Society for Marketing Advances 2008 Annual Conference
TradeWinds Island Resort
St Petersburg, Florida
November 5-8, 2008
Program Chair: Dr. Mathew Joseph, St Mary’s University
Tuesday, 7.00 PM – 9 PM
Twentieth Annual SMA Doctoral Consortium Welcome Reception: Presidential Suite
WEDNESDAY, NOVEMBER 5, 2008
Wednesday, 8:30 AM – 5:30 PM
Session 1.1 Twentieth Annual SMA Doctoral Consortium: Snowy Egret Room
Session Chairs:
Brian Engelland, Mississippi State University
James S. Boles, Georgia State University
Wednesday, 8:00 AM – 5:30 PM
Session 1.2 Ninth Annual Retail Strategy and Consumer Decision Research Seminar: Blue
Heron Room
Co-Chairs:
Barry Babin, Louisiana Tech University
Jean-Charles Chebat, HEC-Montreal
Robert A. Robicheaux, University of Alabama Birmingham
Wednesday, 9:00 AM – 5:00 PM
Session 1.3 Society for Marketing Advances SEM Workshop (pre-registration required along
with registration for SMA Conference): Royal Tern Room
Chair and Facilitators : Barry Babin, Louisiana Tech University
Joseph F. Hair, Jr. Kennesaw State University
Wednesday, 10:00 AM – 12:00 PM
SMA Officer Meeting: Compass Room
Presiding:
Thomas L. Baker, Clemson University
Wednesday, 11:45 AM – 1:15 PM
Doctoral Consortium Luncheon: Bird/Indian Room
Retail Symposium and SEM Seminar Luncheon Attendees: Bird/Indian Room
Wednesday, 1:00 PM – 5:00 PM
Session 2.1 Society for Marketing Advances Case Teaching Symposium (pre-registration
required along with registration for SMA Conference): Banyan Room
Facilitators:
Danny Butler, Auburn University
Danny Ballenger, Georgia State University
James S. Boles, Georgia State University
Wednesday, 3:00 PM – 7:00 PM
SMA Conference Registration and Exhibits: Joe Foyer/Sawgrass Room
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Wednesday, 4:00 PM – 7:00 PM
SMA Academic Placement Service:
Wednesday, 6:00 PM – 7:30 PM
SMA Welcoming Reception Sponsored by Sherwin-Williams: Garden Courtyard
THURSDAY, NOVEMBER 6, 2008
Thursday, 8:00 AM – 5:00 PM
SMA Conference Registration: Joe Foyer
SMA Conference Exhibits: Sawgrass Room
SMA Academic Placement Service 8:00-5:00:
Thursday, 8:00 AM – 5:00 PM
3.1 Session: SCMID Symposium: Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 8:30 AM – Noon
3.2 Session: Twentieth Annual SMA Doctoral Consortium: Banyan Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 8:00 AM - 9:30 AM
3.3 Session: B2B Issues – Cirrus Room
Relationship Marketing Strategy : An Operant Resource Perspective
Sreedhar Madhuvaram, Cleveland State University
Elad Granot, Cleveland State University
Applying Creativity in B2B Services: Lessons from a Qualitative Examination of Creative
Business Managers (BEST PAPER)
Elad Granot, Cleveland State University
Thomas G. Brasher-Alejandro, University of Massachusetts, Amherst
Sreedhar Madhavaram, Cleveland State University
Use of Employment Contracts by Marketing Professionals
Clifford M. Koen, Jr., University of New Orleans
Aberdeen Leila Borders, Kennesaw State University
Wesley J. Johnston, Georgia State University
Session Chair: Wesley J. Johnson, Georgia State University
Discussant: Harriette Bettis-Outland, University of West Florida
Thursday, 8:00 AM - 9:30 AM
3.4 Session: Understanding Advertising and Consumers in Latin America – Glades Room
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Who are the Venezuelan Poor People Like?: Venezuelan CEOs point of view
Silvana Dakduk, IESA, Venezuela
Raquel Puente, IESA, Venezuela
The Depiction of Older People in Chilean Magazine Advertising (BEST PAPER)
Rodrigo Uribe, Universidad de Chile
Alejandra Fuentes, Universidad de Chile
Why Do The Consumers Buy Piracy Products. The Music Consumers of CD`S in Lima, Peru
Nancy Matos, Esan University, Peru
Vicenta Sierra, Escade, Barcelona
Session Chair:
Discussant:
Enrique Manzur, The University of Chile, Santiago, Chile
Sergio Olavarrieta, Universidad Diego Portales, Chile
Thursday, 8:00 AM - 9:30 AM
3.5 Session: Strategy Related Issues – Jasmine Room
Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage (BEST
PAPER)
Allyn White, Mississippi State University
Nicole Ponder, Mississippi State University
Returns Management Orientation: An Exploratory Model of Consumer Reverse Logistics
Perceptions
Robert S. Moore, Mississippi State University
Zachary Williams, Central Michigan University
Melissa Moore, Mississippi State University
The Effectiveness of the Spokes-Character in Creating Brand Equity
Katherine Chang, Manchester Business School
Session Chair:
Discussant:
R. Zachary Finney, University of South Alabama
Robert D. Winsor, Loyola Marymount University
Thursday, 8:00 AM - 9:30 AM
3.6 Session: Customer Related Issues – Palm Room
The Impact of Electronic Service Quality on Customer Satisfaction over Time
Jeroen J. L. Schepers, Eindhoven University of Technology
Tomas Falk, University of Mannheim
Maik Hammerschmidt, University of Mannheim
The Moderating Influence of Communal Versus Exchange Relationships on a Model of
Customer Commitment in Services
Mark Ligas, Fairfield University
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The Effects of Authoritarianism on Satisfaction, Behavioral Intentions to Repurchase, and
Third Party Complaining in Light of a Service Failure
Edward Ramirez, Florida State University
Stacey Robinson, Florida State University
Stephanie Lawson, Florida State University
Session Chair:
Discussant:
Brian Vander Schee, Aurora University
Mike Brady, Florida State University
Thursday, 8:00 AM - 9:30 AM
3.7 Session: Global Issues – Royal Tern Room
Do Consumers' Environmental Attitudes Translate into Actions: A Five Nation Cross Cultural
Analysis
George Stone, North Carolina State University
Cameron Montgomery, Delta State University
Japhet Nkonge, North Carolina State University
Is Conjoint Analysis Subject to Equivalence Failure?
F. Mark Case, Eastern Kentucky University
Jennifer Pope, Grand Valley State University
The Impact of Corporate Brands on Pricing and Quality: A Study of Management Views in
the Iranian Dairy Industry
Alireza Sheikh, Lulea University of Technology, Sweden
Mohammad Aghdasi, Tarbiat Modares University, Iran
Deon Nel, Lulea University of Technology, Sweden
The Factors that Influence Intent to Transgress Marketing Law
Aaron Gazley, Victoria University
Ashish Sinha, Victoria University
Michel Rod, Victoria University
Session Chair:
Discussant:
F. Mark Case, Eastern Kentucky University
John B. Ford, Old Dominion University
Thursday, 8:00 AM - 9:30 AM
3.8 Session: Special Session on Advertising: Sabal Room
Social Media: A Discussion of Research and Pedagogical Issues
Thomas L. Baker, Clemson University
Tracey Meyer, University of North Carolina Wilmington
Thursday, 9:30 AM – 9:45 AM Coffee Break – Jac Foyer
Thursday, 9,45 AM – 11.15 AM
4.1 Session: SCMID Symposium: Blue Heron Room
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Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 9.45 AM – 11.15 AM
4.2 Session: Twentieth Annual SMA Doctoral Consortium: Banyan Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 9:45 AM - 11:15 AM
4.3 Session: Special Session on Pharmaceutical Marketing – Citrus Room:
Medical Tourism – Opportunities and Challenges
Avinandan Mukherjee, Montclair State University
Yawei Wang, Montclair State University
Vivek S. Natarajan, Lamar University
Thursday, 9:45 AM - 11:15 AM
4.4 Session: Advancing Marketing Ethics: Stakeholders and Issues – Glades Room
Ethical Issues in Marketing: A Stakeholder Approach
George M. Zinkhan, University of Georgia
Plamen Peev, University of Georgia
Exploring the Ethicality of Using Religious Cues in Advertising
Walter H. Henley, University of North Alabama
Melodie J. Philhours, Arkansas State University
Sampath Kumar Ranganathan, University of Wisconsin-Green Bay
Alan J. Bush, University of Memphis
Ethical Perceptions of Instructors in Business Schools
Christie R. Morgan, Jackson State University
Palaniappan Thiagarajan, Jackson State University
Session Chair:
Discussant:
Christie R. Morgan, Jackson State University
O.C. Ferrell, University of New Mexico
Thursday, 9:45 AM - 11:15 AM
4.5 Session: Measurement and Sample Size Issues – Jasmine Room
Revising the Mobile Phone Usability Questionnaire (MPUQ): An Item Response Theory
Approach
Young-Sam Ryu, Texas State University-San Marcos
Taewon Suh, Texas State University-San Marcos
Hyun Seok Kim, Georgia Institute of Technology
Sample Size in Content Analysis of Advertising: The Case of Weekly News Magazines
Rodrigo Uribe, University of Chile, Santiago, Chile
Enrique Manzu, The University of Chile, Santiago, Chile
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Psychometric Properties of Technology Readiness Index (TRI) Measure
Ji Eun Park, Saint Louise University
Session Chair:
Discussant:
Young Sam Ryu, Texas State University-San Marcos
John B. Ford, Old Dominion University
Thursday, 9:45 AM - 11:15 AM
4.6 Session: Sales Force Related Issues – Palm Room
Suggestions for Successfully Establishing a University Selling Center
C. David Shepherd, Georgia Southern University
Jacqueline K. Eastman, Georgia Southern University
Aligning Internal and External Sales Force Cultures
Earl D. Honeycutt, Elon University
Jeff F. Tanner, Jr., Baylor University
Robert C. Erffmeyer, University of Wisconsin – Eau Claire
An Examination of the Antecedents of the Seven Facets of Salesperson Job Satisfaction
Brian N. Rutherford, Purdue University
G. Alexander Hamwi, Georgia State University
James S. Boles, Georgia State University
Leeann G. Rutherford, Purdue University
Session Chair:
Discussant:
James Lollar, Radford University
Brian N. Rutherford, Purdue University
Thursday, 9:45 AM - 11:15 AM
4.7 Session: Current Issues Facing the Canadian Market – Royal Tern Room
An Exploratory Study of Cross-Border Shopping Behavior of Canadian Consumers
Vivek Madupu, Missouri Western State University
The Impact of Canadian-U.S. Price Differences on Store Choice
Jane Dunnett, University of New Brunswick
Atlantic Canada’s Fish Processing Sector: An Illustration of Factors Rendering
the Marketing Concept Obsolete?
