http://www.youtube.com/watch?v=Mtlyrs3hCsk&feature=related
http://www.youtube.com/watch?v=6i6WRJPrkyg
http://www.youtube.com/watch?v=3Et_LsxlX8Y
http://en.wikipedia.org/wiki/HBO
HBO Canada
On September 22, 2008, both TMN and Movie Central announced they would jointly begin offering a
dedicated HBO multiplex channel (in both standard definition and high definition formats), called HBO
Canada, on October 30. For TMN subscribers, HBO Canada replaced MMore and MMore HD. For Movie
Central subscribers, HBO Canada replaced Movie Central 4 and Movie Central 1 HD. The channel remains
available at no additional charge to TMN / Movie Central subscribers and, moreover, is not available on a
stand-alone basis.
Logo of HBO Canada
The channel focuses on programming from the U.S. premium service HBO, including several HBO series,
specials and sporting events not previously available in Canada. A selection of Canadian films and series
also airs to satisfy Canadian content requirements.[2] HBO programming eventually airs solely on HBO
Canada, as opposed to any of the other TMN / Movie Central multiplex channels.
The HBO Canada schedule is common to both services, with the exception of Eastern (TMN) / Mountain
(MC) timeshifting. Although essentially operating as a joint venture of Astral and Movie Central's parent
company Corus Entertainment, the east and west feeds are technically separate channels wholly owned by
the parent company of the applicable regional service. In any event, HBO/Time Warner is not a
shareholder. and only licenses the name to Astral and Corus. Unlike the other multiplex channels offered
by TMN and MC, both the standard-definition and high-definition HBO Canada feeds (East/West) are
available nationally to those television providers who wish to carry them.
Noted series
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Big Love
Brotherhood
Californication
Curb Your Enthusiasm
Dexter
Durham County
Entourage
Generation Kill
Hung
The Life & Times of Tim
The Line
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Little Britain USA
Meadowlands
Penn & Teller: Bullshit!
ReGenesis
Rome
Sanctuary
Sex and the City
Stargate Atlantis
Tell Me You Love Me
Terminal City
Tracey Ullman's State of the Union
True Blood
ZOS: Zone of Separation
Branding
This section may contain an excessive amount of intricate detail that may only interest a
specific audience. Please relocate any relevant information, and remove excessive trivia, praise,
criticism, lists and collections of links. (July 2009)
When the network launched in 1972, HBO identified itself with a still image of the text "HOME BOX
OFFICE". This was followed in 1975 by an uppercase 'HBO' with a circle inside the 'O'. However, for the
first few years, the logo featured the 'B' and the 'O' interlocked with each other with the 'O' cutting into the
'B'. The logo was modified in 1980 (not completely replacing the original until 1981) when HBO started
using the current logo with the 'B' and the 'O' still attached to each other but with a whole 'B'. The
simplicity of the logo makes it somewhat easy to duplicate, something HBO has taken advantage of many
times over the years.
Perhaps the network's most famous ID was "HBO in Space," used to introduce programming from 1982
until 1999. It was produced by Liberty Studios of New York City in 1982 and debuted on the network later
that year.[25] The rarely-seen full version of the open begins with the camera looking into a window at a
family sitting down to watch TV. The camera pans out and begins to move through a city and into the
countryside. It then moves up into outer space, where the HBO logo appears in starship form after a burst
of light and rotates toward the camera before multi-colored beams move around the "O" and actually take
the camera inside it, where the type of program is revealed (generally the feature presentation). Several
versions of the intro appear on YouTube, including one posted by HBO's official channel.[26] The fanfare to
"HBO in Space," originally composed by Ferdinand J. Smith for Score Productions, has become a sort of
musical logo for the network with numerous re-orchestrations of this fanfare being used, varying from the
traditional horns to piano. In the current feature presentation bumper uses a re-orchestrated (and slightly
warped) version of this theme.
Another famous HBO ID was "Neon Lights" used for movies airing daily as well as non-primetime movies
airing in the morning and the afternoons from 7AM-8PM, used from 1987 to 1999. Unlike its "Space"
counterpart, this ID was entirely CGI from start to finish. The sequence begins with the HBO logo in purple
on a vertical filmstrip as several light rays shoot through it, the camera then pans around several CG slots
glowing in blue, green and pink until a flash of light hits several spheres glowing in various rainbow colors.
