BBA
DEPARTMENT OF MANAGEMENT STUDIES
University of Rajshahi
Structure of the BBA Courses for Academic Session: 2010-2011
FIRST YEAR-2011
Course No.
Course Title
First Semester
MGT-101* Introduction to Business
MGT-102* Principles of Management
Principles and Practices of
MGT-103*
Accounting
MGT-104* Micro Economics
MGT-105* Principles of Finance
Course No.
Course Title
Second Semester
MGT-106* Principles of Marketing
MGT-107* Business Statistics
MGT-108* General Commercial Law
MGT-109* Macro Economics
MGT-110 English for Business
SECOND YEAR-2012
Course No.
Course Title
First Semester
Business Communication
MGT-201*
(Answer shall be in English)
MGT-202 Labour Law
MGT-203* Business Mathematics
MGT-204* Bangladesh Economics
MGT-205 Industrial Psychology
Course No.
Course Title
Second Semester
Principles of Cost and
MGT-206*
Management Accounting
MGT-207* Computer in Business
MGT-208 Insurance and Risk Management
MGT-209 Managerial Economics
MGT-210 Financial Management
THIRD YEAR-2013
Course No.
Course Title
First Semester
MGT-301 Business Environment
Course No.
Course Title
Second Semester
MGT-306 Marketing Management
Quantitative Analysis for
MGT-307
Management
MGT-308 Entrepreneurship Development
MGT-309 Industrial Relations
MGT-310 Small Business Management
MGT-302* Taxation
MGT-303
MGT-304
MGT-305
Operations Management
Bank Management
Comparative Management
FOURTH YEAR-2014
Course No.
Course Title
First Semester
MGT-401 Advanced Management
MGT-402
MGT-403
MGT-404
MGT-405
Course No.
Course Title
Second Semester
MGT-406 Strategic Management
Business Ethics and Corporate
MGT-407
Social Responsibility
Quality Management
Management Information
System
International Business and
Management
Investment Analysis and
Portfolio Management
MGT-408
Organizational Behavior
MGT-409* Research Methodology
MGT-410
Human Resource Management
* CCH: Core Course for all Departments under the Faculty of Business Studies.
**Students have to appear a viva-voce test at the end of 2nd semester in each year.
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Contents
Page
1.
Introduction
:
i
2.
Structure of Courses
:
ii
3.
Detailed Syllabus
1st Semester
:
2
2nd Semester
:
6
1st Semester
:
10
2nd Semester
:
15
1st Semester
:
19
2nd Semester
:
23
1st Semester
:
27
2nd Semester
:
32
First Year
Second Year
Third Year
Fourth Year
4.
Ordinance for BBA Program
:
37
5.
Teachers of the Department
:
47
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DETAILED SYLLABUS
OF
BACHELOR OF BUSINESS ADMINISTRATION
IN
MANAGEMENT STUDIES
BBA Program is of 4(four) years duration divided into 8(eight)
semesters. Each academic session consists of two semesters. The
program includes teaching of 40 (forty) course units. Out of 40
course units, 16 (sixteen) course units are core courses common to
all the Departments under the Faculty. Five courses are offered in
each semester. Each course carries 100 marks. Of the full marks of
100 for each course there is 60% marks for written examination at
semester final and 30% marks for in-course test, home assignments,
oral tests, etc, and 10% marks for class attendance. A three-hour
written examination is held for each course at the end of each
semester. Additionally, students have to appear a Viva-voce at the
end of 2nd semester in each academic session. A full mark of 100 is
given for each viva-voce. The results are published in grade earned
and grade point average (GPA) at semester and/or session end.
Students will undergo an internship program for three months and
write a report, which shall be submitted, to the 4th year
examination committee.
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First Year First Semester
MGT-101 (CCH): INTRODUCTION TO BUSINESS
1. Introduction: Definition-Features-Importance and scope to business
and industry-Types of industry and commerce-Branches of
commerce.
2. Location of business: Factors considered in selecting a suitable
business site-Rural vs. Urban location.
3. Forms of business organization: Sole tradership-Partnership-Joint
stock
company-State
Enterprise-Cooperative
societiesEffectiveness of various types of business organization in
Bangladesh.
4. Institutions for promotion of business: Support services of
government institutions-Chamber of commerce and industry, trade
associations-The Dhaka Stock Exchange. The Chittagong Stock
Exchange and the Securities and Exchange Commission (SEC).
5. Trade practice in Bangladesh: Commercial policy-Import
procedure-Export procedure formalities-Problems and measures to
overcome them.
6. Business combination and integration: Types-Levels-Internal and
external-Advantages and disadvantages-Growth of MNCs and
EPZs in Bangladesh.
Books Recommended:
1. M.C. Shukla
2. Khan and Arif
: Business Organization and Management
: Essentials of Business Organization and
Management
3. Richard Norman Owns : Business Organization and Combination
4. May and Baker
: Introduction to Business.
(Further references may be given by the course teacher)
MGT-102 (CCH): PRINCIPLES OF MANAGEMENT
1. Introduction to management: Definition of management-NaturePurpose and principles of management-Managerial responsibilityTypes of managers-Management process-Skills-Concepts of
productivity-Effectiveness and efficiency-Is management a science
or art? -Is management a profession?
2. Environment: Internal and external environment of organizationsComponents of external environment-Managing environment.
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3. Planning: Meaning-Nature-Types-Limits to planning-Making
planning effective.
4. Objectives: Nature of objectives-Management by objectivesProcess of MBO-Setting objectives-Benefits and weakness of
MBO.
5. Decision making: Decision making process-Problem and
opportunity findings-Nature of managerial decision making-Other
factors in decision making-Decision support systems.
6. Organizing: Meaning-Nature-Purpose-Types of organizationOrganizational structure-Span of management-DepartmentationDelegation of authority-Centralization and decentralizationCoordination.
7. Leading: Human factors in management-Relevant theoriesCreativity and innovation-Motivation-Leadership.
8. Controlling: Meaning-Nature-Principles-Control process-Types of
control methods-Requirements of effective controls.
Books Recommended:
1. Harold Koontz and
: Management
Heinz Weihrich
2. Ricky W. Griffin
: Management
3. W. H. Newman
: Administrative Action
4. E. Dale
: Management Theory and Practice
(Further references may be given by the course teacher)
MGT-103 (CCH): PRINCIPLES AND PRACTICES OF
ACCOUNTING
1. Introduction: Concept of according-Objectives of accountingBranches of accounting-Accounting equation-Users of accounting
information. Accounting cycle: Concept-Steps in accounting cycleConcept of account-Types of account-Double entry accounting
system-Journal-Ledger-Trial balance.
2. Adjusting the accounts: Concept of adjustments-Types of
adjustment-Reasons of adjustments-Adjusting entries.
3. Worksheet: Concept of worksheet-Reasons of worksheet
preparation-Worksheet problem exercise of service companyClosing entries-Reversing entries.
4. Account of merchandising company: Income statement-Balance
sheet-Correction of errors.
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5. Special journals: Purchase journal-Sales journal-Cash book-Bank
reconciliation statement.
6. Accounting of plant assets: Concepts and nature of plant assetsDepreciation-Factors
affecting
depreciation-Methods
of
depreciation.
7. Accounting for different types of organizations: Non-trading
concern-Sole tradership and partnership.
