Parisnicole Payton Accomplishments Overview
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PARISNICOLE PAYTON
PUBLIC RELATIONS, MARKETING & COMMUNICATIONS PROFESSIONAL
Managing Sports Industry public relations, marketing and communications through
integrated social media and traditional marketing campaigns.
Dynamic public relations professional offering demonstrated marketing, networking and social media
management capabilities. Analytical problem-solver able to consistently excel throughout
challenging deadlines and complex projects. Adept at successfully coordinating multiple projects
simultaneously. Trusted communicator who builds lucrative relationships with clients and
colleagues. Focused and thorough professional with progressive outlook and long-term vision. Strong
communicator, able to effectively lead cross-functional teams and improve public relations through
rebranding. Recognized for initiative and proactive work ethic, consistently building and maintaining
client base while delivering informed, media-savvy PR services.
Areas of Expertise
Strategic Planning & Marketing • Public & Media Relations • Image & Brand Consulting
Behavior Prevention Advisement • Social Media Management • Sports & Entertainment Marketing
Crisis Management Preparation • Community Relations • Personal & Business Administration
Professional Experience
THE PNP AGENCY – Trevose, PA
2002 – Present
Director of Public Relations, Marketing & Communications
Effectively plan and implement positive branding and crisis-management strategies as publicist and
personal assistant to NFL players. Strategic implementation of Behavioral Prevention Advisement
results in positive relationship building within the community.
 Advise current and retired NFL players, scheduling guest appearances and developing
strategies prepare for press conferences, tours, speaking appearances and events.
 Educate players in networking techniques, including forming vital business relationships and
resource alliances. Negotiate contracts and coordinate referral services for clients to ensure
lasting recognition and success.
 Reserve all tour dates, speaking engagements and events, identifying potential crisis and
applying conflict resolution to mitigate issues.
 Manage and implement sales and marketing campaigns, cultivating client relationships and
supporting diverse fundraising and community outreach initiatives. Effectively act as liaison
between media and the players.
 Provide social media administration, ensuring positive media coverage across social media
platforms and networking with bloggers and fans to generate buzz.
 Implement media blitz campaigns while writing press releases and monitoring all online and
industry news; strategic planning leads to 30 percent increase in engagement and ten percent
increase in social media fan base across clientele.
 Received 600+ endorsements, 16 recommendations for excellent service and innovations in
marketing and branding.
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Parisnicole Payton Accomplishments Overview
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Key Strengths:
 Public Relations
Publicity and exposure through, press releases, pitched stories, radio interviews, news media
editorials, magazine editorials, commercial & television opportunities, book interviews, oversee
press coverage for all red carpet premieres and special events. Provide marketing strategy for the
client’s image to reach broader fan base.
 Marketing
Distinctive writing, communication and presentation skills, effectively articulate ideas to and for
clients. Proficiency in writing and editing materials, including client bio/media materials, magazine
articles, correspondence and reports. Top-notch coaching on image control, delivering key messages
on brandi building. Build alliances for clients to secure endorsements and entrepreneurial
opportunities that matches their brand, charity cause, and interests.
 Communications
Secure business relationships, negotiate contracts and administer prospect opportunities between
client and corporate, non-profit and community sectors.
 Business Management & Personal Administration
Demonstrate unsurpassed strategic guidance to clients on an ongoing basis, anticipate and address
client needs. Provide five-star quality personal assisting, academic & career development, travel &
hospitality, security, travel accommodations and relocation assistance. Provide 24-hour resources,
referrals and recommendations.
 Social Media Management
Increase public presence with all major social media networks by designing an advantageous and
attractive image to increase fan awareness.
