All You Need To Know > Media Arts Key Terms
-AAbstract: art that looks as if it contains little or no recognizable or realistic forms from the physical
world. Focus is on formal elements such as colors, lines, or shapes. Artists often "abstract" objects
by changing, simplifying, or exaggerating what they see.
Abstract Expressionism: art that rejects true visual representation. It has few recognizable images
with great emphasis on line, color, shape, texture, value; putting the expression of the feelings or
emotions of the artist above all else.
Art: the completed work of an artist which is the expression of creativity or imagination, or both that
portrays a mood, feeling or tells a story; works of art collectively.
Art deco: a style of design and decoration popular in the 1920's and 1930's characterized by
designs that are geometric and use highly intense colors, to reflect the rise of commerce, industry
and mass production.
Art nouveau: a decorative art movement that emerged in the late nineteenth century; art
characterized by dense asymmetrical ornamentation in sinuous forms, it is often symbolic and of an
erotic nature.
Artist: a practitioner in the arts, generally recognized as a professional by critics and peers.
Asymmetrical balance: placement of non-identical forms to either side of a balancing point in such
a way that the two sides seem to be of the same visual weight.
-BBalance: a feeling of equality in weight, attention, or attraction of the various elements within a
composition as a means of accomplishing unity.
Birds-eye view: seeing from a point of view from an altitude or from a distance; a comprehensive
view in a downward direction; also called an "aerial view".
Bitmap image: a pixel-based image (.BMP) with one bit of color information per pixel, also known
as a bitmapped image. The only colors displayed in a bitmapped image are black and white. Its
quality decreases when the image is enlarged.
Bristol board: a high quality heavy weight drawing paper, sometimes made with cotton fiber
prepared or glued together, usually with a caliper thickness of 0.006" and up, used for many types of
two-dimensional artwork, including lettering.
Brush: a tool used to apply paints and inks to a surface, consisting of hairs, or bristles held in place
by a ferrule attached to a handle. The quality of the hair determines the brush’s quality and cost.
Each type of brush has a specific purpose, and different fibers are used for different mediums.
Brushstroke: The mark left by a loaded (filled) brush on a surface. Brushstrokes can be
distinguished by their direction, thickness, TEXTURE, and quality. Some artists purposefully obscure
individual brushstrokes to achieve a smooth surface. Other artists make their brushstrokes obvious
to reveal the process of painting or to express movement or emotion.
Brushwork: the distinctive technique in which an artist uses to apply paint with a brush onto a
medium, such as canvas.
-CCalligraphy: a distinctive style of artistic handwriting created by using special pen nibs that allow a
calligrapher to vary the thickness of a letter's line elements; an elegant, decorative writing,
developed to an art form itself, used to enhance the artistic appeal and visual beauty of handwritten
papers and manuscripts.
Canvas: a heavy, closely woven fabric; an oil painting on canvas fabric; the support used for an
acrylic or oil painting that is typically made of linen or cotton, stretched very tightly and tacked onto a
wooden frame. Linen is considered far superior to the heavy cotton for a canvas.
Center of interest: an emphasized are of the composition.
CMYK: the abbreviation for cyan (C), magenta (M), yellow (Y) and black (K). It is the colors used in
a four color printing process.
Collage: introduced by the Cubists, the technique of creating a work of art by adhering flat articles
such as paper, fabrics, string or other materials to a flat surface such as a canvas whereby a threedimensional result is achieved.
Color: a visual attribute of things that results from the light they emit or transmit or reflect; the visual
response to the wavelengths of light, identified as red, blue, green, etc.; primary and secondary
colors; warm, cool, and neutral colors, color value; hue; and intensity.
Color separation: A traditional photographic process of separating artwork
into component films of cyan, magenta, yellow, and black in preparation for
printing to ultimately create a full-color printed product. Recent computer
innovations have obviated the need for separated film negatives in certain
applications.
Color wheel: a round diagram that shows the placement of colors in
relationship to each other. It is from the color wheel that “color schemes” are
defined (see illustration).
