1 Q.No.1: Direct cost: A cost that can be directly traced to producing specific goods or services. For example, the cost of meat in a hamburger can be attributed directly to the cost of manufacturing that product. Other costs, such as depreciation or administrative expenses, are more difficult to assign to a specific product, and so are not considered direct costs. Direct costing: In Cost Accounting, method that includes only Variable Costs in the Cost of Goods Sold. The direct costing method may not be used for tax purposes. Difference between Direct cost and direct costing Q.No.2: Product Cost versus Period Cost: Costs can also be classified as either product cost or period cost. To understand the difference between product costs and period costs, we must first refresh our understanding of the matching principle from financial accounting. Generally costs are recognized as expenses on the income statement in the period that benefits from the cost. For example, if a company pays for liability insurance in advance for two years, the entire amount is not considered an expense of the year in which the payment is made. Instead, one half of the cost would be recognized as an expense each year. The reason is that both years-not just the first year-benefit from the insurance payment. The un-expensed portion of the insurance payment is carried on the balance sheet as an asset called prepaid insurance. You should be familiar with this type of accrual from your financial accounting coursework. The matching principle is based on the accrual concept and states that costs incurred to generate particular revenue should be recognized as expense in the same period that the revenue is recognized. This means that if a cost is incurred to acquire or make some thing that will eventually be sold, then the cost should be recognized as an expense only when the sale takes place-that is, when the benefit occurs. Such costs are called product costs. Q.No.3: Direct Costs: For financial accounting purposes, product costs (Direct costs) include all the costs that are involved in acquiring or making product. In the case of manufactured goods, these costs consist of direct materials, direct labor, and manufacturing overhead. Product costs are viewed as "attaching" to units of product as the goods are purchased or manufactured and they remain attached as the goods go into inventory awaiting sale. So initially, product costs are assigned to an inventory account on the balance sheet. When the goods are sold, the costs are released from inventory as expense (typically called Cost of Goods Sold) and matched against sales revenue. Since product costs are initially assigned to inventories, they are also 2 known as inventoriable costs. The purpose is to emphasize that product costs are not necessarily treated as expense in the period in which they are incurred. Rather, as explained above, they are treated as expenses in the period in which the related products are sold. This means that a product cost such as direct materials or direct labor might be incurred during one period but not treated as an expense until a following period when the completed product is sold. The use of direct costing for financial reporting is not accepted by the accountant profession as a Generally Accepted Accounting Principle. In addition the Securities and Exchange Commission refuses to accept financial reports prepare on the basis of Direct Costing and the internally revenue service will not permit the computation of Taxable Income on the direct costing basis. The position of theses groups is generally based on their opposition to excluding the Fixed Costs from inventories. Q.No.4: The difference between the two income-measurement approaches is essentially the difference in the timing of the charge to expense for fixed factory-overhead cost. In the absorption-costing method, fixed factory overhead is first charged to inventory; thus, it is not charged to expense until the period in which the inventory is sold and included in cost of goods sold (an expense). In contrast, in the variable-costing method, fixed factory overhead is charged to expense immediately, and only variable manufacturing costs are included in product inventories. Therefore, if inventories increase during a period (i.e., production exceeds sales), the variable-costing method will generally report less operating income than will the absorption-costing method; when inventories decrease, the opposite effect will take place. Q.No.5: Both generally accepted accounting principles and tax regulations require manufacturing companies to use an absorption costing system. Under an absorption system, fixed manufacturing costs-both direct and indirect-are treated as product costs. That is, they are assigned (or attached) to products during the manufacturing process, and absorbed into inventory. They remain attached to the products in the work-inprocess inventory, and, subsequently, in the finished goods inventory, until the products are sold. At that time they are removed from finished goods inventory, and placed on the income statement as part of cost of goods sold. A company that treated its fixed manufacturing costs as period costs, i.e., did not assign them to products but expensed them on the income statement in the period when they were incurred, ordinarily would receive a qualified opinion on its audited financial statements. In effect, by not attaching these costs to products, and expensing them when the products are sold, it is violating the matching principle. Absorption costing therefore must be used to value inventories for financial statements prepared under Generally Accepted Accounting Principles (GAAP), and it must be used for tax computing purposes. This does not mean that it must be used