Key Skills
 Strategic and structured thinking ability
 Strong leadership and motivation skills
 Proven client relations and supervisory skills
Education
 Master of Education: Educational Management (Strayer University, 2012)
 Master of Business Administration: Marketing (Strayer University, 2010)
 Bachelor of Business Administration: Management (Strayer University, 2008)
 Associates in Arts: Business (Community College of Philadelphia, 2007)
 Certificate of Completion: Athlete Management (Sports Management Worldwide, 2005)
 Certificate of Completion: Artist Relations, Studio Production, Concert Promotion, Event
Production (Philadelphia Dell East Music Business Institute, 2001-2003)
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Parisnicole Payton Accomplishments Overview
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Parisnicole Payton: Accomplishments
Sports Client PR/MGT Administration: 2002 - 2013
Sports Public Relations & Administration, Personal Assistant, Administer & Secure Athlete
Appearances/Magazine Features, Sports Memorabilia, Seek Endorsement Opportunities, Community
Outreach Participation, Marketing, Interview Coaching, Media Preparation, Social Media
Management, House Management & Relocation Assistance
Darisha Miller - President, Philadelphia Black Public Relations Society
 Provided public relations, administration, media coaching & social media management
 The Real Daytime – Hosts Call Darisha Miller, the Gab Bag Winner! – July 24, 2013
http://www.youtube.com/watch?v=yLZNVG9UsoE&feature=youtu.be
 Darisha Miller TV Debut on Fox29Philly – July 25, 2013
http://www.myfoxphilly.com/video?&clipId=9125522&autostart=true
 Darisha Miller Meets Tamar Braxton – Aguust 24, 2013
http://www.wdasfm.com/photos/wdas-performance-studio/tamar-braxton-visits-the-wdasperformance-364206/21418922/#/7/21418922
Rennie Curran - Current NFL Free Agent
 Pitched & secured featured online magazine & radio exclusive interviews
 The Levity Ball - May 2013
http://www.thelevityball.com/rennie-curran-inspiration-and-the-pursuit-of-dreams/
 Pro Football Central – May 2013
http://www.profootballcentral.com/2013/05/21/pfc-radio-exclusive-interview-with-nfl-freeagent-rennie-curran/
Mrs. Shari Wiliams - (Wife of Pennsylvania Senator Anthony H. Williams)
 Pitched & secured online magazine featured exclusive interview
 The Levity Ball – May 2013
http://www.thelevityball.com/mrs-shari-williams-exemplifying-talent-and-class/
New York Giants Player - (1 Year Private & Confidential Contract, 2011-2012)
 Provided Home Administration & Project Management of new house renovation
Melissa Williams, MBA – Philadelphia Sports & Entertainment Marketing Specialist
 6 Month Mentor-ship
Heather Byrd – Philadelphia Sports Commentator / & MTV “True Life” Reality Star
 Public Relations Manager
 Increased social platform presence by 200% within 1 week
 Special Guest Radio Interview on Blog Talk Radio “In the Clutch,”
www.blogtalkradio.com/intheclutch / November 2011
 Media Coaching
 Image Consulting
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Parisnicole Payton Accomplishments Overview
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Michael Stone – Retired NFL Player / Founder & CEO of Allied Athlete Group
 Public Relations Administration
 Allied Athlete Group “Landing Pad” event, SB XLV – Dallas, TX
 Allied Athlete Group “Power Luncheon” & “Landing Pad” event, SB XLIV – Miami, FL
Mike “Scooter” McGruder – Retired NFL Player
 Secured and Administered Athlete Appearance
 Super Bowl XLIV – Miami, FL
Raheem Brock – Former Indianapolis Colts Defensive Tackle / Retired NFL Player
3rd Annual Celebrity Weekend for Brock’s Kids Foundation, www.raheembrock.com
 Secured and Administered Athletes Appearances
 Byron Parker, Former Philadelphia Eagles Safety
 Charleston Hughes, Former Philadelphia Eagles Linebacker
 Eugene Bright, Former Philadelphia Eagles Tight-end
Amon Gordon – Former Philadelphia Eagles Defensive Tackle
 Secured and Administered Athlete Appearance
 Green Tree School Non-Profit Organization for Autism Event: www.golf4autism.com
 National Association of Black Journalist Fundraiser Event: “On the Move Campaign”
 Public Appearance at the Philadelphia Black Public Relations Society at Temple University
Sean Jones – Former Philadelphia Eagles Safety
 Secured and Administered Athlete Appearance
 National Association of Black Journalist Fundraiser Event: “On the Move Campaign”
Vonta Leach – Former Houston Texans Full Back
 Pitched & secured two-page magazine featured interview
 Spotlight Magazine – NYC, http://magcloud.com/browse/Issue/29468 / November 2009
 Administered The Vonta Leach Foundation Football Camp/Celebrity Weekend –
Lumberton/Rowland, NC
 Pitched & secured online magazine featured interviews
 Suavv Magazine – Philadelphia, www.sauvvmagazine.com / October 2009
 Game Sports Magazine – NYC, www.gamesportsmag.com / July 2009
 Blitz Magazine – Philadelphia, www.blitzmagonline.com / July 2009
 Negotiated & secured a three-minute commercial spot with Houston Texas Real Estate Resort
Company, Bella Luca Development, L.P.