8. Company accounting: Concepts-Types of shares-Issuance of shares.
9. Inventory accounting: Concept of inventory-Types of inventoryMethods of inventory calculation.
Books Recommended:
1. Hermanson Etar
: Accounting Principles
2. Philip E. Fees and Carl S. Warren : Accounting Principles
South Western Publishing
Company, Cincinnati, 1984
3. M. Khan
: Advanced Accounting Vol. 1
4. Nisownger and Fess
: Accounting
5. Welsch Newman and Zlatkowich : Intermediate Accounting
6. Smith and Skonsers
: Intermediate Accounting
(Further references may be given by the course teacher)
MGT-104 (CCH): MICRO ECONOMICS
1. Nature and scope of economics-Economic law-Normative and
positive economics-Utility-Low diminishing marginal utility.
2. Theory of demand: Demand curves-Elasticity of demandConsumption-Consumer surplus-Indifference curve analysis.
3. Theory of supply: Supply curves-Elasticity of supply and its
measurement-Exceptional supply curves.
4. Theory of production and cost: Production function-Diminishing
returns-Returns to scales-Cost of production-Various economic
concepts of cost-Long run and short-run cost curves-Measurement
of opportunity cost-Least-cost combination.
5. Theory of firm: Market structure-Equilibrium of firm and industryPrice determination under different market conditions.
6. Theory of distribution: Rent-Wages-Interest profit.
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Books Recommended:
1. R.U. Lipsey
2. R. M. Henderson and R. E.
Quent
3. J. L. Hanson
4. K. R. Dowett
5. A. Samuelson Paul
6. Dominick Salvatore
: An Introduction to Positive
Economics
: Micro Economic Theory
: A Text Book of Economics
: Modern Economic Theory
: Economics
: Theory and Problems of
Microeconomics
(Further references may be given by the course teacher)
MGT-105 (CCH): PRINCIPLES OF FINANCE
1. Finance: Conceptual framework-Financial decision making-Role of
finance in a firm-Goal of financial management of a firm-Finance
as a discipline-Agency Theory.
2. Time value of money: Basic concept-Computing present valuesFuture values.
3. Risk and return: Financial and business risk-Leverage and riskMeasuring risk-Probability distribution-Expected value-Standard
deviation and co-efficient of variation-Risk premium-Risk and
required return.
4. Valuation: Fundamental-Valuation of bonds-Valuation of common
stock.
5. Financing working capital: Concept of working Capital-Major
sources of short term financing, the matching principle-Estimation
of working capital requirements.
6. Intermediate and long term financing: Term loans-General
characteristics of financing-Methods debt-Preferred stock-Common
stock-Retained earnings-Raising funds form the capital marketInstitutions supplying long term finance in Bangladesh.
7. Leasing: Basic concepts-Type of leases-The lease or buy decision.
8. Capital Budgeting-Basic concepts: The capital budgeting processCash flow from an investment-Introduction to the evaluation
techniques.
Books Recommended:
1. Charled W. Haley and
: Introduction to Financial Management
Schall J. T. Auth
2. L. J. Gitmen
: Principles of Managerial Finance
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3. Weston and Brigham
: Managerial Finance
4. R. D. Bird and Perison
: Business Finance
5. Brealey and Myers
: Principles of Corporate Finance.
(Further references may be given by the course teacher)
First Year Second Semester
MGT-106 (CCH): PRINCIPLES OF MARKETING
1. Marketing: Definition-Nature-Objectives-Scope and importanceMarketing-Marketing concept-Approach to study of marketingRole of marketing-Marketing in various economic systems.
2. Marketing functions: Exchange function-Physical distribution
Function-Ancillary functions.
3. Market and buyers behavior: Classification of market-Market
segmentation-Targeting and positioning psychological influences
on buyer’s behavior.
4. Marketing
environment:
Macro
and
microenvironment
organization's internal environment-Marketing mix.
5. Product:
Basic
concept-Classification-Characteristics
and
marketing considerations of different types of consumer goodsIndustrial goods and services-Product life cycle-Product line
simplification-Diversification-Product identification.
6. Price: Importance-Objectives influencing factors for price
determination pricing methods-Price policy and strategy.
7. Channel of distribution: Types and functions of channels utility of
channel-Channel objectives and options-Selection of channel of
distribution.
8. Promotion: Objectives and importance-Promotional toolsConsumer. Promotion and trade promotions.
Books Recommended:
1. Michael William and
Walkor
2. Philip Kotler
3. Edorin H. Lowis
: Fundamentals of Marketing
: Principles of Marketing
: Marketing Channels, Structure and
Strategy
: Principles of Marketing
: Marketing
4. Tromes C.
5. Kinnear Kenneth; L.
Bernh and N. Ranjan Nair
(Further references may be given by the course teacher)
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MGT-107 (CCH): BUSINESS STATISTICS
1. Introduction: Definition Nature-Scope-Functions-Limitations-Uses
of statistics in business.
2. Data collection and presentation: Collection-Classification and
tabulation of statistical data-Frequency distribution and graphical
representation of data.
3. Measures of central tendency: Mean median and mode-Their
computation and properties-Problems.
4. Measures of dispersion: Absolute and relative measures of
dispersion-Computation and properties-Problems.
5. Skewness, Moments and Kurtosis: Moments from arbitrary value
moments from Mean-Relations between moment’s measures of
Skewness and Kurtosis and their uses.
6. Regression and Correlation: Difference between regression and
correlation analysis-Regression line-Scattered diagram-Regression
equation-Regression coefficients-Significance of the study of
correlation and causation coefficients of correlation-Rank
correlation coefficients.
7. Probability: Meaning addition and multiplication theorems-Sample
space-Events
marginal-Conditional
probability-Statistical
independence of events buy's theorem expected value.
8. Index number: Construction of price-quantity-Value and cost of
living-Index numbers-Problems of construction ideal index -Tests
and uses of index number.
9. Time series analysis: Definition-Utility-Components and trend.
10. Sampling: Sampling and census-Advantages and disadvantages of
sampling over complete counting-Different types of samplingSocial surveys-Planning of surveys-Different methods of securing
information-Schedule-Questionnaire-Published
statistics
in
Bangladesh.
Books Recommended:
1. Gupta and Gupta
2. Yale and Kendall
3. Richard and Levin
4. Md. Ali Mian and
Alimullah Miyan
5. M. C. Shukla and B. B.
Gulshan
: Business Statistics
: Introduction to Theory of Statistics
: Statistics for Management
: Introduction to Statistics
: Statistics: Theory and Practice
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6. A.L. Buddington
: Statistics and Their Application in
Commerce
(Further references may be given by the course teacher)
MGT-108 (CCH): GENERAL COMMERCIAL LAW
1. Law of contract: Definition-Essential elements of contractClassification of contracts offer and acceptance-Consideration
capacity-Free consent-Contract made though agents-Remedies for
breach of contracts.
2. Partnership Act: Definition of partnership-Essential elements of
partnership-Formation of partnership-Relation of partners and their
powers-Rights and duties-Dissolution of partnership and its
consequence.
3. Sale of Goods Act: Definition-Essential elements of contract for the
sale of goods-Stipulation of sale-Transfer of ownership.
4. Negotiable Instrument Act: Definition and nature of negotiable
instrument-Types of negotiable instruments-Rights and liabilities of
different parties of negotiable instruments-Dishonor of negotiable
instruments.
5. Carriage of Goods Act: Carriage of goods by road-Laws relating to
goods by road, Sea and air.
6. Insolvency Act: Insolvent and its nature-Effects of insolvency and
discharge of liability.
7. Company Act: Definition-Features and classification of companiesFormation-Memorandum
and
articles
of
associationCommencement of business-Management and winding up of
company.
