DISH NETWORK AWARDS AND RECOGNITION INNOVATION Throughout its 28-year history, DISH Network (formerly known as EchoStar Communications Corporation) has demonstrated its entrepreneurial spirit by achieving significant industry firsts: First company to offer a satellite receiver for less than $200 First to develop a UHF remote control First to offer an Integrated Receiver Descrambler (IRD) for C-band satellite TV First nationwide installation network dedicated solely to satellite TV systems First to offer satellite receiver with built-in digital video recording First satellite TV company to offer local channels to local markets in all 50 states First in the pay-TV industry to transmit all standard and high definition programming in the MPEG-4 Advanced Video Coding Standard First to offer an MPEG4 multi-room high definition and digital video recorder satellite receiver First to offer the only 100 percent, all-HD programming package with TurboHD First to offer high definition programming in 1080p First to launch a programming package in the U.S. designed specifically for Mexicans with DishMEXICO Only pay-TV provider to offer converter boxes as a solution for those affected by the digital transition First to offer digital-to-analog converter box with DVR functionality 2008 MILESTONES In 2008, DISH Network continued to raise the bar, reaching new heights within the industry: More than doubled our national HD channel count (DISH Network offers more than 122 national HD channels) Continued to launch HD locals in more markets (DISH Network offers HD locals in 87 markets, 77% of U.S. TV households) Launched the industry’s only 100% HD suite of programming packages, TurboHD Became the first (and only) pay-TV provider to offer movies in 1080p resolution quality, comparable to Blu Ray disc Continued to offer the highest-ranked/best dual-tuner HD DVR on the market, the ViP® 722 HD DVR Lead the digital transition by offering a variety of solutions, including the DTVPal DVR (the only digital-to-analog converter box sold in the U.S. that offers DVR functionality) and the DTVPal (ranked “top choice” by CNET), as well as the TR-40 CRA Continued to offer the lowest everyday prices, including the introduction of the American and Latino Welcome Packs in addition to the Locals Only package ($9.99 each, or $14.99 when bundling Locals with a Welcome Pack, saving $5) Last updated Jan. 2009 NOTABLE QUOTES “DISH 1080p immediately impressed me. Speed Racer’s brilliant colors and intricate details looked fantastic whether I was watching the satellite or the disc. Flipping back and forth between the two sources while sitting at a normal viewing distance, I could detect only subtle differences.” (Brent Butterworth, Sound & Vision, Oct. 2008) “This is by far the best-performing and most fully featured HD DVR on the market. The external hard drive capability will be a boon to dedicated couch potatoes...While DISH does offer a lesser-featured, but just as well designed HD DVR model for free with their HD packages, the $50 additional cost to upgrade to the beefier ViP® 722 is a nobrainer.” (David Birch-Jones, Playback Magazine, Sept. 2008) “The real gem of the DTVPal is its full electronic programming guide. Its layout and the amount of data it can display are superior to the other boxes we've reviewed.” (Matthew Moskovciak, CNET, June 19, 2008) “The ViP® 722’s menu system is intuitive and thoughtfully labeled, making navigation via the included remote a snap. The on-screen guide is nicely color-coded and labeled, allowing users to find sports, movies, and HD programming quickly.” (Cliff Edwards, Business Week, May 5, 2008) “The DISH Network ViP622 and 722 are among the most fully featured and versatile high-def DVRs you can buy today.” (David Katzmaier, CNET, Feb. 2008) “The ViP722 is even more of an already good thing…The ViP722’s menu system is topnotch. It is virtually unmatched for ease of use by any competing DVR…Overall, the DISH Network ViP722 is a robust, well-executed HD DVR with a feature set that’s leagues ahead of the competition...With multiple TV connectivity, expandable storage, and a well-rounded interface, the ViP722 is the HD DVR to beat, and thus it’s our Editors’ Choice for best DVR.” (Brian K. Neal, PC Magazine, Jan. 11, 2008) “I’ve found the 722’s high-definition video performance to be near, if not state-of-the-art, and a quantum leap better