Texas A&M University - Central Texas
MKTG 301 – Principles of Marketing – Spring 2015
FTF – 16 week – Temple – Wednesday 6-9
Instructor: Dr. W.D. English
Office: Fouder’s 318 E
Phone: 254-541-6348
email: w.english@tamuct.edu wdenglish1@hotmail.com
* Use my home email. Suddenly, I can no longer check the office from home.
* Please use the email addresses above. For fastest service, send your email to both.
* Please don’t text me, I will probably never get it. In an emergency, you can try it.
* And please, don’t put me on your LinkedIn group.
* But by all means, please feel free to email and to call. If it ‘rings’, I will pick-it-up and answer
it. (If you call the office number, it immediately transfers to my cell phone. Again, if possible, I
will answer.)
Office Hours:
I will be in the classroom before class, and I will certainly stay afterwards as well.
Re. Blackboard
You will need a University account. See your TAMU-CT home page for instructions as to how
to obtain an account.
Re. McGraw-Hill Connect:
Here is what I got from the McGraw-Hill rep: There are lots of digital resources available,
starting with this video:
http://www.youtube.com/watch?v=oiGRffHfmlY&feature=youtu.be
This one walks students through Connect registration.
There is also a success site for students with lots of resources here:
http://www.connectstudentsuccess.com/
---Anyway, after you get logged into Blackboard and go to take a quiz, you are then transferred to
the Connect system. When you get there you will get several options including:
1. Buy a used textbook and pay $50 to McGraw-Hill for access to the quizzes all semester.
2. Buy a textbook with Connect included in the package. That ‘apparently’ comes with each
new text, and it adds $50 to the price of the text.
1.0 Course Overview
Examination of the principles and concepts of marketing goods, services, and intangibles by
profit and non-profit organizations in a free enterprise and global economy. Prerequisite:
Junior classification.
2.0 Objectives of this Course
2.1 Student Learning Outcomes: As a result of this course, students should have a solid
understanding of the terms and concepts covered in a Principles of Marketing course at the
collegiate level
2.2 Certification Outcomes: NA
3.0 Textbook
Marketing, 11e, Kerin, Hartley, Rudelius, McGraw-Hill
ISBN-13: 978-0-07-802899-2
ISBN-10: 0-07-802899-2
4.0 Course Requirements
This class is intended to give an overview of the terms and concepts used in the study of
Principles of Marketing. Therefore, much attention will be given to the learning of those basic
terms and concepts as covered in class, in the text and in the chapter notes. After presentation of
the material and an opportunity to review and practice that material, there will be short, in-class
chapter quizzes as well as chapter quizzes available on Blackboard. The average of these
quizzes will be the prime determinant of your grade. There may be an opportunity to earn some
‘fudge’ points through participation in online and off-line discussions.
5.0 Grading Requirements
Average of the Bb chapter quizzes worth 50% of grade.
(Hint: Study the appropriate chapter in the Kerin book.)
Average of the in-class chapter quizzes worth 50% of grade.
(Hint: Study the appropriate chapter notes discussed in class.)
Possible ‘fudge points’.
A combined score average of 90-100
80-89
70-79
60-69
LT 60
=
=
=
=
=
A
B
C
D
F
6.0 Course Schedule
* Re. the Bb quizzes. I have listed the chapters that I will be covering each meeting for that
class, however, you can take the Bb chapters faster, or slower...it is up to you. There is no
penalty for proceeding at a faster or slower pace.
* However, note the Drop Dead Date. No work will be accepted after that ‘Drop Dead’
deadline. You will simply receive a zero on those exams.