Commercial art: refers to art that is made for the purposes of commerce. The
term is somewhat obsolete and is currently being replaced in many colleges
with the term "Visual Communication."
Commission: refers to the act of hiring someone to execute a certain work of art or set of artworks.
Complementary colors: two colors directly opposite one another on the color wheel. When placed
next to one another, complementary colors are intensified and often appear to vibrate. When mixed,
brown or gray is created. Red and green, blue and orange, and yellow and violet have the greatest
degree of contrast. Red-violet and yellow-green, red-orange and blue-green, and yellow-orange and
blue-violet are also complementary colors.
Composition: the arrangement of the design elements within the design area; the ordering of visual
and emotional experience to give unity and consistency to a work of art and to allow the observer to
comprehend its meaning.
Computer graphics: refers to visual images made with the assistance of computers. Computer
graphics are often made with software called drawing, painting, illustrating and photographic
programs or applications.
Contrast: the difference between elements or the opposition to various elements.
Cropping: the cutting out of extraneous parts of an image, usually a photograph; excluding part of a
photo or illustration to show only the portion desired or to fit a given space requirement.
Cubism: art that uses two-dimensional geometric shapes to depict three-dimensional organic forms;
a style of painting created by Pablo Picasso and Georges Braque in the early 20th century whereby
the artist breaks down the natural forms of the subjects into geometric shapes and creates a new
kind of pictorial space.
-DDepth of field: in photography, the area in front of and behind the focused point that is sharp. A
shallow depth of field is used in portraits to provide a soft backdrop, whilst a greater depth of field is
useful for landscapes to ensure everything from the foreground to the background is in focus.
Shorter (wide angle) lenses and smaller apertures increase depth of field.
Design: the arrangement of the design elements to create a single effect. The organization or
composition of a work; the skilled arrangement of its parts. An effective design is one in which the
elements of art and principles of design have been combined to achieve an overall sense of unity.
Dominance: the emphasis placed on a particular area or characteristic of a work, with other areas
or aspects given subordinate or supporting roles.
Double exposure: a technique used in film and photography to expose two images onto one
negative, or sheet of photographic paper.
Drawing: the act of representing an image on a surface by means of adding lines and shades, as
with a pencil, crayon, pen, chalk, pastels, etc. Also refers to an illustration that has been drawn by
hand.
-EEasel: an upright support (generally a tripod) used for displaying something. It is most often used to
hold up an artist's canvas while the painter is working or to hold a completed painting for exhibition.
Economy: the deletion of non-essential details to reveal the essence of a form.
Elements of design: those qualities of a design that can be seen and worked with independently of
its figurative content. They include line, form, value, texture, color, and shape.
Emphasis: the stress placed on a single area of a work or a unifying visual theme.
Exhibition - A public showing of a piece or a collection of objects. Also called an exhibit.
Expressionism: Post-World War I artistic movement, of German origin, that emphasized the
expression of inner experience rather than solely realistic portrayal, seeking to depict not objective
reality but the subjective emotions and responses that objects and events arouse in the artist.
-FFine art: art created for purely aesthetic expression, communication, or contemplation. Painting and
sculpture are the best known of the fine arts.
Foam core: a strong, stiff, resilient, and lightweight board of polystyrene laminated with paper on
both of its sides used as backing for art prints before framing. Also referred to as "foam board".
Focal point: a specific area, element or principle that dominates a work of art; the area in a work
which the eye is most compellingly drawn. The viewer's eye is usually drawn there first.
Font: a complete set of characters in a particular size and style of type. This includes the letter set,
the number set, and all of the special character and diacritical marks you get by pressing the shift,
option, or command/control keys.
Form: the volume and shape of a three-dimensional work, perhaps including unfilled areas that are
integral to the work as a whole.
Frame: something made to enclose a picture or a mirror; enclose in a frame, as of a picture.
-GGallery: a room or series of rooms where works of art are exhibited.
GIF: an acronym for "Graphic Interchange Format", an image format type generated specifically for
computer use. Its resolution is usually very low (72 dpi, or that of your computer screen), making it
undesirable for printing purposes.