Books Recommended:
1. Mofizul Islam
2. Arun Kumer Sen and
Jitendra Kumar Mitra
3. Govt. of Bangladesh
: Principles of Commercial Law
: Commercial Law and Industrial Law
: Contract Act, Partnership Act, Sales of
Goods Act, Carriage of Goods Act,
Companies Act
4. M. C. Kuchhal
: Mercantile Law
(Further references may be given by the course teacher)
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MGT-109 (CCH): MACRO ECONOMICS
1. Some fundamental concepts of macro economics-Aggregate
income-Consumption-Savings and investment-Stock and flow
variables-Static's and dynamics.
2. National income accounting: Concepts and measurement of GNP,
NNP and GDP-National and real national income.
3. Classical theory of output: Income and employment-Simple
graphical and analytical exposition of ABC theory-Attainment of
full employment.
4. The Kayncian theory of Income and Employment-Simple
exposition of Kaynesion structure-Obstruct to attainment of full
employment-Inflationary and deflationary gaps.
5. Simple concept of consumption and savings functions-Marginal
propensity to consumer-Derivation of the multiplier.
6. Simple concept of investment: Functions-Interest rate-Rate of
return on investment-MEC, MEI and level of investment.
7. Monetary policy and fiscal policy.
Books Recommended:
1. D. Dolvator and E. Dowling
: Macro Economic Theory
(Scharm's Outlines Series)
2. Dornbuscin Pisher
: Macro Economics
3. Cardner Rckely
: Macro Economic Theory
4. Michael Parkin
: Macro Economics
5. Edward Shapiro
: Macro Economics
6. M. C. Vaish
: Macro Economic Theory
(Further references may be given by the course teacher)
MGT-110: ENGLISH FOR BUSINESS
1. Sentence: Meaning, patterns and types; Basic sentence structures.
Transformation of sentence.
2. Phrases and clauses: Noun, adjectives, adverb etc.
3. Vocabulary: Roots, compound words, phrases and idioms, parts of
speech.
4. Composition: Sentence making; effective sentences, paragraph
writing.
5. Business and job letter writing: Purpose and functions of business
letter, letter planning, patterns of business letters, job letters.
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6. Tools for internal communication: Memorandum, office order,
circulars.
7. Translation, comprehension, and internship report writing.
Books Recommended:
1. A. S. Hornby
2.
3.
4.
5.
6.
: Oxford Advanced Learner’s Dictionary
of Current English
Ashley
Handbook
of
Commercial
:A
Correspondence
Chowdhury and Hossain : Advanced Learner’s Functional English
Md. Omar Ali
: Business Communication: Theory and
Application
P. C. Das
: Applied English Grammar and
Composition
Omar Ali
: Business Communication: Theory and
Application
(Further references may be given by the course teacher)
Second Year First Semester
MGT-201 (CCH): BUSINESS COMMUNICATION
(Answer shall be in English)
1. Introduction to communication: Nature-Scope-Principles of
communication-Business and social communication-Barriers to
communication.
2. Different methods of communication: Verbal-Non-verbal and
electronic communication
3. Different perspective of communication: Down ward-UpwardHorizontal-Diagonal-External-Internal-Formal-Informal/GrapevineIntrapersonal-Interpersonal-personal-Organisational-Group
and
public communication.
4. The communication process: Essential elements-One-way versus
two-way communication-Different models of the communication
process.
5. Communication networks: Types-Selection of networks.
6. Organizational communication: Intra and interorganisational
communication-Tools of internal communication-MemorandumsOffice orders-Circulars: Inter-organisational communicationBusiness and job letters-Writing an application letter-Preparing a
CV/Resume.
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7. Mass communication: Importance-Media of mass communicationMass communication in the business enterprise of Bangladesh.
8. Meeting: Types of meetings-Writing notice-Agenda and minutesConvening and conducting meetings-Points of information-Points
of order-Motions.
9. Report writings: Informal and analytical reports-Planning business
reports-Preparatory steps of writing reports-Writing the final
reports-Documenting reports.
10. Business English: Fundamentals of grammar-CompositionTranslation and comprehension.
11. Commercial terms and abbreviations.
Books Recommended:
1. M. Omar Ali
2.
3.
4.
5.
6.
7.
: Business Communication: Theory and
Application
Betty R. Ricks and Day F. : Business Communication, Systems
Gow
and Application
Bovee; Thill and
: Business Communication Today
Schatzman
Lesikar and Flatley
: Basic Business Communication
Remond VI. Lesikar, John : Report Writing for Business
D. Peit Jr.
A. Thomson and A.V.
: A Practical English Grammar
Martinet
M. Mario; Kenneth
: Business English and Communication
Stewart and R. Lyn Clark.
(Further references may be given by the course teacher)
MGT-202: LABOUR LAW
1. Elementary principles of labour laws.
2. Laws relating to Factories Act.: Rules regarding health and
Hygiene, safety, welfare of workers, hours of work, employment of
persons and provisions regarding leave and holidays of workers.
3. Laws relating to Industrial Relations Ordinance: Laws relating to
trade union. Registration, rights, and privileges of collective
bargaining agent and registered trade unions. Settlement of labour
disputes. Joint consultation. Conciliation and mediation. Strikes and
lockouts. Labour court. Labour appellate tribunal.
4. Laws relating to payment of wages.
5. Laws relating to workmen’s compensation.
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Books Recommended:
1. Government of
: The Bangladesh Labour Codes 2006.
Bangladesh
(Further references may be given by the course teacher)
MGT-203 (CCH): BUSINESS MATHEMATICS
1. Theory of Sets: Definition-Finite Sets-Null set-Unit set-Equal setEquivalent set-Subset-Power set-Union and intersection of setsUniversal set-Complement and deference of sets-Set operation and
its application to business problems.
2. Functions and Equations: Idea of functions-Implicit and explicit
functions-Linear, quadratic, cubic and bi-quadratic functionsSolution of linear, Quadratic and simultaneous equation-Graphs of
function.
3. Coordinate Geometry: Rectangular coordinate system-Distance
between two points-Grandaunt-Equations of straight lines-Slope
intercepts form-Two point’s form-Parallel and perpendicular linesEquation and graphical representation of circle-Parabola and
hyperbola.
4. Matrix and Determinants: Definition of matrix and determinant and
their properties-Addition and multiplication of matrices-Inverse of
matrix-Solution of simultaneous equations.
5. Elementary Calculus: (A) Differentiation: Definition-Basic rules of
differentiation-Successive
and partial differentiation-Rules
theorem-Application to elasticity of demand-Marginal cost and
revenue functions-Conditions for profit and output maximization
and cost minimization. (B) Integration: Definition-Basic rules of
integration-Methods of substitution and integration by parts-Idea of
definite integral-Application.
Books Recommended:
1. D. C. Sancheti and V. K. Kapoor : Business Mathematics
2. Zamiruddin and Khanna
: Business Mathematics
3. Karl E. Bowmen
: Mathematics: With Application
in Management and Economics
4. M. Raghavacharia
: Mathematics for Management
(Further references may be given by the course teacher)
MGT-204 (CCH): BANGLADESH ECONOMICS
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1. Introduction: Basic economic problems of Bangladesh-Main
characteristics of Bangladesh economy-Basic economic problems
of Bangladesh-Solution of the economic problems-Causes of low
per capital income and low standard of living in BangladeshMeasures to increase per capital income-Non economic problems of
Bangladesh.
