BerlitzEnglish 5 –8: Business I Specialization– Content Overview
Chapter/T Topics
Objectives
itle
Pages
1
Marketing plans
Defining marketing
Marketing a Target audience
Comparing market share
new
Market research
Discussing market research
product
Brand names
Brainstorming a promotional
campaign
Page 1
Products and customers Discussing a sales campaign
2
Customer loyalty
Making the
Describing the benefits of
Sales strategies
sale
customer loyalty
Presenting sales techniques and
and techniques
strategies
Page 9
Interpreting body language
3
Budgets
Talking about budgets
Managing
Financial
Discussing the budgeting
the
statements
process
numbers
Performance
Discussing financial reports
evaluation
Summarizing an interview
Page 17
4
Employee
Discussing employee
Managing
commitment
commitment
performanc Retention of talent Explaining employee
e
Management
retention issues
styles
Describing performance and
Page 25
Performance
evaluations
evaluations
Summarizing hiring and
Recruiting and
promotion practices
promoting
5
Customer loyalty
Describing the service-profit
Building
The service-profit
chain
customer
chain
Analyzing customer value
loyalty
Corporate culture
Talking about corporate
The service
culture
Page 33
process
Commenting on service
delivery
6: Review
Page 41
Some Key
Expressions
To hand it to someone
To take a stab at
something
To get carried away
To pull into
To go up against
Let’s just say
To give up
To do one’s homework
Hold on!
Put pressure on
someone
One way or another
Get one’s house in order
From scratch
To take off
To take the plunge
To jump out at someone
To get up to speed
A tough act to follow
On board
You name it
To roll up one’s sleeves
To pull something off
Guess again
To be going places