The spheres zoom out to form the HBO logo in light purple with "Movie" written in cursive in a raspberrylike color with the rainbow spheres on a black background behind the words. The music was rock n' rollstyle played on an electric guitar..[27]
The current HBO "Feature Presentation" bumper also uses CGI graphics. The most common version (seen
every day, except during most Saturday movie premieres) features the camera flying over ground which
appears somewhat black but contains lights, which rapidly turn on, one by one. The camera suddenly stops,
and begins to face the "ground" as it reveals a lake in the form of the HBO logo, and the words "Feature
Presentation" in 3D, appear one by one. The full version is only seen most Saturday nights, during movies
at the 8PM time slot. The full animation begins on a city street, showing a movie theatre marquee, with
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"HBO FEATURE PRESENTATION" in all caps on it. The camera zooms into a box office booth, and
shows a flash, changing scenery. It then zooms through a country road passing under a tower in the shape
of a "H", then coming upon a snowy mountain road jumping over a drop-down cliff, and on the other side
goes through a tunnel in the shape of a "B", then rapidly coming upon a desert road catching up to a tanker
truck in the shape of an "O." We then appear in a urban neighborhood with skyscrapers appearing in the
background passing by many houses and stores, and a city bus passes to our left. The road becomes a
bridge, as we are now in the downtown of the city, bypassing the buildings that we saw eariler. As soon as
we finally pass them, the same animation that is seen in the more common shorter version plays as usual.
HBO bucks the general trend in pay-TV networks and does not brand programming with digital on-screen
graphic logos of the main network and each respective theme-channel.[28]
Slogans
Source: [29]
 1972-1975: "This is HBO, the Home Box Office"
 1975-1978: "Different and First"
 1978-1980: "The Home Box"
 1980-1982: "HBO People Don't Miss Out"[30]
 1982-1983: "Start with Us on HBO"
 1983-1986: "There's No Place Like HBO"
 1986-1988: "Let's All Get Together"
 1988-1990: "Watch Us Here on HBO"
 1990-1992: "Simply The Best", used song by Tina Turner as image theme
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(still used in HBO Asia)
1992-1993: "We're HBO"
1993-1995: "We're Out of Town Today"
1995-1997: "Something Special's On"
1997-present: "It's Not TV. It's HBO"
2006-present: "Get More" (slogan for the HBO website)
HBO (in full: Home Box Office) is a premium television programming subsidiary
of Time Warner, which offers two 24/7 pay television services (HBO and
Cinemax) to over 38 million U.S. subscribers in the United States.[1].
The services include the subscription video on-demand products, HBO On
Demand and Cinemax On Demand, as well as multiplex channels and HD feeds.
Internationally, the subscription video on-demand products HBO On Demand and
HBO Mobile, along with HBO-branded joint ventures, bring its services to over 50
countries. HBO programming is broadcast into over 150 countries worldwide.[2]
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In 1989-90, HBO compared programming against Showtime, another pay-television
network, with the slogan "Nobody Brings it Home Like HBO", using the Tina Turner
single Simply the Best.[11]
In 1991, HBO and Cinemax became the first premium services to offer multiplexing
to cable customers. Providing multiple options of HBO and Cinemax instead of just
single channel services, these include (HBO2, renamed HBO Plus from 1998 to
2002) and Cinemax (Cinemax 2, now MoreMax) to three cable systems in
Wisconsin, Kansas and Texas. The move proved successful, resulting in HBO and
Cinemax launching additional multiplex channels of its service, HBO 3 (launched in
1995, renamed HBO Signature in 1998), HBO Family (launched in 1996), HBO
Comedy & HBO Zone (launched in 1999) and HBO Latino, a Latin-themed channel
of HBO (launched in 2000). Cinemax also launched the multiplex services Cinemax
3 (launched in 1996, ActionMax in 1998), ThrillerMax (launched in 1998) and
WMax, @Max, OuterMax and 5StarMax (all launched in 2001). The HBO channels
became collectively known as "HBO The Works" in 1998, and the Cinemax channels
became known as "MultiMax". The two packages then merged into "HBO/MAX Pak",
but are no longer packaged under one name.
