Research on the Difficulties and Development Strategy for the Construction of
Innovative Enterprises
Xin Zhu 1, Ying Li2
1
2
School of Management, Guangxi University of Technology, Liuzhou, China
School of Management, Guangxi University of Technology, Liuzhou, China
(zhuxinjupiter@hotmail.com, 5266736@qq.com)
Abstract - The goal of this paper is to analyze the
content and characteristic of innovative enterprise, the
difficulties for the construction of innovative enterprise and
the countermeasures for the implementation of innovative
enterprises construction. Firstly, we make an introduction
about the definition of innovative enterprise, and also make
an analysis about the characteristics such as the strong spirit
of innovation, the strong conditions for innovation, the
systemic innovative content, and the continuous innovative
activity. Then, we make a discussion about the difficulties
and problems for the construction of innovative enterprises.
Finally, we put forward the strategic routes and
corresponding suggestions for the health development of
innovative enterprises to realize their core competitiveness.
Keywords - innovative enterprise, existing problems,
development strategy
I.
INTRODUCTION
With the interaction of the economic globalization
and the new technological revolution, the scientific
research went into the unprecedented depth and breadth.
There are breakthroughs in breeding high-tech cutting
edge, technological innovation and bring new technology
base and the rise of new competing industries, and
profoundly affect the global economic and social
development. The Chinese market has attracted global
multinational companies and innovative companies
competing to landing this piece of land for the future
potential. In the next 15 to 20 years, it will be an
important period of development, but also a battle of
fierce competition for China. The enterprises are standing
in the front line for market competition, and the
enterprise's core competitiveness will determine the
competitive success or failure. The core competence is the
decisive factor for independent innovation. It is the
historical mission for the innovative companies with
Chinese characteristics using of favorable conditions for
reform and opening up, to cultivate their own intellectual
property industries, and create its own well-known
national brands [1]. It is also the key step for the building
an innovative country in the near future.
Enhance independent innovation capability and
building an innovative country is an important national
strategy. A large number of high level innovative groups
____________________
This research is supported by the Foundation of Guangxi Educational
Committee (Grant No: 201012MS121)
of enterprises are an important foundation of support to
build an innovative country, and are the decisive force for
the building of an innovative country. Full
implementation of the innovation and development
strategy and accelerating the building of innovative
enterprises, creating a large number of strong independent
innovation
capacity
and
strong
international
competitiveness and innovative group of enterprises are
the basic projects and tasks for building an innovative
country. It is also the major strategic choice for the
Chinese company to deal with economic speed up the
process of globalization and international and domestic
complex, increasingly competitive environment [2]. In
today's world, the developed countries of their
international competitiveness, mainly reflected in the
master core competitiveness of innovative companies who
developed the world's economic power and innovationoriented country, it is also has a number of innovative
enterprises benefited from the support and lead the group .
Innovative enterprises are the dominant force in
international competition. The future of China's
technological and economic development will depend in
large part to a large number of innovative business groups
with strong independent innovation capacity and strong
international competitiveness, which can stand in the
international industrial development and lead the world
economic development [3].
II.
THE CONTENT AND CHARACTERISTIC OF
INNOVATIVE ENTERPRISE
The innovative enterprises refers to the enterprises
treating innovation as the driving force for the
development, applying all production factors to actual
course of business, integrating the internal and external
resources and creating value for customers. The
understanding of innovative enterprises must grasp the
following four aspects: the innovative enterprises treat
innovation as the power for enterprise development; the
innovation should be a continuous innovation; the
innovation is a comprehensive and collaborative
innovation; the ultimate goal is to create new value or
economic profit through the operational. The Innovative
enterprises have distinct external features with the
traditional enterprise. The characteristics of innovative
enterprises are as follow.
