TERMS OF REFERENCE
PROJECT TITLE:
BENEFICIARY ENTERPRISE:
CONSULTANT:
PROMOTIONAL MATERIALS DESIGN
AND WEBSITE IMPLEMENTATION
EPA TRAINING CENTER
ARTUR TOMOR HIMÇI
1. Background
1.1. Description of enterprise
Epa Training Center was founded in April 2012. The aim of this business is to offer
quality training in foreign languages, finance and computer programs . In the first
year there were three people employed and now there are 5 people teaching different
languages and skills . This training center is mostly focused in trainings for
employment purpose . The programs have a special design and a different curricula
from the general courses. Epa Training Center operates throughout the year offering
its services to the individuals or companies
1.2 Business need
As the center offers a variety of programs the target clients are of different groups of
society. The center needs to adress the programs properly and advertise them in the
best possible way. Combining a well designed field work with quality advertising
materials and ways ,the center aims to raise the number of students ,therefore
increasing the profits and the impact in improving the performance of the clients in
their jobs or studies. As the migration and studies overseas are part of the services
,having the means for facilitating the application would be beneficiary for both sides.
2. Project Description
2.1 Objectives of the consulting services
The overall objective of the consultancy project is to improve market performance for
EPA Training Center. Specific objectives include:



Expand clients’ portfolio of EPA;
New improved image created through a new brand identity and promotional
materials;
Increased visibility through the new website.
The company expects that one year after completion and upon project implementation
the following indicators could be achieved:
 increase in sales volume by 20% within one year;
 increase in turnover by 20% within one year;
 Increase in the EPA client base by 20% within one year.
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2.2. Scope of services
The consultancy project will aim to create the company’s corporate identity which
will include the design and implementation of a package of visual identity elements
and the introduction of new promotional tools.
Corporate identity development and design of promotional materials
The consultant will start project implementation with the development of company’s
brand identity and will prepare a set of promotional materials. Specifically, the
consultant will:



Design the company logo and prepare the branding manual which will
include guidelines on proper logo application;
Design company stationeries including envelopes, letters-head and business
cards, bin folder, bags, flag, envelope;
Design the following promotional materials:
- A Flyer which will include information on company profile, products,
location and contacts. Its dimensions will be A4 folded in 210:100 mm.
2.2.2 Website design and development
During this phase the consultant will carry out the graphic design and website
development for the company. It will include the following actions:
- Layout design will include the graphic layout, programing of website sections
such as company profile, language courses, prices, on line registration,
reservated section account ( for specific info, lextures online, specific
links and courses documents, Frequetly Asked Question page ecc) , photo
and video gallery, contacts;
- The website will be developed based on the CMS (content management
system) for data input and updates and it will be SEO (Search Engine
Optimisation). The language code to be used is PHP, SHTML, XHTML. It
will include elaboration of data base Oracle SQL language;
- The website will be programmed in Albanian and English and the consultant
will prepare Front End and Back End User Administration manuals;
- Online testing and publication will follow the text input and data entry.
3. Implementation arrangements
The project will be carried out according to implementation schedule as set below.
The consultant will hold regular meetings at the beneficiary enterprise to report on the
progress and advice on next steps. All brainstorming and presentation sessions will be
held at the beneficiary's premises. The company management will be informed on the
project progress during the review meeting with the consultant. The beneficiary
should provide the consultant with all necessary and relevant information and
delegate staff for proper implementation of the project.
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3.1 Schedule
The project is expected to start on 7 june 2014 and is envisaged to be completed by 14
Julay 2014. Individual project phases will be implemented as shown in the table
below:
Activity
/ Month 1
Month 2
Month
/
w1
w2
w3
w4
Week
2.2.1. Corporate identity development and design of promotional materials
2.2.1
w5
2.2.2. Website design and development
2.2.2.
Final Report
Review
meetings
3.2 Consultant Selection
The company has selected the consultant considering consultant experience in
implementing similar projects. The decision to contract the consultant is based on the
engaged experts qualifications and competence as presented to the company.
The Consultant has nominated the following individuals as experts to implement the
project:
Expert
Primary role
# of days
Phase 1
Artur Himci
Web and graphic
designer
Rrezart
Data Base and
Bozo
PHP programmer
Total Direct Costs
Phase 2
Total
#
days
Rate
(€)
Total (€)
5
11
16
140
2,240
-
5
5
110
550
2,790
4. Deliverables and reporting
Deliverables
Draft report
due by
Phase 1
Corporate identity development and design of promotional
materials
Brand identity manual
Promotional materials
Phase 2
Website design and development
- Website and users administration guide
Week 2
Final
report
due by
YES
Week 4
YES
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5. Budget
DIRECT COSTS
16 consultant days @ EUR 140 per day
5 consultant days @ EUR 110 per day
EUR 2,240
EUR 550
Total 21 consultant days
EUR 2,790
REIMBURSABLE COSTS
TOTAL NET COST (excluding tax)
EUR 2,790
TOTAL MAXIMUM PAYMENT DUE to Consultant
by the Beneficiary
EUR 2,790
Consultant Artur Himci
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