for managerial purposes, however. For internal reporting and control 3 purposes, management can use any kind of information it wishes. There is only one criterion: the information must be useful. Because of the complexities associated with absorption costing, many companies have chosen to use something somewhat more intuitive, and therefore useful, for internal purposes: variable costing. The difference between the two types of costing lies exclusively in the treatment of the fixed portion of manufacturing overhead. This is illustrated in Exhibit 8. As this exhibit indicates, absorption costing treats fixed manufacturing overhead as a product cost, whereas variable costing treats it as a period cost. As the following example shows, the difference between these two forms of costing can have a significant impact on an organization's financial statements. Example: Two companies are identical in every respect except one: Company A uses absorption costing, while Company V uses variable costing. In Month 1, both companies produce and sell 1,000 units of their product. In Month 2, both companies produce 1,500 units of their product, but sell only 1,000 units. In Month 3, both companies produce 500 units, but sell 1,000 units (obtaining the remaining 500 units from the finished goods inventory left over at the end of Month 2). Period Costs: Definition and Explanation of Period Costs: Period costs are all the costs that are not included in product costs. These costs are expensed on the income statement in the period in which they are incurred, using the usual rules of accrual accounting that we learn in financial accounting. Period costs are not included as part of the cost of either purchased or manufactured goods. Sales commissions and office rent are good examples of period costs. Both items are expensed on the income statement in the period in which they are incurred. Thus they are said to be period costs. Other examples of period costs are selling and administrative expenses. Q.No.6: There is no way to prove that one type of cost figure is going to be more helpful than another in the determination of the sales price. The sales price must exceed all costs of every kind before a profit is realized, but this does not mean that some sales of a single product or sales of products could not be made at a price which recovers at least the variable costs or makes a contribution to the recovery of fixed expenses. The absorption or conventional cost approach to pricing looks at the long run total cost recovery. The marginal costing or direct costing approach looks at the short run profit contribution aspect of immediate sales. It seems probable that direct costing is more appropriate in making short run decisions with regard to production schedules and pricing products offered for sales, provided the total cost recovery in the long run is kept in mind. Setting Prices in a Manufacturing Firm How To Set Prices in a Manufacturing Firm In setting prices, the goal should be to maximize profit. Although some owner-managers feel that an increased sales volume is needed for increased profits, volume alone does not mean more profit. The ingredients of profit are costs, selling price, and the unit sales volume. They must be in the proper proportions if the desired profit is to be obtained. No one set prices formula will produce the greatest profit under all conditions. To price for maximum profit, the owner-manager must understand the different types of costs and how they behave. You need the up-to-date knowledge of market conditions because the "right" selling price for a product under one set of market conditions may be the wrong price at another time. 4 The "best" price for a product is not necessarily the price that will sell the most units. Nor is it always the price that will bring in the greatest number of sales dollars. Rather the "best" price is one that will maximize the profits of the company. The "best" selling price should be cost orientated and market orientated. It should be high enough to cover your costs and help you make a profit. It should also be low enough to attract customers and build sales volume. Set Prices - A Four Layer Cake In determining the best selling price, think of price as being like a four layer cake. The four elements in your price are: (1) the direct costs, (2) manufacturing overhead, (3) nonmanufacturing overhead, and (4) profit. Direct costs are fairly easy to keep in mind. They are the cost of the material and the direct labor required to make a new product. You have these costs for the new product only when you make it. On the other hand, even if you don't make the new product, you have manufacturing overhead such as janitor service, depreciation of machinery, and building repairs, which must be charged to old products. Similarly, nonmanufacturing overhead such as selling and administrative expenses (including your salary) must be charged to your old products. Direct Costing The direct costing approach to setting prices enables you to start with known figures when you determine a price for a new product. For example, suppose that you are considering a price for a new product whose direct costs - materials and direct labor - are $3. Suppose further that you set the price at $5. The difference ($5 minus $3 = $2) is "contribution." For each unit sold, $2 will be available to help absorb your manufacturing overhead and your non-manufacturing overhead and to contribute toward profit. Price-Volume Relationship Any price above $3 will make some contribution toward your overhead costs which are already there whether or not you bring the product to market. The amount of contribution will depend on the selling price which you select and on the number of units that you sell at that price. Look