Reginald G. Sheppard, The University of New Brunswick
Session Chair:
Discussant:
Walter H. Henley, University of North Alabama
Kirby L. J. Shannahan, University of New Brunswick
Thursday, 9:45 AM - 11:15 AM
4.8 Session: Competitive Paper Session: Assessment of and in the Marketing Classroom –
Sabal Room
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Closing the Loop: A Data-Driven Approach to Help Students Improve Communication Skills
Kelly Price, East Tennessee State University
Karen Tarnoff, East Tennessee State University
Influence Tactics in the Classroom: Cross-Cultural Comparison of French and American
Marketing Students
Frank Pons, Université Laval
Stephen Standifird, University of San Diego
Mehdi Mourali, University of Calgary
Professor Shopping Behavior of Business Students
Tarique M. Hossain, California State Polytechnic University
Session Chair:
Discussant:
Elizabeth J. Wilson, Suffolk University
Karen C. Stone, Southern New Hampshire University
Thursday, 11:15 AM – 12:30 PM
5.1 Session: Plenary Session: Elsevier Distinguish Scholar Presentation
Room : to be determined
Session Chair:
Scholar:
Arch G. Woodside, Boston College
Kay Lemon, Boston College
Thursday, 12:30 PM – 1:30 PM Lunch on Your Own
Thursday, 1:30 PM – 3:00 PM
6.1 Session: SCMID Symposium: Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 1:30 PM – 3:00 PM
6.2 Session AACSB Impact of Research Report
LeClair, Dan,Vice President & Chief Knowledge Officer, AACSB International
Thursday, 1:30 PM – 3:00 PM
6.3 Session: Meet the Editors – Session 1 Citrus Room
Session Chair: Greg Marshall, Rollins College
Editors:
Journal of Marketing Theory and Practice
Editor: Greg W. Marshall, Rollins College
Journal of Advertising
Editor: Marla Royne Stafford, University of Memphis
Journal of Retailing
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Editor: Jim Brown, West Virginia University
Journal of Business Research
Editor: Arch G. Woodside, Boston College
Marketing Science
Substitute for Editor: Robert Meyer, University of Miami
Journal of Public Policy & Marketing
Editor: Ronald Paul Hill, Villanova University
Journal of Marketing Research
Substitute for Editor: Gerry Tellis, University of Southern California
Thursday, 1:30 PM – 3:00 PM
6.4 Session: Doctoral Student Track – Glades Room
Does Advertising Repetition Really Matter? A Test of the Total Time Hypothesis
Cong Li, University of North Carolina, Chapel Hill
The Antecedents and Effects of Web Site Content Localization
Gulfem C. Kutlu,Old Dominion University
Toward a Theory of Interactivity as a Predictor of Desirable Attitude Among Young
Consumers: In the Context of Online Automobile Showroom
Juan Meng, The University of Alabama
Session Chair:
Discussant:
Thomas L. Baker, Clemson University
Gary Simon, University of Tampa
Thursday, 1:30 PM – 3:00 PM
6.5 Session: Impulsive, Compulsive or Unethical? Consumer Behavior with Public Policy
Implications – Royal Tern Room
“Traumaticalized” Consumers: Examining Marketing Stakeholder Responsibility in the
Aftermath of Hurricane Katrina (BEST PAPER)
Pamela A. Kennett-Hensel, University of New Orleans
Julie Z. Sneath, University of South Alabama
Russell Lacey, University of New Orleans
We'd Rather Fight than Switch: Music Industry in a Time of Change
Harlan E. Spotts, Western New England College
Sarrell Regional Dental Center: Health Care Success in an Unattractive Market
David W. Palmer, Jacksonville State University
Session Chair:
Discussant:
Carol M. Megehee, Nicholls State University
David W. Palmer, Jacksonville State University
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Thursday, 1:30 PM – 3:00 PM
6.6 Session: B2B Special Session – Jasmine Room
Design and B2B Marketing
Gursel iLipinar, ESADE Business School
Wesley J. Johnston, Georgia State University
Giulia Calabretta, ESADE Business School
Ian D. Parkman, University of Oregon
Oriol Iglesias, ESADE Business School
Jordi Montaña, ESADE Business School
Thursday, 1:30 PM – 3:00 PM
6.7 Session: SMA/KAMS Joint Symposium - Palm Room
Marketing Power and Business Performance: The Contingency Role of Environmental
Turbulence
Seigyoung Auh, Yonsei University
Omar Merlo, University of Cambridge
Upgrading the Journal of the Global Academy of Marketing Science(JGAMS)
Arch G. Woodside, Boston College
The Moderating Effect of Epistemic Curiosity on Intention to Use Knowledge Search Service
Dong-Mo Koo, Kyungpook National University
Young-Yun Choi, Kyungpook National University
Session Chair: Junyean Moon, Hanyang University
Thursday, 1:30 PM – 3:00 PM
6.8 Session Tomorrow's Marketing Leaders: Presentations from the Winners of the SMA
Dissertation Proposal Competition
Session Chair: Clifford D.Scott, University of Arkansas, Fort Smith
Presenters TBA at the SMA Annual Awards Luncheon
Thursday, 3:00 PM – 3:30 PM Coffee Break – Jac Foyer
Thursday, 3:30 PM – 5:00 PM
7.1 Session SCMID Symposium: Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 3:30 PM – 5:00 PM
7.2 Session : Houghton Mifflin Innovations in Teaching Competition Track –Banyan Room
Lingo Bingo: A Daily E-learning Activity
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Kenneth Henderson, Morehead State University
Integrating Marketing Knowledge in the Branding and Packaging Course: A
Marketing Brochure Project
Georgina Cracium, Loyola College in Maryland
Hope Bober Corrigan, Loyola College in Maryland
Connecting Students and Content in the Marketing Classroom
Brian A. Vander Schee, Aurora University
Coupons as Motivators in the Classroom
Margaret Mi, University of Mary Washington
Session Chair:
John Branch, University Michigan
Thursday, 3:30 PM – 5:00 PM
7.3 Session: Special Session – Citrus Room
Current Issues in Marketing Doctoral Education
Nicole Ponder, Mississippi State University
Sharon Beatty, The University of Alabama
Mike Brady, Florida State University
David Hardesty, University of Kentucky
Dan Flint, University of Tennessee
Thursday, 3:30 PM – 5:00 PM
7.4 Session: Title: JMTP Special Session – Glades Room
The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product
Announcements
Michael Poletti, University of North Carolina - Pembroke
Brian Engelland, Mississippi State University
Howard Ling, University of North Carolina - Pembroke
Marketing of Technological Projects in Their Upstream Phase: A Modal Approach
Claude Chailan, ITESM, Campus Puebla, Mexico
Patricia Braun, President, Aprim Consultant, Sophia – Antipolis, France
Super Bowl Advertising Effectiveness: Advertisers Experience Stock Price Gains
Chuck Tomkovick, University of Wisconsin – Eau Claire
Rama Yelkur, University of Wisconsin – Eau Claire
Daniel Rozumalski, University of Wisconsin – Eau Claire
Does “Take Me Out to the Ballgame” Still Apply When the NBA Playoffs Arrive? An Analysis
of MLB Attendance
John T. Drea, Western Illinois University
Session Chair:
Michael J. Dorsch, Clemson University
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Discussant:
Michael J. Dorsch, Clemson University
Thursday, 3:30 PM – 5:00 PM
7.5 Session: Pharmaceutical Sales Force Management – Jasmine Room
A Proposed Model for Key Success Factors for Sales Force Management Strategy during the
Launch of Pharmaceutical Products in Sweden
Stefan Fraenkel, Copenhagen Business School
The Need for Training in Nonverbal Communication and in Empathy for Pharmaceutical
Sales Representatives: A Proposed Model for the Effectiveness of Pharmaceutical Sales
Yam B. Limbu, New Mexico State University
Is Quick Adoption Really Better? A Study of the Sales Patterns of Pharmaceutical Products
Susan Brudvig, Ball State University
Session Chair:
Discussant:
Yam B. Limbu, New Mexico State University
Bill Trombetta, St. Joseph’s University
Thursday, 3:30 PM – 5:00 PM
7.6 Session: Mobile Communications and Marketing Communication – Palm Room
How to Craft Story Telling Ads in a Prevention-Promotion Focused Ad
Nazgol Moshtaghi, University of South Florida
Ali Besharat, University of South Florida
An Exploration into Consumer Attitudes towards Location Based Advertising
Rajendran Sriamachandra Murthy, Southern Illinois University Carbondale
Siva K. Balasubramanian, Illinois Institute of Technology
Gordon C. Bruner, II, Southern Illinois University Carbondale
Anand Kumar, University of South Florida
Does Music in Advertising Enhance Online Dating? A Framework and an Exploratory Test of
Music as a Synergistic Cue in Advertising
David M. Baker, JP Music Corporation
Ashutosh Dixit, Cleveland State University
Thomas W. Whipple, Cleveland State University
George M. Zinkhan, University of Georgia
Session Chair:
Discussant:
Angeline Close, UNLV and Marla Stafford, University of Memphis
Len Reid, University of Georgia
Thursday, 3:30 – 5:00 PM
7.7 Session: Understanding How Antecedents and Extension Impact Consumer Behavior and
Firm Performance – Royal Tern Room
Investigating Consumers’ Reasons for Boycott Participation: An Empirical Study
Hans H. Bauer, University of Mannheim
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Carmen-Maria Albrecht, University of Mannheim
Melchior D. Bryant, University of Mannheim
How Step-up vs. Step-down Extensions Impact a Firm's Existing Category Market Share
Ali Besharat, University of South Florida