 Administered Hotel & Event Accommodations for Super Bowl XLIII – Tampa, FL
Santana Moss, Washington Redskins Wide-receiver
 Public Relations Administration
 Annual Celebrity Weekend – Coordinated NFL Players’ interviews for the April Jones “Red
Carpet” Show
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Correll Buckhalter – Former Philadelphia Eagles Running Back / Retired NFL Player
 Administered Relocation Assistance: Denver Colorado
 Secured Athlete Appearance for Super Bowl XLIII Gospel Celebration – Tampa, Florida
 Secured special appearance requested by Ms. Yvonne Hodge, Vice President of Lockheed
Martin-Cherry Hill, NJ (Private birthday party for daughter, Shannon Hodge. Correll presented
Vice President’s daughter with a key to a custom made BMW luxury car)
 Secured Athlete Appearance for Super Bowl XLII Gospel Celebration - Phoenix, Arizona
 Provided Crisis Management Resolution
Stacy Andrews – Former Cincinnati Bengals Defensive Tackle / Retired NFL Player
 Personal Assistant
 Pitched & secured a one-page magazine featured exclusive interview: “A NFL Player’s Life”
Game Sports Magazine - New York / March 2007
 Secured Radio Interview on New Jersey Radio WOND1400am
Shawn Andrews – Former Philadelphia Eagles Right Guard / Retired NFL Player
 Personal Assistant
 Provided Media Coaching for Sunday Night “Football Frenzy” with Gary Pappa, 6ABC
Paul Spicer – Former Jacksonville Jaguars Defensive End / Retired NFL Player
 April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**
 “Fatherhood in the NFL” - pitched and secured discussion article featured collective
interviews with Samuel McNabb, President of National Football Players Father’s Association
and Paul Spicer, former Jacksonville Jaguars
 Author: Diane A. Sears, Managing Editor
 http://globalfatherhooddialogue.blogspot.com/2007/04/fatherhood-in-nfl-mr-samuelmcnabb.html
 Personal Assistance
 Super Bowl XLV – Miami, FL
 Guest Speaker Appearance - Black Quarterback Club VIP Celebration Dinner: “On &
Off the Field Leadership”
 Public appearance & autograph signing at “grand opening” of a New Jacksonville Real Estate
Condo Development
 (2) Radio Guest Appearances during the 2007 NFL Season
Samuel McNabb – Former President of National Football Players Father‘s Association
 April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**
 “Fatherhood in the NFL” - pitched and secured discussion article featured collective
interviews with Samuel McNabb, President of National Football Players Father’s Association
and Paul Spicer, former Jacksonville Jaguars
 Author: Diane A. Sears, Managing Editor
 http://globalfatherhooddialogue.blogspot.com/2007/04/fatherhood-in-nfl-mr-samuelmcnabb.html
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Keith Hamilton – Retired NFL Player
 Event Coordinator for 2003 NFL Retirement Party
Lawyer Milloy – Former New England Patriots Safety / Retired NFL Player
 Publicist
James “Ed Lover” Roberts - New York Radio One Personality
 4 Yrs. Administered & Coordinated Business Travel Accommodations: NBA All Star Weekend
Corporate / Non-Profit Organizations Clients: 2008 – 2009
First Hampton International Realty Lawrence Citarelli III Corporation
Jenny McCarthy and Jim Carrey's Autism Organization - Generation Rescue
Pros with a Purpose: Celebrity Golf Fundraisers Event: www.generationrescue.org
 Secured & Administered Athletes Appearance & Participation
 Ottis Anderson, Retired NFL Player
 Kenyon Rasheed, Retired NFL Player
 Mike “Scooter” McGruder, Retired NFL Player
 Phillippi Sparks, Retired NFL Player