2. Economic development: Concepts of development and
underdevelopment-Economic growth and economic development
causes of economic backwardness-Methods and processes and
determinants of development of Bangladesh.
3. Resources for development: Internal and external resources-Private
and public resource-Methods for mobilization of domestic
resources-Role of foreign aid-Foreign capital in economic
development.
4. Agricultural development of Bangladesh: Modernization-Problems
and solutions.
5. Industrial
development
of
Bangladesh:
Processes
of
industrialization-Nationalization of industries-Problems and
prospects of nationalized, de-nationalized and private industriesSmall and medium industries-Importance of small and cottage
industry in the economy
6. Economic planning in Bangladesh-Short and long-range plansPopulation policy and manpower training.
7. Foreign trade of Bangladesh-Export promotion and banking system.
Books Recommended:
1. Khan Azizur Rahman
2. J. Farland and J. R.
Parkinson
3. A. Abdullah
4. M.R. Khan
5. Nurul Islam
6. Rehman Sobhan
7. Journals
: The Economy of Bangladesh
: Bangladesh Test Case of Development
: Land Reform and Agrarian Change in
Bangladesh
: a) Bangladesh Population during the PEY
Plan
b) Population Policy and Prospects for
Zero Population Growth for Bangladesh
: Development Planning in Bangladesh
: Foreign Aid Dependence to Self-Reliance
: a) Bangladesh Economic Review
b) Political Economy
c) BIDS Reports and Publications
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8. First, Second, Third, Fourth and Fifth Five Year Plans Bangladesh
9. Report of the Task Forces on Bangladesh Development Strategies
for the1990s Vol.1& 2
(Further references may be given by the course teacher)
MGT-205: INDUSTRIAL PSYCHOLOGY
1. Introduction: Scope and history of industrial psychology-Human
factor in modern industry-Present status of industrial psychology.
2. Causation in behavior: The stimulus-The organism-The concept of
interaction between S and O.
3. Motivation: Theories of motivation-Financial and non-financial
method of motivation-Attitude and morale of the workers-Factors
and effects of the attitude and moral on performance-Measurement
of employee attitude and moral.
4. General principles of personnel testing: The use of psychological
test in industry-The types of best aptitude tests and achievement
tests.
5. Training of industrial employee: Basic principles of training
effectiveness of different types of training.
6. Frustration: The symptoms of frustration-Dealing with frustration.
7. Psychological factor in labor turnover: Fatigue and absenteeism.
8. Supervisory leadership-The styles of leadership-Effectiveness of
different leadership styles.
Books Recommended:
1. J. Tiffin and J. Mc.
Cormick
2. Norman R. F. Maier
3. M. Roger Bellows
: Industrial Psychology
: Psychology in Industry
: Psychology of Personnel in Business and
Industry
(Further references may be given by the course teacher)
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Second Year Second Semester
MGT-206 (CCH): PRINCIPLES OF COST AND
MANAGEMENT ACCOUNTING
1. Meaning-Objects-Importance and advantages of cost accountingEssentials of a costing system-Relationship between cost and
financial accounting-Methods of costing-Limitations of cost
accounting.
2. Elements of costs: Classification of cost-Preparation of cost sheetDetermination of profit
3. Cost accounting cycle: Double entry system in cost accountingControl accounts-Integrated system-Separate system.
4. Reconciliation of cost and financial accounting.
5. Management accounting: Definition-Objects-Importance-Scope
difference between financial accounting-Cost accounting and
management accounting-Use of accounting for management
purposes functions of management accountants-Limitations of
management accounting.
6. Cost behavior in decision making: Fixed and variable costsBehavior of fixed cost-Classification of fixed cost-Behavior of
variable cost-Classification of variable cost-Mixed cost-Behavior of
mixed cost-Segregation of mixed cost-Total cost-Cost per unitBehavior unit- Behavior of cost per unit-Product cost and period
cost-Relevant and irrelevant cost.
7. Different types of management accounting techniques: Marginal
costing-Direct costing-Absorption costing-Budgeting and budgetary
control and standard costing.
Books Recommended:
1. Banarjee
: Cost Accounts
2. Matz; Curry and Usry : Cost Accounting: Planning and Control
3. C. T. Horngren and T. : An Introduction to Management
Charles
4. J. Batty
: Management Accounting
(Further references may be given by the course teacher)
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MGT-207 (CCH): COMPUTER IN BUSINESS
1. Introduction to computers: Components-CPU-Input devices-Output
devices-Advantages and disadvantages of computerization-Effects
of computers in business.
2. Components of computer system: The central processing units
(CPU)-Input device-Output devices-Storage concepts.
3. Computer codes and arithmetic: Binary-Octal-HexadecimalNumber system-Conversion of number systems.
4. Software components: Types of software-System software-High
level languages-Assembler-Compilers-Interpreters-System-Utilities
-Flow chart.
5. Data processing: Purpose of data processing-Operation structureConcepts-Modern techniques.
6. Application of packages: Word processing-Spread sheet-DatabaseStatistical packages.
7. Computer in Bangladesh: Application-Problems-Prospects.
Books Recommended:
1. William S. Davis
2.
3.
4.
5.
6.
: Computers and Business Information
Processing
Sanders D. Donald
: Introduction to Information Processing
S. E. Hutchinson, and S. :
Computers and Information System
C. Sawyer
Mahesh K. Goal
: Introduction of Computer Science
W. S. Davis
: Computers and Business Information
Processing
User’s Manuals for word, Excel and Access
(Further references may be given by the course teacher)
MGT-208: INSURANCE AND RISK MANAGEMENT
1. Introduction: Nature-Functions-Principles-Role and importance Organization contract.
2. Risk and insurance: Risk-Peril-Hazard-Handling-Risk management
process.
3. Insurance industry: Features of insurable risks-Fields-Operations.
4. Insurance and Law: Policy essential elements of contract.
5. Life Insurance: Characteristics-Policy-Types-Policy provisionsAnnuities-Claim.
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BBA
6. Fire Insurance: Nature and use-Policy types-Policy provisionsClaims.
7. Marine Insurance: Nature-Marine losses-Policy types and
conditions-Claims.
8. Insurance for small business: Property insurance-Direct lesseesLess of income-Burglary and robbery-Employee dishonesty
liability insurance-General, auto, professional and workers
compensation.
9. Insurance organization: Types and selection of insurer’s companyFinancial operations-Training and education.
Books Recommended:
1. Frederick G. Grane
: Insurance Principles and Practices
2. M. N. Mishara
: Insurance Principles and Practices
3. Azizul Haq Chawdhuri : Elements of Insurance
4. Robert Riegel and
: Insurance Principles and Practices
Jerome S. Mille
(Further references may be given by the course teacher)
MGT-207: MANAGERIAL ECONOMICS
1. Managerial economics: Meaning and scope-Managerial economics
and economic theory-Theory of the firm-Profit maximization vs.
Wealth maximization.
2. Decision making under risk and uncertainty: The nature of decision
problem-Meaning and measurement of risk-Utility theory and risk
aversion-Decision making under uncertainty.
3. Theory of demand: The basis for demand-The market demand
function-The demand curve-Measuring responsiveness: ElasticityPrice elasticity’s of demand income elasticity of demand-Other
elasticity’s of demand-Price elasticity for derived demand productEstimation of demand.
4. Business and economic forecasting: Significance of forecasting and
selection of forecasting techniques.
5. Production function: Total, average, and marginal productDetermining the optimal use of the variable input-Determining the
optimal combination of inputs.