Antecedents of Instant Message Usage among Teenagers: A Structural Equation Modeling
Approach
Monica A. Hodis, Southern Illinois University
Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair:
Discussant:
Siva K. Balasubramanian Illinois Institute of Technology
Cynthia Rodriguez Cano, Georgia College & State University
Thursday, 3:30 PM – 5:00 PM
7.8 Session: Sherwin William Teaching Competition – Sabal Room
Bleeding Theory and Practice in the Classroom: Confession of a Lifetime Learner
Steven B. Castleberry, University of Minnesota- Duluth
On Becoming a Transformational Professor
Richard J. Lutz, University of Florida
No Good Teaching Goes Unpunished: The Inconvenience of Pedagogical Excellence
Robert D. Winsor, Loyola-Marymount University
Judges :
Danny Butler, Auburn University
Dhruv Grewal, Babson College
Bill Kehoe, University of Virginia
Greg Marshall, Rollins College
Pookie Sautter, New Mexico State University
Denise Smart, Texas State University
Session Chair: Don Shelf, Auburn University Montgomery
Thursday, 6:00 PM – 7:00 PM Reception – Sponsored by St Mary’s University, San
Antonio, Texas
FRIDAY, NOVEMBER 7, 2008
SMA Academic Placement Service 8:00AM - 3:00PM
Friday, 8:00 AM – 9:30 AM
8.1 Session: SMA/KAMS Symposium – Snowy Egret Room
Antecedents of Brand Equity and Purchase Intention in Fashion Industry: A Cross-Cultural
Comparison in Asia and Europe
Kyung Hoon Kim, Changwon National University
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Dong Hae Lee, Kaya University
Graham Hooley, Aston University
Nick Lee, Aston University
Hong Seob Jung, Changwon National University
Byung Joo Jeon, Changwon National University
The Effect of Floor Texture on Consumer Behavior at the Point of Sale
Claus Ebster, University of Vienna
Udo Wagner, University of Vienna
Barbara Geider, University of Vienna
Psychological Risk Reduction of Real Estate Investor and Reliability of its Investment
Information: Antecedents and Consequences
Gyu-yeol Shim, Gumi College
Seung-hwan Lee, Gumi College
Yong-man Kim, Kyungnam University
Sang-hyun Oh, Yeungnam University
Session Chair: Junyean Moon, Hanyang University
Friday, 8:00 AM – 9:30 AM
8.2 Session: Community, Love and Effect – Banyan Room
The Effects of Attachment on the Formation of Brand Community: The Moderating Role of
Personality
Wann-Yih Wu, National Cheng Kung University
Meng-Kuan Lai, National Cheng Kung University
Badri Munir Sukoco, National Cheng Kung University
Conceptualizing and Measuring Consumers’ Love towards their Brands
Noel Albert, University of Grenoble (IAE-CERAG) and Westford Business School in Grenoble
Dwight R. Merunka, University Paul Cézanne Aix-Marseille (IAE-CERAG)
Pierre Valette-Florence, University of Grenoble (IAE-CERAG)
Consumer Rental Vehicle Choice: Price, Agent and Brand Effects
Philip J. Trocchia, University of South Florida
Thomas L. Ainscough, University of South Florida
John R. Gum, University of South Florida
Session Chair:
Discussant:
Noel Albert, University of Grenoble
Monica A. Hodis, Southern Illinois University
Friday, 8:00 AM – 9:30 AM
8.3 Session: B2B Issues – Citrus Room
Outsourcing of Services to Emerging Markets: A Framework and Implications
Raj G. Javalgi, Cleveland State University
Elad Granot, Cleveland State University
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Exploring the Customer Equity Framework in a Demand Chain Environment
Anthony K. Asare, Quinnipiac University
Ereni Marcos, University of Massachusetts, Amherst
How Does a Customer Relationship Management Approach Affect Customer Information
Utilization?
Minna Rollins, University of West Georgia
Wesley J. Johnston, Georgia State University
Session Chair:
Discussant:
Wesley J. Johnson, Georgia State University
Kenneth Bernhard, Georgia State University
Friday, 8:00 AM – 9:30 AM
8.4 Session: Strategy Related Issues –Glades Room
Consumer-Based Measures of New Product Performance: A Study of the POA Industry
Bing Xu, New Mexico State University
Firm Size as a Determinant of Innovation: Results from Patent Citation Analysis
Deepa Pillai, Southern Illinois University at Carbondale
Terry Clark, Southern Illinois University at Carbondale
Made to Order at Mass Market Prices: The Mirage of Mass Customization
Robert D. Winsor, Loyola Marymount University
Session Chair:
Discussant:
Nicole Ponder, Mississippi State University
Jason E. Lueg, Mississippi State University
Friday, 8:00 AM – 9:30 AM
8.5 Session: Managing Human Capital in Service Organizations – Jasmine Room
The Role of Human Capital in Predicting Innovation
Gavin L. Fox, Florida State University
Frontline Service Employees and Coping Strategies: Which Coping Strategies Lead to Better
Performance and More Smiles?
Anita H. Whiting, Clayton State University
Familiarity vs. Expertise: How Consumer Knowledge Interacts with Perceived Variety and
Control during Online Product Configuration
Michael D. Giebelhausen, Florida State University
Session Chair:
Discussant:
Michael D. Giebelhausen, Florida State University
Edward Ramirez, Florida State University
Friday, 8:00 AM – 9:30 AM
8.6 Session: Cultural and Generational Aspects of Marketing Ethics – Palm Room
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The Effect of High Elaboration and Need for Cognition on Ethical Music Downloading
Choices (BEST PAPER)
Katherine O’Connell, University of Arkansas
Molly R. Jensen, University of Arkansas
Comparing Responses to 14 Questionable Consumer Actions across 5 English-Speaking
Countries
Sam Fullerton, Eastern Michigan University
Larry Neale, Queensland University of Technology
Idolizing Sports Celebrities: A Gateway to Psychopathology?
Michael R. Hyman, New Mexico State University
Jeremy J. Sierra, Texas State University-San Marcos
Session Chair:
Discussant:
Katherine O’Connell, University of Arkansas
Linda Ferrell, University of New Mexico
Friday, 8:00 AM – 9:30 AM
8.7 Session: Managing Sales Force Performance- Royal Tern Room
The Effect of Long-Term Orientation on Sales Performance
Subhra Chakrabarty, Mississippi State University
Diana T. Oubre, Grambling State University
Gene Brown, University of Missouri – Kansas City
Robert E. Widing, II., Thunderbird
“The Impact of Perceived Organizational Support on Formal Sales Management Controls and
Salesperson Performance”
C. Shane Hunt, Arkansas State University
Antecedents and Consequences of Individual-Level Customer Orientation
Ceyhan Kilic, New York Institute of Technology
Turkan Dursun, West Texas A&M University
Session Chair:
Discussant:
Brian N. Rutherford. Purdue University
John B. Ford, Old Dominion University
Friday, 8:00 AM – 9:30 AM
8.8 Session: Meet the Editors – Sabel Room
Session Chair : A. Parasuraman, University of Miami
Editors:
Journal of Service Research
Editor: A. Parasuraman, University of Miami
Journal of Business & Industrial Marketing
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Editor: Wesley J. Johnson
Journal of the Academy of Marketing Science
Substitute for Editor: Tomas Hult, Michigan State University
Journal of International Business Studies
Editor: Daniel Bello, Georgia State University
Journal of Pharmaceutical and Healthcare Marketing
Editor: Avinandan Mukherjee, Montclair State University
Journal of Personal Selling and Sales Management
Editor: James S. Boles, Georgia State University
Journal of the Global Academy of Marketing Science
Editor: Sang-Lin Han, Hangyang University
Friday, 9:30 AM - 9:45 AM Coffee Break – Jac Foyer
Friday, 9:45 AM – 11:15 AM
9.1 Session: Expectations, Self-Expression and Life Satisfaction- Snowy Egret Room
A Girl’s Best Friend: Engagement Rings, Expectations, and Consumer Behavior
Elizabeth F. Purinton, Marist College
Body Modification and Self-Expression: An Investigation of College Students
Cynthia Rodriguez Cano, Georgia College and State University
Doreen Sams, Georgia College and State University
Consumer Shopping Styles and Life Satisfaction
Joyce X. Zhou, Saint Louis University
Jun Yu, University of Missouri-St Louis
Session Chair:
Discussant:
Elizabeth F. Purinton, Marist College
Carmen-Maria Albrecht, University of Mannheim
Friday, 9:45 AM – 11:15 AM
9.2 Session: CRM Issue – Banyan Room
Strategic Versus Technological Dimensions of a CRM Orientation: Toward an Improved
Understanding
Leroy Robinson, Jr., University of Houston – Clear Lake
Harriette Bettis-Outland, University of West Florida
The Role of Interpersonal Liking in Segmenting Existing Business Relationships
Ibrahim Abosag, The University of Manchester
Peter Naude, The University of Manchester
Page 16 of 41
Planning, Execution, & Consolidation: Factors Affecting Firm Success at Attaining Market
Knowledge in Alliances
R. Zachary Finney, University of South Alabama
Jason E. Lueg, Mississippi State University
Session Chair: R. Zachary Finney, University of South Alabama
Discussant: Wesley J. Johnson, Georgia State University
Friday, 9:45 AM – 11:15 AM
9.3 Session: Customer Relationship Management: Attracting and Retaining Customers in
Service Industries – Citrus Room
Forever Orange: Houston Dynamo Case
Brittany Blum, San Antonio SPURS
Brittney Darensburg, Sacramento Kings
Matt Goodwin, Houston Rockets
Caleb O’Flaherty, Eli Lilly & Co.
