Texas A&M University - Central Texas MKTG 301 – Principles of Marketing – Spring 2015 FTF – 16 week – Temple – Wednesday 6-9 Instructor: Dr. W.D. English Office: Fouder’s 318 E Phone: 254-541-6348 email: w.english@tamuct.edu wdenglish1@hotmail.com * Use my home email. Suddenly, I can no longer check the office from home. * Please use the email addresses above. For fastest service, send your email to both. * Please don’t text me, I will probably never get it. In an emergency, you can try it. * And please, don’t put me on your LinkedIn group. * But by all means, please feel free to email and to call. If it ‘rings’, I will pick-it-up and answer it. (If you call the office number, it immediately transfers to my cell phone. Again, if possible, I will answer.) Office Hours: I will be in the classroom before class, and I will certainly stay afterwards as well. Re. Blackboard You will need a University account. See your TAMU-CT home page for instructions as to how to obtain an account. Re. McGraw-Hill Connect: Here is what I got from the McGraw-Hill rep: There are lots of digital resources available, starting with this video: http://www.youtube.com/watch?v=oiGRffHfmlY&feature=youtu.be This one walks students through Connect registration. There is also a success site for students with lots of resources here: http://www.connectstudentsuccess.com/ ---Anyway, after you get logged into Blackboard and go to take a quiz, you are then transferred to the Connect system. When you get there you will get several options including: 1. Buy a used textbook and pay $50 to McGraw-Hill for access to the quizzes all semester. 2. Buy a textbook with Connect included in the package. That ‘apparently’ comes with each new text, and it adds $50 to the price of the text. 1.0 Course Overview Examination of the principles and concepts of marketing goods, services, and intangibles by profit and non-profit organizations in a free enterprise and global economy. Prerequisite: Junior classification. 2.0 Objectives of this Course 2.1 Student Learning Outcomes: As a result of this course, students should have a solid understanding of the terms and concepts covered in a Principles of Marketing course at the collegiate level 2.2 Certification Outcomes: NA 3.0 Textbook Marketing, 11e, Kerin, Hartley, Rudelius, McGraw-Hill ISBN-13: 978-0-07-802899-2 ISBN-10: 0-07-802899-2 4.0 Course Requirements This class is intended to give an overview of the terms and concepts used in the study of Principles of Marketing. Therefore, much attention will be given to the learning of those basic terms and concepts as covered in class, in the text and in the chapter notes. After presentation of the material and an opportunity to review and practice that material, there will be short, in-class chapter quizzes as well as chapter quizzes available on Blackboard. The average of these quizzes will be the prime determinant of your grade. There may be an opportunity to earn some ‘fudge’ points through participation in online and off-line discussions. 5.0 Grading Requirements Average of the Bb chapter quizzes worth 50% of grade. (Hint: Study the appropriate chapter in the Kerin book.) Average of the in-class chapter quizzes worth 50% of grade. (Hint: Study the appropriate chapter notes discussed in class.) Possible ‘fudge points’. A combined score average of 90-100 80-89 70-79 60-69 LT 60 = = = = = A B C D F 6.0 Course Schedule * Re. the Bb quizzes. I have listed the chapters that I will be covering each meeting for that class, however, you can take the Bb chapters faster, or slower...it is up to you. There is no penalty for proceeding at a faster or slower pace. * However, note the Drop Dead Date. No work will be accepted after that ‘Drop Dead’ deadline. You will simply receive a zero on those exams. MKT 301 - Wednesday - Temple - 16 Weeks In class Week Day Month Date Coverage Quiz Over 1 Wed Jan 21 Ch1, Intro 2 Wed Jan 28 Ch2, Mission, SWOT Ch1 3 Wed Feb 4 Ch3, PEST Ch4, Ethical Ch2 4 Wed Feb 11 Ch5, Cons Beh 5 Wed Feb 18 Ch6, B2B Ch7, Int Mkt Ch5 6 Wed Feb 25 Ch8, Mkt Res Ch6, Ch7 7 Wed Mar 4 Ch9, STP:Seg,Tktg,Pos Ch8 8 Wed Mar 11 Ch10, New Product Ch11, PLC Ch9 9 Wed Mar 18 Spring Break 10 Wed Mar 25 Ch12, Services Ch10, Ch11 11 Wed Apr 1 Ch13, Pricing Obj Ch12 Wed Apr 8 Ch14, Pricing Tech Ch13 12 Wed Apr 15 Ch15, Channels Ch16, Ret & Whole Ch14 13 Wed Apr 22 Ch17, Prom & IMC 14 Wed Apr 29 Ch18, Adv, Sls Prm, PR Ch19, Social Media 15 Wed May 6 Ch20, Pers Selling Ch21, Interactive 16 Wed Thursday May May 13 14 