Graphic art: two-dimensional art forms such as drawing, engraving, etching and illustration in their
various forms.
Graphic design: the applied art of arranging image and text to communicate a message. It may be
applied in any media, such as print, digital media, motion pictures, animation, product decoration,
packaging, and signs. Graphic design as a practice can be traced back to the origin of the written
word, but only in the late 19th century did it become identified as a separate entity.
Grayscale: refers to the range of gray tones between black and white (see illustration).
Grid: refers to a series of crossed lines that meet to form a
boxed pattern used in the predetermined placement of
photographs and graphic elements on a page. A series of non
printing horizontal and vertical rules assist in creating and
maintaining a grid for page layout (see illustration).
Grid enlarging: the process of using a grid to enlarge an image; for copying very precisely, another
image, on the same or a different scale, usually larger; used in scaling an image by drawing (see
illustration).
-HHalftone: The reproduction of a continuous tone original, such as a photograph, in which detail and
tone value are represented by a series of evenly spaced dots of varying size and shape.
Harmony: the unity of all the visual elements of a composition achieved by the repetition of the
same characteristics or those which are similar in nature.
Horizon line: in a painting, a level line where land or water ends and the sky begins. Vanishing
points, where two parallel lines appear to converge, are typically located on this line. A horizon line
is used to attain the perspective of depth.
Horizontal balance: the components that are balanced left and right of a central axis.
Hue: the name of the color, such as red, green or yellow. Hue can be measured as a location on a
color wheel, and expressed in degrees; the main attribute of a color which distinguishes it from other
colors.
-IIcon: an artistic visual representation or symbol of anything considered holy and divine, such as
God, saints or deities. An icon could be a painting (including relief painting), sculpture, or mosaic.
Also refers to a little picture on a computer screen that represents the various functions of the
computer. Generally the user clicks on an icon to start an application or function.
Illustrate: to create designs and pictures for books, magazines, or other print or electronic media to
make clear or explain the text or show what happens in a story.
Illustration: visualization such as drawing, painting, photograph or other work of art that stresses
subject more than form. The aim of an Illustration is to elucidate or decorate a story, poem or piece
of textual information (such as a newspaper article) by providing a visual representation of
something described in the text.
Illustration board: heavy paper or card appropriate as a support for pencil, pen, watercolor,
collage, etc.
Illustrator: a graphic artist who specializes in enhancing written text by providing a visual
representation that corresponds to the content of the associated text. Also refers to a computer
illustration program developed by Adobe Systems, Inc.
Impressionism: a loose spontaneous style of painting that originated in France about 1870. The
impressionist style of painting is characterized chiefly by concentration on the general impression
produced by a scene or object and the use of unmixed primary colors and small strokes to simulate
actual reflected light.
Industrial design: the design of the mass-produced products of our everyday environment, from
sinks and furniture to computers.
-J-
JPEG: an acronym for "Joint Photographic Experts Group" is a commonly used standard method of
compressing photographic images on the Web. JPEG graphics are capable of reproducing a full
range of color while still remaining small enough for Web use.
Justified type: in typography, Text spaced out between words to create columns with both edges
flush or evenly aligned. With narrow columns, justification can create awkward gaps. However, with
wide columns, justification can add elegant symmetry.
Juxtaposition: the act of placing or positioning items in the image area side by side or next to one
another to illustrate some comparison.
-KKern: in typography, to reduce space between two or three characters so those characters appear
better fitted together. Also referred to as kerning.
-LLandscape: a painting, drawing or photograph which depicts outdoor scenery. They typically
include trees, streams, buildings, crops, mountains, wildlife, rivers and forests.
Leading: in typography, (rhymes with heading) the space between lines of type, often measured
from the baseline of one line to the baseline of the next, and less frequently measured from
ascender to ascender. Dates back to hot metal days when strips of lead were inserted between lines
of type to provide line spacing.
Life drawing: drawings of a human figure. Usually of nude figures so that the artist can understand
how the muscles look and how light, tone and shadow reflect around the body.
Light table: refers to a table made especially for working with negatives, viewing transparencies
and slides, and pasting up artwork, that has a translucent top with a light shining up through it.