Jeff F. Tanner, Jr., Baylor University
Women Building Better Communities: Is Junior League Passé?
Carol M. Megehee, Nicholls State University
Deborah F. Spake, University of South Alabama
Product Design as an Intangible Asset: Knowledge Management and Competitive
Advantage in New Product Development
Ian D. Parkman, University of Oregon
Session Chair:
Discussant:
Pamela A. Kennett-Hensel, University of New Orleans
Concha Neeley, Central Michigan University
Friday, 9:45 AM – 11:15 AM
9.4 Session: Branding and Marketing Communications – Glades Room
Heritage Branding: The Ultimate Brand Relationship Management
Marilyn L. Liebrenz-Himes, The George Washington University
Hamed M. Shamma, The American University in Cairo
Robert F. Dyer, The George Washington University
Can Sponsors Go the Distance? The Role of Psychological Construal Level in Understanding
Sponsorships Effectiveness
Francois A. Carrillat, HEC Montreal
Renaud Legoux, HEC Montreal
Does Music in Advertising Enhance Online Dating
David Baker, JP Music Corporation
Ashutosh Dixit, Cleveland State University
Thomas W. Whipple, Cleveland State University
George Zinkhan, University of Georgia
Page 17 of 41
Session Chair: Marilyn L. Liebrenz-Himes, The George Washington University
Discussant: Angeline Close, University of Nevada, Las Vegas
Friday, 9:45 AM – 11:15 AM
9.5 Session: Pharmaceutical Track – Jasmine Room
Some Factors Associated with Adoption of Personal Health Record
Melinda Whetstone, Florida State University
Ronald E. Goldsmith, Florida State University
Towards a Development of a Model to Identify Factors that Influence Obesity
Jay Page, Mississippi State University
Robert S. Moore, Mississippi State University
Session Chair:
Discussant:
Ronald E. Goldsmith, Florida State University
Susan Brudvig, Ball State University
Friday, 9:45 AM – 11:15 AM
9.6 Session: Tourism Track – Palm Room
The Power of Abstract Images in Tourism Advertising
Shane D. Smith, Kennesaw State University
The Audience of a Destination Organization E-Newsletter: Some Marketing Comments
Christine Petr, Rennes University, France
Aurelie Hess-Miglioretti, Rennes University, France
Session Chair:
Discussant:
Alvin J. Williams, University of South Alabama
Arch G. Woodside, Boston College
Friday, 9:45 AM – 11:15 AM
9.7 Session: Special Session on Education – Royal Tern
Mission-Driven Civic Engagement: Are They (Students and Clients) Sufficiently Engaged
Yet?
Karin Braunsberger, University of South Florida St. Petersburg
Richard O. Flamm, University of South Florida St. Petersburg
Friday, 9:45 AM – 11:15 AM
9.8 Session: Houghton Mifflin Teaching Competition – Sabal Room
Taking a Stand: Using Ethics Debates in an IMC Course
Donald P. Roy, Middle Tennessee State University
Real World Experience, Virtual World Environment: The Design and Execution of Marketing
Plans in Second Life
Tracy L. Tuten, Longwood University
Page 18 of 41
Acronym Island: Enhancing Market Student Performance
Jane Lee Saber, Ryerson University
The Google Online Marketing Challenge: A Global Real-World Teaching and
Learning Tool
Larry Neale, Queensland University of Technology
Charles Hofacker, Florida State University
Lee Hunter, Google UK
Karen Hudson, Google
Ana Isabel Canhoto, Henley Management College
Jamie Murphy, University of Western Australia
Session Chair:
John Branch, University Michigan
Friday, 11:15 AM – 12:30 PM
10.1 Session: AACSB Special Session on Assessment and Accreditation
Presenters:
David Martin, Bloomberg University
Karen Turnoff, Tennessee State University
Friday, November 12:30 PM – 2:00 PM SMA Luncheon – Pavilion
Friday, 2:00 PM – 3:30 PM
11.1 Session: Business Meeting – Snowy Egret Room
Friday, 2:00 PM – 3:30 PM
11.2 Session: AACSB – Issues Facing Business Schools – Dean’s Panel
Deans:
Faye McIntyre, University of West Georgia
Geralyn Franklin, University of South Florida
David Martin, Bloomberg University
Robert Peterson, University of Texas-Austin
Dan LeClair, VP, AACSB International
Friday, 2:00 PM – 3:30 PM
11.3 Session: Country Image, Cross-Cultural Consumption and Counterfactual ThinkingCitrus Room
Reasons for Country Image Evaluation: A Study on China Image
Janaina de Moura Engracia Giraldi, Universidade de São Paulo
Marcos Cortez Campomar, Universidade de São Paulo
Ana Akemi Ikeda, Universidade de São Paulo
Driving and Surviving: A Cross-Cultural Investigation of Truck Drivers’ Consumption
Related Experiences in the United States and Vietnam
Scott Rader, University of Tennessee
Dan J. Flint, University of Tennessee
Page 19 of 41
Food Consumption: How Counterfactual Thinking Influences Choice
Khaled Aboulnasr, Florida Gulf Coast University
Anu Sivaraman, University of Delaware
Session Chair:
Discussant:
Ana Akemi Ikeda, Universidade de São Paulo
Carmen-Maria Albrecht, University of Mannheim
Friday, 2:00 PM – 3:30 PM
12.4 Session: Education Special Session – Glades Room
Teaching International Students
Karen Stone, Southern New Hampshire University
Jeannemarie Thorpe, Southern New Hampshire University
Friday, 2:00 PM – 3:30 PM
12.5 Session: Pharmaceutical Issues – Jasmine Room
The Effect of Direct Advertising to Consumers (DTC) in Pharmaceutical Drugs: Is there an
Effect on Market Share?
G.K. Kalyanaram, GK Associates
International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical
Firms?
Avinandan Mukherjee, Montclair State University
Session Chair:
Discussant:
G.K. Kalyanaram, GK Associates
Stefan Fraenkel, Copenhagen Business School
Friday, 2:00 PM – 3:30 PM
12.6 Session: SMA/KAMS Symposium - Palm Room
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand
Evaluations
Junyean Moon, Hanyang University
Measuring the Effects of Marketing Smokeless Tobacco as a Harm Reduction Mechanism:
Key Issues and Needed Research
Charles R. Taylor, Villanova University
Michael L. Capella, Villanova University
The Relationships among Sports Fashion Brand Attributes, Customer Satisfaction and
Customer Equity
Eunju Ko, Yonsei University
Hyunju Lee, Yonsei University
Eun Joo Park, Dong-A University
Yoo Kyung Hwang, Yonsei University
Session Chair:
Arch G. Woodside, Boston College
Page 20 of 41
Friday, 2.00PM – 3.30PM – Jac Foyer
12.7 Session: Doctoral Student Track – Royal Tern
Aggregate Pricing vs. Pennies a Day. The Effects of Payment Mechanisms on Pricing
Strategies
Mahmoud Darrat, Louisiana Tech University
Weiling Zhuang, Louisiana Tech University
Examining the Role of Service Quality and Shared Values in the Trust, Commitment and
Behavioral Intentions Relationship
Sampath Kumar Ranganathan, University of Wisconsin-Green Bay
Sandipan Sen, Southeast Missouri State University
Predicting Volunteering Behavior: Influences of Social Networks and Organizations,
Attitudes towards Society and Observations of Helping Behavior
Teresa Preston Becsi, Southern Illinois University, Carbondale
Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair:
Discussant:
Jason E. Lueg, Mississippi State University
Gary Simon, University of Tampa
Session 12.8: Special Session on Ethics Training and Teaching Tools
Session Chair: O.C. Ferrell, University of New Mexico
Presenter:
Robin Diamond, Direct Selling Education Foundation
Additional presenters from industry will join this session
Friday, 3:30 PM – 3:45 PM Coffee Break
Friday, 3:45 PM – 5:15 PM
13.1 Session: Shopping: Retail, Catalog and Impulse – Snowy Egret Room
When Should a Retailer Create a Control-Inducing Store Environment?