Ch22, Holistic Drop Dead Date Sat May 16 Commencement Ch3, Ch4 Ch15, Ch16 Ch17 Ch18,Ch19 Ch20, Ch21 7.0 Drop Policy If you discover that you need to drop this class, you must go to the Records Office and ask for the necessary paperwork. Professors cannot drop students; this is always the responsibility of the student. The record’s office will give a deadline for which the form must be returned, completed and signed. Once you return the signed form to the records office and have waited 24 hours, you need to then get into Duck Trax and confirm that you are no longer enrolled. If you are still enrolled, Follow-Up with the records office immediately. You are to attend class until the procedure is complete to avoid penalty for absence. Should you miss the deadline or fail to follow the proper procedures, you may receive an F in the course. 8.0 Academic Honesty Texas A&M University - Central Texas expects all students to maintain high standards of personal and scholarly conduct. Students found responsible of academic dishonestly are subject to disciplinary action. Academic dishonesty includes, but is not limited to, cheating on an examination or other academic work, plagiarism, collusion, and the abuse of resource materials. The faculty member is responsible for initiating action for each case of academic dishonestly and report the incident to the Director of Student Affairs. More information can be found atwww.ct.tamus.edu/StudentConduct. 9.0 Disability Services If you have or believe you have a disability and wish to self-identify, you can do so by providing documentation to the Disability Support Coordinator. Students are encouraged to seek information about accommodations to help assure success in their courses. Please contact Gail Johnson at (254) 519-5831 or visit Founder's Hall 114. Additional information can be found at www.ct.tamus.edu/AcademicSupport . 10. Library Services Information Literacy focuses on research skills that prepare individuals to live and work in an information-centered society. Librarians will work with students in the development of critical reasoning, ethical use of information, and the appropriate use of secondary research techniques including; exploring information resources such as library collections and services, indentify sources such as subject databases and scholarly journals, executing effective search strategies, retrieving, recording, and citing relevant results correctly, and interpreting search results and deciding whether to expand the search. Library Resources are outlined and accessed through the web page: http://www.tarleton.edu/centraltexas/departments/library/ 10.5 Tutoring Services Tutoring is available to all TAMUCT students, both on-campus and online. Subjects tutored include Accounting, Finance, Statistics, Mathematics, and Writing (APA). Tutors are available at the Tutoring Center in Founder's Hall, Room 204, and also in the Library in the North Building. Visit www.ct.tamus.edu/AcademicSupport and click "Tutoring Support" for tutor schedules and contact info. If you have questions or if you're interested in becoming a tutor, contact Academic Support Programs at 254-519-5830 or by emailing gnichols@ct.tamus.edu. Tutor.com is an online tutoring platform that enables TAMU-CT students to log-in and receive FREE online tutoring and writing support. This tool provides tutoring in Mathematics, Writing, Career Writing, Chemistry, Physics, Biology, Spanish, Calculus, and Statistics. Chat live with a tutor 24/7 for any subject on your computer. To access Tutor.com, click on www.tutor.com/tamuct. 11. Other Instructor Policies: No text-messaging in class. Students will be requested to leave. The Professor reserves the right to amend this syllabus at any time, and will communicate any changes promptly to the students. 12. Other Information Regarding the Professor and this Course: Dr. English, aka “Dr E”, graduated from UT Austin with a BBA in Statistics in 1971. He then graduated from UT Austin with a PhD in Marketing in 1974. He has taught at the University of Georgia, Athens, the University of Arkansas at Little Rock, The University of Texas at El Paso, Mary Hardin Baylor University in Belton, Texas, King College in Bristol, Tennessee, and is currently teaching at Texas A&M University - Central Texas. He is excited about this course since exchanges represent the essence of marketing, and marketing represents the essence of business, and exchanges represent the essence of life. This is a fun, exciting, relevant course.