ROBIN L. ROBSON
3717 North 67th Avenue  Omaha, Nebraska 68104
402-916-5858  rlrobson08@yahoo.com
SALES MANAGER  SENIOR SALES EXECUTIVE
Entrepreneurial sales and business development executive with a 20+ year track record of increasing
revenues in new and existing markets. Multi-industry experience with the ability to adapt sales
techniques to print, electronic, and broadcast media. Adept at relationship management with Fortune
1000 companies and other industry leaders. Demonstrated ability to teach and coach the sales team
on proven best practices and strategies to maximize return on investment. Skilled negotiator.
Sales Strategy  Event Marketing  Conceptual Sales  Print & Electronic Media  Broadcast Sales
Market Growth  New Revenue Streams  Advertising Sales & Strategies  Account Management
Relationship Management  Consensus Building  New Business Development  Penetration
Customer Retention & Satisfaction  Portfolio Development  Sales Team Leadership
PROFESSIONAL EXPERIENCE
PLATINUM SUPPLEMENTAL INSURANCE, Nebraska & Iowa, 2010-2012
Drove new business as an independent contractor providing cancer, heart and stroke supplemental
Insurance to farmers, ranchers and people that live in rural areas,
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Wrote $63,000.00 of new premium in first four months with company.
Wrote $188,000.00 of new premium January 2012 through August 2012
Only new agent to qualify for company trip to Los Cabos in 2011.
Qualified for company 2012 trip by adding $160,000.00 of new premium from January 2012
through July 2012,
YELLOWBOOK USA, Omaha, Nebraska  2009-2010
Global provider of yellow page, business white page print advertising; yellowbook.com, largest
reseller of Google, Yahoo and Bing in the U.S.A. Search engine marketing and search engine
optimization. Web site building and hosting. Direct mail sales.
Media Consultant Client Services Representative
Drove business development and account retention across small, medium and large businesses.
plumbing, insulation, messaging, finance, healthcare, and other areas to increase print and internet
revenues. Developed sales projections, SEO, SEM and Direct Mail advertising schedules.
Calculated client ROI.
 Grew revenues from $390K to more than $550K in 1.5 years and developed account list based
on medium and large businesses from Council Bluffs, Iowa through Lincoln, Nebraska.
 Developed a portfolio that accounted for 23% of total revenues throughout all four books.
 Leveraged online advertising to add a new $35K revenue stream in nine months.
 Awarded Highest All In Increase of 23.10% for the Omaha, Nebraska book 2010.
 Retention rate of 90.1%, print revenue growth of 16.5% for the Council Bluffs, Iowa book 2011.
 Google Ad Words Certified, Premiere Ambassador Partner for Yahoo and Bing.
 Earned Salesperson of the Month 4 months.
THE GALLUP ORGANIZATION, Lincoln, Nebraska  2008-2009
Global provider of human resources, management consulting, and statistical research services with
40 offices in 27 countries.
Resume
ROBIN L. ROBSON  Page 2  rlrobson08@yahoo.com
Interviewer
Conduct engagement and satisfaction surveys with external customers of Fortune 1000 companies
in banking, finance, and healthcare industries. Serve such clients as Wells Fargo, PNC Banks,
Wachovia, Humana, and Allegiant.
 Named a Top 20 Tracker in less than 6 weeks and selected to perform a variety of high-profile
surveys and engagements as a result of exceptional performance.
 Consistently exceeded 93.8% capacity.
RADIO DISNEY, Jacksonville, Florida  2007-2009
Division of the publicly traded Walt Disney Company providing family-friendly broadcast entertainment.
Senior Account Executive
Interfaced with companies across banking and finance, financial planning, and automotive sales to
craft advertising strategies targeting a family audience. Rolled out promotional tie-ins with such
Disney-owned brands as Disney World Theme Parks, Disney Channel concerts, and the ESPN
Extreme Bike Competition including promotional events and programs.
 Assembled a new account list from scratch and increased sales a total of 21% in 9 months.
JACKSONVILLE BUSINESS JOURNAL, Jacksonville, Florida  1999-2006
Group of 42 business journals in markets around the country; owned by Conde Nast.
Senior Account Executive
Drove business development and account retention across banking, commercial and residential real
estate, finance, healthcare, and other B2B areas to increase paper revenues. Developed sales
projections, advertising schedules, and industry-specific promotional events. Calculated client ROI.