for a few moments at some figures which illustrate this price-volume-contribution relationship: Selling Price $5 $4 $12 Sales in units 10,000 30,000 5,000 Sales $50,000 $120,000 $60,000 Direct costs ($3 per unit) $30,000 $90,000 $45,000 Contribution _______ $20,000 _______ $30,000 _______ $15,000 5 In this example, the $4 selling price, assuming that you can sell 30,000 units, would be the "best price" for your product. However, if you could sell only 15,000 units at $4, the best price would be $5. The $5 selling price would bring in a $20,000 contribution against the $15,000 contribution from 15,000 units at $4. With these facts in mind, you can use a market-orientated approach to set your selling price. Your aim is to determine the combination of selling price and unit volume which will provide the greater contribution toward your manufacturing overhead, nonmanufacturing overhead, and profit. Setting Prices Complications If you ran a nonmanufacturing company and could get as much of a product as you could sell, using the direct costing technique to determine your selling price would be fairly easy. Your success would depend on how well you could project unit sales volume at varying selling prices. However, in a manufacturing company, various factors complicate the setting of a price. Usually, the quantity of a product that you can manufacture in a given time is limited. Also whether you ship directly to customers or manufacture for inventory has a bearing on your production and financial operation. Sometimes your production may be limited by labor. Sometimes by the availability of raw materials. And sometimes by practices of your competition. You have to recognize such factors in order to maximize your profits. The direct costing concept enables you to key your pricing formula to that particular resource - labor, equipment, or material - which is in the shortest supply. The Gail Manufacturing Company provides an example. Establish Contribution Percentage In order to use the direct costing approach, Mr. Gail had to establish a contribution percentage. He set it at 40 percent. From past records, he determined that, over a 12-month period, a 40-percent contribution for each price would take care of manufacturing overhead and profit. In arriving at this figure, Mr. Gail considered sales volume as well as overhead costs. Determining the contribution percentage is a vital step in using the direct costing approach to pricing. You should review your contribution percentage periodically to be sure that it covers all your overhead (including interest on money you may have borrowed for new machines or for building an inventory of finished products) and to be sure it provides for profit. Mr. Gails' 40-percent contribution meant that direct costs - material and indirect labor - would be 60 percent of the selling price (100-40=60). Here is an example of how Mr. Gail computed his minimum selling price: Material Direct labor 27c +10c _____ 37c The 37 cents was 60 percent of the selling price which worked out to 62 cents (37 cents divided by 60 percent). The contribution was 25 cents (40 percent of selling price): Selling price Direct costs 62c -37c _____ 25c 6 In this approach, raw material is given the same importance as direct labor in determining the selling price. Q.No.8: Direct Costing - A concept of manufacturing cost accounting under which only costs that are a consequence of production of a product are assigned to the product; all other costs are considered expenses of the period in which they occurred. "This may be described more briefly as a technique whereby the cost of product is restricted to the inclusion of variable manufacturing costs with fixed manufacturing costs being considered as period expenses." Argument for Direct Costing Simplicity - One argument for direct costing is its simplicity. One of the proposed advantages is the elimination of allocations. Simplicity is welcome as long as the simplified accounting method is not substantially less useful for internal managerial use as well as for use in reporting the operating results and financial position. Q.No.9: Arguments against Direct Costing Cost Allocation - Direct costing does not eliminate the necessity for cost allocations. There will still remain within the area of product cost many elements that are directly assignable to units of product – i.e., raw material and labor costs incurred before two or more joint products are split-off and other variable overhead costs still require allocation. Inventory Valuation - Using direct costing will result in lower inventory values compared to full costing, however the arbitrary reduction adds little meaning to the financial statements. The elimination of fixed manufacturing costs from product costs will result in the pricing of inventories for financial statement purposes at amounts that bear no identifiable relationship with current value. LIFO accounting provides the same undesirable results. Marginal Analysis - The basis for direct costing theory. Conclusions are only valid in the shortrun (a duration of time as not to permit any changes in the fixed plan employed by an enterprise). Is management’s goal really profit maximization? Variable Costs vs. Fixed Costs. 