6. Theory of cost: The meaning and measurement of cost-Incremental
costs in decision making-Short run cost output function-Long-run
cost output function-Cost and size of the plant.
19
BBA
7. Profit analysis: Profit measurement: Relevant cost concepts in
measuring profit-Economics versus accounting measurement of
profit-Profit planning-The profit budget-Break-even analysis-Time
series projections.
Books Recommended:
1. K. K. Sec and Rernard J. Winzer : Managerial Economics
2. James L. Pappas, Eugene, Brigham : Managerial Economics
and Mark Hischey
3. Chopra
: Managerial Economics
4. Edwin Mansfield
: Managerial Economics
(Further references may be given by the course teacher)
MGT-210: FINANCIAL MANAGEMENT
1. Financial statements, depreciation and cash flow: Fund
management-Statements of changes in financial position-Sources
and use of cash-Depreciation and cash.
2. Financial analysis and planning: Ratio analysis and their usesAnalysis of operatives and financial leverage.
3. Valuation relationship: Valuation fundamentals valuation of bondPreferred stock and common stock.
4. Cost of capital: Basic concept-Individual component-Cost of
capital-Weighted average cost of capital-The marginal cost and
investment decisions.
5. Financing growth and development: Fundamentals of business
combination (Merger, Consolidation and Holding Companies)
Analyzing and negotiating business combination.
6. Dividend policy.
Books Recommended:
1. Lawrence J. Gitman
: Principles of Managerial Finance
2. Eugene E. Brigham
: Fundamental of Financial Management
3. Benton E. Gup
: Principles of Financial Management
4. Stanley B. Block and
: Foundation of Financial Management
Geoffrey Hirt
(Further references may be given by the course teacher)
20
BBA
Third Year First Semester
MGT-301: BUSINESS ENVIRONMENT
1. Industry as a system of production in the society-Technology and
organization.
2. The social structure of industry: The industrial bureaucracy-The
executive in the industrial bureaucracy-The role of specialists-The
supervisory personnel and the white-collar workers, the blue-collar
workers and their role in the production process.
3. Technology: Technical change and automation-Technology and a
social structure in industry-Technical change and resistance to
change.
4. The structure of social relationship at work-Industrial relations-The
cause of industrial conflict-Role of trade unions-Collective
bargaining.
5. Industry, community and the polity:
A) Industry and community-Industry influences the community The community influences industry.
B) Industry and the policy: Political and legal constraints in
industry-Industry and political influence.
6. Business and government: Causes of government controls-Attitudes
of business economic systems-The market economy the planned
economy and the mixed economy-Government and allocation of
resources.
Books Recommended:
1. L. S. Smith
: Business Environment
2. E.V. Schneider
: Industrial Sociology
3. S. R. Parker; R.K. Brown; J. : The Sociology of Industry
Child and M.A. Smith
4. D. C. Miller and W. H. Form : Industrial Sociology
5. Richard Hyman
: Industrial Relations
6. K. Ashawthappa
: Essentials of Business Environment
(Further references may be given by the course teacher)
MGT-302 (CCH): TAXATION
1. Principles of public finance: Objective of taxation-Types of taxes in
Bangladesh-Incidence-Shifting of burden.
2. History of income tax act.-Income for tax purposes-CharacteristicsClassifications of income and their effects-Exceptions-Income year
21
BBA
3.
4.
5.
6.
7.
and assessment year-Assesses-Residential status of assesses and tax
liability-Locales of income-Determination of total income.
Heads of income-Methods of computing income and allowable
deduction under each head.
Assessment procedure-Tax return and assessment of individuals.
Income tax authorities in Bangladesh-Administrative judicial
appeal-Revision-Penalties.
Wealth tax, vat and custom duty-Gift tax-Assessment
Tax evasion and avoidance-Methods and techniques-Preventive
measures.
Books Recommended:
1. Income Tax Ordinance 1984 and finance Acts
2. Khaja Amjad Sayeed
: Income Tax
3. A. H. Shahadatullah
: Income Tax Law and Practice
4. M. Nurunnabi
: Income Tax Law and Practice
5. M. Morshed & Others : Income Tax
6. Priyatosh Dewanji
: Income Tax
7. Dhaka Chamber of
: Taxation Rules
Commerce
(Further references may be given by the course teacher)
MGT-303: OPERATIONS MANAGEMENT
1. Operations management: Definition-Functions-Transformation
process-Life cycle approach-Relations with other specialtiesHistorical development.
2. Operations strategy: Corporate strategy-Market analysisCompetitive priorities-Services strategy-Manufacturing strategiesMass customization.
3. Product design and process selection: Product design and
development sequence-Origin of the product idea-Process
selection-Process automation-Process flow design-Service system
design matrix-Service blueprinting.
4. Capacity-Location and layout
5. Quality management: Role-Elements of TQM-Cost-Planning and
control tools-SPC.
6. Inventory systems: Definition-Purposes-Types-Costs-Independent
versus dependent demand-Basic model types-EOQ-MRP-PurposesObjectives, and philosophy-Master production schedule-capacity
requirements-Manufacturing resources.
22
BBA
7. Job design: Reengineering and work measurement.
8. Operating decisions: Aggregate planning-Resource planning-Linear
programming-Forecasting-Scheduling-Lean systems-Supply chain
management.
Books Recommended:
1. Krajewski and Ritzman : Operations Management
2. Chase and Aquilano
: Production and Operations Management
3. Panneerselvan
: Production and Operations Management
(Further references may be given by the course teacher)
MGT-304: BANK MANAGEMENT
1. Banking System: Origin-Types-Banking and managementImportance.
2. Central Bank System: Function-Relations with state and economic
development and developing economics-Bangladesh BankOrganization-Objectives, functions and policies.
3. Commercial Bank System: Structure-Management and internal
organization-Reporting-Regulation, policies and organizationInvestment portfolio-Regulation and management-Investment
account-Policy and organization-Analysis of financial statementBalance sheet items-Net worth's budgets -Ratio analysis.
4. Specialized Bank: Bangladesh Shilpa Bank (BSB)-Bangladesh
Krishi Bank (BKB)-Rajshahi Krishi Unnayan Bank (RKUB)Investment Corporation of Bangladesh (ICB)-Organization and
management-Functions-Objectives and policies.
5. Training on Bank Management: Organization-Programs and
objectives-Bangladesh Institute of Bank Management (BIBM)Other bank institutes and centers.
Books Recommended:
1. S. A. Shakoor
: Hand Book of Bank Management
2. Govt. of Bangladesh
: The Bangladesh Banks order 1972
3. M. Radha Swamy and : A Text Book of Banking
S. V. Vasydevan
4. Peter S. Rose
: Commercial Bank Management
(Further references may be given by the course teacher)
23
BBA
MGT-305: COMPARATIVE MANAGEMENT
1. Comparative Management: Its Meaning & scope, Management and
Culture, different models of Comparative Management.
2. International Transmission of Resources: Basic Economic
Relationship, Types of Resources, Country Decisions, Methods of
Transmissions.
3. Management in U.K. Nature and Extent of Industrialisation,
Managerial Resources, Management as a System of authority. An
evaluation of British Management.
4. Management System of Japan: Short Socio Economic History of
Japan, National Culture and Political Philosophy, Salient features
and problems of Japanese Management.
5. Management System of China: Short Socio-Economic history,
National Culture and Political Philosophy, Salient features &
problems of Chinese Management System. Chinese Modernisation
programme.