HBO.com, well-known for its online web shows, launched in 1995. In 1999, HBO
became the first national cable TV network to broadcast a high-definition version of
its channel. In July 2001, HBO launched the first premium subscription video-ondemand enhancement in the United States of America, called HBO on Demand, to
Time Warner Cable subscribers in Columbia, South Carolina. As of 2009, despite the
V-chip, the primary HBO channel still does not run unedited R-rated films or TV-MA
rated programming before 8PM EST, continuing a long-held policy.[12] HBO's
multiplex channels will do so (excluding HBO Family, which does not run R-rated
films at all and will generally run PG-13 rated films only between 6PM and 6AM).[13]
HBO has developed a reputation for offering very high quality original programming. As a subscriptiononly service, HBO does not carry normal commercials; this relieves HBO from some pressures to tone
down controversial aspects in its programs, thus allowing for explicit themes, such as graphic violence, sex
and profanity.
HBO subscribers generally pay for an extra "tier" of service even before paying for the channel itself
(though all of the HBO channels are often priced together in a single package). However, federal law
requires that a cable system allow a person to get just basic cable (local broadcast channels and public,
educational, and governmental (PEG) channels) and HBO, without subscribing to expanded service. [14]
Cable systems can require the use of a converter box (usually digital) to receive HBO.
Other networks and local syndication have re-aired several HBO programs (usually after some editing), and
a number of HBO works have become available on DVD. Since HBO's more successful series, most
notably Sex and the City, The Sopranos, and Six Feet Under, go to air on non-cable networks in other
countries, such as in the United Kingdom, Canada, Australia and much of Europe, HBO programming has
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the potential to be seen by a higher percentage of the population of those countries as compared to the U.S.
Because of the high cost of HBO, many Americans only view HBO programs on DVDs or in basic cable or
broadcast syndication, months or even years after the network has first broadcast the programs, and with
editing for advertising time and content, although several series have filmed alternate 'clean' scenes meant
for syndication runs
Channels
The HBO pay service consists of seven multiplex channels and a video on demand service (HBO On
Demand).
 HBO: Popular movies, first-run films, original movies, and original series.
 HBO 2: Secondary channel, features more movies, series and original pictures as well as R-rated
films during the day, unlike HBO. Known as "HBO Plus" from 1998 to 2001. In Brazil, it repeats
all the movies that original HBO channel plays, and HBO Plus is another channel.
 HBO Comedy: Less serious films and shows as well as rebroadcasts of HBO comedy series and
specials; airs R-rated films during the day, but only broadcasts adult comedy specials at night.
 HBO Family: Movies and series aimed at a younger audience as well as films for the whole
family; only airs 'G' or 'PG' rated films starting at 11:30 A.M. EST/PST and airs 'PG-13' films
starting late afternoons.[15] Has the distinction of being the only HBO spin-off with its own
website; all the others are integrated within the main HBO site. This channel will never show Rrated films or TV-MA programming.
 HBO Latino: Spanish language version of HBO, for Spanish-speaking audiences. Airs HBO
productions including original series dubbed in Spanish as well as Hollywood blockbusters and
Spanish-language films. Also airs boxing and the original series Boxeo De Oro.
 HBO Signature: Quality films, original HBO series and specials geared primarily at women, the
channel's target audience. Known as "HBO 3" until 1998.
 HBO Zone: Airs programming aimed at a younger audience, usually 18–35 years of age, as well
as adult-oriented programming at night.
All seven HBO channels are simulcast in 1080i high definition.
HBO also packages the Eastern and Pacific feeds of the main channel together, allowing viewers a second
chance to watch the same movie/program three hours later/earlier depending on their geographic location.
HBO on Broadband
In January 2008, HBO launched HBO on Broadband in limited markets. It features 400 hours of movies
and original series that can be downloaded to computers. Viewers must be a digital cable customer who
subscribes to HBO, and must use their cable company as their internet provider. There is no extra charge
for these HBO subscribers for this service. Programming includes 130 movie titles that rotate monthly and
top hits ranging from movies, series and specials. Initially, it is only available to Time Warner Cable
customers in Green Bay and Milwaukee.[18][19]
http://www.google.ca/search?hl=en&client=firefox-a&rls=org.mozilla:enUS:official&hs=te9&ei=giHWSu_fFcyylAft94SdCQ&sa=X&oi=spell&resnum=0&ct=result&c
d=1&ved=0CAkQBSgA&q=youtube+and+hbo+opening&spell=1
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d=1&ved=0CAkQBSgA&q=youtube+and+hbo+opening&spell=1
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