Green Tree School Non-Profit Organization: Golf 4 Autism Fundraiser & Awareness Event
www.golf4autism.com
 Secured & Administered Athletes Appearance & Participation
 Amon Gordon, Former Philadelphia Eagles Defensive Tackle
 Todd Hoffard, Retired MLS Player
 Terry Phelan, Retired MLS Player
 Mike Moriarty, Retired MLB Player
 Secured donated items from Jenny McCarthy & Jim Carrey’s Autism Organization –
Generation Rescue
Morgan Stanley - Annual Funderaiser Auction Event: “Children with Disabilities”
 Secured NFL Sports Memorabilia
 Houston Texans Players: Vonta Leach (former), Steve Slaton (former), Andre Johnson
National Association Black Journalist – Annual Networking Event: “One The Move”
 Secured, Administered Athletes Appearances
 Amon Gordon, Former Philadelphia Eagles Defensive Tackle
 Sean Jones, Former Philadelphia Eagles Safety
Bella Luca Development, L.P. – Houston, Texas Base Real Estate Company
 Secured & Negotiated Commercial Endorsement
 Vonta Leach, Former Houston Texans Fullback
Lockheed Martin Corporation - Mrs. Yvonne Hodge, Vice President
 Secured Athlete Appearance for Vice President’s Daughter, Shannon Hodge 21st Birthday Party
 Correll Buckhalter, Former Philadelphia Eagles Running Back / Retired NFL Player
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The PNP Agency Community Outreach: 2009 - 2013
The PNP Agency “Philadelphia Mayor’s Commission on Literacy”
Parisnicole Payton has completed a month training to become a Tech Tutor for 6 months for the
Philaelphia Mayor’s Commission on Literacy Program. Tech Tutors is designed to help adult
learners develop their literacy skills through the use of technology. #GivingBack2Community.
The PNP Agency “Help a Teacher Celebrate Schools”
The PNP Agency is a proud sponsor of DonorsChoose.org. We supported their education campaign,
"Celebrate Schools." During the month of October, November & December 2012, we toured several
Pennsylvania Northeast regions’ malls (Neshaminy, Cheltenham, Springfield, Willow Groove, Oxford
Valley and King of Prussia) in forming alliances with public school teachers to speak, encourage,
support and advocate the importance of youth education. The PNP Agency is a true advocate of
education, especially for the youth.
The PNP Agency “1000 Shoes for Success”
1000 shoe donations delivered and distributed amongst six Women organizations (PA, NJ & NY) that
develop programs which focus on disadvantaged women pushing through adversity and looking to
improve their personal and work life.
 “Women in Transition Organization,” www.helpwomen.org
 “The Career Wardrobe Organization,” www.careerwardrobe.org
 “Business and Professional Women of New Jersey,” www.bpwnj.org
 “Women’s Fund of New Jersey,” www.wfnj.org
 “The New York Women’s Foundation,” www.nywf.org
 “New York Women’s Agenda,” www.newyorkwomensagenda.org
The PNP Agency donates to United Way
In times of hardship and prosperity, helping underserved communities has been a continued focus of
The PNP Agency’s culture. In 2010, The PNP Agency donated $500.00 and raised another $500.00
from colleagues & business associates for the United Way, “Lived United” campaign.
The PNP Agency & Partners Giving Back to the Community
The PNP Agency has had the pleasure of partnering with multiple corporations to provide donations.
One cause in particular had special significance; children with autism. The PNP Agency will
continue to help communities with vital research, education, community services and advocacy
programs through its connections in the sports & entertainment industry.
