Kristen M. Heflin
EDUCATION
EXPERIENCE
326 Berkeley Run NE, Atlanta, GA 30342
919-270-1030
kheflin@gmail.com
UNIVERSITY OF GEORGIA, Grady College of Journalism and Mass Communication
Master of Arts in Journalism
Master’s Thesis: Parody for the Public Sphere:: The Daily Show’s Narrative on Democracy Inaction
Received Graduate Teaching Assistantship for 2004-2005
May 2005
UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL
BA, Journalism and Mass Communication/Political Science
Emphasis: News Editorial Writing/ Public Relations
Received Knight Foundation Distinguished Scholarship for 2002-2003
May 2003
Dodge Communications, Atlanta, GA
June 2005 - Present
Account Manager
 Write public relations and marketing copy for brochures, feature articles and press releases.
 Pitch and place client news in industry and business media outlets.
 Draft, manage and execute project timelines and budgets for multiple clients.
 Work with client to develop direct marketing, marketing and public relations strategies.
Maestro Music, Inc, Atlanta, GA
November 2004 – Present
Public Relations Consultant
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Developed initial public relations and media relations strategy for start-up music technology company.
Implemented public relations strategy by producing press kits, web site content and investor packets.
Designed and developed company web site.
The George Foster Peabody Awards, Athens, GA
January 2005 – June 2005
Judge and Public Relations Assistant
 Judged entertainment media entries for the Peabody Awards.
 Escorted winners and coordinated celebrity interviews during awards ceremony.
University Of Georgia, Grady College Of Journalism, Athens, GA
August 2004 – May 2005
Teaching Assistant, Introduction to Public Relations
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Managed student communication and advised a class of 300 students on content, policy and administrative
matters.
Assisted students with PR case studies and exam review through email, office hours and special class meetings.
University Of Georgia, College Of Education, Athens, GA
April 2004-August 2004
Communications Assistant, Office of Communications and Publications
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Wrote and researched press releases and feature articles on research, events and accomplishments for the College.
of Education news web site, alumni magazine and the University of Georgia News Services.
Athens-Clarke County Unified Government, Athens GA
September 2003-April 2004
Public Information Assistant
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Researched and wrote articles for the monthly Athens-Clarke County government employee newsletter.
Wrote press releases, conducted research and scanned media coverage related to government policies and events.
Created cable television slides using Adobe PhotoShop to be aired on ACCTV Channel 7.
Updated the ACC Government Web site, www.athensclarkecounty.com.
Rho, Incorporated, Chapel Hill, NC
October 2002-May 2003
Public Relations Intern
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Functioned as media spokesperson for a contract research organization of 160 employees.
Wrote and edited content for press releases and corporate Website on major company accomplishments.
Managed in-depth coverage by local business magazine.
Pharmacia Corporation, Washington, DC
Summer 2002
Government Affairs Intern
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Researched, wrote and edited content for the initial development of the corporate PAC and grassroots Web sites.
Analyzed Congressional hearings to determine their impact on the $540 billion pharmaceutical industry.
The Daily Tar Heel, Chapel Hill, NC
August 2001 – May 2002
Feature Desk Staff Writer/City Desk Staff Writer
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Researched, wrote and reported feature, crime and election pieces for a 40,000 plus daily circulation newspaper.
Boiling Point, Chapel Hill, NC
Magazine Writer and Editor
January 2001 – April 2001
Kristen M. Heflin, page 2
LEADERSHIP
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Judge for the George Foster Peabody Awards, Athens, GA (January 2005-Present).
President, Grady Graduate Caucus, Grady College of Journalism, Athens, GA (2004-Present).
VOLUNTEER
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Campaign Worker for the Elaine Marshall Campaign For Secretary Of State, Raleigh, NC.
Public Relations Intern for the North Carolina Victims’ Assistance Network, Raleigh, NC.
Public Relations Intern for the North Carolina Waste Awareness and Reduction Network, Durham, NC.
RELATED
SKILLS
Educational Background: News Writing, Reporting; Media Law; Media Theory; Public Relations Case Studies;
Public Relations Theory; Lobbying; Public Relations Campaigns; Public Relations Management; Feature Writing;
Internet Design; Graphic Design; Qualitative, Quantitative and Internet Research Methods.
Computer: Quark Copy Desk, Microsoft Word, Excel, Access, PowerPoint, Internet Research, Media Map, Dream
Weaver, Microsoft Publisher, Adobe Photoshop Elements, SPSS, WebCT, Macro Media Contribute, HTML, Web
Design, PRwire and Busineswire.
Language: Proficient in Spanish.