Applied Human Sciences welcomes Dr. Jeff McCubbin as Dean. Dr. McCubbin comes to CSU from Oregon State University where he served as executive associate dean of research and graduate studies in the College of Health and Human Sciences and Distinguished Professor of Exercise Science. The department of design and merchandising welcomes our new department head, Dr. Nancy Miller. Most recently, Dr. Miller was the Burlington Professor at the University of North Carolina— Greensboro. The department is searching for a new Curator of the Avenir Museum of the Department of Design and Merchandising. Linda Carlson is retiring after long service as the collection curator. The Museum is located in the University Center for the Arts, a recently renovated performing arts center. The Avenir Museum facilities include a gallery, collection storage, classroom, and conference room/library. The mission of the department of design and merchandising is focused upon social responsibility (SR) and sustainability. This theme shapes much of the research, which includes rural community marketplace exchange, wearable art design, wellness/safety, entrepreneurship and international education, consumer satisfaction with footwear, body image and the media, green design for interiors, indoor air quality, and SR in the global supply chain for apparel and footwear. The department of design and merchandising has also initiated a new project in conjunction with the Wounded Warrior initiative, one of the three themes for scholarship in the College of Applied Human Sciences, which are Obesity, Aging, and ‘Wounded Warrior’ (veterans). The department is collaborating with the veteran’s administration to develop designs for reuse of parachutes. Iowa State University The university just completed a search for a new president. Dr. Steven Leith, currently in administration for the University of North Carolina system, will begin as Iowa State University President in January of 2012. A School of Education was recently approved for the Human Sciences College; it will combine the department of Curriculum and Instruction with Educational Leadership and Policy. The Apparel, Merchandising, and Design (AMD) program at Iowa State University is currently conducting three faculty searches. Positions in textile science, creative design, and technical design are available. Two new faculty members, one in retailing and the other in functional design/product development, joined the faculty this August. A new faculty person in the management area of Hospitality Management joined the department this fall also. The department, Apparel, Educational Studies, and Hospitality Management (AESHM), is growing, especially with a new undergraduate 7 major in Events Management. After only one semester, enrollment in the new major surpassed that of Hospitality Management. A new name for the AESHM Department has been submitted because the Family and Consumer Sciences Education program has been moved to another department. Completion of the textile product testing and development lab is in progress. A student study abroad experience in mainland China has been approved for May 2012. The students will work online with students at Wuhan Textile University the semester before the trip, and they will work together in Wuhan during the excursion. Three universities in China are helping to set up visits to businesses. The AMD faculty members have formed teams that will develop research proposals to submit to funding agencies during 2012. The teams are focusing on 1) African small businesses, in conjunction with faculty at Pretoria University; 2) rural entrepreneurial businesses in the U.S.; 3) enhancing learning through creativity; 4) obesity stereotype reduction through healthy eating and exercise education; and 5) an EPA P3 student study of improving performance of bacteria-generated fiber. Kansas State University Over the past year, Kansas State University has engaged in an inclusive process to create a visionary plan called K-State 2025. The primary goal set by President Schulz is to become a Top 50 Public Research University within the next fifteen years. Eight key university metrics will be used to benchmark progress. Kansas State University experienced a record enrollment for 2011 with the College of Human Ecology setting a new record for high enrollment in most programs. The College of Human Ecology facilities are expanding as a new edition is under construction with high technology classrooms and advising facilities. Michigan State University Budget cuts continue to affect the state and the universities in the state systems. One highlight is that we have an open position that is an endowed chair in Public Relations. This Brandt Chair is provided with $100,000 in discretionary funds yearly. North Dakota State University North Dakota State University welcomed our new provost, Dr. Bruce Rafert in July 2011. NDSU President Bresciani believes “he will be key to guiding NDSU, North Dakota’s first research university to reach the Carnegie Commission’s highest national classification, toward even more contributions to North Dakota’s success.” The department of Apparel, Design and Hospitality Management is developing two-five year goals under six main themes – 1) Research and Partnerships, 2) Collaborations across programs/disciplines, 3) Increase enrollment, 4) Utilizing technology to enhance student learning, 5) International opportunities, and 6) Educating stakeholders. The department of Apparel, Design and Hospitality Management hosted a competition to design the official Tartan of North Dakota State University in February 2011. Entries 8 were judged for originality and aesthetic, and representation and interpretation of NDSU’s history and colors. A sophomore majoring in apparel, retail merchandising and design, received first place with 44 percent of the online votes, with 1504 votes cast. The winning design has been federally copyrighted and also verified and reviewed for its originality by the Tartan Registry in Edinburgh, Scotland, a division of the Scottish Government, and then registered as the official