Source
MARKET NEWS
Date 11/23/2015
Time 06:12:29 AM
Company
Engagement Labs Inc.
Title Black Friday Shoppers Line Up Online For Nordstr
CDNX Symbol: EL
Press Release
Black Friday Shoppers Line Up Online For Nordstrom And Macy's,
While Costco And
Amazon Have Fans Talking Offline --->@NEWS RELEASE
ENGAGEMENT LABS INC ("EL-V")
- Black Friday Shoppers Line Up Online For Nordstrom And Macy's,
- While Costco And Amazon Have Fans Talking Offline
Technology and data company Engagement Labs, creator of eValue
Analytics(TM), released its 'Total Social' data rankings on the top
U.S. retailers for both social media and word of mouth (WOM)
conversations.
'Total Social' combines Engagement Labs' proprietary eValue social
media measurement tool, and TalkTrack(r), the leading measurement
source of WOM conversation from the Keller Fay Group, an Engagement
Labs company.
//st
Top Ten U.S. Retailers - Online & Word of Mouth Conversations
eValue
Word of
Mouth
Ranking
1
TalkTrack
Facebook
Nordstrom
Twitter
Macy's
Instagram
Hollister Co.
Sentiment
Costco
2
Publix
Nordstrom
American Eagle
3
Meijer
Foot Locker
H&M
4
Belk
Target Abercrombie & Fitch
5
CVS
Petco
PacSun
6
Kohl's
Walmart
Foot Locker
7
Hollister Co.
Amazon
Zumiez
8
Macy's
Sephora
L.L.Bean
9 Bed Bath & Beyond
Meijer
Forever 21
10
Lowe's Barnes & Noble
Nordstrom
//et
Amazon
Kroger
Target
Kohl's
Family Dollar
Meijer
Macy's
TJ Maxx
Lowe's
//st
Source: Engagement Labs eValue(TM) 2015 rankings of U.S. retailers &
Keller
Fay's TalkTrack(r) 2015 ranking U.S. retailers' word of mouth
conversation.
//et
"A retailer's entire year is often determined in the months leading
up to the holiday season," stated Bryan Segal, CEO at Engagement Labs.
"Social media is a major avenue for retailers to utilize to increase
brand awareness and showcase holiday campaigns to drive both in-store
and online sales."
On Facebook, Nordstrom ranked first place with the highest overall
eValue score, as well as the strongest fan Engagement. With the highest
active user base and the most likes per 1,000 fans, the brand's
following was extremely engaged with its visual content showcasing its
merchandise. Despite ranking sixth overall, Kohl's had one of the
highest fan bases and ranked first for Impact, frequently posting
content for its followers to share. However, its Responsiveness score
brought the brand down in the overall eValue ranking. The highest
Responsiveness score was secured by Lowe's, however the brand's low
Engagement score brought its overall eValue ranking in at tenth place.
Macy's ranked first on Twitter with both the highest overall
eValue score and Responsiveness score. The brand actively opened up
two-way conversations with its followers and boasted the highest
response rate of the group and had an impressive average response
speed. However Nordstrom, ranked second, had the fastest response time
of the group with 17 minutes. When looking at Engagement scores,
Engagement labs found that Meijer, which ranked tenth place overall,
had the highest Engagement score Even though Meijer's had a very
engaged audience, the brand had a significantly smaller follower base
than some of the top-ranked brands, which affected the brand's overall
Impact score.
According to Engagement Labs' Instagram data, clothing retailers
dominated the top ten with Hollister Co. taking first place with an
eValue score of 94.97. American Eagle, ranked second, had the highest
number of posts and most active user base, which resulted in the
highest Engagement score of 86. Third place for overall eValue score
was granted to H&M with the highest Impact score and Responsiveness
score. The brand had the highest number of followers and experienced
largest increase in follower growth during the timeframe measured.
"While we're seeing large clothing retailers like Nordstrom,
Hollister Co., American Eagle and H&M excel online, we also see that
their online success isn't necessarily translating offline," continued
Segal. "With social media focusing on visuals, it's no surprise these
clothing brands are performing well on social. As indicated by our
TalkTrack Word of Mouth rankings, their social media strategies aren't
converting into positive conversations offline. Instead we're seeing
retailers like Costco, Amazon and Kroger taking top spots for WOM
sentiment, as they offer a wide-range of products that are driving
conversations."
"Knowing how a brand is performing both online via social media
and how fans are discussing your brand offline, helps brands gain a
better understanding of areas for improvement so they can work to grow
their followings, drive greater amount of conversations and ultimately
drive sales through the holiday season," stated Segal.
About Engagement Labs
Engagement Labs (TSX VENTURE: EL) offers intelligent 'Total
Social' data, analytics and insights for marketers and organizations
enabling them to track, measure and benchmark the conversations
happening around their brand or industry both online and offline. These
conversations are proven to drive critical business outcomes, including
sales, while Engagement Labs' tools provide data and actionable insight
to help guide business decisions and power marketing effectiveness.
Engagement Labs' eValue(TM) Analytics tool is the global benchmark
for social media scoring. eValue's proprietary data technology offers
real-time analysis to measure a brand's social media and digital
marketing efforts, distilling it down to a single meaningful number
between 0 and 100 -- an eValue score. Composed of a series of metrics
and Key Performance Indicators (KPIs), an eValue score measures social
media Engagement, Impact and Responsiveness which is benchmarked
against 100,000+ handpicked and verified brands. The Keller Fay Group,
an Engagement Labs company, is the only firm to regularly measure
offline conversation via TalkTrack (r); independent research finds
offline conversation is a significant driver of sales with twice the
impact of online conversation.
Engagement Labs maintains offices in Toronto ON, Montreal QC,
London UK and New Brunswick NJ.
www.engagementlabs.com /
www.kellerfay.com
TSX Venture closing price for EL-V
Date: 2015/11/20
Closing Price: 0.24
TEL: 212-896-1252
ktumino@kcsa.com
Kate Tumino
kcousins@kcsa.com
Kenneth Cousins
KCSA Strategic Communications
____________________________________________________________
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