7 Summary Manufacturing Costs Direct Materials: Materials that can be physically and conveniently traced to a product, such as wood in a table. Conversion Cost Direct Labor + Overhead Cost Direct Labor: Labor costs that can be physically and conveniently traced to a product such as assembly line workers in a plant. Direct labor is also called touch labor cost. Prime Cost Direct Materials + Direct Labor Manufacturing Overhead: All costs of manufacturing a product other than direct materials and direct labor, such as indirect materials, indirect labor, factory utilities, and depreciation of factory equipment. Nonmanufacturing Costs Marketing or selling costs: All costs necessary to secure customer orders and get the finished product or service into the hands of the customer, such as sales commission, advertising, and depreciation of delivery equipment and finished goods warehouse. Administrative Costs: All costs associated with the general management of the company as a whole, such as executive compensation, executive travel costs, secretarial salaries, and depreciation of office building and equipment. Absorption Costing or Full Costing System: Definition and explanation: Absorption costing is a costing system which treats all costs of production as product costs, regardless weather they are variable or fixed. The cost of a unit of product under absorption costing method consists of direct materials, direct labor and both variable and fixed overhead. Absorption costing allocates a portion of fixed manufacturing overhead cost to each unit of product, along with the variable manufacturing cost. Because absorption costing includes all costs of production as product costs, it is frequently referred to as full costing method. 8 Variable, Direct or Marginal Costing: Definition and explanation: Variable costing is a costing system under which those costs of production that vary with output are treated as product costs. This would usually include direct materials, direct labor and variable portion of manufacturing overhead. Fixed manufacturing cost is not treated as a product costs under variable costing. Rather, fixed manufacturing cost is treated as a period cost and, like selling and administrative expenses, it is charged off in its entirety against revenue each period. Consequently the cost of a unit of product in inventory or cost of goods sold under this method does not contain any fixed overhead cost. Variable costing is some time referred to as direct costing or marginal costing. To complete this summary comparison of absorption and variable costing, we need to consider briefly the handling of selling and administrative expenses. These expenses are never treated as product costs, regardless of the costing method in use. Thus under either absorption or variable costing, both variable and fixed selling and administrative expenses are always treated as period costs and deducted from revenues as incurred. The concepts explained so for are illustrated below: Cost classifications--Absorption versus variable costing Absorption Costing Variable Costing Direct materials Direct Labor Product cost Variable Manufacturing overhead Product cost Fixed manufacturing overhead Period cost Variable selling and administrative expenses Period cost Fixed selling and administrative expenses Unit Cost Computation/Calculation: To illustrate the computation/calculation of unit product costs under both absorption and variable costing consider the following example. Example: A small company that produces a single product has the following cost structure. 9 Number of units produced Variable costs per unit: Direct materials Direct labor Variable manufacturing overhead Variable selling and Administrative expenses Fixed costs per year: Fixed manufacturing overhead Fixed selling and administrative expenses $6,000 $2 $4 $1 $3 $30,000 $10,000 Required: 1. Compute the unit product cost under absorption costing method. 2. Compute the unit product cost under variable / marginal costing method. Unit product Cost Absorption Costing Method Direct materials $2 Direct labor $4 Variable manufacturing overhead $1 -------- Total variable production cost $7 Fixed manufacturing overhead $5 -------- Unit product cost $12 ====== Unit product Cost Variable Costing Method Direct materials Direct labor Variable manufacturing overhead $2 $4 $1 ---------Unit product cost $7 ====== (The $30,000 fixed manufacturing overhead will be charged off in total against income as a period expense along with selling and administrative expenses) 10 Under the absorption costing, notice that all production costs, variable and fixed, are included when determining the unit product cost. Thus if the company sells a unit of product and absorption costing is being used, then $12 (consisting of $7 variable cost and $5 fixed cost) will be deducted on the income statement as cost of goods sold. Similarly, any unsold units will be carried as inventory on the balance sheet at $12 each. Under variable costing, notice that all variable costs of production are included in product costs. Thus if the company sells a unit of product, only $7 will be deducted as cost of goods sold, and unsold units will be carried in the balance sheet inventory account at only $7. Income Comparison of Variable and Absorption Costing: The income statements prepared under absorption costing and variable costing usually produce different net operating income figures. This difference can be quite large. Here we will explain the basic reason of this difference in income. The explanation for this difference needs two separate income statements one under absorption costing and other under variable costing. We will prepare two income statements that will produce different income figures and then explain the reasons of difference. Consider the following example: Example: Following data relates to a manufacturing company: Number of units produced each year Variable cost per unit: Direct materials Direct labor Variable Manufacturing Overhead Variable selling and Administrative expenses Fixed costs per year: Fixed manufacturing overhead Fixed selling and administrative expenses Units in beginning inventory Units produced Units Sold Units in ending inventory Selling price per unit 60,000 $2 $4 $1 $3 $30,000 $10,000 0 6,000 5,000 1,000 $20 11 Selling