Renaud Lunardo Troyes, Champagne School of Management, France
Ababacar Mbengue, University of Reims, France
Preliminary Results from a Study on Perceived Risk and Modes of Catalog Shopping
Joseph M. Jones, North Dakota State University
How to Stimulate Impulsive Purchasing through Sales Promotion and Experiential
Marketing?
Ming-Tien Tsai, National Cheng Kung University
Wen-Hui Tung, National Cheng Kung University
Session Chair:
Discussant:
Ababacar Mbengue, University of Reims, France
Ali Besharat, University of South Florida
Page 21 of 41
Friday, 3:45 PM – 5:15 PM
13.2 Session: Special Session Education – Banyan Room
Avoiding Career Interruptus: How to Manage One’s Academic Career in the Face of a
Stressful Life-Changing Event
Jeff W. Totten, McNeese State University
Pamela A. Kennett-Hensel, University of New Orleans
Friday, 3:45 PM – 5:15 PM
13.3 Session: Effectiveness Studies in Advertising and Consumer Behavior - Citrus Room
Firm Communication via Pre-Announcement Signals: An Empirical Study of Performance
Effects
Debi P. Mishra, State University of New York (SUNY) at Binghamton
The Effect of Rhetorical Figures in Headlines on Degree Processing, Memory, and
Persuasion
Pia A. Albinsson, New Mexico State University
Bruce A. Huhmann, New Mexico State University
Antecedents to Intent to Donate for Non-Profits Employing Print Advertisements (Best Paper)
Kevin J. Shanahan, Mississippi State University
Christopher D. Hopkins, Clemson University
Les Carlson, University of Nebraska – Lincoln
Session Chairs:
Discussant:
Angeline Close, University of Nevada, Las Vegas
Angeline Close, University of Nevada, Las Vegas
Friday, 3:45 PM – 5:15 PM
13.4 Session: The Value of the Brand: What’s a Brand Manager To Do? – Glades Room
Tater Stiks and Sir Salty: Two Cases in Brand Management Strategy
J. Mark Mayer, University of Georgia
Michelle Roehm, Wake Forest University
Evaluating the Brand Attributes of a Fine Dining Restaurant
Regina Pefanis Schlee, Seattle Pacific University
Herbert E. Kierulff, Seattle Pacific University
Session Chair:
Discussant:
Jason E. Lueg, Mississippi State University
Carol M. Megehee, Nicholls State University
Friday, 3:45 PM – 5:15 PM
13.5 Session: Exploratory Research in Supply Chain Management – Jasmine Room
Perceived Risk and Preparedness in the Supply Chain: Perceptions of Executives
Gail M. Zank, Texas State University-San Marcos
Robert A. Davis, Texas State University-San Marco
Page 22 of 41
The Nature of 3PL Value Proposition
Wesley S. Randall, Auburn University
C. Clifford Defee, Auburn University
Conducting Multiple Supply Chain Case Study Research
Teresa M. McCarthy-Byrne, Bryant University
Donna F. Davis, Texas Tech University
Session Chair:
Discussant:
Teresa M. McCarthy-Byrne, Bryant University
Lauren R. Skinner, University of Alabama at Birmingham
Friday, 3:45 PM – 5:15 PM
13.6 Session: Customer Related Issues (Doctoral Student Track) – Palm Room
A Multilevel Approach to Brand Community Formation
Badri Munir Sukoco, National Cheng Kung University
Wann-Yih Wu, National Cheng Kung University
An Empirical Assessment of Commitments across Relationship Maintenance Forms
Weiling Zhuang, Louisiana Tech University
Qian Xiao, West Texas A&M University
Zhongpeng Cao, Southwest Jiaotong University
Trust as a Facilitator of Customer-Oriented Selling
Kate Pounders, Louisiana State University
Session Chair:
Discussant:
Nicole Ponder, Mississippi State University
Gary Simon, University of Tampa
Friday, 3:45 PM – 5:15 PM
13.7 Session: SMA/KAMS Symposium – Royal Tern Room
Does e-Service Quality Lead to Website Patronage for Apparel Online Purchases?
Eun Young Kim, Chungbuk National University
Eun Joo Park, Dong-A University
The Different Influences of Luxury Brand Attributes on Customer Equity based on Different
Segmentation
Eunju Ko, Yonsei University
Sunmin Oh, Yonsei University
Usage Intention for HSDPA Service: A Cross-Cultural comparison in Asia and Europe
Kyung Hoon Kim, Changwon National University
Hae Sung Jung, KB Bank
Graham Hooley, Aston University
Nick Lee, Aston University
Hong Seob Jung, Changwon National University
Page 23 of 41
Byung Joo Jeon, Changwon National University
Session Chair: Arch G. Woodside, Boston, College
Friday, 3:45 PM – 5:15 PM
13.8 Session: Happiness and Gift Giving – Sabal Room
Are Materialists Really Less Happy? A Re-Inquiry of the Relationship between Materialism
and Subjective Well-Being
Reto Felix, Universidad de Monterrey, Mexico
A Preliminary Examination of Emotional Information Management in Gift Giving and
Receipt
Harry A. Taute, Utah Valley University
Jeremy J. Sierra, Texas State University – San Marcos
Ritualistic Expressions of Love: Gifts for Pets
Tracy L. Tuten, Longwood University
Pamela Kiecker, Royall & Company
Session Chair:
Discussant:
Reto Felix, University of Monterrey
Monica A. Hodis, Southern Illinois University
Friday, 6PM – 7PM Presidential Reception – Bereck Deck South
SATURDAY, NOVEMBER 8, 2008
Saturday, 8:00 AM – 9:30 AM
14.1 Session: Information and Consumer Knowledge – Banyan Room
Role of Perceived Information Efficiency on Effectiveness of Information Sources
Ramaprasad M. Unni, Tennessee State University
General Self Efficacy, Involvement, and Consumer Knowledge Calibration
Kishore Gopalakrishna Pillai, University of Leeds
Ronald E. Goldsmith, Florida State University
Michael D. Giebelhausen, Florida State University
The Value of Knowing What Customers Really Want: Interpersonal Accuracy as an
Environmental Cue
Nancy M. Upton (Puccinelli), Northeastern University
Dhruv Grewal, Babson College
Susan A. Andrzejewski, Northeastern University
Session Chair:
Discussant:
Nancy M. Upton (Puccinelli), Northeastern University
Scott Rader, University of Tennessee
Saturday, 8:00 AM – 9:30 AM
Page 24 of 41
14.2 Session: Marketing Education Special Session – Citrus Room
Comparing Marketing Simulations with Line Marketing Challenges
Larry Neale, Queensland University of Technology
Lee Hunter, Google UK
Charles Hofacker, Florida State University
Bernard J. Jansen, Pennsylvania State University
Jerry Flatto, University of Indianapolis
Sheila Sasser, Eastern Michigan University
Jamie Murphy, University of Western Australia
Saturday, 8:00 AM – 9:30 AM
14.3 Session: New Frontiers in Service Failure and Recovery Research- Glades Room
The Influence of the Mix of Other Customers on Service Failures
Thomas L. Baker, Clemson University
Tracy Meyer, University of North Carolina Wilmington
Preferred Attributes and Qualities of Effective Customer Contact Employees during Face-toFace Complaint Handling Encounters: A Cross-National Comparison Study
Thorsten Gruber, The University of Manchester
Alexander Reppel, Royal Holloway, University of London
Ibrahim Abosag, The University of Manchester
Isabelle Szmigin, The University of Birmingham
Impact of Negative Emotions and Relational Benefits on Fairness Perception in a Service
Failure and Recovery Context
Junsang Lim, Virginia State University
Session Chair:
Discussant:
Thomas L. Baker, Clemson University
Gavin Fox, Florida State University
Saturday, 8:00 AM – 9:30 AM
14.4 Session: Supply Chain Issues – Jasmine Room
Exploring the Relational Impacts of Time-Based Competition (BEST PAPER)
Rodney W. Thomas, University of Tennessee
Revealing Complaint Handling Expectations of Buying Companies
Thorston Gruber, The University of Manchester
Peter Naude, The University of Manchester
Stephan C. Henneberg, The University of Manchester
Bahar Ashnai, The University of Manchester
Alexander Reppel, Royal Holloway, University of London
Maritime Piracy and Terrorism Impacts on Supply Chains
S. Scott Nadler, East Carolina University
John F. Kros, East Carolina University
Page 25 of 41
Session Chair:
Discussant:
R. Glenn Richey, The University of Alabama
C. Clifford Defee, Auburn University
Saturday, 8:00 AM – 9:30 AM
14.5 Session: Teaching and Learning: How does it Happen? – Palm Room
Exploratory Research Comparing Business Professors’ Preferred Learning Styles to their
Current Teaching Styles
Mary T. Galvan, North Central College
Student Usage of Textbook Supplements: PowerPoint Slides and Quizzes
Donald P. Roy, Middle Tennessee State University
Kenneth E. Clow, University of Louisiana Monroe
Laurie A. Babin, University of Louisiana Monroe
An Exploratory Study Investigating the Effects of Practice Exams on Learning in the
Fundamentals of Marketing Course
Clifford D. Scott, University of Arkansas, Fort Smith
Ronald F. Bush, University of West Florida
Session Chair:
Discussant:
Brian Vander Schee, Aurora University
Larry Neale, Queensland University of Technology
Saturday, 8:00 AM – 9:30 AM
14.6 Session Business to Business Marketing Special Session – Sabal Room
University Fund Raising in a Business Environment
Kenneth Bernhardt, Georgia State University
Wesley J. Johnston, Georgia State University
Michael Williams, Illinois State University
James S. Boles, Georgia State University
Saturday, 8:00 AM – 9:30 AM
14.7 Session Special Session on Marketing Strategy: Challenges in Branding Non-Profit
Organizations Maintaining a Competitive Advantage
Rebecca Diane Brune, St. Mary’s University
Saturday, 9:30 AM – 9:45 AM Coffee Break – Jac Foyer
Saturday, 9:45 AM – 11:15 AM
15.1 Session: Consumption, Gender Preference, Intention and Behavior- Banyan Room
The Link between Intention and Behavior: An Update on the Strength and a Review of Major
Impeding Variables
Brigit Leisen Pollack, University of Wisconsin Oshkosh
Gender Preferences and Chosen Attributes in Container Shape
Page 26 of 41
Mary Babcock, Franklin and Marshall College
Jeffrey S. Podoshen, Franklin and Marshall College
Justifying Fun: Hedonic Consumption and Self-Gifts Among College Students
Jane Boyd Thomas, Winthrop University
Jennifer Pizzolongo, Winthrop University
Session Chair:
Discussant:
Brigit Leisen Pollack, University of Wisconsin Oshkosh
Janaina de Moura Engracia Giraldi, Universidade de São Paulo
Saturday, 9:45 AM – 11:15 AM
15.2 Session: Marketing Education Special Session – Citrus Room
Issues in Cross-Functional Teaching and Learning
Hope Bober Corrigan, Loyola College in Maryland
Victoria L. Crittenden, Boston College
Elizabeth J. Wilson, Suffolk University
Miriam Weismann, Suffolk University
Morris McInnes, Suffolk University
Sushil Bhatia, Suffolk University
Saturday, 9:45 AM – 11:15 AM
15.3 Session: Innovation in our Marketing Programs – Glades Room
The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and
Education (BEST PAPER)
George M. Zinkhan, University of Georgia
J. Mark Mayer, University of Georgia
Are we ready for the Wiki?