A. The Strong Spirit of Innovation
Innovative enterprises are actively engaged in
innovation activities, and have strong desire and
motivation for innovation. The enterprises can form
technical and economic advantages, and further enhance
corporate organization and coordination, marketing,
resource integration, innovation management, integrated
capabilities, thereby enhancing the overall strength of
competition in the market, thus enhancing sustained
innovation capability of enterprises and promote the
sustainable development of enterprises through
continuous innovation activities and innovation
accumulation. Entrepreneurs are leading innovation and
organizers, so innovation depends largely on the desire of
the spirit of entrepreneurial innovation, which includes
awareness of sustainable development and green
innovation, scientific management self-concept and selfconcept, initiative, pioneering spirit, risk taking, and so
on. The innovative entrepreneur will result in the effective
technological innovation, market innovation, and
management innovation [4]. The unique c innovation
culture will from only when all of the staff generally
recognized innovative ideas and awareness of
entrepreneurs.
B. The Strong Conditions for Innovation
If the enterprises can’t possess the conditions for
innovation, innovation activities will not be carried out, of
course, let alone to mention the construction of innovative
enterprises. These conditions include: design a reasonable
and feasible goal of innovation development strategy and
its implementation program, with enterprises engaged in
innovation activities required for innovation system,
innovation agencies, creative talent, R&D organization
and its management organization, innovation and social
communication networks, financial resources and material
resources, knowledge, technology and information
resources, with innovative resources for these rational and
efficient access, processing, use of comprehensive ability.
The enterprises can operate and sell the rights to develop
monopoly prices for excess profits. The enterprises can
greatly enhance brand value, effective market
development, expand sales and use strategies to obtain
high economic returns through the long-term accumulation
of innovation and brand image [5]. In this way, the
enterprises will accurately grasp the investment
opportunity to achieve rapid growth in wealth through
mergers and acquisitions, asset restructuring, joint venture,
investment shares and OEM production methods using
their intellectual property and advantages.
C. The Systemic Innovative Content
The innovation in innovative enterprises is a
systematic project, involving at all levels, all sectors and
all parts of the internal company, such as the concept
innovation, talent innovation, knowledge innovation,
system innovation, management innovation, strategic
innovation, brand innovation, technological innovation,
product innovation , marketing innovation, and market
innovation. Innovation in every aspect of plays their
unique role: management innovation and system
innovation is a guarantee of innovation; strategic
innovation, the concept of innovation and talent and
innovation is the fundamental innovation; technological
innovation and knowledge innovation is the key to
innovation; product innovation and brand innovation is
the carrier of innovation; market innovation and
marketing innovation is the implementation of enterprise
innovation. There are close relationship between them,
together constitute the full range of multi-functional
innovation. In addition, innovation is the dominant
production activities across the enterprise, business
activities, and management activities of the center. There
is a direct or indirect contact in each level of the
enterprise, each of the sessions, each department and each
employee's work and innovation.
D. The Continuous Innovative Activity
The continuous innovation is the essential
characteristics of innovative enterprises, only the
enterprises which can achieve continuous innovation can
be truly innovative enterprises. Innovative companies not
only to achieve development in good times, but also can
survive in the face of adversity and development; not only
in the short period of time to achieve development, but
also in a longer period to seek sustainable development.
From the systemic innovation in terms of innovation
within innovative companies involved in all levels and in
various links and various parts of the management
innovation and system innovation, the concept of
innovation and talent innovation, technological innovation
and knowledge innovation, product innovation and brand
innovation, market innovation and marketing aspects of
innovation, but also to the survey, forecasting, decisionmaking, planning, research, design, production,
management, marketing and finance and a series of
process activities. Business innovation has been presented
in the content and activities, as long as companies do not
stop the run, innovation will continue. From innovation in
terms of sustainability, innovation-oriented enterprises as
the first successful innovation, it begins according to
market demand and competition for the second
innovation, and comprehensive information in the
analysis and prediction based on the idea of the
development trend of the first three innovations. The
enterprises realized the idea generation, research and
development generation, manufacturing and marketing
generation to generation in technology innovation and
product innovation. We can see that the innovation in
such kinds of enterprises has been in a sustained state.