Limited edition: a limit placed on the number of prints produced in a particular edition, in order to
create a scarcity of the print. Limited editions are signed and numbered by the artist. Once the prints
in the edition have been sold out, the digital file is then destroyed by the Giclée Printmaker in order
to maintain the integrity of the limited edition. The image will not be published again in the same
form.
Line: an actual or implied mark, path, mass, or edge, where length is dominant.
Linear perspective: a system for creating the illusion of depth on a two-dimensional surface. The
system is based on a scientifically or mathematically derived series of actual or implied lines that
intersect at a vanishing point on the horizon. Linear perspective determines the relative size of
objects from the foreground of an image to the background.
Lowercase: in typography, small letters of a typeface, as opposed to the capital letters, or
uppercase letters. Derived from the location of the type cases in which typographers used to store
metal or wood letterforms.
-MMasterpiece: a work done with extraordinary skill, especially a work of art, craft or intellect that is an
exceptionally great achievement.
Medium: material or technique an artist works in; also, the component of paint in which the pigment
is dispersed.
Minimal design: omitting all non-essential or un-important elements and details which don't really
contribute to the essence of the overall composition in order to emphasize what is important.
Minimalism: a movement and style of art from the 20th century which attempts to reduce art to the
basic geometric shapes with the fewest colors, lines, and textures. Minimal art does not seek to be
representational of any object. Also known as ABC art.
Mixed media: the art technique where an artist employs different types of physical materials such
as ink and pastel or painting and collage etc. and combines them in a single work.
Model: a person who poses for an artist.
Monochromatic: a color scheme limited to variations of one hue, a hue with its tints and/or shades.
Monochrome: painting done in a range of tones of a single color.
Montage: an artwork comprising of seemingly unrelated shots or scenes which, when combined of
various existing images such as from photographs or prints and arranged so that they join, overlap
or blend to create a new image which achieve meaning (as in, shot A and
shot B together give rise to an third idea, which is then supported by shot C,
and so on) (see illustration .
Movement: as it applies to art, the path that our eyes follow when we look at
a work of art.
Mural: a large wall painting, often executed in fresco (see illustration).
-NNaïve art: art created by untrained artists. It is characterized by simplicity
and a lack of the elements or qualities found in the art of formally trained artists.
Negative space: the unoccupied or empty space left after the positive shapes have been laid down
by the artist; however, because these areas have boundaries, they also function as shapes in the
total design.
Neutral color: colors of very low saturation, approaching grays.
-OOil paint: a type of paint made from color particles( pigment) and linseed oil. Oil paint dries slowly,
can be used thick or thin, and with glazes. Because it dries slowly, oil paint is easier to blend from
dark to light creating the illusion of three-dimensions. Used by most artists since the Renaissance.
Original: the term 'original' can imply exclusivity or the idea that the work is 'one of a kind' rather
than a copy by any method including offset-lithography, digital printing or by forgery. Not all
paintings can be considered original since the term also refers to the image being newly created, so
a painted copy of another work is not an original.
-PPalette: A thin piece of glass, wood or other material, or pad of paper, which is used to hold the
paint to be used in painting; also, the range of colors used by a particular painter.
Pantone Matching System (PMS): an internationally recognized system of over 3000 pre-mixed
colors representing shades on both coated or uncoated stock, along with the precise printing
formulas to achieve each color. Each PANTONE color has a specified CMYK equivalent which is
numbered and is listed in the swatch guide for quick reference when choosing colors for printing
purposes. This system is highly accurate and produces consistent results.
Perspective: the art of picturing objects on a flat surface so as to give the appearance of distance
or depth.
Photorealism: a style of painting in which an image is created in such exact detail that it looks like a
photograph; uses everyday subject matter, and often is larger than life.
Photoshop: a professional image-editing and graphics creation software from Adobe. It provides a
large library of effects, filters and layers.
Point of view: the position from which something is seen or considered; for instance, head-on, from
overhead, from ground level, etc.
Pointillism: a painting technique in which pure dots of color are dabbed onto the canvas surface.