J. Michael Weber, Mercer University
Continuous Additive Peer Review: An Improved System to Control Social Loafing in
Marketing Group Projects
Amit Poddar, Georgia College and State University
Session Chair:
Discussant:
Karen Stone, Southern New Hampshire University
Donald P. Roy, Middle Tennessee State University
Saturday, 9:45 AM – 11:15 AM
15.4 Session International Aspects of Tourism - Jasmine Room
An Investigation of the Effectiveness of Destination Loyalty in Tourism Sites: International
Travelers’ Experiences in Taiwan, Singapore, and Malaysia
Veasna Sau, National Cheng Kung University, Taiwan
Wann-Yih Wu, National Cheng Kung University, Taiwan
Page 27 of 41
Personal Safety and Security on Cruise Ships: A Study of Crimes Onboard with Special
Reference to the Recent Legislative Attempts in the United States
Thomas R. Panko, University of Southern Mississippi
Babu P. George, University of Southern Mississippi
Tará Burnthorne Lopez, Southeastern Louisiana University
Storytelling Research of Travelers’ Self-Reports: Etic Analyses of How Visitors Interpret
Places and wn Experiences in China (BEST PAPER)
Hsu Shih-Yun, Asia University, Taiwan
Ning Dehaung, Kunming University of Science and Technology, PRC
Cui Lixin, Beijing Institute of Technology, PRC
Arch G. Woodside, Boston College
Session Chair:
Discussant:
Babu P. George, University of Southern Mississippi
Shane D. Smith, Kennesaw State University
Saturday, 9:45 AM – 11:15 AM
15.5 Session: Sales / Personal Selling Special Session – Palm Room
Utilizing CRM Systems in Sales Management Classes
Robert Erffmeyer, University of Wisconsin – Eau Claire
Earl D. Honeycutt, Elon University
Terry Loe, Kennesaw State University
Jeff E. Tanner, Jr., Baylor University
Saturday, 9:45 AM – 11:15 AM
15.6 Session: Making Supply Chain Management Relevant for Marketing Majors
Chair: Alexander E. Ellinger, The University of Alabama
Panelist:
Frank G. Bingham, Bryant University
Daniel D. Butler, Auburn University
Joe B. Hanna, Auburn University
Alvin Williams, University of South Alabama
Saturday, 9:45 AM – 11:15 AM
Session 15.7 : Special International Session – Citrus Room
Scale Development Issues in Cross-Cultural Research: The Etic-Emic Debate
John B. Ford, Old Dominion University
Page 28 of 41
Authors Index
A
Abosag, Ibrahim, The University of Manchester (9.2) (14.3)
Aboulnasr, Khaled, Florida Gulf Coast University (11.3)
Aghdasi,Mohammad, Tarbiat Modares University, Iran (3.7)
Ainscough, Thomas L., University of South Florida (8.2)
Albert, Noel, University of Grenoble (IAE-CERAG) and Westford Business School in Grenoble
(8.2)
Albrecht, Carmen-Maria, University of Mannheim (7.7) (9.1) (11.3)
Alejandro, Thomas G. Brasher, University of Massachusetts, Amherst (3.3)
Albinsson, Pia A., New Mexico State University (13.3)
Andrzejewski, Susan A., Northeastern University (14.1)
Asare, Anthony K., Quinnipiac University (8.3)
Ashnai, Bahar, The University of Manchester (14.4)
Auh, Seigyoung, Yonsei University (6.7)
Autry, Chad, Texas Christian University (3.1) (4.1) (6.1) (7.1)
B
Babcock, Mary, Franklin and Marshall College (15.1)
Babin, Barry, Louisiana Tech University (1.2) (1.3)
Babin, Laurie A., University of Louisiana Monroe (14.5)
Baker, David M., JP Music Corporation (7.6) (9.4)
Baker, Thomas L., Clemson University (3.8) (6.4) (14.3)
Balasubramanian, Siva K., Illinois Institute of Technology (7.6) (7.7) (12.7)
Page 29 of 41
Beatty, Sharon, University of Alabama (7.3)
Ballenger, Danny, Georgia State University (2.1)
Bauer, Hans H., University of Mannheim (7.7)
Becsi, Teresa Preston, Southern Illinois University, Carbondale (12.7)
Bello, Daniel, Georgia State University (8.8)
Bernhard, Kenneth, Georgia State University (8.3) (14.6)
Besharat, Ali, University of South Florida (7.6) (7.7) (13.1)
Bhatia, Sushil, Suffolk University (15.2)
Bingham, Frank G., Bryant University (15.5)
Blum, Brittany, San Antonio SPURS (9.3)
Borders, Aberdeen Leila, Kennesaw State University (3.3)
Boles, James S., Georgia State University (1.1) (2.1) (3.2) (4.2) (4.6) (8.8) (14.6)
Brady, Mike, Florida State University (3.6) (7.3)
Branch, John, University Michigan (7.2) (9.8)
Braun, Patricia, President, Aprim Consultant, Sophia – Antipolis, France (7.4)
Braunsberger, Karin, University of South Florida St. Petersburg (9.7)
Brown, Gene, University of Missouri – Kansas City (8.7)
Brown, Jim, West Virginia University (6.3)
Brudvig, Susan, Ball State University (7.5) (9.5)
Brune, Rebecca Diane, St. Mary’s University (14.7)
Bruner, II, Gordon C., Southern Illinois University Carbondale (7.6)
Bryant, Melchior D., University of Mannheim (7.7)
Bryant, Paul, The University of Alabama (14.4)
Bush, Alan J., University of Memphis (4.4)
Bush, Ronald F., University of West Florida (14.5)
Butler, Danny, Auburn University (2.1) (7.8) (15.5)
Byrne, Teresa M. McCarthy, Bryant University (13.5)
C
Calabretta, Giulia, ESADE Business School (6.6)
Campomar, Marcos Cortez, Universidade de São Paulo (11.3)
Canhoto, Ana Isabel, Henley Management College (9.8)
Page 30 of 41
Cano, Cynthia Rodriguez, Georgia College & State University (7.7) (9.1)
Cao, Zhongpeng, Southwest Jiaotong University (13.6)
Capella, Michael L., Villanova University (12.6)
Carlson, Les, University of Nebraska – Lincoln (13.3)
Carrillat, Francois A., HEC Montreal (9.4)
Case, F. Mark, Eastern Kentucky University (3.7)
Castleberry, Steven B., University of Minnesota- Duluth (7.8)
Chailan, Claude, ITESM, Campus Puebla, Mexico (7.4)
Chakrabarty, Subra, Mississippi State University (8.7)
Chang, Katherine, Manchester Business School (3.5)
Chebat, Jean-Charles, HEC-Montreal (1.2)
Choi, Young-Yun, Kyungpook National University (6.7)
Clair, Dan Le, Vice President & Chief Knowledge Officer
Clark, Terry, Southern Illinois University at Carbondale (8.4)
Close, Angeline, University of Nevada, Las Vegas (7.6) (9.4) (13.3)
Clow, Kenneth E., University of Louisiana Monroe (14.5)
Corrigan, Hope Bober, Loyola College in Maryland (7.2) (15.2)
Cracium, Georgina, Loyola College in Maryland (7.2)
Crittenden, Victoria L., Boston College (15.2)
D
Dakduk, Silvana, IESA, Venezuela (3.4)
Darensburg, Brittney, Sacramento Kings (9.3)
Darrat, Mahmoud, Louisiana Tech University (12.7)
Davis, Donna F., Texas Tech University (13.5)
Davis, Robert A., Texas State University-San Marco (13.5)
Defee, C. Clifford, Auburn University (13.5) (14.4)
Dehaung, Ning, Kunming University of Science and Technology, PRC (15.4)
Diamond, Robin, Direct Selling Education Foundation (12.8)
Dixit, Ashutosh, Cleveland State University (7.6)
Dyer, Robert F., The George Washington University (9.4)
Dorsch, Michael J., Clemson University (7.4)
Page 31 of 41
Drea, John T., Western Illinois University (7.4)
Dunnett, Jane, University of New Brunswick (4.7)
Dursun, Turkan, West Texas A&M University (8.7)
E
Eastman, Jacqueline K., Georgia Southern University (4.6)
Ebster, Claus, University of Vienna (8.1)
Ellinger, Alexander E., The University of Alabama (15.5)
Engelland, Brian, Mississippi State University (1.1) (3.2) (4.2) (7.4)
Erffmeyer, Robert C., University of Wisconsin – Eau Claire (4.6) (15.5)
F
Falk, Tomas, University of Mannheim (3.6)
