Identification
MGT 810 Business Communication 3KU/6ECTS credits
Subject
Graduate
Program
Economics and Management
Department
Fall, 2013
Term
Shahla Sultanova
Instructor
bc.khazar@gmail.com
E-mail
Phone
Classroom/hours Bashir Safaroglu122, Room #12, Saturday 12:10-15:00
Management and Organizations
English
Prerequisites
Language
Compulsory/Elective
Text books and
Core textbook:
Excellence in Business Communication John V. Till and Courtland L. Bovee
course materials
Ninth Edition
Addiotonal materials: will be sent to your emails.
This course is designed to give students a detailed introduction to business
Course description
communication, including its basic practical concepts and theories. It will also
give students opportunities to improve upon their writing skills.
x
Teaching methods
Case analysis
x
Group discussion
Experiential
x
Lecture
Course paper
Others
Evaluation Criteria
Methods
Date/deadlines
Percentage (%)
25
Midterm Exam
Case studies
10
Class Participation
15
Home Assignments
Project
Presentations/Group
Discussions
35
Final Exam
15
Others
Presentation and leading
class discussion
100
Total
Upon successful completion of this course, students will be able to learn to
Course objectives
think clearly and appropriately about how to communicate in the business
world.
Week
Tentative Schedule
Date/Day
(tentative)
1
21.09. 2013
2
28.09. 2013
Topics
Textbook/Assignments
Introduction.
The Concept of Business Communication. Its role in
modern business environment. Overview of syllabus.
Team Work 1
Advantages and disadvantages of team work.
Characteristics of effective teams. Guidelines for
 Chapter 2
 Quiz in class
3
05.10.2013
12.10. 2013
4
5
19.10. 2013
collaborate writing. Group Dynamics. Hidden
agenda. Phases of group development. Conflicts
within groups.
Team Work 2
Improving the listening skills; Various types of
listening. Understanding the listening process.
Improving nonverbal communication skills; Facial
expression, gesture and posture, vocal
characteristics, personal appearance, time and space
Developing business etiquette; business etiquette at
workplace and social settings, online business
etiquette
Planning Business Messages
Introduction to planning, writing and completing
business messages.
Analyzing the situation. Defining your purpose.
Specific and general purpose.
Developing audience profile. Identification of
primary audience and determination of audience
composition.
Selecting the right medium. Oral, written and
electronic media.
Writing Business Messages.
Audience’s Needs; You attitude.
Bias free language. Strong words, effective
sentences.
Relationship with audience; establishing credibility,
protecting company’s image.
Controlling your style and tone, suing conversational
tone and plain language.
26.10. 2013
6
Writing Business Messages 2
Composing business messages; choosing strong
words, understanding denotation and connotation
finding words that communicate well.
7
02.11. 2013
8
09.11. 2013
Completing business messages.
Revising business messages; Evaluation of content,
organization and style.
Reviewing readability. Sentence length, paragraphs,
bullets, lists.
Designing multimedia documents; formatting
memos and formal letters.
Writing positive and persuasive messages
Planning, writing and completing positive and
persuasive message.
Starting and explaining the request, justifying the
request.
Examples of routine request. Asking for information
and action, asking for recommendations.
Sending positive messages; starting the main idea,
 Chapter 2
 Quiz in class
 Due: Home
Assignments
 5 presentations
•
Chapter 4
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 5
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 5
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 6
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 8-10
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
providing necessary details and explanation.
Developing market and sales messages; assessing
audience needs, analyzing the competition
Writing negative messages.
9
16.11. 2013
10
23.11. 2013
30.11. 2013
11
12
07.12.2013
13
14.12. 2013
21.12. 2013
14
15
Planning, writing and completing negative message.
Developing negative messages; choosing the right
approach, direct and indirect approach.
Adapting to the audience; cultural variations,
internal versus external audience.
MIDTERM EXAM
Planning and writing reports and proposals.
Analyzing the situation. Gathering information.
Organizing information.
Supporting messages with reliable information.
Composing reports and proposal; drafting the
content. Report introduction, body and close
Writing and completing research and proposal
Drafting proposal content; proposal introduction,
body and close.
Revising reports and proposals. Component of
formal repots. Main and supplementary parts of
reports
Designing and Delivering Oral and online
presentations
Adapting the presentation to audience
Selecting design elements. Finalizing slides and
support materials.
Hand gestures, eye contact.
Building Careers and Writing Resumes/
interviewing for employment
Writing your resume; keeping it honest and adapting
it to audience.
Completing the resume.
Understanding the interviewing process; What
employees look for in an interview.
28.12.2013
Building Careers and Writing Resumes/
interviewing for employment/2
16
Will be
announced
Final Exam
•
Chapter 9
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 11
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 12
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 14
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
•
Chapter 15
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations
Chapter 15
•
Quiz in class
•
Due: Home
Assignments
•
5 presentations