III. THE ANALYSIS ON THE DIFFICULTIES
FOR THE CONSTRUCTION OF INNOVATIVE
ENTERPRISES
E. The Risk forcing Innovation Stagnation Is Very Huge
for the Innovative Enterprises
The risk faced by the innovative enterprises is not a
single risk, but the combination of risks, including
environmental risk, technology risk, market risk and
management risk [6]. The environmental risk is the gap
between the change trend of the external business factors
and the development requirements of enterprises. External
factors associated with the major companies include
policy, legal, moral, psychological, social media, and
value orientation. Changes in these factors have their own
rules and requirements, easily conflict with innovative
features, and thus a negative impact on innovative
enterprises. Technical risk is the existence of any one of
these technologies is the possibility of alternative new
technologies, the rapid development of information
technology today, this possibility further enhanced,
innovative companies will make a huge investment can not
be recovered. Market risk is based on new technology
products and services are not immediately recognized and
accepted by the market, due to market demand, there is a
certain inertia and fixed type, not only the existence of a
recognized and accepted by the market process, and there
may be rejected by the market, precisely because of its
new, more likely to reject the market, once can not melt
into the market, the value of innovative companies and
interests will not get reflected. Management risk is the
development of innovative enterprises in different stages
of the corresponding conversion requires the organization
structure, which means that the rights and interests of
member companies of adjustment, will cause conflict and
contradiction, so that innovative enterprises into internal
chaos and unable to extricate themselves.
F. The Innovative Enterprises Lack a Reasonable
Support for Enterprise System
The independent innovation capacity for China is
weak, and the innovation progress is slow. Most of the
enterprises don’t have the positivity and capability to focus
on the innovative activity. The major reason for such
situation is the deficiencies in the system and imperfect
management structure and mechanism. At present, most
enterprises do not really establish a modern enterprise
system. Although a considerable number of enterprises
operating mechanism for the conversion, the
implementation of autonomy, joint-stock reform, the
implementation of the corporate system, but most only
stay on the surface, a mere formality, from the real goal of
establishing a modern enterprise system, there is a big gap.
The deepening of enterprise system innovation, the
establishment of modern enterprise system is the
fundamental protection to enhance the capability of
independent innovation, build innovation-oriented
enterprises, and realize the rapid and sustainable
development of enterprises.
G. The Innovative Enterprises Lack the Innovative
Corporate Culture as the Guarantee
Innovative corporate culture refers to the innovation
has become the company's core values, innovative ideas
have been generally recognized by the staff, people believe
that only innovation, enterprises can survive and develop.
Great emphasis on innovation and enterprise managers,
and continue to promote innovation, enterprise
management and the staff are a positive innovation, daring
and enterprising, risk-taking, innovative ideas have
permeated the consciousness of the enterprise up and
down the depths of officers and employees have been
translated into habits. Most of the enterprises from the
domestic point of view, an innovative corporate culture in
most enterprises is still weak in cultural status. Some of
companies do not have the typical employee innovation
behavior to guide the innovation culture. Most of the
corporate culture phenomena come from the social
cultural, their characteristics is not clear and the theme is
not prominent, leading to social cultural influence exceeds
the influence of corporate culture.
H. The Innovative Enterprises Have Difficulty to Suite
the External Environment
The innovative enterprises generally have strong
vitality and creativity, but the external environmental
factors are relatively stable, which makes conflict between
the two become easy and common [7]. There are three
conditions: Firstly, the development of innovative
enterprises needs to break the existing restrictions, but the
stability of the existing environment makes the breaking
be difficult. Secondly, changes in the environment has its
own laws, it will not necessarily the direction of change
and innovation to ensure that consistent with the
requirements of enterprises. Thirdly, the main
characteristic of changes in environmental factors is a
gradual change. If the innovative enterprises lack the
strategic vision, reveling in the success of an innovation,
neglecting their continuous innovation capability, they will
be eliminated by the changing environment. In the long
term, innovative companies represent the future direction
of economic and technological development, changes in
environmental factors with the development of innovative
enterprises requires coordinated. In the short term,
innovative enterprises have conflict with the environment
some time. If the innovative companies can not be
reconciled the relationship with the external environment,
they will get in trouble.
I.
