News
For immediate release
14 December 2011
Tata Motors expands market with “TATA Novus” tractor trailer
“TATA Star Bus CNG” debuts at Bus & Truck 2011
Bangkok – Tata Motors sets the benchmark in Thailand’s large commercial vehicle segment
with the official introduction of the “TATA Novus” tractor trailer. The “TATA Novus” features two
fuel systems to choose from with a 420 hp diesel model and 340 hp CNG (Compressed Natural
Gas). Another first for Thailand’s commercial vehicle market will be the debut of the “TATA
Starbus CNG” at the Bus & Truck 2011 event which will be staged at the Bitec Bang-na center
from December 15-17, 2011.
Tata Motors (Thailand) Co., Ltd is driving its business growth in Thailand’s large commercial
vehicle segment with the introduction of the “TATA Novus” tractor trailer and “TATA Starbus
CNG” bus. The “TATA Novus” tractor trailer and “TATA Starbus CNG” bus will have their official
product launchings in Thailand at the Bus & Truck 2011 event held at the Bitec center, Bang-na
from December 15-17, 2011.
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The “TATA Novus” has two fuel systems to choose
from: 1) the Novus DLE 6-cylinder turbo-diesel
intercooler with engine displacement of 10,964cc is
capable of 420hp at 1,800rpm and 1,834 Nm at 1,100
rpm, mated to a 16-speed transmission and equipped
with state-of-the-art Jake Brake system 2) the Novus
CNG variant is powered by a true Compressed
Natural Gas 6-cylinder engine with turbo-diesel
technology mated to a 10-speed transmission and is
capable of maximum output of 340hp at 2,100rpm
and 1,372 Nm at 1,260rpm, equipped with eight 164liter CNG tanks made in Italy and built to international
standards.
Abhichet Sitakalin, Vice President for Sales, Marketing
and Customer Care for Tata Motors (Thailand) Co.,
Ltd commented on Tata Motors’ decision to enter the
large commercial vehicle market, “Tata may be a new brand for the Thai people but we are the
world’s 4th largest manufacturer of trucks and pickups, while we also rank as the world’s 3rd
largest bus manufacturer. Our vehicles operate in market such as Europe, Africa and Southeast
Asia which is a reflection of the world-class quality of our pickups and large commercial vehicles
that are accepted by customers all over. The TATA Novus will definitely fit in as a good option
with excellent quality and value for money for business owners and logistics operators in
Thailand. The ‘TATA Novus’ is expected to set new standard in the logistics market in Thailand
as the vehicle is designed to European standard”.
The 1st generation TATA Novus was launched in 2004 through the joint development between
Tata Motors and South Korea-based Tata Daewoo Commercial Vehicles, shortly after Tata
Motors acquired Daewoo’s commercial vehicle unit. The “TATA Novus” enjoyed positive market
gains in South Korea, and in 15 other export destinations. The Novus design delivers classleading performance, comfort amenities, ergonomic design and functionality for the driver and
enhancing safety and control of the vehicle.
Abhichet noted that Tata Motors’ market expansion in the large commercial vehicle segment of
Thailand was based on good market growth. The Novus is powered by Doosan engines,
information storage technology for recording driving/operating data developed by US-based
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Woodward, and other technologies assembled by state-of-the-art facilities of the highest
quality. “Tata Motors is commitment to develop Thailand’s large commercial vehicle market and
provide excellent customer service” said Abhichet.
“Tata Motors is setting up dealership and service network in Bangkok, Saraburi and Rayong
based on availability of CNG infrastructure. Plans are in place to provide efficient aftersales
service coverage across the country” added Abhichet.
Tata’s large commercial vehicle lineup comes with a 2-year warranty with unlimited mileage
which underlines Tata’s confidence in product quality and durability that would exceed customer
expectation.
Apart from the “TATA Novus” tractor-trailer exhibition, Tata Motors (Thailand) will showcase the
“TATA Starbus CNG” at the Bus & Truck 2011 event. The “TATA Starbus CNG” is a 32-34 seater
mass transit available in 2 models: Semi Low Floor LPO 1623 CNG Bus rated at 230hp at 2,800
rpm and 678 Nm of torque at only 1,600 rpm, while the second version is the more potent Low
Entry EPO 1625 CNG capable of 250hp at 2,400 rpm and 895Nm of torque at only 1,400 rpm.
The “Starbus CNG” is equipped with complete comfort amenities and safety technology
designed for an excellent ownership experience that included features such as anti-slip vinyl
protection surface for occupant, GPS navigation system, electric board display, hi-quality
temperature control systems incorporated with energy saving technology suited for hot climates
(and adapted for constant opening of doors which usually leads to temperature build-up in
interior cabin), roof ventilating fans, fire-extinguisher, first-aid kit and emergency door panel
among other features.
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About Tata Motors
Established in 2008, Tata Motors (Thailand) Co, Ltd. is a joint venture between Tata Motors and Thonburi
Automotive Assembly Plant Co., Ltd. to manufacture and market world class automobiles.
Tata Motors is a global organization. Through subsidiaries and associate companies, Tata Motors has
operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business
comprising the two iconic British brands. Tata Motors is the country's market leader in commercial
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vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck
manufacturer and the third largest bus manufacturer. Tata cars, buses and trucks are being marketed in
several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.
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For further information please visit http://www.tatamotors.co.th
You may also contact:
Or
Thitinee Charuvichitratana
Tata Motors Thailand
Tel: +662 261 5500, +6681 919 7593
E-mail: Thitinee@tatamotors.com
Vasin Anaman
Tel: +6681 482 2813
Email: vincedog@gmail.com