 $1,000 Community Donation & Participation (1)
 Mass Mutual Financial Group
 The American Academy of Child and Adolescent Psychiatry
 $5,000 Community Donation & Participation (2)
 TD Bank
 Bank of America
 Philadelphia Children’s Hospital
 $2,000 Community Donation & Participation (3)
 Modell’s Sporting Goods Store
 Toys “R” Us
 New York Boys Club & New York Save the Children Organization
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Internship, Volunteer-ship & Freelance Opportunities
Executive Administration, Personal Assistant, Promotions, Market Reseach, Event & Venue
Coordinator, Community Relations, Social Media Administration & Technical Support
National Football League - Super Bowl Host Committee: 2002 - 2012
 Office / Command Center Administration
 Guest Welcome
 Athlete Appearances & Participation
 Airport/Hotel Administration & Hospitality
 Celebrity & Athlete Travel Accommodations
 Community Events
 NFL Experience
 Pepsi Smash Concert
 Super Bowl Village
 Super Bowl Pre-Show & Half Time Preparations
 Super Bowl Gospel Celebration
National Basketball Association - All Star Weekend: 2002 - 2010
 Office Administration
 Venue Administration
 NBA All Star Jam Session
 Celebrity & Athlete Travel Accommodations
 Events & Game Ticket Administration
Philadelphia Sport Events: 2002 - 2006
 Philadelphia Eagles Carnival
 Philadelphia Phillies Festival
 Philadelphia 76ers Summer Hoops Tour
Conferences: 1995 - 2010
 Public Relations Media Conference at Associated Press Headquarters – New York, NY
 American Black Film Festival – New York & Miami
 Black Film & Media Conference – Philadelphia, PA
 National Association of Women Business Owners – Philadelphia, PA
 Independent Music Conference - Philadelphia, PA
 Movie: “Jersey Girl” Big Ticket Production – Philadelphia, PA
 The Tampax Total You Tour – Philadelphia, PA
 African Women on Tour – Philadelphia, PA
 Power 99FM Sister Conference – Philadelphia, PA
Internships: 1994 – 2002
 Philadelphia Metro Newspaper – Philadelphia, PA
 WYBE Channel 35 Public Television – Roxbourgh, PA
 International Association of African American Music Conference – Philadelphia, PA
 WPEB 88.1FM Radio & Talk Station – Philadelphia, PA
 WYSP, Channel 12 Television Station – Philadelphia, PA
 WPHL, Channel 17 Television Station – Philadelphia, PA
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Additional Experiences:
Selected to speak on the topics: Women in Sports & Sports Public Relations
Guest/Panel Speaker Opportunities: 2003 – 2013
 Alma Mater Strayer University, Lower Bucks Campus – Trevose, PA
 Cradle of Liberty Council: Learning for Life Speakers Bureau – Philadelphia, PA (2)
 Annual Career Fair at Wachovia Complex Center
 Career Day at Strawberry Mansion High School
 Temple University Philadelphia Black Public Relations Society Student Chapter – Phila. PA (4)
 Public Relations Sports Talk
 Panel Guest Speaker
 Music and Entertainment Networking Mixer
 Mentor Speaker
 Black Public Relations Society
 Panel Speaker for Discussion: “Breaking the Glass Ceiling”
 Keynote Speaker for Discussion: “Americans in the Work Force”
 MoGals for Success Dinner: LaTanya Martin, “Smart Girls Set SMART Goals” – New York
 Guest of Honor – Recognized for Public Relations work with NFL Players
 Monica Montgomery’s Urban Momentum Network Launch Event – Philadelphia, PA
 Person-L Management: Hip Hop & Spoken Word Workshop – Philadelphia, PA
 Montgomery County Community College – Blue Bell, PA
Radio & Talk Online Interviews: 2007 – 2013
 July 12, 2013 – “Internet Radio & Talk Show w/Dr. Richard Cooper – “Whites vs. Black Sports
Agents” – Philadephia
http://www.900amwurd.com/
 June 26, 2013 – Internet Radio & Talk Show w/The Batchelor Pad – Connecticut
http://ow.ly/mqYOF - (Start Mark, 92:00)
 March 2013 – Internet Radio & Talk Show w/The Launch Party: “The Blind Side of PR” –
Washington
