BUS 231
Student Name
Instructor
PROJECT: Vals Survey
Objective
HW 2
Marketing
Section
Due Date
( 10 points ) ____
To perform a Vals (Values and Lifestyles) survey online.
PROJECT DESCRIPTION
For this project you will fill out a survey online which depicts questions regarding your
“Values and Lifestyle”. The purpose of the exercise is to look at how research is conducted in a
survey form to find out more about an individual.
Information About this Project
Go to the website http://www.strategicbusinessinsights.com/vals . On the right
side under The VALS Survey click on the link that says Take the VALS Survey (The
link should appear as it does just below).
Steps to Complete this Project
STEP 1
Open the Survey and complete it.
Follow the instructions and walk thru all the survey and complete the survey.
STEP 2
Generate a Report
After you have completed your survey your results will appear on a web page.
Print your results if you like, but keep the Web Page open.
STEP 3
Summarize your thoughts on the Vals survey in MS Word.
Open up MS Word and summarize any results you see. What was your primary
Vals type, your secondary type? There should be a link to click under Primary
Type and another under the Secondary type at the top of your results page.
Links may be Striver, Believer, Acheiver, Thinker, etc. Click on each link and
include any pertinent information given that may describe your personality and
any traits you as a consumer may have. Do you agree with the results?
For example: Your primary type may be a striver. Strivers are trendy and fun
loving. They are active consumers because shopping is a social activity and a
demonstration to peers an ability to buy.
How can marketers use this VALS information? You can check the website
Survey Help/VALSTM FAQ link to read further information on Vals.
Turn in just your doc file with your name on it for credit.
© Copyright 2012 by P.E.P.
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