and administrative expenses: Variable per unit Fixed per year $3 $10,000 Required: 1. Prepare income statements using: a. Absorption costing system b. Variable costing system 2. Prepare a reconciliation schedule Absorption Costing Income Statement Sales (5,000 units×$20 per unit) Less cost of goods sold: Beginning inventory Add Cost of goods manufactured (6,000 units×$12per unit) Goods avail able for sale Less ending inventory Cost of goods sold Gross Margin ($100,000 – $60,000) Less selling and administrative expenses Variable selling and administrative expenses (5,000 × 3) Fixed selling and administrative expenses Net operating income ($40,000 – $25,000) Variable Costing Income Statement Sales ($5,000units×$20 per unit) Less variable expenses: Variable cost of goods sold: Beginning inventory Add variable manufacturing costs (1,000 units×$7 per unit) Goods available for sale $100,000 --------------$0 $72,000 ---------------$72,000 $12,000 ----------------$60,000 ----------------$40,000 ---------------$15,000 $10,000 ---------------$25,000 ---------------$15,000 ========= $100,000 $0 $42,000 --------------$42,000 12 Less ending inventory (1,000 units×$7 per unit) Variable cost of goods sold variable selling and administrative expenses (5,000 units × $3 per unit) Contribution margin ($100,000 − $50,000) Less fixed expenses: Fixed manufacturing overhead Fixed selling and administrative expenses Net operating Income ($50,000 − $40,000) $7,000 --------------$35,000 $15,000 ----------------50,000 --------------50,000 --------------$30,000 $10,000 --------------$40,000 --------------$10,000 ======== The income statements prepared above have different net operating income figures. Now we will explain why net operating income is different under both the costing systems. Explanation: Several points can be noted from the income statements prepared above: Under absorption costing if inventories increase then some of the fixed manufacturing costs of the current period will not appear on the income statement as part of cost of goods sold. Instead, these costs are deferred to a future period and are carried on the balance sheet as part of the inventory account. Such a deferral of cost is known as fixed manufacturing overhead deferred in inventory. The process involved can be explained by referring to income statements prepared above. During the current period 6,000 units have been produced but only 5,000 units have been sold leaving 1,000 unsold units in the ending inventory. Under the absorption costing system each unit produced was assigned $5 in fixed overhead cost. Therefore each unit going into inventory at the end of the period has $5 in fixed manufactured overhead cost attached to it, or a total of $5,000 for 1,000 units (1,000 × $5). This fixed manufacturing overhead cost of the current period deferred in inventory to the next period, when hopefully these units will be taken out of inventory and sold. This deferral of $5,000 of fixed manufacturing overhead costs can be clearly seen by analyzing the ending inventory under the absorption costing method: Variable manufacturing costs (1000units × $7 per unit) Fixed manufacturing overhead costs (1,000 × $5 per unit) Total ending inventory value $7,000 $5,000 --------$12,000 ======= In summary, under absorption costing, of the $30,000 in fixed manufacturing overhead costs incurred during the period, only $25,000 (5,000 $ per unit) has been included in the cost of goods sold. The remaining $5000 (1000 units not sold $5 per unit) has been deferred in inventory to the next period. 13 Under variable costing method the entire $30,000 in fixed manufacturing overhead costs has been treated as an expense of the current period (see the bottom portion of the variable costing income statement). The ending inventory figure under the variable costing method is $5,000 lower than it is under the absorption costing method. The reason is that under variable costing, Only the variable manufacturing costs are assigned to units of product and therefore included in the inventory: Variable manufacturing costs (1000units × $7 per unit) $7,000 The $5,000 difference in ending inventories explains the difference in net operating income reported between the two costing methods. Net operating is $5,000 higher under absorption costing since, as explained above, $5,000 of fixed manufacturing overhead cost has been deferred in inventory to the next period under that costing method. Hopefully, when the units relating to this $5,000 fixed cost will be sold in the next period the cost attached to these units will be included in the cost of goods sold of the next period. This is called fixed manufacturing overhead cost released from inventory. The absorption costing system makes no distinction between fixed and variable costs; therefore, it is not well suited for CVP computations, which are important for good planning and control. To generate data for cost volume profit (CVP) analysis, it would be necessary to spend considerable time reworking and reclassifying costs on the absorption statement. The variable costing approach to costing units of product works very well with the contribution approach to the income statement, since both concepts are based on the idea of classifying costs by behavior. The variable costing data could be immediately used in CVP computations. Limitations of Variable Costing--GAAP and External Reports: Practically speaking, absorption costing is required for external reports in United States and almost all over the world. A company that attempts to use variable costing (also called direct costing and marginal costing) on its external financial reports runs the risk that its auditors may not accept the financial statements as conforming to generally accepted accounting