http://blis.fm/launch-party/34-the-blind-side-of-pr/
 December 2011 – Internet Radio & Talk Show w/R-Kal TruLuck – Retired NFL Player: “Inside
the Trenches” – United States
http://www.voiceamerica.com/guest/12116/parisnicole-payton
 September 2010 – Internet Radio & Talk Show w/Raym: “Battle of the Sexes: Venus vs. Mars”
– New Jersey
www.wnjc1360am.com
 June 2010 - Internet Radio & Talk Show w/Arthur Robinson, Jr. “Powerful Entrepreneurs” –
Philadelphia
http://www.powerfulinterviews.com/show/
 May 2010 – Internet Radio & Talk Show, “Your Money & More” - New Jersey
www.wnjc1360am.com
 March 2010 – Internet Radio & Talk Gospel Show w/Dr. Carl Ashton – Philadelphia
www.wpeb881fm.org
 December 2009 - Internet Radio & Talk Show w/Dr. Richard Cooper – Philadelphia
www.900amwurd.com
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Online Radio & Talk Interviews: 2007 – 2013 (Continued…)
 March 2009 – Internet Radio & Talk show w/Len “Cruze” Web of G-Town Radio – Philadelphia
www.gtownradio.com
 February 2007 – Internet Radio & Talk show w/Raymond Taylor - New Jersey
www.wondaradio.com
TV Interview
 January 2013 – New Orleans News Channel - ABC WGNO: “News with a Twist”
http://wgno.com/2013/02/01/airport-welcomes-visitors-with-new-orleansCharm/#axzz2JuhnuX6K
Magazine Featured Article Interviews: 2005 – 2013
 June 2013 – Showcase Magazine – Pennsylvania
 Featured Article: “Specialized Services for NFL Players”
 http://issuu.com/scmzine/docs/showcase_magazine_june_2013_edition
 July 2010 – Strayer University Scholar Magazine – Pennsylvania
 Featured Article: “Time Out for Education”
 Author: Courtney MacGregor Coder, Senior Editor
 https://icampus.strayer.edu/sites/default/files/publications/scholar/Scholar-Summer2010-final.pdf
 January 2008 – Game Sports Magazine – New York
 Featured Article: Recognized for Sports Public Relations work with NFL Players
 Authors: Monique and Shenese Brannon
 http://gamesportsmag.com/
Website Featured Article Interviews: 2010 – 2011
 January 2011 – Phillyitgirls.com
 Author: Mimi Honey
 http://phillyitgirls.com/2011/01/03/phillyitgirls-com-exclusive-interview-wparisnicolepayton-of-the-pnp-agency/
 November 2010 – Shalenadvia.com: “Women Business Owner Edition”
 Author: Shalena Broaster
 http://www.shalenadiva.com/archives/1783
 October 2010 – I AM PR Agency.com: “Industry Spotlight”
 Author: Olivia Dikambi
 http://www.iampragency.com/industry-spotlight-parsinicole-payton-ceo-of-the-pnpagency/
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Affiliations
2013
2013
2012 - 2013
2009 - 2010
2009
2009
2009
2009
2008 - 2013
2006
2006
2005
2004 - 2009
2003 - 2005
2003 - 2005
2003
2002
2000 - 2004
2000 - 2004
2000 - 2004
2000 - 2004
Philadelphia Mayor’s Commission on Literacy Program
National Association of Professional Women
National Football Alumni Organization
National Black MBA Organization
The International Association of Administrative Professionals
Black Women in Sports Foundation
Got Athletes
Athletes and Executives
Philadelphia Black Public Relations Society
Philadelphia Public Relations Association
Public Relations Society of America
Sports Management World
Toastmasters
Independent Music Managers Association
National Sports Marketing Network, Inc.
Philadelphia Flyers, “Hockey 101-201”
Philadelphia Eagles, N.Y. Giants & Jets, “Women for Football” Clinic
Black Entertainment & Sports Lawyers Association
Black Entertainment & Telecommunications Association
National Academy of Recording Arts and Science
Songwriters Guild of America
Additional Areas of Specialties:
Brand Development
Event Coordinator
Crisis Management
Business Coaching
Concierge Services
Portfolio Development
Image Consulting
Production Assistance
Entertainment Consultant
Reputation Management
Promotions Assistance
Travel Management
Behavioral Prevention
Budget Management
Strategy Partnership
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