The viewer's eye, when at a distance, is then expected to see these dots merge as cohesive areas
of different colors and color ranges.
Pop art: a style of art which seeks its inspiration from commercial art and items of mass culture
(such as comic strips, popular foods and brand name packaging). Certain works of art created by
Andy Warhol and Roy Lichtenstein are examples of pop art.
Portrait: a painting, photograph, or other artistic representation of a person.
Positive space: space that is occupied by an element or a form.
Primary colors: red, yellow, and blue. With these three colors (and black and white) all other colors
can be made. The primary colors themselves can not be made by mixing other
colors (see illustration).
Principles of design: the basic aesthetic considerations that guide
organization of a work of art. They include balance, movement, emphasis,
contrast, proportion, space, and unity.
Printmaking: the process by which a work of art can be recreated in great
quantity from a single image usually prepared from a plate.
Proportion: a sense of appropriateness in the size relationship of different parts of a work.
Pure symmetry: an equilibrium created by identical parts that are equally distributed on either side
of a real or imaginary cent4ral axis in mirror-like repetition.
-RRealism: a style of painting which depicts subject matter (form, color, space) as it appears in
actuality or ordinary visual experience without distortion or stylization.
Repetition: a series of repeated elements having similarity.
Reproduction: a copy of an original print or fine art piece. A reproduction could be in the form of a
print, like an offset-lithographic print, or even reproduced in the same medium as the original, as in
an oil painting.
RGB: stands for Red, Green, Blue. In web design and design for computer monitors, colors are
defined in terms of a combination of these three basic additive colors.
Rhythm: a continuance, a flow, or a feeling of movement achieved by the repetition or regulated
visual units.
Right brain: refers to a theory in which the right side of the brain is the creative side, responsible for
art and spatial comprehension, while the left side is responsible for reading, verbal, and
mathematical sorts of tasks.
Rule of thirds: a composition rule that divides the scene
into three rows and three columns. The rule states that
the painting is much more interesting if the focal point is
not in the center of the canvas but rather in one of the
outlying regions, preferably at one of the intersection
points (see illustration).
-SSans serif: in typography, a
typeface, such as Helvetica, that
does not have a serif (crossline)
decorating the main strokes of the characters. Sans is French for "without''
(see illustration).
Sculptor: an artist who creates sculptures.
Sculpture: any three-dimensional form created as an artistic expression. Sculpture is primarily
concerned with space: occupying it, relating to it, and influencing the perception of it.
Secondary colors: green, purple, and orange. These three colors are derived from
mixing equal amounts of two of the three primary colors (see illustration).
Self portrait: a portrait an artist makes using himself or herself as its subject, typically
drawn or painted from a reflection in a mirror. Also a portrait taken by the photographer
of himself, either in a mirror, by means of a remote release, or with a self timer.
Sepia: a golden brown tint sometimes applied to black-and-white pictures. Can give the finished
print an antique appearance.
Serif: in typography, serifs are the small features at the end of strokes within letters (see illustration
above).
Shade: a color produced by adding black to a pigment.
Shading: showing change from light to dark or dark to light in a picture by darkening areas that
would be shadowed and leaving other areas light. Shading is often used to produce illusions of
dimension and depth (see illustration).
Shape: an area which stands out from the space next to it or around it because of a defined
boundary or because of a difference of value, color, or texture.
Silhouette: a dark image outlined against a lighter background.
Simplicity: the understanding of what is and is not important in a design. Details that do not have a
major impact to the design are omitted to keep it uncluttered.
Sketch: a rough drawing used to capture the basic elements and structure of a situation often used
as the basis for a more detailed work.
Space: the interval or measurable distance between pre-established points.
Statue: a sculpture representing a human or animal.
Stencil: Stiff paper (or other sheet material) with a design cut into it as a template for shapes meant
to be copied. Also a method of applying a design by brushing ink or paint through a cut-out surface.
Still life: a painting or other two-dimensional work of art representing inanimate objects such as
bottles, fruit, and flowers. Also, the arrangement of these objects from which a drawing, painting, or
other art work is made.