tartan of NDSU. The winning tartan debuted at Homecoming 2011 with products like ties and scarves; new items will be available each year as future students in the department develop and market products. Students in the apparel, retail merchandising and design classes have helped develop a market survey to learn which tartan products are of greatest interest to consumers. The students distributed questionnaires and analyze the data. Apparel, retail merchandising and design and interior design students in product development classes will then use the information to design additional products on an annual basis. The project offered numerous educational benefits for students and faculty in the department and will continue to do so for years to come. Another benefit from the project is that the apparel, design and hospitality management department will earn some royalties from the sale of products, which will be used for student scholarships and research funding for faculty. Ohio State University University beginning to privatize campus services (e.g. parking) to increase revenues to free up money to fund academics; centralization efforts continue; we have continued to receive (small) raises. Graduate School is pushing for professional master’s degrees – Family Resource Management area is proposing such degree for Financial Planning. University begins new strategic plan this year; primary focus on facilitating research & education on health & wellness, food production & security, energy & environment (renewable fuels); colleges are finalizing their strategic plans this quarter. College reorganization in phase 2: Units A & B, the 2 education units remain essentially intact post-merger, with exception of Kinesiology faculty from Physical Activities and Educational Services; Unit C is old Human Ecology with addition of Physical Activities & Educational Services Kinesiology faculty. A design team is in place for Unit C to develop administrative structure and support plan. University is on track for switch to semesters in Summer 2012; big push for international experiences for students in Maymesters; College of Education & Human Ecology and the Office of International Affairs have offered seed grants for creating short-term study abroad experiences: grants funded for Stoel et al for sourcing fair trade goods from China for our Fashion & Retail Studies lab store; for Binkley & Stoel for retail & hospitality in Thailand. Brain drain in department of consumer sciences and prior Human Ecology units; losing people, few replaced; hope to be able to hire 2 people this year (1 in Family Resource Management, 1 in Hospitality Management); interior design is now gone due to retirement. 9 Extension offered early retirement & many county staff retired; this has had negative effect on ability of financial extension program to offer financial education/savings programs/foreclosure assistance across the state. Oregon State University Oregon State University is continuing its administrative re-organization based on the three strategic initiatives: Healthy People, Healthy Planet, and Healthy Economy. In September 2011, the college of Health and Human Sciences (HHS) became the College of Public Health and Human Sciences (PHHS), and has since started its selfstudy for its accreditation as the College of Public Health. With a re-organization, the college of PHHS currently has two Schools (School of Biological and Population Health Sciences and School of Social and Behavioral Health Sciences) and one department (Department of Design and Human Environment (DHE)). Pending approval, the department of DHE will become the school of DHE, with an addition of the Graphic Design program and also will move to the College of Business in July 2012. In 2010, the OSU Apparel Research Center was launched by DHE in collaboration with Portland Development Commission. In September 2011, ARC named Brigitte Cluver, Ph.D as its first director. In October 2011, ARC offered its first pattern making workshop to the apparel and textiles industries in Portland. More ARC workshops for sourcing and textiles are planned for future dates. Enrollments in DHE (without Graphic Design) remain strong with 677 students majoring in the program. In addition, DHE has a record graduate enrollment of 39 students (about 1/3 masters students and 2/3 PhD students) this Fall term. South Dakota State University As of July 1, 2010, South Dakota State University’s new College of Education & Human Sciences reorganized from eight discreet entities down to four departments: Consumer Sciences (CS) – with programs in Interior Design, Apparel Merchandising, Consumer Affairs, Hospitality Management, Aviation; additional undergraduate minors in Leadership and Leadership and Management of Nonprofit Organizations; and graduate programs in Family Financial Planning and Merchandising; Counseling and Human Development (CHD) – with programs in Human Development and Family Studies; and Counseling and Human Resource Development; Health and Nutritional Sciences (HNS) – with programs in Nutrition and Food Science and Health, Physical Education, and Recreation; and Teaching, Learning, and Leadership (TLL) – with programs in Early Childhood Education, Family and Consumer Sciences Education, Educational Leadership, and Teacher Education. In May 2011, we hired a new dean of the College of Education and Human Sciences – Dr. Jill Thorngren. University of Kentucky The Department of Merchandising, Apparel and Textiles (MAT) at the University of Kentucky has merged with the Hospitality, Management and Tourism (HMT) program that had previously been located in the Department of Nutrition and Food Science. A new department name has been chosen but is still awaiting approval. 