principles (GAAP). Tax laws almost all over the world require the usage of a form of absorption costing for filling out income tax forms. Even if a company must use absorption costing for its external reports, a manager can use variable costing statements for internal reports. No particular accounting problems are created by using both costing methods--the variable costing method for internal reports and the absorption costing method for external reports. The adjustment from variable costing net operating income to absorption costing net operating income is a simple one that can be easily made at year-end. Top executives are typically evaluated based on the earnings reported to shareholders on the external financial reports. This creates a problem for top executives who might otherwise favor using variable costing for internal reports. They may feel that since they are evaluated based on absorption costing reports, decisions should also be based on absorption costing data. Q. Select the answer which best completes the statement: See answer 14 (a) The term meaning that all manufacturing costs (direct and indirect, fixed and variable) which contribute to the production of the product and traced to output and inventories is: (1) job order costing; (2) process costing; (3) absorption costing; (4) direct costing. (b) The term that is most descriptive of the type of cost accounting often called direct costing is (1) out of pocket costing; (2) variable costing; (3) relevant costing; (4) prime costing. (c) Costs treated as product costs under direct costing are: (1) prime costs only; (2) variable production costs only; (3) all variable costs; (4) all variable and fixed manufacturing costs. (d) The basic assumptions made in direct costing with respect to fixed costs is that fixed cost is: (1) controllable cost; (2) a product cost; (3) an irrelevant cost; (4) a period cost (e) (g) (h) Operating income computed using direct costing would generally exceed operating income computed using absorption costing if: (1) units sold exceed units produced; (2) units sold are less than units produced; (3) units sold equal units produced; (4) the unit fixed cost is zero Absorption costing differs from direct costing in the: (1) fact that standard costs can be used with absorption costing but not with direct costing; (2) kinds of activities for which each can be used to report ; (3) amounts of costs assigned to individual units of product; (4) amount of fixed costs that will be incurred. When a firm uses direct costing: (1) the cost of a unit of product changes because of changes in the number of units manufactured; (2) profits fluctuate with sales; (3) an idle capacity variance is calculated by a direct costing system; (4) product cost include variable administrative costs. (i) Operating income under absorption costing can be reconciled to operating income determined under direct costing by computing the difference between: (1) inventoried fixed costs in the beginning and ending inventories and any deferred over or under applied fixed factory overhead; (2) inventoried discretionary costs in the beginning and ending inventories; (3) gross profit (absorption costing method) and contribution margin (direct costing method); (4) sales as recorded under the direct costing method and sales as recorded under the absorption costing method. (j) Under the direct costing concept, unit product cost would most likely be increased by: (1) a decrease in the remaining useful life of factory machinery depreciated by the units of production method; (2) a decrease in the number of units produced; (3) an increase in the remaining useful life of factory machinery depreciated by the sum of the years digits method; (4) an increase in the commission paid to salespersons for each units sold. (k) When using direct costing information, the contribution margin discloses the excess of: (1) revenue over fixed cost; (2) projected revenue over the break even point; (3) revenue over variable cost; (4) variable cost over fixed cost. Answers: (a) 3 (b) 2 (c) 2 (d) 4 (e) 1 (f) 3* (g) 3 (h) 2 (i) 1 (j) 1 (k) 3 *Operating income under direct costing + Cost deferred in inventory $50,000 + $10,000 $60,000 Q. Why is it said that an income statement prepared by the direct costing procedure is more helpful to management than an income statement prepared by the absorption costing method? An income statement prepared by the direct costing method presents cost of goods sold figures with variable costs only. These variable costs, based on the number of units sold, facilitate computing a 15 contribution margin figure. Thus the direct costing income statement is preferred by the management because it follows management's decision making processes more closely that the statement based on absorption costing. Q. In the process of determining a proper sales price, what kind of cost figures is likely to be most helpful? There is no way to prove that one type of cost figure is going to be more helpful than another in the determination of the sales price. The sales price must exceed all costs of every kind before a profit is realized, but this does not mean that some sales of a single product or sales of products could not be made at a price which recovers at least the variable costs or makes a contribution to the recovery of fixed expenses. The absorption or conventional cost approach to pricing looks at the long run total cost recovery. The marginal costing or direct costing approach looks at the short run profit contribution aspect of immediate sales. It seems probable that direct costing is more appropriate in making short run decisions with regard to production schedules and pricing products offered for sales, provided the total cost recovery in the long run is kept in mind.