Stretcher: a wooden frame over which the canvas of a painting is
stretched (see illustration).
Support: the material providing a surface upon which an artist
applies color, collage, etc.
Surrealism: an art style developed in Europe in the 1920's,
characterized by using the subconscious as a source of creativity
to liberate pictorial subjects and ideas. Surrealist paintings often
depict unexpected or irrational objects in an
atmosphere of fantasy, creating a dreamlike scenario; An art movement in which
one's dreams, nightmares, sub consciousness and fantasy inspired the final works.
Symmetrical balance: the placing of identical forms to either side of the central axis
of a work to stabilize it visually.
-TT square: a guide for drawing horizontal lines on a drafting table. It is also used to guide the triangle
that draws vertical lines. Its name comes from the general shape of the instrument where the
horizontal member of the T slides on the side of the drafting table (see illustration).
Tension: to make tense, tighten or stress.
Texture: the tactile surface characteristics of a work of art that are either felt or perceived visually.
Tertiary colors: also called intermediate colors, these are blends of primary and secondary colors.
Colors such as red-orange and blue-green are tertiary colors.
Three-dimensional: occupying or giving the illusion of three dimensions (height, width, depth).
Three-dimensional space: a sensation of space which seems to have thickness or depth as well
as height and width.
Thumbnail sketch: crude, small pencil drawings used to develop the initial concept for a design.
TIFF: acronym for Tagged Image File Format, a standard graphic image file format usually
generated by scanners. Developed by Aldus and Microsoft.
Tint: a hue with white added. Pink is a tint of red.
Transition: the change or passing from one condition, place, thing, or activity to another; the
passage linking one subject, section, or other part of a composition with another.
Two-dimensional: having two dimensions (height and width); referring to something that is flat.
Two-dimensional space: a measurable distance on a surface which show height and width but
lack any illusion of thickness or depth.
Typography: the study and process of typefaces; how to select, size, arrange, and use them in
general. In modern terms. typography includes computer display and output. Traditionally,
typography was the use of metal types with raised letterforms that were inked and then pressed onto
paper.
-UUnity: and organization of parts so that all contributed to a coherent whole. It is the combined result
of all principles of design.
Uppercase: in typography, capital letters, which gained this alternative name from the standard
location in which typesetters stored them.
-VValue: the lightness or darkness of a color; contrasts between light and dark.
Vanishing point: in perspective, the point on the horizon in the distance where two lines seem to
converge and visibility ends.
Vector graphic: a graphic made up of mathematically defined curves and line segments called
vectors. Vector graphics can be edited by moving and resizing either the entire graphic or the lines
and segments that compose the graphic. Vector graphics can be reduced and enlarged (zoomed in
and out) with no loss of resolution.
Vertical balance: the distribution of visual weights in a piece in such a way that top and bottom
seem to be in equilibrium.
Viewfinder: a tool used to look through to compose an image. This tool is helpful in selecting the
most interesting composition to be found in a larger image by cropping out unwanted perimeters. In
photography a viewfinder is what the photographer looks through to compose, and in many cases to
focus, the picture (see illustration).
Visual communication: the communication of ideas
through the visual display of information. Primarily
associated with two dimensional images, it includes:
alphanumeric, art, signs, and electronic resources. Recent
research in the field has focused on web design and
graphically oriented usability.
Volume: the mass of three-dimensional shapes in space.
-WWash: used in watercolor painting, brush drawing, and occasionally in oil painting to describe a
broad thin layer of diluted pigment or ink. Also refers to a drawing made in this technique.
Warm color: Colors whose relative visual temperature makes them seem warm. Warm colors or
hues include red-violet, red, red-orange, orange, yellow-orange, and yellow.
Watercolor: a water-based paint that is a translucent wash of pigment; a painting produced with
watercolors.
Watermark: a watermark is a design embossed into a piece of paper during its production and used
for identification of the paper and paper maker. The watermark can be seen when the paper is held
up to light.
Worm's-eye view: as if seen from the surface of the earth, or the floor Looking up from below.