The Development of Core Technology for Innovative
Enterprises Lack the Continuity
The core technology is the basis for the development
of innovative enterprises, innovative enterprises should not
only play a central role of technology, but also to promote
the continued development of core technologies and
improve the sustainable innovation. Many domestic
enterprises to form the core technology for the first time
after the stagnation of innovation, content with existing
technology, not re-development of core technology, there
is no research and development of relevant technologies,
resulting in the gradual failure of core technology,
technology gradually lost. The reason the one hand,
inadequate attention to the continuous innovation, ability
is not strong, the other for the first time the successful
experience of innovation often cure the neglect of
continuous innovation in the environment and
requirements of the new changes, there is no actual market
conditions for continuous innovation and even the
development of technology and market direction to make
the wrong judgments, so that the original core technology
lost.
IV. THE COUNTERMEASURES AND SUGGESTIONS
FOR THE CONSTRUCTION OF INNOVATIVE
ENTERPRISES
J.
We Should Insist on the Innovation Road for the
Development of Innovative Enterprises
The development strategy is the long-term business
development and the fundamental design and planning for
the enterprises with the complex changes in the
increasingly fierce competition and tough challenges for
the realization of strategic goals [8]. Trend of economic
globalization, countries, competition among enterprises is
essentially a strategy of innovation and the innovation and
development of competition. Creativity and innovation
development strategy is the world's prominent features of
international competition and competitive focus.
Innovative Enterprises is a prominent feature of the
innovation as the fundamental strategy to achieve
sustainable development of enterprises through
innovation. Innovation and development of innovative
enterprise strategy is a systematic, dynamic, innovative,
comprehensive, long-term and fundamental innovation
and development of enterprise system design and overall
plan, is built on the basis of continuous innovation in the
enterprise to enhance independent innovation ability to
achieve business innovation and development as the core.
The core development strategy is the soul of enterprise
innovation and development, determine the survival and
sustainable development. With the speeding up of the
process of economic globalization and intense change of
international and domestic competitive environment, the
innovative enterprises have to endure the unprecedented
competitive pressures and challenges. The innovative
enterprises should enhance their core competitiveness,
and maintain a competitive advantage to achieve rapid,
sustainable development.
K. We Should Attach Importance to the System
Innovation and Perfect the Management System
Enterprise system is the principle mode of business
operation requirements, is about the organization,
operation, management and a series of norms and patterns
of behavior. Enterprise system innovation is the
continuous development of productive forces in order to
meet changing needs, the organizational form of the
corresponding changes. In-house technical staff should be
established to play a benefit to the decision-making
system, personnel system, financial system, property
system, distribution system, intellectual property
protection system. At present China's modern enterprise
system innovation is the key property rights clearly
established separation of enterprise management science,
business property in the clear attribution of the source and
the economy on the basis of determining the dominant
position of corporate property right. We should truly
establish a modern enterprise system the investors, board
of directors, managers, supervisors and other internal and
external roles of the rights and responsibilities. We should
change the decision-making by the fact the owner - the
industry and local government authorities to decide, not
passed by shareholders on behalf of the status of the
general assembly. We should also really separates the
distribution system and the distribution should be
implemented according to the combination of work and
capital.
L.
We Should Speed up the Innovation of Culture and
Build the Innovation-oriented Corporate Culture
The support of corporate culture innovation is
important for the innovative enterprises to build
sustainable competitive advantage and achieve innovation
and development. The corporate culture innovation is the
soul and power source for the innovation and
development. The implementation of the innovation
strategy of corporate culture can enhance the internal
cohesion, centripetal force, the impact of external market
can expand and enhance corporate image and improve
their core competitiveness. Innovative enterprises to
strengthen the building of enterprise culture, enterprise
adhere to the path of continuous innovation an important
guarantee. We should introduce advanced and successful
concepts and methods in to the enterprise to speed up the
corporate culture innovation, to enhance the level of
corporate culture, at a higher level and create a culture of
independent innovation, enterprise culture and enterprise
development to better support each other to form more
dynamic, more creative enterprise workers unite vigorous
spirit of enterprise, optimizing internal and external
environment for enterprises bigger and stronger. The
enterprises must work into the corporate culture of
enterprise development planning and overall business
development strategy, integrate into all aspects of
enterprise innovation and development, enhance the
independent innovation capacity, and promote innovation
and enterprise culture.
