Group 3 – Quiz 3
Joshua Chance
Ian Scott
Zachary Powell
Sierra Stull
Chance Honey
1. A strategy for company growth through starting up or acquiring businesses
outside the company's current products and markets is __________.
a. product development
b. value delivery network
c. market segmentation
d. diversification
2. Which of the following is NOT a type of SBU (strategic business unit) defined by
the growth-share matrix?
a. stars
b. cats
c. cash cows
d. question marks
3. The process of evaluating each market segment's attractiveness and selecting one
or more segments to enter is ___________.
a. market segmentation
b. marketing strategy
c. market targeting
d. marketing mix
4. A strategy for company growth by increasing sales of current products to
current market segments without changing the product is _________
a.
Market Evaluation
b.
Market Penetration
c.
Market Expansion
d.
None of the above.
5. The process of measuring and evaluating the results of marketing strategies and
plans and taking corrective action to ensure that objectives are achieved is______
a.
Marketing Implementation
b.
Marketing Evaluation
c.
Marketing Control
d.
Marketing Investments
6. A _______ statement is a statement of the organization's purpose or what it wants
to accomplish in the larger environment.
a. market
b. mission
c. public
d. corporate
7. This marketing tool arranges a product to occupy a clear, distinctive, and
desirable place relative to competing products in the minds of target consumers.
a. positioning
b. market segment
c. diversification
d. product development
8. Effective positioning begins with?
a. marketing mix
b. differentiation
c. SWOT analysis
d. marketing control
9. What is the process of developing and maintaining a strategic fit between the
organization’s goals and capabilities and its changing marketing opportunities?
a. Differentiation
b. Strategic Planning
c. Positioning
d. Marketing Mix
10. SWOT analysis stands for:
a. strategy, work, organization time
b. support, work, own, thorough performance
c. strengths, weaknesses, opportunities, threats
d. scheduling, waiver, organized, terms
Answers:
1. D
2. B
3. C
4. B
5. C
6. B
7. A
8. B
9. B
10. C
CHAPTER TWO QUIZ
1. A group of consumers who respond in a similar way to a given set of marketing efforts is:
A. Market segmentation
B. Market targeting
C. Market segment
D. Market positioning
2. What is the major activity in strategic planning whereby management evaluates the products
and businesses that make up the company?
A. growth-share matrix
B. market penetration
C. portfolio analysis
D. market development
3. Market Penetration is:
A. A growth strategy that identifies and develops new market segments for current products
B. The division of a market into distinct groups
C. A growth strategy increasing sales to current market segments without changing the product
D. A growth strategy that offers new or modified products to existing market segments
4. In the corporate level, which of the following is NOT a step in strategic planning?
A. setting company objectives and goals
B. designing the business portfolio
C. statement of the organizations purpose
D. defining the company mission
5. What is a market-oriented mission statement?
A. A simple statement of the organization's purpose.
B. A statement that defines the business in terms of satisfying the employee's needs.
C. A statement that defines the business in terms of satisfying customer needs.
D. A statement of how the organization thinks the market and economy is doing.
6. Which one is a problem with matrix approaches?
A.
Expensive
B.
Company division
C.
A growth strategy that increases sales to current market segments without changing the
product
D.
Product line within a division
7. What is a business portfolio?
A.
B.
C.
D.
A tool for identifying company growth opportunities
A collection of businesses and products that make up the company
A growth strategy increasing sales to current market segments without changing the product
A growth strategy that identifies and develops new market segments for current products
8. What is a series of departments that carry out value-creating activities to design, produce,
market, deliver, and support a firm’s products?
A.
B.
C.
D.
Value delivery network
Diversification
Downsizing
Value chain
9. What is the process of evaluating each market segment’s attractiveness and selecting one or
more segments to enter?
A. Market segmentation
B. Product development
C. Value chain
D. Market targeting
10. Which of the following is NOT a controllable tactical marketing tool?
A. Product
B. Development
C. Promotion
D. Price
Answers:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
C
C
C
C
C
A
B
D
D
B