MKT 301 - Wednesday - Temple - 16 Weeks
In class
Week Day
Month Date Coverage
Quiz
Over
1
Wed
Jan
21
Ch1, Intro
2
Wed
Jan
28
Ch2, Mission, SWOT
Ch1
3
Wed
Feb
4
Ch3, PEST
Ch4, Ethical
Ch2
4
Wed
Feb
11
Ch5, Cons Beh
5
Wed
Feb
18
Ch6, B2B
Ch7, Int Mkt
Ch5
6
Wed
Feb
25
Ch8, Mkt Res
Ch6, Ch7
7
Wed
Mar
4
Ch9, STP:Seg,Tktg,Pos
Ch8
8
Wed
Mar
11
Ch10, New Product
Ch11, PLC
Ch9
9
Wed
Mar
18
Spring Break
10
Wed
Mar
25
Ch12, Services
Ch10,
Ch11
11
Wed
Apr
1
Ch13, Pricing Obj
Ch12
Wed
Apr
8
Ch14, Pricing Tech
Ch13
12
Wed
Apr
15
Ch15, Channels
Ch16, Ret & Whole
Ch14
13
Wed
Apr
22
Ch17, Prom & IMC
14
Wed
Apr
29
Ch18, Adv, Sls Prm, PR
Ch19, Social Media
15
Wed
May
6
Ch20, Pers Selling
Ch21, Interactive
16
Wed
Thursday
May
May
13
14
Ch22, Holistic
Drop Dead Date
Sat
May
16
Commencement
Ch3, Ch4
Ch15,
Ch16
Ch17
Ch18,Ch19
Ch20,
Ch21
7.0 Drop Policy
If you discover that you need to drop this class, you must go to the Records Office and ask for
the necessary paperwork. Professors cannot drop students; this is always the responsibility of
the student. The record’s office will give a deadline for which the form must be returned,
completed and signed. Once you return the signed form to the records office and have waited 24
hours, you need to then get into Duck Trax and confirm that you are no longer enrolled. If you
are still enrolled, Follow-Up with the records office immediately. You are to attend class until
the procedure is complete to avoid penalty for absence. Should you miss the deadline or fail to
follow the proper procedures, you may receive an F in the course.
8.0 Academic Honesty
Texas A&M University - Central Texas expects all students to maintain high standards of
personal and scholarly conduct. Students found responsible of academic dishonestly are subject
to disciplinary action. Academic dishonesty includes, but is not limited to, cheating on an
examination or other academic work, plagiarism, collusion, and the abuse of resource materials.
The faculty member is responsible for initiating action for each case of academic dishonestly and
report the incident to the Director of Student Affairs. More information can be found
atwww.ct.tamus.edu/StudentConduct.
9.0 Disability Services
If you have or believe you have a disability and wish to self-identify, you can do so by providing
documentation to the Disability Support Coordinator. Students are encouraged to seek
information about accommodations to help assure success in their courses. Please contact Gail
Johnson at (254) 519-5831 or visit Founder's Hall 114. Additional information can be found
at www.ct.tamus.edu/AcademicSupport .
10. Library Services
Information Literacy focuses on research skills that prepare individuals to live and work in an
information-centered society. Librarians will work with students in the development of critical
reasoning, ethical use of information, and the appropriate use of secondary research techniques
including; exploring information resources such as library collections and services, indentify
sources such as subject databases and scholarly journals, executing effective search strategies,
retrieving, recording, and citing relevant results correctly, and interpreting search results and
deciding whether to expand the search. Library Resources are outlined and accessed through the
web page: http://www.tarleton.edu/centraltexas/departments/library/
10.5 Tutoring Services
Tutoring is available to all TAMUCT students, both on-campus and online. Subjects tutored
include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors are available at
the Tutoring Center in Founder's Hall, Room 204, and also in the Library in the North Building.
Visit www.ct.tamus.edu/AcademicSupport and click "Tutoring Support" for tutor schedules and
contact info. If you have questions or if you're interested in becoming a tutor, contact Academic
Support Programs at 254-519-5830 or by emailing gnichols@ct.tamus.edu.
Tutor.com is an online tutoring platform that enables TAMU-CT students to log-in and receive
FREE online tutoring and writing support. This tool provides tutoring in Mathematics, Writing,
Career Writing, Chemistry, Physics, Biology, Spanish, Calculus, and Statistics. Chat live with a
tutor 24/7 for any subject on your computer. To access Tutor.com, click
on www.tutor.com/tamuct.
11. Other Instructor Policies:
No text-messaging in class. Students will be requested to leave.
The Professor reserves the right to amend this syllabus at any time, and will communicate any
changes promptly to the students.
12. Other Information Regarding the Professor and this Course:
Dr. English, aka “Dr E”, graduated from UT Austin with a BBA in Statistics in 1971. He then
graduated from UT Austin with a PhD in Marketing in 1974. He has taught at the University of
Georgia, Athens, the University of Arkansas at Little Rock, The University of Texas at El Paso,
Mary Hardin Baylor University in Belton, Texas, King College in Bristol, Tennessee, and is
currently teaching at Texas A&M University - Central Texas. He is excited about this course
since exchanges represent the essence of marketing, and marketing represents the essence of
business, and exchanges represent the essence of life. This is a fun, exciting, relevant course.