M. We Should Understand the External Environment and
Coordinate with the Environment Harmoniously
The external environment for enterprises includes
industry conditions, market conditions and national
environment and so on. In recent China, the domestic
innovative companies are facing the domestic market and
the gradual integration of the international market
environment. There are both opportunities and challenges
for the development of innovative enterprises. On the one
hand, with the unification of the global market, the gradual
reduction of trade barriers, foreign advanced technologies
and techniques can also be the introduction of more
domestic companies will help domestic enterprises to
introduce innovative, digestion, absorption and reinnovation. On the other hand, some multinational
companies have gradually developed into the Chinese
market. They compete for market share with domestic
enterprises and constitute a greater threat to domestic
enterprises [9]. It provides a good political environment,
and is a good opportunity for the development of
innovative enterprises. This requires innovative domestic
companies are facing a correct understanding of the
environment, seize opportunities and meet challenges.
Innovative companies must have keen market sensitivity,
changes in the market environment to make a positive
response, coordination of R&D and market environment
changes in procedures, work close to the market, close to
the customer, so that products can effectively enter the
market, access to income.
N. We Should Implement the Development Strategy for
Innovative Human Resources
The implementation of innovative human resources
strategy focuses on the innovative capacity of a large
number of innovative entrepreneurs talents. The
Innovative entrepreneurs with special qualities and
abilities of the creative talent, innovation and business
continuity management depends on effective and
innovative entrepreneurs, creative thinking, innovative
ideas and dauntless courage dare to take risks [10]. Enhance
the independent innovation capacity, accelerating
innovative companies create a large number of
construction is imperative that innovative spirit and ability
with innovative entrepreneurs. Implementation of
innovative human resources strategy, we must increase the
scientific and technological human resources development,
and strive together to create a recruitment, training, use
only the good environment, the formation of personnel
training, the introduction, the use of sound operational
mechanism, creating a sufficient quantity, quality,
structure reasonably high level of innovative technology
personnel for access to scientific and competitive
advantage, enhance independent innovation capability to
provide personnel protection. Implementation of
innovative human resources strategy, we must attach
importance to high-level technological innovation to build
their full potential, room to grow and create good highlevel talent with the international and domestic academic
exchanges and scientific cooperation platform.
Implementation of innovative human resources strategy,
we must strengthen the creative talents of the incentive and
restraint mechanisms, establishing a system conducive to
creative talents come to the fore. Through the
establishment and strengthening of incentive and
restriction mechanism, fully embodies the respect for
knowledge creation, respect for human values, to fully
mobilize the best talent of entrepreneurs and high-level
initiative to stimulate their creative potential, promote
innovation and personnel training, which can make more
and more innovative talents standing out.
V. CONCLUSION
As the knowledge economy and the economic and
scientific accelerating process of global integration,
innovation has become the inexhaustible motive force and
a key factor for socio-economic development and
competitiveness of a country. At the same time, innovation
also has become a deciding force and source for the
survival and development of an enterprise. It is the key for
enterprises to get advantage in the increasingly fierce
competition. The innovative companies must vigorously
promote independent innovation capability as their most
urgent and core strategic task, take effective measures to
master the core technologies with independent intellectual
property, key technology, strengthen and enhance the
original innovation, integrated innovation and the
introduction of digestion absorption and innovation, and
constantly enhance their core competitiveness[11].
Currently, the focus on independent innovation and
building innovation-oriented country has become our
national strategy and the transformation of economic
growth and enhance the central part of national
competitiveness. The key to achieving this strategic
objective is to enhance innovation in enterprises in the
dominant position, the establishment of enterprises as the
main market-oriented innovation system combining
production and research to enhance the capability of
independent innovation of enterprises, and encourage a
large number of innovative enterprises.
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