KEITH GOLD
32 W INTHROP CT, TENAFLY, NJ 07670
LINKEDIN.COM/PUB/keith-gold/0/90a/782
E-MAIL: kaab04@yahoo.com
RESIDENCE: 201-567-2925/CELL: 917-447-0197
SUMMARY
Marketing Director with proven track record growing sales by building profitable relationships with key
vendors and customers. Extensive experience in creating successful marketing/sales plans for
national retail chains. Recognized leader in launching new brands and developing new strategies for
existing brands that maximize core strengths while building sales in underutilized areas. Key
expertise:
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Negotiating profitable relationships for all parties
Brand Management
Strategic and Tactical planning including full P&L accountability
Sales and Marketing Staff Training
Product Management and Merchandising (licensed and private label)
PROFESSIONAL EXPERIENCE
TEAMMAKERS OF NORTH JERSEY, Tenafly, NJ
2012- Present
School Service Provider of After-School and Workshop Content including Leadership programming
for both children and adults.
Managing Director
Built franchise business and website from inception into a viable business entity.
 Began with zero accounts to working with over 20 schools and 25 town programs presently
 Started with 1 staff member to current team of 15 part-time Facilitators and Educators
FLAGHOUSE INC., Hasbrouck Heights, NJ
2006-2012
International School and Institution Multi-Channel Marketing Company
Director of Marketing of the Physical Education/Sports, CATCH, and Playground Catalogs and
Web stores
Returned to the company to re-grow sluggish sales and develop a significant brand identity. Managed
all functions of a 400 page catalog and web store. Built circulation and web marketing plans. Grew
company presence in the industry by developing significant corporate partnerships with both
customers and vendors, Managed staff of 4.
 Grew sales 12% within 2 years
o Separated PE brand from competitors by creating proprietary services enhancing
customer experiences both in the catalog and on flaghouse.com
 Increased profitability and reduced inventory by building web stores on consumer sites
 Generated significant increase in brand stature by building educational services team that
performed 100’s of workshops across the country
 Increased brand exposure and product sales by writing/directing dozens of product videos and
product guides including 2 books on activity-based learning
Extensive travel overseas to Europe and the Far East to source products and negotiating pricing.
NAS INDUSTRIES, Ridgefield, NJ and MASTER CUTLERY, Secaucus, NJ
2004-2006
Strategic Marketing and Sales Planning for both companies
 NAS- increased sales 20% by building two new brand divisions for fashion headwear company
to give it a solid base of sales.
o Developed corporate strategic plan including first merchandise plans and forecasting
tools.
o Hired sales staff, and created marketing plan.
KEITH GOLD
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MASTER CUTLERY- Leveraged existing inventory and doubled sales each year by creating
retail catalog and website (The Collector’s Edge) for designer and distributor of cutlery.
RUSS BERRIE AND COMPANY, INC., Oakland, NJ
2001-2004
World’s largest gift and plush company (NYSE: RUS)
Director of Marketing for Key and National Accounts
Led staff of 8 account reps and 20 outside sales reps to grow sales with national chain retailers.
Wrote and negotiated business agreements favorable to RUSS for in-store Plan-o-Grams.
 Grew sales from $17 million to over $40 million by finding under-utilized space in new store
plans for Eckerd Drug, CVS, and Fred Meyer chain of food stores and then creating a
profitable P/L plan for both RUSS and the retailer
 Increased profitability by streamlining sales responsibilities, consolidating accounts, and
maximized account rep efficiency
 Renegotiated 2 business deals that ultimately saved RUSS over $3 million
ATHLETE.COM, New York, NY
1999-2001
Kids E-commerce and content web site
Brand Director of the e-Commerce store, DC relationship, and Customer Service
Developed a kid’s sports store on the web. Planned and bought over 3000 skus including: athletic
footwear, jewelry, audio/video, active wear, gifts and collectibles, and home furnishings. Familiar with
COPPA, FTC and FCC regulations.
 Negotiated deals with pro athletes to endorse the site which brought increased traffic
 Convinced 10 major manufacturers to support start-up company and help merchandise and
market the ecommerce store
GENESIS DIRECT (dba PROTEAM.COM), Secaucus, NJ
1997-1999
$500 million parent of 23 brands
Senior Brand Marketing/Merchandise Director
Directed team of 12 merchants and marketers managing: PGA, NASCAR, Major League Baseball,
Denver Broncos and NFL licensed catalogs and e-commerce sites including Broncos.com and
ProTeam.com. Worked with creative department, copy editors, and merchandise planners to build
each catalog.
 Grew The Training Camp Catalog from $1 million to $5 million in 18 months by retargeting the
customer demographics and remerchandising products to that audience
 Consolidated staffing needs and increased training of marketing team which increased
profitability of the brands 15%
 Negotiated deals with pro athletes to sign products which add to product value and
dramatically increased profitability of those items
 Increased Redline brand (NASCAR) presence through signing of drivers to sell merchandise
during TV show on QVC after races
 Created discount catalog/web store to sell excess inventory leading to increased OTB values
FLAGHOUSE INCORPORATED, Hasbrouck Heights, NJ
1992-1997
International School and Institution Multi-Channel Marketing Company
Marketing/Merchandising Brand Manager for the Physical Education and Recreation catalogs
Managed 200-page catalog focused on the institutional recreation professional. Bought and
merchandised all products, forecast and planned buys, designed and developed proprietary lines of
goods, wrote copy, oversaw layout, and managed circulation mail plans.
 Increased sales from $10 million to $18 million by expanding company profile in the
marketplace (trade shows, workshops, catalog design)
 Developed over 300 products exclusive to FlagHouse which increased margins and profits
Extensive travel overseas to Europe (England, Germany, France) and the Far East (China, Japan,
Taiwan, HK) to source products, including attending trade shows and visiting manufacturing facilities.
KEITH GOLD
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EDUCATION
Six Sigma Green Belt Certification
M.B.A. Marketing William Paterson University, Wayne, NJ
B. S. Business, University of Southern Maine, Portland, ME
B. A. Psychology, Stetson University, DeLand, FL
B. A. Physical Education, Stetson University, DeLand, FL
TECHNICAL SKILLS
JDEdwards, Interworld, SAP, IBM and Microsoft e-commerce engines, PowerPoint, Word, Excel,
MACS
INTERESTS AND ACTIVITIES
Direct Marketing Club of New York
Psychology and PE teacher (K-12)
High School Basketball and Soccer Head Coach
College Soccer and Basketball Head Coach, NCAA Coach of the Year for Basketball
President Tenafly Youth Basketball (over 600 children and 75 teams)
Director Tenafly Jr Soccer League (over 1000 children and 100 teams)
Camp Director of Sports Summer Camps for many years
Active Golfer, Tennis player, softball and soccer player