Felix, Reto, Universidad de Monterrey, Mexico (13.8)
Ferrell, O.C., University of New Mexico (4.4) (12.8)
Ferrell, Linda, University of New Mexico (8.6)
Finney, R. Zachary, University of South Alabama (3.5) (9.2)
Flamm, Richard O., University of South Florida St. Petersburg (9.7)
Flatto, Jerry, University of Indianapolis (14.2)
Flint, Dan J., University of Tennessee (11.3)
Florence, Pierre Valette, University of Grenoble (IAE-CERAG) (8.2)
Ford, John B., Old Dominion University (3.7) (4.5) (8.7) (15.7)
Fox, Gavin L., Florida State University (8.5) (14.3)
Fraenkel, Stefan, Copenhagen Business School (7.5) (12.5)
Franklin, Geralyn, University of South Florida (11.2)
Fullerton, Sam, Eastern Michigan University (8.6)
Fuentes, Alejandra, Universidad de Chile (3.4)
Franklin, Geralyn, University of South Florida
G
Galvan, Mary T., North Central College (14.5)
Gazley, Aaron, Victoria University (3.7)
Geider, Barbara, University of Vienna (8.1) (15.1)
Page 32 of 41
George, Babu P., University of Southern Mississippi (15.4)
Giebelhausen, Michael D., Florida State University (8.5) (14.1)
Giraldi, Janaina de Moura Engracia, Universidade de São Paulo (11.3) (15.1)
Goldsmith, Ronald E., Florida State University (9.5) (14.1)
Goodwin, Matt, Houston Rockets (9.3)
Granot, Elad, Cleveland State University (3.3) (8.3)
Grewal, Dhruv, Babson College (7.8) (14.1)
Gruber, Thorsten, The University of Manchester (14.3) (14.4)
Gum, John R., University of South Florida (8.2)
H
Hair, Joseph F., Jr. Kennesaw State University (1.3)
Hammerschmidt, Maik, University of Mannheim (3.6)
Hamwi, G. Alexander, Georgia State University (4.6)
Hanna, Joe B., Auburn University (15.5)
Henderson, Kenneth, Morehead State University (7.2)
Henley, Walter H., University of North Alabama (4.4) (4.9)
Henneberg, Stephan C., The University of Manchester (14.4)
Hensel Pamela A. Kennett, University of New Orleans (6.5) (9.3) (13.2)
Hill, Ronald Paul, Villanova University (6.3)
Himes, Marilyn L. Liebrenz, The George Washington University (9.4)
Hodis, Monica A., Southern Illinois University (7.7) (8.2) (13.8)
Hofacker, Charles, Florida State University (9.8) (14.2)
Holloway, Betsy Bugg, Samford University (13.4)
Hooley, Graham, Aston University (8.1) (13.7)
Hopkins, Christopher D., Clemson University (13.3)
Honeycutt, Earl D., Elon University (4.6) (15.5)
Hossain, Tarique M., California State Polytechnic University (4.8)
Hult, Tomas, Michigan State University (8.8)
Hudson, Karen, Google (9.8)
Huhmann, Bruce A., New Mexico State University (13.3)
Hunt, C. Shane, Arkansas State University (8.7)
Page 33 of 41
Hunter, Lee, Google UK (9.8) (14.2)
Hwang, Yoo Kyung, Yonsei University (12.6)
Hyman, Michael R., New Mexico State University (8.6)
I
Iglesias, Oriol, ESADE Business School (6.6)
Ikeda, Ana Akemi, Universidade de São Paulo (11.3)
iLipinar, Gursel, ESADE Business School (6.6)
J
Jansen, Bernard J., Pennsylvania State University (14.2)
Javalgi, Raj G., Cleveland State University (8.3)
Jensen, Molly R., University of Arkansas (8.6)
Jeon, Byung Joo, Changwon National University (8.1) (13.7)
Johnston, Wesley J., Georgia State University (3.3) (6.6) (8.3) (8.8) (9.2) (14.6)
Jones, Joseph M., North Dakota State University (13.1)
Jung, Hae Sung, KB Bank (13.7)
Jung, Hong Seob, Changwon National University (8.1) (13.7)
K
Kalyanaram, G.K., GK Associates (12.5)
Kehoe, Bill, University of Virginia (7.8)
Kiecker, Pamela, Royall & Company (13.8)
Kierulff, Herbert E., Seattle Pacific University
Kilic, Ceyhan, New York Institute of Technology (8.7)
Kim, Eun Young, Chungbuk National University (13.7)
Kim, Hyun Seok, Georgia Institute of Technology (4.5)
Kim, Kyung Hoon, Changwon National University (8.1) (13.7)
Kim, Yong-man, Kyungnam University (8.1)
Ko, Eunju, Yonsei University (12.6) (13.7)
Koen, Clifford M., Jr., University of New Orleans (3.3)
Koo, Dong-Mo, Kyungpook National University (6.7)
Kumar, Anand, University of South Florida (7.6)
Page 34 of 41
Kutlu, Gulfem C.,Old Dominion University (6.4)
L
Lacey, Russell, University of New Orleans (6.5)
Lai, Meng-Kuan, National Cheng Kung University (8.2)
Lawson, Stephanie, Florida State University (3.6)
LeClair, Dan, VP, AACSB International (6.2) (11.2)
Lee, Dong Hae, Kaya University (8.1)
Lee, Hyunju, Yonsei University (12.6)
Lee, Nick, Aston University (8.1) (13.7)
Lee, Seung-hwan, Gumi College (8.1)
Legoux, Renaud, HEC Montreal (9.4)
Lemon, Kay, Boston College (5.1)
Li, Cong, University of North Carolina, Chapel Hill (6.4)
Ligas, Mark, Fairfield University (3.6)
Lim, Junsang, Virginia State University (14.3)
Limbu, Yam B., New Mexico State University (7.5)
Ling, Howard, University of North Carolina – Pembroke (7.4)
Lixin, Cui, Beijing Institute of Technology, PRC (15.4)
Loe, Terry, Kennesaw State University (15.5)
Lollar, James, Radford University (4.6)
Lopez, Tará Burnthorne, Southeastern Louisiana University (15.4)
Loyola, Robert D. Winsor, Marymount University (7.8)
Lueg, Jason E., Mississippi State University (8.4) (9.2) (12.7) (13.4)
Lutz, Richard J., University of Florida (7.8)
M
Madhuvaram, Sreedhar, Cleveland State University (3.3)
Madupu, Vivek, Missouri Western State University (4.7)
Manzu, Enrique, Universidad de Chile (3.4) (3.7) (4.5)
Marcos, Ereni, University of Massachusetts, Amherst (8.3)
Marshall, Greg, Rollins College (6.3) (7.8)
Page 35 of 41
Martin, David, Bloomberg University (10.1) (11.2)
Matos, Nancy, Esan University, Peru (3.4)
Mayer, J. Mark, University of Georgia (13.4) (15.3)
Mbengue, Ababacar, University of Reims, France (13.1)
McInnes, Morris, Suffolk University (15.2)
McIntyre, Faye, University of West Georgia (11.2)
Megehee, Carol M., Nicholls State University (6.5) (9.3)
Meng, Juan, The University of Alabama (6.4)
Merlo, Omar, University of Cambridge (6.7)
Merunka, Dwight R., University Paul Cézanne Aix-Marseille (IAE-CERAG) (8.2)
Meyer, Robert, University of Miami (6.3)
Meyer, Tracey, University of North Carolina Wilmington (3.8) (14.3)
Mi, Margaret, University of Mary Washington (7.2)
Miglioretti, Aurelie Hess, Rennes University, France (9.6)
Mishra, Debi P., State University of New York (SUNY) at Binghamton (13.3)
Montaña, Jordi, ESADE Business School (6.6)
Montgomery, Cameron, Delta State University (3.7)
Moon, Junyean, Hanyang University (6.7) (8.1) (12.6)
Moore, Melissa, Mississippi State University (3.5)
Moore, Robert S., Mississippi State University (3.5) (9.5)
Morgan, Christie R., Jackson State University (4.4)
Moshtaghi, Nazgol, University of South Florida (7.6)
Mourali, Mehdi, University of Calgary (4.8)
Mukherjee, Avinandan, Montclair State University (4.3) (8.8) (12.5)
Murphy, Jamie, University of Western Australia (9.8) (14.2)
Murthy, Rajendran Sriamachandra, Southern Illinois University Carbondale (7.6)
N
Natarajan, Vivek S., Lamar University (4.3)
Naude, Peter, The University of Manchester (9.2) (14.4)
Neale, Larry, Queensland University of Technology (8.6) (9.8) (14.2) (14.5)
Neeley, Concha, Central Michigan University (9.3)
Page 36 of 41
Nel, Deon, Lulea University of Technology, Sweden (3.7)
Nkonge, Japhet, North Carolina State University (3.7)
O
O’Connell, Katherine, University of Arkansas (8.6)
