For Immediate Release
Press Contact: Jennifer Hasseler, info@norazza.com
Hotdog Fitness Gear Introduces New Yogatote
Buffalo, NY, July 7, 2014 — Hotdog Fitness Gear has announced the first new product since becoming part of the
Norazza brand family. The company's new Hotdog Yogatote is a large, over-the-shoulder bag with a cavernous main
compartment for clothing, pockets for accessories and other small items, a water bottle holder, and of course a yoga
mat. But what makes it unique is that all of the "yoga-centric" features hide away when not needed, making the bag
perfect for much more than just a trip to the studio.
The large main section, fully enclosed and accessible by a full-length top zipper, has plenty of room for yoga clothing
(or street/business clothes if heading in the other direction), towel, cosmetic bag and much more. Inside the main
compartment is a divided, ventilated section sized exactly for a yoga block, but it's equally well-suited for shoes or
sweaty clothing. When not in use, the divider pops out of the way, leaving the main compartment fully available to
pack for a weekend, a day at the beach, or as a daily commuter. Additional pockets on the inside wall hold phone,
keys and other small personal items.
Outside the bag are two large zippered pockets, one perfect for a magazine, book or tablet/e-reader, the other ideal
for a wallet and sunglass case. On the edge of the bag is a mesh water bottle carrier that hides completely away in its
own zippered compartment. And of course, there's a mat carrier, but with a twist: When in use, the carrier adjusts to
hold any size mat (even "pro" size, and even with a mat towel rolled inside). When not in use, the entire mat sling
stows away into a compartment that becomes another large zippered pocket. With all of the yoga features hidden
away, the tote looks more like a high-end travel bag and less like a gym bag.
The exterior of the Yogatote is made of Micro-Ballistic Nylon, a durable, water- and stain-resistant material with the
look, feel and quality of a fine handbag. The lining is soft, smooth, wipe-clean nylon pack cloth.
The Hotdog Yogatote is available in Onyx with Atlantic Blue lining and contrast top stitching, or Amethyst with Dove
Gray lining and contrast stitching. Expected shipping late August at a street price of $119.95, pre-launch and ordering
information at www.hotdogyoga.com
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