PEST Analysis – Les Maisonnettes
Political
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Economic
EU health and safety legislation (Line 114)
requires improved training and facilities.
Sophie is an active member of the AFE – an
NGO. It promotes eco-tourism.
Sophie has to meet quality standards of the
Logis De France. (Line 54).
(Line 142) – development of new motorway
and airport.
Social
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Low wages in rural areas (Line 113).
Demographic changes have resulted in fewer
young employees. (Line 125)
More young people moving to urban centres,
such as Lyon. (Line 127)
Legislation to reduce problems of accidents
(horse-riding) and improved hygiene with
food preparation.(Line 115)
(Line 109). Offering accommodation to
international students.
Eco-tourism benefits local communities and
has activities that reduce the damage caused
to local environment (Line 40)
New motorway and airport improves the
infrastructure. (Line 5, Line 142)
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Falling housing prices (Line 123) are causing
increasing competition and falling holiday
rents.
Availability of cheap land increased
competition for Les M (Sanctuary) (Line 72).
The Sanctuary may increase labour shortages in
the area. (Line 103).
Technological
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Internet and E-Commerce – because more
people can book online. It also benefits with
eco-tourism.
Setting up a website (Line 129)