Marketing Plan Rubrics
Category
100%
Objectives
Measurable
Achievable and
Profitable
Opportunities
Growth and
Strategic
Target
Well
Segmented
Dimensions
All Categories
90%
Measurable
Achievable and
Profitable
Growth
80%
Measurable
Achievable and
Profitable
Have seen
before
Simply
Segmented
Two
Categories
Simple
70%
Measurable
60%
Measurable
Have seen
before
Not Segmented
Have seen
before
Not Segmented
One Categories
One Categories
Too Simple
Not thought
through
Have seen
Before
Have seen
Before
OK Value
Inconsistent
Wrong
Not thought
through
Inconsistent
Inconsistent
Good
Objectives
consistent with
strategy and
completely
thought
through
Objectives
consistent with
strategy and
completely
thought
through,
OK
Objectives
consistent with
strategy
Inconsistent
No Objectives
Poor
No objectives
and poor
strategy
Objectives
consistent with
strategy
No Objectives
No objectives
and poor
strategy
Objectives
consistent with
strategy and
completely
thought
through,
Objectives
consistent with
strategy
No Objectives
No objectives
and poor
strategy
Well
Segmented
All Categories
Decision
Making
Process
Strategy
Well Defined
Well Defined
Very New
New
Product
New
Interesting
MEC
Consistent
Value
Well done
Objectives
consistent with
strategy and
completely
thought
through
Objectives
consistent with
strategy and
completely
thought
through,
including ads
from CAS
Objectives
consistent with
strategy and
completely
thought
through, based
on competition
Good Value
Map
Place
Promotion
Price
No Value