6. Management system of Germany: Short Socio-Economic System of
Germany, National Cultural and political philosophy. Salient
features and problems of Geaman Management System, A critical
evaluation.
7. Lessons for Bangladesh from both Capitalist and Socialist
Management System.
Books Recommended:
1. Management in the Industrial world. An International analysis,
Frederic Harbison & Charles A. Myres.
2. Management: A Book of Readings, Harold Koontz and Cyril O.
Donnell.
3. Management in International perspective, S. Benjamine Prasad.
4. International Business Management: A Conceptual Framework,
John Fayer weather.
5. International Business, Farmer & Richman
6. The Executive Overseas, John Fayer weather Theory Z How
American Business Can Meet the Japanese Challenge, Cuchi. W C.
(Further references may be given by the course teacher)
24
BBA
Third Year Second Semester
MGT-306: MARKETING MANAGEMENT
1. Marketing management and marketing planning process: GoalsFunction and scope of marketing management-Marketing
management philosophies-Strategic planning-Analyzing in
marketing opportunities-Selecting target-Developing marketing
strategies.
2. Marketing information system: Meaning-Assessing information
needs-Developing and distributing information-Marketing research.
3. Consumer behavior: Mode of behavior-Role of buying behavior in
marketing-Consumer decision making process-Steps in decision
making process-Organizational buying behavior-Model of
consumer and organizational buying behavior.
4. Marketing
environment:
Micro
environment-Economic
environment-Technological-Socio-Culture environment.
5. Marketing mix: Product strategies-Promotion strategies-Pricing
strategies-Distribution strategies.
6. Marketing services: Innovation in service marketing intermediaries
in distribution of services-Implications for service marketing.
7. Marketing efforts: Marketing planning-Implementation-Marketing
development organization-Marketing control.
8. Social responsibilities of marketing: Social criticisms of marketingMarketing ethics.
Books Recommended:
1. P. Kotlar
: Marketing Management: Analysis Planning
and Control
2. William J. Stanton : Fundamentals of Marketing
3. Peter and Donnelly : Marketing Management: Knowledge and
Skills
4. Victor P. Buell
: Marketing Management: A Strategic Planning
Approach
(Further references may be given by the course teacher)
25
BBA
MGT-307: QUANTITATIVE ANALYSIS FOR MANAGEMENT
1. Estimation-Test of hypothesis-T test, Chi-square test-ANOVA-F
test-One way, two way sampling-Binomial Poisson-Normal,
exponential distribution.
2. Parametric and nonparametric statistics: Advantages and
disadvantages-Comparison of two population using independent
samples.
3. The Wilcoxon Rank-Sum Test-Sign Test.
4. Interpolation and Extrapolation.
5. Statistical quality control.
Books Recommended:
1. C. R. Kothari
: Quantitative Techniques
2. S. P. Gupta and M. P. Gupta : Business Statistics
3. Freund and Williams
: Modern Business
4. Lawrence L. Lapin
: Statistics for Business Decisions
(Further references may be given by the course teacher)
MGT-308: ENTREPRENEURSHIP DEVELOPMENT
1. Introduction: Definition of entrepreneurship-Classification of
entrepreneurs-Characteristics and qualities of entrepreneurFunctions of entrepreneur-Role of entrepreneurship in economic
development-Entrepreneurship as critical resources.
2. Theories on entrepreneurship: Psychological theories-Sociopsychological and cultural theories-Other theories.
3. Entrepreneurship development in Bangladesh: Problems and
prospects of entrepreneurship development in Bangladesh-Policy
guidelines and sources of institutional assistances for
entrepreneurship development-Role of BSCIC, MIDAS, Grammen
Bank, Universities and other organizations engaged in the
development of entrepreneurship in Bangladesh-Different schemes
of entrepreneur training in Bangladesh.
4. Sub-contracting industries: Definition-Origin-Features-TypesReasons for the promotion and development of sub-contracting
industries-Advantages and limitations of sub-contracting system Promotion of sub-contracting industries in Bangladesh-Role of subcontracting in the development of entrepreneurship and small
business-Obstacles to the promotion of subcontracting and essential
preconditions for the promotion of sub-contracting system in
26
BBA
Bangladesh-International sub-contracting-Suitable industries for
international sub-contracting in Bangladesh.
Books Recommended:
1. Rowshon
: Problems of Small Scale and Cottage
Industries in Bangladesh
: Entrepreneurial Development
: Entrepreneurship Development
2. S. S. Khanka
3. Nazrul Islam and
Mamun
(Further references may be given by the course teacher)
MGT-309: INDUSTRIAL RELATIONS
1. Nature of industrial relations-Need for desirable industrial
relations-Industrial relations and development.
2. Industrial conflict: Types and causes of disputes-Resolving the
conflict and settlement of industrial disputes.
3. Parties to industrial relation: The workers-Trade union-Employer
and government.
4. Trade union movement: Historical analysis-Types of trade unionTrade union management and leadership in Bangladesh.
5. Collective bargaining: Purpose-Process-Pre-requisite of effective
bargaining-Successful collective barraging-Collective bargaining
agent-Determination of CBA.
6. State and industrial relations: Role of state-Industrial relations in
Bangladesh-Nature-Measures to be adopted for better relation.
Books Recommended:
1. Sloyd G. Reynold
: Labour Economics and Industrial
Relation
2. J. H. Richardson
: An Introduction to the Study of Industrial
Relation
3. R. Hyman
: Industrial Relations
(Further references may be given by the course teacher)
MGT-310: SMALL BUSINESS MANAGEMENT
1. Introduction: Definition-Role and features of small Business
comparison with big business-Fields of small business-Fields of
small business-Problems of small business.
27
BBA
2. Business plan: Outline of a model business plan for small firm
valuation of a business-The cost approach the market value
approach the capitalized income approach.
3. Management of small business: Understanding various aspects of
small business-Management marketing of small business-Financial
management in small business-Labor and other legal aspects
management of small business.
4. Small enterprises and cottage industries in Bangladesh: DefinitionImportance in the economy of Bangladesh-Problems and future
prospects-Role of BSCIC and other government and nongovernment organization in the development of small business in
Bangladesh.
5. Comparative small business management: Small business of Japan,
UK, USA and India and their pattern of the management.
Books Recommended:
1. S. R. Sondeno
2. H. N. Broom, Justin G.
Longenecker
3. D. Steinhoff and J.F.
Burgess
4. Rowshon
: Small Business Management Principles
: Small Business Management
: Small Business Management
Fundamentals
: Problems of Small Scale and Cottage
Industries in Bangladesh
: Small Business Management
5. William L. Megginson
and Mary Jone Byrd
6. M. Shah Nowaz Ali and : Financing of Small Scale Industries
M. Saiful Islam
(Further references may be given by the course teacher)
28
BBA
Fourth Year First Semester
MGT-401: ADVANCED MANAGEMENT
1. Management: Schools of management thought-Management and
society.
2. Planning: Planning premises-Logistic and strategies.
3. Organization: Formal and informal organization-Making
organization effective.
4. Direction: Human and social factor-Leadership types and theoriesCommunication-Participate management.
5. Decision making: Meaning-Process-Decision theory approaches.
6. Objective: Meaning-Types and characteristics in setting of
objective-Attainment of objective-Management by Objective
(MBO)-Management by Exception (MBE)-Management by
walking around.
7. Controlling: Process of control-Special control techniques-Control
of overall performance.
8. Professionalization of management: Meaning and characteristics of
profession-Status of management as profession in the third world.
