0b3c6f776c28758712
RESUME
Name: Ashish A. Shetye.
Birth Date: 9.10.1975
Sex: Male.
Marital Status: Married.
Residence:
703. Om Krishna CHS, Riverpark,
S.N.Dubey Road, Dahisar East.
Mumbai 400068
Tel: 022-28976286, 09967180022
Email: shetyeashish@yahoo.com
Languages: English, Hindi, Marathi
Educational Qualification:
Qualification Year of
Passing
PGDBM
1996-98
(Marketing)
Full Time
B.com
1996
H.S.C.
1993
S.S.C.
1991
Name of
Institute
Sydenham
Institute of
Management
Bhavan`s
College,
Mumbai
Bhavan`s
College,
Mumbai
C.S.S. High
School
Computer/Software Knowledge.
MS Word, Excel, Power point.
Board/
University
Govt. of
Maharastra
%
Class
62%
First
Mumbai
52%
Second
Mumbai
57%
Second
Mumbai
72%
First
Work Experience:
Organization Grade
Job Profile
Frito-Lay
India
Frito-Lay
India
ASM
CSD All India.
Territory
Head
18 Months All India
Frito-Lay
India
Senior Sales
Officer
MT Data Analysis
Promo Planning
CSD Handling
MT Visa / Agreements
MT Management
( Planning, Set up, Wiring, Visibility,
Volume & Systems.)
Institution Business ( Corporates, Railway,
Hotels, Parks, Cinema hall, Events )
Distributor Handling
( Volume, Cost, Training )
Distributor Handling
(Volume, Cost, Training )
Frito-Lay
Senior Sales
India
Officer
Ranbaxy Lab. Area Sales
Executive
Frito-Lay
Sales Office
India
Gillette India
Ltd
Joyco India
Ltd.
Summer
Training
Baccarose
Cosmetic Ltd
TSI
TSI
Summer
Trainee
Duration
Area
Covered
10 Months All India
Mar-04 to
Aug-06
Western
Mumbai
Oct-03 to
Feb.04
Apr-03 to
Sept-03
May-01 to
Mar-03
Western
Mumbai
Mumbai
Distributor Handling
( Volume, Wholesale, Cost, Training )
Distributor Handling
( Volume, Wholesale, Cost, Training )
Jan-01 to
May-01
May-98 to
Jan-01
Thane,
Vashi
Western
Mumbai
Key Account Management
May-97 to
July-97
Mumbai
Key Role At the current Profile :
1. Responsible for Sales target planning & forecasting brand volumes, distribution &
overall sales value for CSD operation.
2. Listing of New SKU , with the co ordination with Planning , Marketing, supply chain & R &
D Dept to take business to new heights.
3. To conceptualize, design and execute various trade initiatives (Thru Sankalp ) through
deployment of BTL funds.
4. To carry our detail analysis of trends & running rates to set clear cut objectives for
Internal & External sales team / zone.
5. Coordinate with marketing to track ATL & other promotional campaigns for CSD channel.
Western
Mumbai
Key Achievements:
1. Awarded Once again with Regional Ring of Honor ( Asia Pacific Region ) for
year 2008 ( for taking CSD to new heights ).
2. Promoted as ASM for Growing CSD business from 5 Crore to 9 Crore.
3. Last year Grew the CSD by 48 % YTD basis.
4. Awarded with Regional Ring of Honor ( Asia Pacific Region ) For year 2006
5. Promoted as Territory Head for developing the MT Business from 8 lacs to 25
lacs.
6. I earned Platinum and Gold ranking for Q2 & Q3 in year 2006.
7. Promoted as SSO for developing institution business from 9 lac to 25 lacs.
8. Initiated Air India, Essel World tie ups and successfully manage the business.
9. I was 2nd in terms of Volume to handle wholesale only after Mumbai Wholesale at
Gillette.
10. Successfully launch Boomer, Pimpom brands in Mumbai and help the company
to achieve Market leadership in the confectionery category.
Extra Curricular Activates:
Won 2nd prize for Mad ads and promos at simeration 97 at Sydenham, Mumbai.
Won 2nd prize for Mad ads and promos at chaos 97 at IIM-A.
Mmber organizing committee Simeration 97
Member Public relations committee at sydenham for 1997-98
Sports / Hobbies:
Love playing Cricket & table tennis, listening to Music.
Reference:
1.Mr. Satyaki Ghosh
Sales Head – L’Oreal India.
09004699822.
2. Mr. Abhay Gawde
Sales Head- Nivea India Ltd.
09820121643.
The above information is true to the best of my Knowledge.
Ashish Shetye
Mumbai.