LA HARBOR COLLEGE
Student Learning Outcomes (SLOs) Assessment Report
Course Assessment
Division: Business
Discipline/Program:
Marketing___________________________
Course Number and Name: Marketing 31 – Retail Merchandising
Program Contact Person: _Ramon Baltazar_ ____________________________________ Phone: _(562)537-9546_____________
Reviewed by: Elena Reigadas, SLO Assessment Coordinator
Date: _April 3,2013___
Assessment Data collected from S13 C#7650 O/L Etudes/Assignments/Grading/Quiz#/Summary of Data
Institutional
Mission &
Goals
1,3,4
Course Intended Outcomes
Means of Assessment and
Criteria for Success
1. Describe the current environment for
Retail Marketing, contribution to
society and importance of social
responsibility and ethical behavior
within the industry.
Means: 5 test questions on
importance of study retail marketing
and the environmental forces
including ethics and social
responsibility
Criteria:
70% >score on assessment
70% minimum students in class
participate in assessment
2,3,5
2. Define the functional areas within
Retail Marketing operations and
decide on a career path/an area of
study that you would like to pursue
within this industry.
Means: Essay/paper describing the
functional areas of Retail Marketing
and decision point of possible career
path within Retail Marketing and
rational.
Criteria:
70% >score on assessment
70% minimum students in class
participate in assessment
1
Summary of Data
Collected
Use of Results
SLO – 1 was met based on
the percentage answered
correctly86%. However the
criteria for participating
students was low (61%).
Results:
86% score on
assessment
61% (23/38) students
participated
Results:
73% score on
assessment
50%(19/38) students
participated
Provide incentives to
students to increase
participation.
SLO –2 was met based on
the percentage answered
correctly. However the
criteria for participating
students was low (50%).
Provide incentives to
students to increase
participation.
2,3
1,2,3
3. Identify good financial and
merchandise management practices
and why they are essential in
maintaining a successful Retail
Marketing operation.
4. Analyze how communications and,
understanding of customer and
human resources relations enhance
Retail Marketing operations.
Means: 10 test questions on financial
reporting, merchandising and
inventory management
Criteria:
70% >score on assessment
70% minimum students in class
participate in assessment
Results:
96% score on
assessment
47%(17/38)Students
participated
Means: 10 question addressing
customer service, marketing research
and human resources.
Criteria:
70% >score on assessment
70% minimum students in class
participate in assessment
2
Results:
92 % score on
assessment
53%(20/38) Students
participated
SLO -3 was met based on
the percentage answered
correctly. However the
criteria for participating
students was low (47%).
Provide incentives to
students to increase
participation.
.
SLO -4 was met based on
the percentage answered
correctly. However the
criteria for participating
students was low (53%).
Provide incentives to
students to increase
participation.
Attach additional pages as necessary.
Institutional
Course Intended Outcomes
Learning Outcomes
5. Analyze the current
1
framework of retailing.
1
6. Define the rational for
building and sustaining a
ret’l marketing relationship.
1
7. Describe strategic planning
in retailing.
1
8. Discuss retail institutions
by ownership category.
1
9. Analyze retail institutions
by store based strategy mix.
Means of Assessment and
Criteria for Success
Means: 10 test questions on
reasons for studying retailing,
importance of applying retail
strategy and understanding key
terminology in retail marketing.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 test questions on the
customer and distribution
channel relationships, giving
customer good value, customersupplier interaction, technology,
ethics and consumerism.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 test questions on
situation analysis, organizational
mission, ownership,
goods/service category,
objectives, image and
positioning.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 test questions on
retail institutions by ownership,
independent, chain store,
franchising, leased departments,
vertical marketing, consumer
cooperatives and pros/cons.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 test questions on
retail strategy mix, retail life
cycle, trends, mergers,
downsizing, cost-containment,
categories, food oriented,
3
Summary of Data
Collected
Use of Results
general merchandise and
specialty stores.
Criteria: 70% of students will
answer 7 or more correctly.
1
10. Evaluate web, in-store and
other non-traditional
retailing.
Means: 10 point essay
homework on what will
dominate the future of retailing :
in-store or non-store based
retailing. Highlight issues direct marketing, emerging
trends web, homeshop, kiosk ,
versus in-store retailing.
Criteria: 70% of students will
receive 7 point or better.
1
11. Identify target market and
consumers.
Means: 10 test questions on
demographics and lifestyles,
attitudes, where people shop,
consumer decision process,
impulse buy and environmental
factors affecting consumers.
Criteria: 70% of students will
answer 7 or more correctly.
3
12. Define information
gathering and processing
methods in retailing.
Means: 10 test questions on the
information flow in retail
distribution, avoiding inadequate
information, data-based
management, UPC and EDI,
marketing research.
Criteria: 70% of students will
answer 7 or more correctly
1
13. Investigate where to do
business (trading area
Means: 10 test questions on
geographic information, size and
4
analysis).
1
14. Analyze site selection.
1
15. Discuss retail organization
and human resources
management.
1
16. Define the financial
dimension in retail
operations.
shape of trading area,
characteristics of population,
economic base, nature or
competition and saturation.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 test questions on
types of location, pedestrianvehicular traffic, outside store
facilities, store composition and
terms of occupancy.
Criteria: 70% of students will
answer 7 or more correctly
Means: 10 point homework
essay on organization issues and
human resource challenges.
Emphasis on job description,
organizational charts and
departmentalization, human
resources process in retailing.
Criteria: 70% of students will
score 7points or better.
Means: 10 test questions on
asset management, profit
models, key business ratios,
trends, budgeting, cost controls
and productivity.
Criteria: 70% of students will
answer 7 or more correctly
5
1
17. Define operation
management in retailing.
Means: 10 test questions on
operations blueprint, store
format-size-space allocation,
personnel utilization, facility
management, inventory
management, outsourcing and
crisis management.
Criteria: 70% of students will
answer 7 or more correctly
1
18. Identify merchandise plans.
Means: 10 test questions on
merchandise philosophy, buying
organization format, control
systems, staffing, forecasts,
assortment, brands, innovativeness in merchandise
choices.
Criteria: 70% of students will
answer 7 or more correctly.
1
19. Analyze ways to implement
merchandise plans.
Means: 10 test questions on
interacting with merchandise
sources, evaluating merchandise,
sourcing-negotiating-concluding
merchandise buys, logistics,
materials management.
Criteria: 70% of students will
answer 7 or more correctly.
1
20. Examine pricing strategies
in retailing.
Means: 10 test questions on
external factors: legislation,
manufactures, wholesalers,
suppliers influence, competition.
Add’l internal influences, retail
policies, adjustments.
Criteria: 70% of students will
6
answer 7 or more correctly.
1
21. Define the retail image.
1
22. Analyze promotional
strategies in retailing.
Means: 10 test questions on
Importance and components of
retail image, atmosphere,
encouraging customer to spend
more time to shop, community
relations.
Criteria: 70% of students will
answer 7 or more correctly.
Means: 10 test questions on
advertising, public relations,
personal selling, sales promotion
and selecting a comprehensive
strategy.
Criteria: 70% of students will
answer 7 or more correctly.
7