 Grew revenues from $450K to more than $800K in 5 years and developed accounting, banking
and finance, law, and healthcare into the largest-producing categories in 18 months.
 Developed a portfolio that accounted for 65% of total revenues throughout all 42 journals.
 Leveraged online advertising to add a new $80K revenue stream.
 Attracted more than $300K in annual event marketing revenue for clients in multiple industries.
 Built consensus to revamp the category representative approach to an electronic media style.
 Named Sales Team Leader and helped grow the Jacksonville publication from last place to #2 in
the Florida market and #14 nationwide by introducing Sandler Sales System training.
 Awarded 2005 Salesperson of the Year and 2002 Export Salesperson of the Year.
 Earned Salesperson of the Month at least 6 months/year for 4 solid years.
WOKV-AM / WKQL-FM, WMXQ-FM / WBWL-AM, Jacksonville, Florida  1989-1999
Network of AM radio stations with a 30 member local sales team.
Account Executive (1989-1995)
Senior Account Executive (1995-1999)
Tasked with growing AM advertising billing in an FM-dominated market. Launched new concepts
and developed advertising and sponsorship packages. Cultivated relationships with new prospects
through conceptual selling and frequent contact. Demonstrated ROI potential to win new advertisers.
Resume
ROBIN L. ROBSON  Page 3  rlrobson08@yahoo.com
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Generated $100K in new business in a single week after only 3 months of training, earning a
strong reputation in the market and strengthening competitive positioning.
Personally signed $80K in year 1 and $140K in year 2 of a new AM network focusing on the
Jackson Jaguars football team, growing Jaguar sales to $1M+ in the first 12 months.
Created the most profitable radio station in the Jacksonville chain, with minimal local staffing.
Secured and retained the station’s largest advertiser in the first 4 weeks on the job.
Named Salesperson of the Year 4 times.
ADDITIONAL POSITIONS (full details available on request)
PRAIRIE STATES BROADCASTING COMPANY, INC., York, Nebraska
President
Led a $350K startup, directed retail and corporate new business development, and oversaw daily
operations of 2 broadcast radio stations.
FORMAL EDUCATION
Bachelor of Arts in Mass Communications
University of Denver, Denver, Colorado
SELECTED TRAINING
Dale Carnegie Sales
Sandler Sales System
Florida Real Estate School
Nebraska Real Estate School
Professional Insurance Agents School
Premiere Ambassador Yahoo and Bing
Google Ad Words Certified
Resume
ROBIN L. ROBSON
3717 North 67th Avenue  Omaha, Nebraska 68104
402-916-5858  rlrobson08@yahoo.com
October 8, 2012
Dear Sir / Dear Madam:
With more than 25 years of experience in developing new business and driving high levels of client
retention and satisfaction, I am now seeking to join your team as a senior account executive or sales
manager. I bring to the table a flawless track record of revenue growth and market penetration, and I
believe I am a perfect fit for your organization. Please know that I am open to relocation nationwide
for the right opportunity.
I excel at transforming average-performing categories into top revenue producers and forging new
relationships with national and international Fortune 1000 companies. I possess a degree in mass
communications and have extensive training in effective sales techniques, as well as industryspecific training in real estate, insurance, and hospitality. In addition to print and online media, I also
have a track record of success in event marketing and sales.
A sampling of professional accomplishments includes:
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Highest All In Increase of 23.10% for the Omaha, Nebraska book 2010-2011
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Generating $100K in new business in a single week after only 3 months of training, earning a
strong reputation in the market and strengthening competitive positioning.
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Developing a portfolio that accounted for 65% of total revenues throughout all 42 journals.
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Being named Sales Team Leader and helping to grow the Jacksonville publication from last
place to #2 in the Florida market and #14 nationwide among 42 titles by introducing Sandler
Sales System training; and
Assembling a new account list from scratch and increasing sales a total of 21% in 9 months.
For a more detailed presentation of my skills and background, please view my resume. I would
welcome the opportunity to discuss my offerings in a more personal setting and have enclosed my
contact information above for your convenience. Thank you for your consideration, and I look
forward to your call.
Sincerely,
Robin L. Robson
Resume
Resume
Resume