Things to know from the textbook
Chapter 1A
 What is argumentation?
 Argumentation and rhetoric
 Formal logic and informal logic
 Reasons to study argumentation
Argumentation
Chapter 2A
 What is critical thinking?
 Local and critical thinking
Critical Thinking
Chapter 3A
Ethics In argumentation
 Kant’s Moral Imperative
 Brockriede’s three types of arguer (lover, seducer, abuser)
 Ethical argumentation and interpersonal communication
Chapter 4A
 Logical fallacies (formal and informal fallacy)
 Non sequitur
Fallacies
Chapter 5A
Logic
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Syllogism and enthymemes
Deductive versus inductive reasoning
Categorical syllogism
Fallacies-guilt by association, false dilemma, begging the question
Chapter 6A
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Elements of Toulmin Model
Backing, claim, data, qualifier, warrant, verifier (reservation)
Toulmin
Chapter 7A
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Reasoning
Deductive and Inductive reasoning
Reasoning by example, analogy, causal
Hasty Generalization, anecdotal evidence, hasty conclusion, false cause, false analogy
Chapter 8A
 Stock issues
 Proposition
 Burden of proof
 Presumption
 Proposition of fact, value and policy
Propositions and Stock issues
Chapter 9A
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Facts, statistics, example, testimony
Classifications of evidence (expert, lay, casual)
Source credibility, source bias, recency, internal and external consistency
Poisoning the well, slippery slope, appeal to tradition, appeal to the people
Chapter 10 A
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Persuasive Public Speaking
Canons of rhetoric (invention, disposition, style, memory, delivery)
Chapter 2B
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Language and Meaning
Denotation and connotation
Metaphor
Idioms
Weasel words
Puffery (euphemism)
Chapter 12A
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Evidence
Preparing to listen
Respect for the speaker
Principles of constructive feedback
Listening pitfalls
Listening
Chapter 8B
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Research
Citing in the speech itself
Electronic research
Chapter 10B
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Attention getters
Giving your audience a reason to listen
Techniques to Conclude your speech
Transitions
Chapter 9B
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Beginning and Ending the Speech
Transforming ideas into speech points
What organizational tools are available? P. 117
Chapter 14B
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Maximizing your personal appearance
Eye contact
Varying your vocal behaviors
Manuscript versus extemporaneous delivery
Delivering your speech