10 MAT hired a new faculty member in the HMT area, who began in August, 2011. MAT was again one of five schools across the United States that participated in Cotton Incorporated’s Cotton from Blue to Green program this year. The MAT department collected almost 16,000 pieces of denim that will be turned into insulation for homes being built in areas affected by disasters. Enough denim was collected to insulate almost 32 homes. University of Missouri The University of Missouri has just hired a new president, MU alumnus and businessman, Tim Wolfe. A former computer software executive for Novell, Wolfe begins his role February 15th. His vision includes extending the use of technology, increasing research, and identifying new revenue streams for the four-campus university system. Mizzou has launched the Mizzou Advantage initiative with a goal of increasing MU’s stature and impact. The program focuses on five areas of strength: Food for the Future, Managing Innovation, Media of the Future, One Health/One Medicine, and Sustainable Energy. Faculty in the department of Textile and Apparel Management are involved in three interdisciplinary projects this year that are funded by Mizzou Advantage grants. The Department of Textile and Apparel Management is searching for a new faculty member to lead the technical design area of product development. This search is a result of the announcement of Dr. Laurel Wilson’s retirement. Optitex software has been acquired, and faculty collaborate with Architectural Studies faculty in I-Lab projects. The i-Lab (Immersive visualization lab) includes motion software, visualization technology, reality systems, stereoscopic visualization, and multi-modal design. The Department of Textile and Apparel Management has re-designed the graduate curriculum to focus on global, technology, and sustainability. The graduate program has doubled in size during the last year. Currently there are ~20 students in master’s and Ph.D. programs. Enrollments in the undergraduate programs also continue to climb. University of Minnesota Our new President, Eric Kaler was inaugurated in the fall of 2011. President Kaler was previously the provost and senior vice president for academic affairs and vice president for Brookhaven National Laboratory affairs at Stony Brook University. He received his Ph.D. in chemical engineering from the University of Minnesota in 1982. He recently named alumna Karen Hanson as the new senior vice president for academic affairs and provost. The College of Design welcomed its new director of external relations, Trevor Miller. A new college website was launched. The college has finished its virtual reality installation in Rapson Hall, which is one of the largest in the nation. Dr. Elizabeth Bye has become the head of the Department of Design, Housing, & Apparel after Dr. Becky Yust’s resignation. 11 At the program level: Dr. Abi Asojo, Associate Professor, has joined our Interior Design faculty in the fall of 2011. The Retail Merchandising program has acquired a new faculty line, which is currently in the search process. Two apparel students won first place and a $25,000 prize for a national hospital gown redesign competition sponsored by the Park Nicollet Foundation. One apparel faculty member won a NSF award for a collaborative research project in “electronic textiles for ambulatory health monitoring.” University of Wisconsin There continues to be a high student demand for all the majors in the School of Human Ecology, including Apparel Design, Interior Design, and Retailing. A new major in the School is called Community and Nonprofit Leadership and it also has high student interest. The Center for Retailing Excellence has been endowed with funding through Kohl’s Department Store. The Center plans a study tour of China for which students compete to attend. In addition, a new building is being constructed to house the School of Human Ecology with a completion date of March 2012, and the existing building is being remodeled. The School will also be hiring a new Dean who will be starting July 2012. Washington State University Washington State University continues to weather the storm of what seems to be relentless budget cuts in state funding. In response to the last set of cuts for the 20122013 biennium, no vertical cuts were necessary and budget reductions were handled primarily through administrative cutbacks, tuition increases and the merger of the College of Science and The College of Liberal Arts. The university welcomed its largest incoming freshman class this 2011-2012 academic year over 4500 new students. The focus of the university in the next budget cycle is a continued emphasis on securing external funding to support research and growth in the graduate programs across campus. Within our college, we are dealing with the budget crisis primarily through program mergers and external grant dollars. The grant dollars coming into the college have grown considerably in the last year including a $25 million dollar grant to fund continued tree fruit research. The Interior Design and Landscape Architecture departments within the college will merge with Architecture and Construction Management to form a unit that to date remains unnamed. Natural Resource Management within the college will merge with Environmental Sciences to form the School of Ecology. Extension has merged back into the college and the college dean oversees both areas. In addition, we have reduced the number of statewide extension initiatives. Within the department, we continue to enjoy the capable leadership of Karen Leonas. We did unfortunately have two tenure line research faculty positions vacate in 2011. 12 Until the final budget numbers from the state special legislative session come in, there is a hiring freeze within the college resulting in those lines remaining open. Temporary instructors and increased teaching loads have been the mechanism by which we have handled this. Karen Leonas received a $2 million USDA grant as part of a larger team looking at biodegradable textiles in farming applications. In addition, Joan Ellis, Catherine Black and Karen Leonas received a $22,000 Cotton Inc. educational grant. Please see www.amdt.wsu.edu for a listing of faculty and research programs. The focuses for growth in the department continue to be external grants to fund research and growing the graduate program. Undergraduate enrollments remain strong and support from upper administration remains steady. 13