than what I’ve observed from current [other satellite provider] HD offerings...NBC’s three best live shows, in terms of HD quality, looked excellent as received from DISH.” (Charles Wood, Widescreen Review, Dec. 2007) “The ViP222 is a powerful set-top box that is designed to deliver top quality high definition programming from DISH Network’s extensive offerings... this receiver has all the great attributes of the ViP622…DISH has done a great job with the ViP222 by leveraging much of the same functionality taken from the earlier ViP622.” (Kevin Nakano, LA Audio File, Dec. 2007) “If you have been considering a DVR and want high definition content for your display, you owe it to yourself to check out DISH Network’s latest ViP622. The features and options available make it an essential component to any media room. It has been a great set-top box for us and it is here to stay.” (Kevin Nakano, LA Audio File, April 2007) “Its current high definition recorder, the ViP622, is…a good reason to consider subscribing to DISH Network as your high-definition provider.” (Larry Magid, CBSNews.com, April 2007) “…DISH continues to have some of the best EPGs around.” (David Birch-Jones, Digital TV and Sound, Winter 2006) Last updated Jan. 2009 AWARDS AND RECOGNITION TIMELINE 2008 2007 2006 2005 2004 2003 CNET, Editor’s Choice Award for ViP®722 DVR CNET, DTVPal named a “top choice” with a best in class programming guide CNET, Best of CES, Home Video category for TR-50 DVR Consumer Electronics Association (CEA), Innovations 2008 International CES Design and Engineering Award, for ViP®211 DVR Conversion Feature PC Magazine, Editor’s Choice for Best DVR (ViP®722 DVR) with a ranking of 4.5 circles (highest in the category) Consumer Electronics Association (CEA), Innovations 2007 International CES Design and Engineering Award, Video Displays Category for ViP®622 IPTV DVR Consumer Electronics Association (CEA), Innovations 2007 International Design and Engineering Award, Video Accessories Category for DVR Video Archiving American Customer Satisfaction Index, DISH Network ranked first among all pay-TV providers Computerworld, Laureate Award for Media, Arts and Entertainment CNET, Editor’s Choice Award for ViP®622 DVR Digital Trends, Editor’s Choice Award for Player - DVR 942 American Customer Satisfaction Index, DISH Network ranked above all major cable providers The World Teleport Association, Corporate Teleport Operator of the Year National Academy of Television Arts and Sciences, Emmy Award for Outstanding Interactive Program of the Year Web Marketing Association, Standard of Excellence Award for www.dishnetwork.com: Design, innovation, content, technology, interactivity, copywriting and ease of use American Customer Satisfaction Index, DISH Network ranked first among all pay-TV providers National Academy of Television Arts and Sciences, Emmy Award for Pioneering Efforts in the Development of Spot Beam Satellites for Distribution of Local Broadcast Channels Directly to Home Receivers Fantasy Sports Trade Association, Most Promising New Media with Fantasy Racing for DishHOME J.D. Power and Associates, DISH Network ranked No. 1 in Customer Satisfaction among Cable/Satellite TV Subscribers Consumer Electronics Association (CEA), Innovations 2003 International CES Design and Engineering Award, Best of Show Award for DishPVR 921 with Broadcom 2002 Last updated Jan. 2009 2001 2000 Consumer Electronics Association (CEA), Innovations 2002 International CES Design and Engineering Award, Best of Show in Satellite Systems Product Category for DishPVR 721 Consumer Electronics Association (CEA), Innovations 2002 International CES Design and Engineering Award, Design and Engineering Innovations Category for Platinum Plus Keyboard Consumer Electronics Association (CEA), Innovations 2001 International CES Design and Engineering Award, Satellite Systems Category for Model 6000 Consumer Electronics Association (CEA), Innovations 2000 International CES Design and Engineering Award, Product Excellence Best of Show for DISHPlayer 500 Sound & Vision Reviewer’s Choice Awards for Model 6000 HDTV Tuner/Satellite Receiver J.D. Power and Associates, DISH Network ranked No. 1 in Customer Satisfaction among Cable/Satellite TV subscribers 1999 J.D. Power and Associates, DISH Network ranked No. 1 in Customer Satisfaction among Cable/Satellite TV subscribers Last updated Jan. 2009