O’Flaherty, Caleb, Eli Lilly & Co. (9.3)
Oh, Sang-hyun, Yeungnam University (8.1)
Oh, Sunmin, Yonsei University (13.7)
Olavarrieta, Sergio, Universidad Diego Portales, Chile (3.4)
Oubre, Diana T., Grambling State University (8.7)
Outland, Harriette Bettis, University of West Florida (3.3) (9.2)
P
Page, Jay, Mississippi State University (9.5)
Palmer, David W., Jacksonville State University (6.5)
Panko, Thomas R., University of Southern Mississippi (15.4)
Parasuraman, A., University of Miami (8.8)
Park, Eun Joo, Dong-A University (12.6) (13.7)
Park, Ji Eun, Saint Louise University (4.5)
Parkman, Ian D., University of Oregon (6.6) (9.3)
Peev, Plamen, University of Georgia (4.4)
Peterson, Tom, University of Texas-Austin (11.2)
Petr, Christine, Rennes University, France (9.6)
Philhours, Melodie J., Arkansas State University
Pillai, Deepa, Southern Illinois University at Carbondale (8.4)
Pillai, Kishore Gopalakrishna, University of Leeds (14.1)
Pizzolongo, Jennifer, Winthrop University (15.1)
Podoshen, Jeffrey S., Franklin and Marshall College (15.1)
Poddar, Amit, Georgia College and State University (15.3)
Poletti, Michael, University of North Carolina – Pembroke (7.4)
Pollack, Brigit Leisen, University of Wisconsin Oshkosh (15.1)
Ponder, Nicole, Mississippi State University (3.5) (7.3) (8.4) (13.6)
Pons, Frank, Université Laval (4.8)
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Pope, Jennifer, Grand Valley State University (3.7)
Pounders, Kate, Louisiana State University (13.6)
Price, Kelly, East Tennessee State University (4.8)
Puente, Raquel, IESA, Venezuela (3.4)
Purinton, Elizabeth F., Marist College (9.1)
R
Rader, Scott, University of Tennessee (11.3) (14.1)
Ramirez, Edward, Florida State University (3.6) (8.5)
Randall, Wesley S. Auburn University (13.5)
Ranganathan, Sampath Kumar, University of Wisconsin-Green Bay (4.4) (12.7)
Reid, Len, University of Georgia (7.6)
Reppel, Alexander, Royal Holloway, University of London (14.3) (14.4)
Richey, R. Glenn, The University of Alabama (3.1) (4.1) (6.1) (7.1) (14.4)
Robicheaux, Robert A., University of Alabama at Birmingham (1.2) (3.1) (4.1) (6.1) (7.1)
Robinson, Leroy, Jr., University of Houston – Clear Lake (9.2)
Robinson, Stacey, Florida State University (3.6)
Rod, Michel, Victoria University (3.7)
Roehm, Michelle, Wake Forest University (13.4)
Rollins, Minna, University of West Georgia (8.3)
Roy, Donald P., Middle Tennessee State University (9.8) (14.5) (15.3)
Rozumalski, Daniel, University of Wisconsin – Eau Claire (7.4)
Rutherford, Brian N., Purdue University (4.6) (8.7)
Rutherford, Leeann G., Purdue University (4.6)
Ryu, Young-Sam, Texas State University-San Marcos (4.5)
S
Saber, Jane Lee, Ryerson University (9.8)
Sams, Doreen, Georgia College and State University (9.1)
Sasser, Sheila, Eastern Michigan University (14.2)
Sau, Veasna, National Cheng Kung University, Taiwan (15.4)
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Sautter, Pookie, New Mexico State University (7.8)
Schee, Brian Vander, Aurora University (3.6) (7.2) (14.5) (15.3)
Schepers, Jeroen J. L., Eindhoven University of Technology (3.6)
Schlee, Regina Pefanis, Seattle Pacific University (13.4)
Scott, Clifford D., University of Arkansas, Fort Smith (6.8) (14.5)
Sen, Sandipan, Southeast Missouri State University (12.7)
Shamma, Hamed M., The American University in Cairo (9.4)
Shanahan, Kevin J., Mississippi State University (13.3)
Shannahan, Kirby L. J., University of New Brunswick (4.7)
Sheikh, Alireza, Lulea University of Technology, Sweden (3.7)
Shepherd, C. David, Georgia Southern University (4.6)
Sheppard, Reginald G., The University of New Brunswick (4.7)
Shim, Gyu-yeol, Gumi College (8.1)
Sierra, Jeremy J., Texas State University-San Marcos (8.6) (13.8)
Sierra, Vicenta, Escade, Barcelona (3.4)
Simon, Gary, University of Tampa (6.4) (12.7) (13.6)
Sinha, Ashish, Victoria University (3.7)
Sivaraman, Anu, University of Delaware (11.3)
Skinner, Lauren R., University of Alabama at Birmingham (13.5) (14.4)
Smart, Denise, Texas State University (7.8)
Smith, Shane D., Kennesaw State University (9.6) (15.4)
Sneath, Julie Z., University of South Alabama (6.5)
Spake, Deborah F., University of South Alabama (9.3)
Spotts, Harlan E., Western New England College (6.5)
Stafford, Marla, University of Memphis (6.3) (7.6)
Standifird, Stephen, University of San Diego (4.8)
Stone, George, North Carolina State University (3.7)
Stone, Karen C., Southern New Hampshire University (4.8) (12.4)
Suh, Taewon, Texas State University-San Marcos (4.5)
Sukoco, Badri Munir, National Cheng Kung University (8.2) (13.6)
Szmigin, Isabelle, The University of Birmingham (14.3)
T
Page 39 of 41
Tanner, Jr., Jeff F., Baylor University (4.6) (9.3) (15.5)
Tarnoff, Karen, East Tennessee State University (4.8)
Taute, Harry A., Utah Valley University (13.8)
Taylor, Charles R., Villanova University (12.6)
Tellis, Gerry, University of Southern California (6.3)
Thiagarajan, Palaniappan, Jackson State University (4.4)
Thomas, Jane Boyd, Winthrop University (15.1)
Thomas, Rodney W., University of Tennessee (14.4)
Thorpe, Jeannemarie, Southern New Hampshire University (12.4)
Tomkovick, Chuck, University of Wisconsin – Eau Claire (7.4)
Totten, Jeff W., McNeese State University (13.2)
Trocchia, Philip J., University of South Florida (8.2)
Trombetta, Bill, St. Joseph’s University (7.5)
Troyes, Renaud Lunardo, Champagne School of Management, France (13.1)
Tsai, Ming-Tien, National Cheng Kung University (13.1)
Tung, Wen-Hui, National Cheng Kung University (13.1)
Turnoff, Karen, Tennessee State University (10.1)
Tuten, Tracy L., Longwood University (9.8) (13.8)
U
Unni, Ramaprasad M., Tennessee State University (14.1)
Upton (Puccinelli), Nancy M., Northeastern University (14.1)
Uribe, Rodrigo, Universidad de ChiV (3.4) (4.5)
W
Wagner, Udo, University of Vienna (8.1)
Wang, Yawei, Montclair State University (4.3)
Weber, J. Michael, Mercer University (15.3)
Weismann, Miriam, Suffolk University (15.2)
Whetstone, Melinda, Florida State University (9.5)
White, Allyn, Mississippi State University (3.5)
Whiting, Anita H., Clayton State University (8.5)
Widing, II., Robert E., Thunderbird (8.7)
Page 40 of 41
Williams, Alvin J., University of South Alabama (9.6) (15.5)
Williams, Michael, Illinois State University (14.6)
Williams, Zachary, Central Michigan University (3.5)
Wilson, Elizabeth J., Suffolk University (4.8) (15.2)
Whipple Thomas W., Cleveland State University (7.6) (9.4)
Winsor, Robert D., Loyola Marymount University (3.5) (8.4)
Woodside, Arch G., Boston College (5.1) (6.3) (6.7) (9.6) (12.6) (13.7) (15.4)
Wu, Wann-Yih, National Cheng Kung University (8.2) (13.6) (15.4)
X
Xiao, Qian, West Texas A&M University (13.6)
Xu, Bing, New Mexico State University (8.4)
Y
Yelkur, Rama, University of Wisconsin – Eau Clair (7.4)
Yu, Jun, University of Missouri-St Louis (9.1)
Yun, Hsu Shih, Asia University, Taiwan (15.4)
Z
Zank, Gail M., Texas State University-San Marcos (13.5)
Zhou, Joyce X. Saint Louis University (9.1)
Zhuang, Weiling, Louisiana Tech University (12.7) (13.6)
Zinkhan, George M., University of Georgia (4.4) (7.6) (9.4) (15.3)
Page 41 of 41