FOR IMMEDIATE RELEASE
ADVANSTAR ACQUIRES LEADING MOTORCYCLE MAGAZINE AND WEBSITE
Woodland Hills, CA – August 27, 2007 – Advanstar Communications, Inc. – a leading
worldwide media company – today announced the acquisition of 2Wheel Tuner, a
monthly consumer publication serving the sportbike motorcycle market, and its
companion website, www.2wtmag.com. Launched in August 2004, 2Wheel Tuner has a
rapidly growing circulation base of 35,000 custom builders, riders and enthusiasts, and is
the industry’s leading source for products and events related to the active riding lifestyle.
2Wheel Tuner is the 10th print addition to Advanstar’s Powersports, and its online
counterpart, www.2wtmag.com, will contribute to the company’s strategic drive toward
continuous innovation in the electronic media sphere.
Joe Loggia, CEO of Advanstar Communicaitons, views 2Wheel Tuner as a key
acquisition in cementing Advanstar’s role as the market leader in the motorcycle
industry.
“The new generation of sportbike riders and enthusiasts is the hottest growth segment of
the motorcycle market” said Mr. Loggia. “2Wheel Tuner is a lucrative platform from
which to grow our Powersports business, with extensive cross-promotion, cross-selling
and leverage opportunities available within Advanstar’s existing print, web and event
brands.”
Advanstar’s acquisition of 2Wheel Tuner is the first since the company was bought by a
consortium of investors led by Veronis Suhler Stevenson in May 2007, and is indicative
of the new owners’ aggressive investment strategy across the company’s portfolio.
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About Advanstar
Fueled by Advanstar is a leading provider of integrated media solutions to the
powersports, automotive aftermarket and off-road industries, with a portfolio of 9
magazines including new titles Styling & Performance, Big Twin Dealer, Hot Auto
Products, Off-Road Business and Dirt Sports; 15 targeted supplements and buyers
guides; 16 consumer events including leading brands Off-Road Expo, the largest offroad consumer show series in the country and the International Motorcycle Shows, the
largest consumer motorcycle event series in the world; 3 trade shows including Dealer
Expo, the largest trade show for the US powersports industry; 14 websites including OffRoad.com, the industry’s leading off-road website, and 42 training manuals for vehicle
industry professionals, trade buyers, and enthusiasts.
Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media
company providing integrated marketing solutions for the Fashion, Life Sciences and
Powersports industries. Advanstar serves business professionals and consumers in
these industries with its portfolio of 91 events, 66 publications and directories, 150
electronic publications and Web sites, as well as educational and direct marketing
products and services. Market leading brands and a commitment to delivering
innovative, quality products and services enables Advanstar to “Connect Our Customers
With Theirs.” Advanstar has approximately 1,000 employees and currently operates from
multiple offices in North America and Europe.
CONTACT:
Susannah George
Corporate Marketing and Communications
Advanstar Communications
sgeorge@advanstar.com
818-227-4465