Department of Management and Marketing
Prairie View A& M University
COURSE SYLLABUS
MRKT 3333- Retail Management
Fall 2004
Section: 001
Instructor:
Phone and Email:
Conference Hours:
RM:A110
Dr. Lucille Pointer
936-857-2910: Lucille_pointer@pvamu.edu
1-2 PM Tuesday and Thursday
Other times by Appointment
REQUIRED TEXTBOOK:
Retail Management: A Strategic Approach by Barry Berman and Joel Evans, 9th edition. All
students are encouraged to buy a textbook
Web Site: http://learnmarketing.tripod.com
- Find the latest information on assignments and syllabus changes.
COURSE DESCRIPTION:
Credit: 3 semester hours. The nature and functions of retail outlets in the marketing structure are
studied. Managerial policies and methods of providing goods and services to the ultimate
consumer are also studied.
EDUCATIONAL O BJECTIVES:
1. Mastery of the fundamental concepts and theories of related to retail management
2. Students will be knowledgeable of the processes that affect consumer-purchasing
behavior.
3. Improved proficiency in communicating theoretical ideas.
MRKT 3330
Retail Management
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Lucille Pointer
REASONABLE ACCOMMODATIONS
PVAMU adheres to all applicable federal, state, and local laws, regulations, and guidelines with
respect to providing reasonable accommodations for students with disabilities. Students with
disabilities should register with Disabled Student Services and contact me in a timely manner to
arrange for appropriate accommodations.
Method of Instruction:
The course will be a combination of lectures, discussions, and presentations. All students
are encouraged to actively participate in class discussions by asking and answering questions,
and by offering ideas and suggestions. The quality and quantity of the student's participation will
be counted subjectively in the student's final course grade.
GRADING POLICIES AND PROCEDURES:
Course Requirements:
1.
2.
3.
4.
5.
Attendance - Students are required to attend all classes and to be on time.
Exams - There will be three regulars exams and combination fourth and final exam. The
forth examination will be given during the specified final exam period.
Project – Students are to form teams (2 members only) to develop a research paper based
on topics agreed on between team and instructor. Students are required to use at least 10
journal articles. The paper should be a minimum of 10 double spaced pages excluding
title and reference pages. Also include a table, which briefly summarizes the content of
each article. Teams should notify instructor of topics selected. We want to minimize 2 or
more teams using the same exact topic. So please email your team topic as soon as
possible for approval. Suggested topics will be posted by 9/20/04. Teams with more
than 2 members or only 1 member will be penalized 20 points unless approved by the
instructor.
Students will be given 3 assignments. These are due on the dates indicated on the
syllabus or when notified by professor. LATE ASSIGNMENTS WILL NOT BE
ACCEPTED
Course Evaluation
The final course grades will be determined using the following:
Percent of
Total Grade
Exam 1
100 pts 15.62
A= 640 - 576
Exam 2
100
15.62
B= 565 - 512
Exam 3
100
15.62
C= 511 - 448
Exam 4
150
23.43
D= 447 - 384
Assignments 90
14.06
F= 383 - and below
Project
100
15.65
640 pts
MRKT 3330
Retail Management
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Lucille Pointer
Tardy Attendance and Missed Lectures or Exams
Students are expected to punctually attend all lectures and to take all exams. The only
justifications for missing an exam are reasons clearly beyond the control of the student. In those
rare cases, a business-like request should made to be excused by providing a typed, dated, and
signed memo from the student to the instructor explaining reason for the missing the exam.
Copies of supporting documents must be attached and phone numbers of witnesses or other
concerned persons must be provided. The instructor must be able to independently confirm that
the absence was beyond the control of the student. Excuse memorandums must be submitted by
the second-class period after return from an absence. If the excuse is accepted, the instructor will
provide a 10-question essay make up exam for the student to take during the instructor’s office
hours.
Typed Homework
All homework assignments are to be prepared as most business documents are prepared,
using a typewriter or computer. Handwritten homework will not be accepted.
Additional assignments or changes in the syllabus may be made in class. It is the
student's responsibility to be aware of these changes.
POLICIES ON ACADEMIC DISHONESTY:
Course credit, degrees and certificates are to be earned by students and may not be obtained
through acts of dishonesty. Disciplinary action will be taken against any student who alone or with
others engages in any act of academic fraud or deceit. Any instance of academic dishonesty should be
reported to the appropriate University officials.
Offenses include: acquiring information, providing information, plagiarism and dual
submissions, conspiracy, fabrication of information, misrepresentations, alterations of documents,
forgery, et cetera.
Schedule of Discussions
Date
Week of
8/23/04-
Reading Assignment(s)___________
Class Orientation
Chapter 1
Case (Class discussion)
8/30/04
Chapter 2
Assignment #1
Topic(s)
Syllabus
An overview of Strategic Retail
Management
Schlotzsky Deli Case
Building and Sustaining Relationships in
Retailing
Customer Loyalty Program – Select a
customer loyalty program that you
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Retail Management
9/06/04-
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Lucille Pointer
Chapter 3
participation in for discussion. Explain the
purpose of the program and whether the
program is effective. How do customers
quality for rewards? Indicate whether the
company’s competition has such a program
and briefly explain its rewards. (10 pts)
Strategic Planning in Retailing
Chapter 4
Chapter 5
Retail Institutions by Ownership
Retail-Store based
Assignment #2
Case – Can Traditional Department Store
Revive Themselves? Pg. 153 (20 pts)
Video - Franchising
9/13/04
Exam # 1
Chapter 6
Chapters 1-5
Web, Nonstore-Based, and other of Forms
of Non Traditional Retailing
9/20/04
Chapter 7
Chapter 8
Identifying and Understanding Consumers
Information Gathering and Processing
Assignment # 3
Retailers Guide to Meet Expectations, pg
210 (20 pt.)
Chapter 9
Trading Area Analysis
Chapter 10
Video – Site Selection
Site Selection
Exam 2
Chapter 11
Chapters 6-10
Retail Organization and Human Resource
Management
9/27/04
10/04/04
Guest Speaker
10/11/04
Chapter 12
Problem Set
Assignment#4
10/18/04
Operations Management:
Financial Decisions
Student will work a set of problems in
class
Take home problem set will be given and
will be due at next class (20 pts)
Turn in Problem Set
Discussion of problem Assignment
Chapter 13
Operations Management: Operational Dimensions
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Retail Management
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10/25/04
Chapter 14
Chapter 15
Developing Merchandise Plans
Implementing Merchandise Plans
11/01/04
Exam 3
Chapter 16
Chapters 11-15
Financial Merchandise Management
11/8/04
Chapter 17
11/15/04
Problems Due
Chapter 18
Pricing in RetailingMarkup pricing and Markdown pricing
Assignment #5 - problem Set (20 pts)
Establishing A Retail Image
11/22/04
Chapter 19
Chapter 20
Promotional Strategy
Integrating and controlling the Retail
Strategy
11/29/04
Projects
Student Presentations
12/7/04
Final Examination
Chapters 16-20