General Copy Guidelines for SDCCD Scripts for Public Radio KSDS
 Copy should be submitted at least one week prior to the desired
start date. Later copy may be accommodated, but you will get
more mentions the earlier your announcement is aired.
 Please include an end date for ALL copy. If it is general
information copy, please enter an end date of three months from
the start date. Please make a note on your calendar to refresh the
copy. This is an especially good idea for ongoing information
scripts, such as online learning programs.
 Copy should be approximately :30 in length (generally 50 to 80
words is a safe range.) Don’t be afraid to read it aloud and time
yourself.
 Copy should be formatted in all capitals, Arial 14 point font, single
line spacing. Please refer to attached copy samples for formatting
(easy cut and paste!)
 Copy should include contact information…phone number or
website. Remember, this is only :30 so it’s unlikely a listener will
recall both. Better to give one or the other.
 Copy should include all pertinent information, but should steer
away from overly descriptive language or obvious calls to action.
Public Radio offers a different presentation of information and is
monitored by the FCC. Phrases like “More information is
available” and “Details available online at…” give the listener the
direction he or she needs, without a direct call to action, and are
preferred. This is not an announcement for commercial radio
where loud and highly descriptive language is demanded in order
to be heard. You’re heard on KSDS…we’re here to inform the
community.
 Please send copy as attachments to Mark DeBoskey at
mdeboske@sdccd.edu..
 If you have any questions, feel free to contact Mark at ext. 3759.
 Your first copywriting tip: As a listener, ask yourself “Why does this
matter?” If you can’t answer that question, revise your script. 
Updated:03/06/16
SDCCD/WORLD CULTURES
START: 4/15/03
END: 5/6/03
File: SDCCD
THE SAN DIEGO CITY COLLEGE WORLD CULTURES PROGRAM
WILL HOST THE 4TH ANNUAL FAMILY HISTORY CELEBRATION:
THE TELLING OF TALL TALES, MAY 7TH AT 1:00PM AT GORTON
QUAD. CO-SPONSORED BY THE CITY COLLEGE SPEECH
DEPARTMENT, THIS YEAR'S WORLD CULTURES EVENT
FEATURES THE ALMOST CULTURALLY UNIVERSAL
STORYTELLING GENRE OF THE "TALL TALE".
THE PUBLIC IS INVITED AND THE EVENT IS FREE. THE 4TH
ANNUAL FAMILY HISTORY CELEBRATION, MAY 7TH ON THE
CITY COLLEGE CAMPUS. MORE INFORMATION IS AVAILABLE
AT 619-388-3512.
(THIS MATTERS BECAUSE THE EVENT IS FREE… FOR THE
COMMUNITY…FUN…FAMILY FRIENDLY…AND EDUCATIONAL)
Updated:03/06/16
SDCCD/ONLINE DEGREE
START: 7/21/03
END: 8/27/03
File: SDCCD
FITTING COLLEGE COURSES INTO YOUR SCHEDULE IS EASIER
WITH THE HELP OF THE SAN DIEGO COMMUNITY COLLEGE
DISTRICT’S ONLINE LEARING PROGRAMS. YOU CAN ENROLL
AND COMPLETE CREDIT COURSES DEVELOPED AND TAUGHT
ONLINE BY INSTRUCTORS FROM THE THREE COLLEGES IN
THE DISTRICT: MIRAMAR COLLEGE, MESA COLLEGE, AND CITY
COLLEGE.
FOR INFORMATIO ABOUT COURSES AND ENROLLMENT, VISIT
SDCCD ONLINE DOT NET.
(THIS MATTERS BECAUSE CLASSES ARE OFFERED FOR THE
CONVENIENCE OF THE STUDENT. IT APPEALS TO LISTENERS
WITH A DESIRE TO CONTINUE EDUCATION, BUT WHO MAY
HAVE NON-TRADITIONAL SCHEUDLES. AND, THERE ARE A
NUMBER OF OPTIONS AVAILABLE WITH THREE CAMPUSES)
Updated:03/06/16