9. Scientific management: Definition-Scope and principles of
scientific management-F.W. Taylor, the father of scientific
management.
Books Recommended:
1. Koontz and O. Donell : Principles of Management
2. E. McFarland Dalton
: Management Principles and Practices
3. Fred Luthans
: Organizational Behavior
4. George R. Terry
: Principles of Management
(Further references may be given by the course teacher)
MGT-402: QUALITY MANAGEMENT
1. Introduction: Brief history-Concept of quality-Principles of Total
Quality Management (TQM)-TQM and traditional management
practices.
2. Approaches to quality: Need for new management approachesApproaches to total quality-Deeming management philosophy-Juan
philosophy-Crossly philosophy-Frameworks for total quality.
3. Tools and techniques for quality planning and improvement Tools
for quality planning-Tools for continuous improvement.
29
BBA
4. Quality teamwork: Importance of teams in TQM-Types of TQM
teams-Effective teamwork-Teamwork in action-Comparison to
organizational behavioral theories.
5. Quality leadership: Importance of leadership to quality-Role of
quality leader-Quality leadership in action-TQM and leadership
theory.
6. Strategic planning and total quality implementation: Quality as
strategy-Strategic management process-Implementing a TQ
strategy.
Books Recommended:
1. J. W. Deans and J. R.
Evans
2. Paul Jones
: Total Quality: Management,
Organization and Strategy
: The Total Quality Management: An
Introductory
3. John Bank
: The Essence of Total Quality
Management
(Further references may be given by the course teacher)
MGT-403: MANAGEMENT INFORMATION SYSTEM
1. Introduction to MIS: Definition-Characteristics-MIS servicesLimitations-Types of MIS-importance-Potential risks of
information systems-data and Information-Difference between data
and information-Quality of good information-The process of
converting data into information.
2. Fundamentals of Information systems: System conceptsInformation systems-Information technology-Differences between
IS and IT-The expanding role of information systems-Activities of
information systems-Information systems resources-Classifications
of information systems
3. Information systems and organization: Information systems and
organizational structure-Roles of IT and IS in organizational
decision making-A system approach to problem solving
4. Computer hardware and software: The computer system conceptFunctions of computer system-Components of a computer systemSoftware-Program concept-Programming languages-Types of
software
5. Telecommunications networks: Telecommunications-Information
superhighway-Components of telecommunications network30
BBA
6.
7.
8.
9.
10.
Network,
protocol-Types
of
telecommunication
signalCommunication
channel-Communication
processorCommunication
software-Network
topology-Communication
channel characteristics-Types of telecommunication networkTelecommunication carriers-Business value of telecommunications
Enterprise-wide networking and Internet:
Enterprise wide
networking-The client/server model of computer-Difference
between a LAN environment and a C/S environments-Developing
client-server systems-Organizational implications of client-seversInternet-Types of Internet-Business use of the Internet-Enterprise
collaboration systems-Groupware for enterprise collaborationInternet benefits to organization-Problems on the Internet.
Database design and management: Concept of database-Data
hierarchy-Types of databases-Methods of organizing data in filesExplain the problems of the traditional file environment-Data base
management systems-Components of a DBMS-ObjectivesAdvantages-Functions of DBMS-Models of database-Principles of
database management systems.
Information and managerial decision making: Information and the
roles of management-information and the levels of managementInformation and decision making-Decision support systemsDifferent types of business problems-Different types of managerial
decision making-Functions, Components and Applications of DSSGDSS-Executive information systems-functions of an EISRationale for EIS-Characteristics of DSS and EIS-Critical success
factors for DSS/EIS-Difference between TPS, MIS, DSS and EIS.
Information systems for business operations and strategic
advantage: Information systems in business-Marketing information
systems-Manufacturing information systems-Human resource
information system-Accounting information systems-Financial
information systems-Strategic information system-Fundamental of
strategic advantage-Competitive strategy concepts-Strategic roles
for information systems-Information systems and the value chainStrategic applications and issues in information.
Information systems security and control: Computer securityReasons of computer systems vulnerability-Types of computer
security breaches-Security controls-Audit of information systems.
31
BBA
Books Recommended:
1. James A. O’Brien
Information
Systems:
: Management
Managing Information Technology in the
Networked Enterprise
2. Kenneth C. Laudon and : Management
Information
Systems:
Jane P. Laudon
Organization and Technology
3. Kenneth C. Laudon and : Management
Information
Systems:
Jane P. Laudon
Managing the Digital Firm
4. Uma G. Gupta
: Management Information Systems: A
Managerial Perspective
(Further references may be given by the course teacher)
MGT-404: INTERNATIONAL BUSINESS AND MANAGEMENT
1. The Nature and scope of international business: The field patternTheories.
2. International business environment and business opportunities:
Economic environment-Social and cultural environment-Legal
environment-Political environment-Geographical environmentBusiness opportunities in developed countries-Business
opportunities in LDCs.
3. The framework for international transaction: Foreign exchange and
international money markets-International monetary system the
balance of payment-Trade framework and theory.
4. Global business strategy: Building a global strategy-National
economic and demand assessment-Assessing political risk and
national controls-Organizations of the multinationals planning in an
international setting.
5. Functional aspects of international business: International staffingThe control processes in an international context international
productions and logistics-Assessing the intentional market and
export marketing-Managing the marketing mix in an international
context-Financial management in international corporation.
6. Global organization for a global economy: Multinationals to global
corporation-Evaluation of MNCs-Cross-culture awareness-Cultural
imperative
7. Management in the future: Management processes in foreign
countries-Applying American management theories and abroadTheory Z-The merge of American and Japanese Management.
32
BBA
Books Recommended:
1. Anant. R. Negordhi
2. Stetan H. Robock and
Kenneth Suminounds
3. Arvind V. Phatak
4. Lewis D. Solomen
: International Management
: International Business and Multinational
Enterprise
: Managing Multinational Corporation
: Multinational Corporation and the
Emerging World Order
(Further references may be given by the course teacher)
MGT-405: INVESTMENT ANALYSIS AND PORTFOLIO
MANAGEMENT
1. Introduction: The efficient market and random walk-Inflation and
investment-Common stocks-Growth stocks-Defensive stocksSpeculative stocks-Bond investment-Bond prices and interest ratesBond analysis and ratings-Sources and uses of funds-Primary and
secondary markets.
2. Obtaining Investment information: Individual investor-Financial
analysis-Institutional investor-Brokerage houses-The financial
press-Market indexes-The investment advisory services.
3. Strategic investment decisions: Major tact's of modern portfolio
theory the efficient frontier-The optimal risky portfolio-Random
walk and efficient markets measurement of investment
performance-Basic measurement procedures measuring bond
portfolio performance.
4. Investment timing: Business cycle-Stock prices and interest ratesInterest rates and investment timing-Business cycle-Forecasting
technical analysis-General market analysis.
5. Investment selection decisions: Understanding financial statement,
Industry analysis-Company analysis fixed income securitiesQuality appraisal-Price behavior and portfolios strategies.
Books Recommended:
1. Jerome B. Cohea and
: Investment Analysis and Portfolio
Others
Management
2. G. Foster
: Financial Statement Analysis
(Further references may be given by the course teacher)
33
BBA
Fourth Year Second Semester
MGT-406: STRATEGIC MANAGEMENT
1.
2.
3.
4.
5.
6.
Strategic management-Strategy and policy-Why strategic
management-Difference between operation management &
strategic management-Strategic management-Elements-Tasks of
strategic management
Framework of decision making-Pay-off matrix-Decision making
under uncertainties and risk.
