Name:_____________________________
Mr. Lieberman
Date:
Marketing 1
Directions: Based on your knowledge of global economies, you are to research and answer the
following topics. You ARE NOT writing a paper; instead you are to make a PowerPoint for the
company/country combination you are given. All topics must be answered; however, full sentences
are not needed.
The following websites could be helpful for some insight into the country of your choice:
http://www.worldbusinessculture.com/
http://www.executiveplanet.com/index.php?title=Main_Page
https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
BE CREATIVE…and ready to present to the class!!!
1. You will be assigned a company/country combination.
My Company:
My Country:
2. Provide a company profile and company marketing mix. Make sure to include at least 6
bullets!!
3. Based on the location provided, discuss what special considerations the business had to take in
order to expand there:
a. Cultural Factors (5 OR MORE bullets) – IF YOU HAVE A RESTAURANT DO
NOT JUST FOCUS ON MENU CHANGES
 Customization vs. Globalization (while you can explain what the business actually did,
you must include at least 5 examples of what they could do/how they could be impacted)
 Workplace Considerations
 Holidays
 Traditions
 Taboos
b. Economic Factors (3 OR MORE bullets)
 describe the economy of the country and how it might impact the business; economic
indicators; type of economy; exchange rate; labor costs (ie/minimum wage);
infrastructure
c. Political Factors (3 OR MORE bullets)
 describe the political system of the country and how it might impact the business; laws;
trade alliances
d. Technological Factors (3 OR MORE bullets)
 how technologically advanced is the country and how this may impact the business
DUE DATE:_______________________