Strategic advantage analysis & diagnosis-Considering strategic
alternatives-Strategic choices.
Implementing
strategy-Implementation
process-Resource
allocation-Organizational implementation-Planning systems to
implement
strategic
management-Functional
policy
implementation lead-Reship implementation
Evaluation the strategy-Control and evaluation processMotivation to evaluate-Criteria for evaluation-Measuring
feedback-Evaluation & corrective action.
Case methods of teaching and analysis of business problems
through cases.
Books Recommended:
1. W. F. Glueck and L. R. : Business Policy and Strategic
Jauch
Management
2. William H. Newman
: Business Policies and Management
3. W. T. Greenwood
: Business Policy: Management Audit
Approach.
4. David W. Miller, &
: Executive Decisions and Operations
Martin K. Starr
Research
5. Raymond
Problems in Business Administration
6. Thomas Cichino
Analysis by the Case Method
(Further references may be given by the course teacher)
34
BBA
MGT-407: BUSINESS ETHICS AND CORPORATE SOCIAL
RESPONSIBILITY
1.
2.
3.
4.
5.
Philosophical issues in business ethics: Ethical egoism-Truth tellingEthical relativism-Utilitarianism-Ethics of duties-Ethics of rights and
justice-Virtue ethics-Feminist ethics-discourse ethics-postmodern
ethics-Morality, and organizations.
Economics, values, and justice: The profit motive-Private ownership
and public interest-Individual liberties and social justice.
Rights, liability, and the state: Business and the employee-Business
and the consumer-Business and the government.
Business in modern society: Business trends and social responsibilityBusiness and environment issues.
Corporate social responsibility (CSR): Definition-Evolution-Different
concepts of CSR-Profitability Vs Philanthropy, and CSR in
Bangladesh.
Books Recommended:
1. Thomas Donaldson & Patricia H. Werhance (1979) Ethical Issues In
2.
3.
4.
5.
6.
Business: A philosophical Approach, Prentice-Hall, Inc, ISBN- 0-13290064-5
Manuel G. Velasquez (2005) Business Ethics, A Teaching and Learning
Classroom Edition: Concepts and Cases, Prentice Hall; 6th edition,
ISBN-10: 013193007
David E. Hawkins (2006) Corporate Social Responsibility: Balancing
Tomorrow's Sustainability and Today's Profitability, Palgrave
Macmillan, ISBN-10: 023000220X
Jacqueline Cramer (2006) Corporate Social Responsibility and
Globalisation, Greenleaf Pubns, ISBN-10: 1874719314
Philip Kotler & Nancy Lee (2004) Corporate Social Responsibility:
Doing the Most Good for Your Company and Your Cause, Wiley; 1
edition, ISBN-10: 0471476110
C. K. Prahalad & Michael E. Porter(2003) Harvard Business Review on
Corporate Responsibility, Harvard Business School Press,ISBN-10:
1591392748
35
BBA
MGT-408: ORGANIZATIONAL BEHAVIOR
1. Introduction and overview: Definition-Nature and importance of
organizational behavior-Individual behavior and its elementFundamental element of organizational behavior-Social system.
2. Conflict in organisation: Industrial conflict-Organizational conflicts
at the individual and group level-Organizational reaction to
conflicts at the individual and group level-Organisational reaction
to conflict-Inter organisational conflict.
3. National theories: The classical model-Two factor theory-Equity
theory-Multiplicative
theory-Maslaw`s
need
priority-Job
satisfaction.
4. Leadership in organisation: Leadership traits and characteristicsPersonality factors-Situation factors-Interaction of personality and
situation factors-Leadership effectiveness-Theories and research.
5. Management development and training: A system view-The group
for organisational effectiveness-Types of training-Evaluation of
training Programs.
Books Recommended:
James G. March and
Herbert A. Simon
W. T. Greenwood
: Organization
: Management and Organization Behavior
Theories
Keith Davis
: Human Relation at Work: The Dynamics
of Organization Behavior
(Further references may be given by the course teacher)
MGT-409 (CCH): RESEARCH METHODOLOGY
1. Introduction to research: Meaning-Types-Basic and applied stepsScientific method-Significance to managers.
2. Research process and design: Problem identification-Research
proposal-Theoretical
framework-Hypothesis
developmentElements-Types-Ex post facts and experimental-Managerial
considerations.
3. Sampling
design:
Nature-Terms-Rationale-Process-Typesprobability and non-probability-Population mean and proportion
estimation-Sample size determination-Operational definition.
4. Data collection methods: Types-Primary and secondaryInterviewing-Questionnaires-Observation.
36
BBA
5. Measurement and scaling: Nature-Components and process scalesNominal, ordinal, interval and ratio-Tests-Validity and reliabilityTesting of hypotheses-Format-Use of graphic aids.
6. Data analysis: Data editing-Cronbach’s alpha-Descriptive and
inferential statistics-Software package-SPSS-Excel.
7. Report
writing:
Interpretation-Steps-Types-Layout-Oral
presentation-Mechanisms and follow-up.
Books Recommended:
1. Uma Sekarah
: Research Methodology for Business
2. C. R. Kothari
: Research Methodology
3. Devis and Consenza
: Business Research for Decision Making
4. W. G. Zikmund
: Business Research Methods
(Further references may be given by the course teacher)
MGT-410: HUMAN RESOURCE MANAGEMENT
1. Introduction: Meaning- Characteristics-Principles and evolution of
HRM-Factors influencing the emergence of the concept Human
Resource Management-Difference between personal management
and HRM-Functions of HRM-The organization of HRM-The role
of the human resource department in the HRM-Responsibilities.
2. Job analysis and job design: Meaning-Methods and process of job
analysis-Job description-Job specification-Meaning and techniques/
approach of job design-Job characteristics model.
3. HRM policy and planning: Meaning-Policy areas-Factors
influencing the designing HRM policies-Formulating or revising
HRM Policies-Meaning-Importance and process of HRM planning.
4. Recruitment and selection: Purpose-Role of HR department in
recruitment process-Recruitment process-Constraints-Sources and
methods of recruitment-Differences between recruitment and
selection-Constraints on the selection process-Selection processMethods and types of interview-Interview errors-Guidelines for
employment interview.
5. Training and development: Meaning-Importance-ObjectivesProcess of training-Types and methods of training-Differences
between training and development-Importance of management
development-The management development process-Management
development methods.
6. Career development: Related terms-Differences with training and
development-Importance-Career stages-Responsibilities of career
37
BBA
7.
8.
9.
10.
11.
12.
development-Special issues in career development-Career
development for non-exempt employees-Development of personal
career.
Performance appraisal: Processes-Purposes-Methods-AppraisalInterviews-Evaluation-Problems-Improving appraisal.
Compensation administration: Compensation terminology-Specific
actions to achieve compensation goals-Compensation policiesFactors affecting the wage mix-Wage survey methods of wage
payment-Incentive wage plans.
Job evaluation: Meaning-Differences with job analyses-ObjectivesProcesses and methods.
Promotion: Meaning-Objectives-Principles-Types of promotionDemotion-Transfer-Layoff-Resignation-Termination.
Safety and health management: Concepts-Importance-Safety
programs-Occupation diseases-Protection of employee healthHealth programs-Stress management.
Discipline: Concepts-Principles-Factors-Procedures.
Books Recommended:
1. Gary Dessler
: Human Resource Management
2. David A. Decenzo and : Human Resource Management
Stephen P. Robbins
(Further references may be given by the course teacher)
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