FINAL REV 6/12/03
Replaces Final 6/10/03
IEM 5010 Leading and Managing Technology Implementation - Summer 2003
Instructor
Paul E. Rossler, Ph.D., P.E., Associate Professor, Industrial Engineering and Management;
Director, Engineering and Technology Management Program
OSU-Tulsa, 376 North Hall, 700 N. Greenwood Ave., Tulsa, 74106-0700
Office Phone: 918-594-8289; Home Phone: 918-241-2380; Cell Phone: 918-688-8279
Email: prossle@okstate.edu; Fax: 918-594-8281
Course Website
www.okstate.edu/ceat/msetm/courses/iem5010LMTI/
Course Description
Examines the major issues and challenges associated with successfully leading and managing
the implementation of new technology. Case study examples of successful and not-sosuccessful projects are used to highlight and demonstrate fundamental leadership and project
management principles. Topics include innovation diffusion and adoption processes, project
leadership, technical competence, project dynamics, and the roles played by organizational
structure, culture, project funding, and politics.
Learning Objectives
 Increase your understanding and awareness of the key factors that influence the
probability of effective implementation and use of new technology (i.e., new
methods, processes, equipment, hardware, software).
 Improve your awareness or understanding of the characteristics of effective leaders
and processes associated with new technology initiatives.
 Relate the above knowledge to your own industry, company, and experience.
Course Schedule
Any and all changes to the schedule will be announced in class or via e-mail.
Essay Due Dates
Meeting/
Taping
Live &
CDROM or
Date
Topic
Reading
CV
Tape
Tuesday, Course
June 10
Introduction
Thursday, From
Roger’s Diffusion of Innovations
June 26
Luddites to
Fruit Flies
Alter and Ginzberg, "Managing
uncertainty in MIS
implementation”
Tuesday,
Christensen’s The Innovator's
July 1
Dilemma
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FINAL REV 6/12/03
Replaces Final 6/10/03
Meeting/
Taping
Tuesday,
Date
July 8
Topic
What Kind of
Life?
Thursday, Tar Babies
July 17
Reading
Morrison’s Health Care in the
New Millennium
Essay Due Dates
July 15
July 22
Callahan and Jennings, "Ethics
and public health: Forging a
strong relationship”
Brown et al., AntiPatterns in
Project Management
Kessler et al., "Vasa syndrome:
Insights from a 17th-century
new-product disaster"
Abdel-Hamid and Madnick,
"The elusive silver lining: How
we fail to learn from software
development failures."
Tuesday,
July 22
When the
Glass is Half
Full (of Ice)
Scigliano, "10 technology
disasters"
Lansing’s Endurance
July 29
August 5
Texts
Brown, W. J., McCormick, H. W., & McCormick III, H. W. 2000. AntiPatterns in Project
Management. New York: John Wiley & Sons.
Christensen, C. M. 1997. The Innovator's Dilemma: When New Technologies Cause Great
Firms to Fail: Harvard Business School Press. (Also available in paperback, 2000 and
2003 editions.)
Lansing, A. 1999. Endurance: Shackleton's Incredible Voyage (2nd ed.): Carroll & Graf.
(Also available in a 1994 hardcover edition.)
Morrison, I. 2000. Health Care in the New Millennium: Vision, Values, and Leadership. San
Francisco: Jossey-Bass.
Rogers, E. M. 1995. Diffusion of Innovations (4th ed.). New York: The Free Press.
Option -The following book can be substituted for the Morrison book above: Takahashi, D.,
Opening the Xbox: Inside Microsoft's plan to unleash an entertainment revolution. 2002:
Roseville, CA: Prima Publishing. If you chose this option, please inform the instructor.
Journal Articles
T. K. Abdel-Hamid and S. E. Madnick, "The elusive silver lining: How we fail to learn from
software development failures," Sloan Management Review, Fall 1990, pp. 39-48.
S. Alter and M. Ginzberg, "Managing uncertainty in MIS implementation," Sloan
Management Review, Fall 1978, pp. 23-31.
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FINAL REV 6/12/03
Replaces Final 6/10/03
D. Callahan and B. Jennings, "Ethics and public health: Forging a strong relationship,"
American Journal of Public Health, volume 92, 2 2002, pp. 169-177.
E. H. Kessler, P. E. Bierly and S. Gopalakrishnan, "Vasa syndrome: Insights from a 17thcentury new-product disaster," Academy of Management Executive, volume 15, 3 2001,
pp. 80-91.
E. Scigliano, "10 technology disasters," Technology Review, volume 105, 5 2002, pp. 48-52.
C. Sum, J. Ang and L. Yeo, "Contextual elements of critical success factors in MRP
implementation," Production and Inventory Management Journal, 3rd Quarter 1997, pp.
77-83.
Recommended Reading (But Not Required)
DeMarco, T., Slack: Getting past burnout, busywork, and the myth of total efficiency (New
York: Broadway Books, 2001).
DeMarco, T. and T. Lister, Peopleware: Productivity projects and teams (2nd Ed.) (New
York: Dorset Hourse Publishing Co., 1999).
Fine, C.H., Clockspeed : Winning industry control in the age of temporary advantage. 1999:
Perseus.
Kidder, T., The soul of a new machine. Reprint ed. 1997, New York: Modern Library.
Kharbanda, O.P. and J.K. Pinto, What made Gertie gallop? Lessons from project failures.
1996, New York: John Wiley & Sons.
Moody, F., I sing the body electronic: A year with Microsoft on the multimedia frontier (New
York: Viking, 1995).
Sobel, D., Longitude: The true story of a lone genius who solved the greatest scientific
problem of his time. 1996, New York: Penguin.
Sobel, D., Galileo's Daughter: A Historical Memoir of Science, Faith, and Love (Walker &
Co., 1999).
Squires, A., The tender ship: Governmental management of technological change. 1986.
Takahashi, D., Opening the Xbox: Inside Microsoft's plan to unleash an entertainment
revolution. 2002: Roseville, CA: Prima Publishing.
Watson, J.D. and L. Bragg, The double helix: A personal account of the discovery of the
structure of DNA. Reissue ed. 1991: New American Library.
Performance Expectations
Earning an A in this course requires that you 1) prepare for class; 2) take responsibility for
you own learning; 3) apply “critical” thinking skills to your own ideas – after all, you could
be wrong, and 4) write well-thought-out, well-written, carefully argued essays.
Essays
Two, 5 to 8 page essays, each worth 50 points are due on or before the dates shown in the
course schedule. Essays must be written in Word (or its equivalent) and submitted
electronically via email to prossle@okstate.edu. Essays must be single spaced with one-inch
margins, and typed in Times New Roman 12 point font. Files are to be named “your last
name essay #.doc.” For example, rossler1.doc or rossler2.doc. The subject line in your e-mail
must match your filename.
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FINAL REV 6/12/03
Replaces Final 6/10/03
Essays are graded and returned within seven days of submission. Please DO NOT phone or
send e-mails asking if I received your essay. If you have not received a graded essay ten days
after you had submitted it, then resubmit it.
DO NOT title your essay or put your name on it. DO NOT include a cover page with the
essay or repeat the essay question at the top of your response.
Assignment Submission
The instructor recognizes and appreciates the fact that many students who take this course
work full time and have other obligations outside of school. In addition, students who take
the course through distance learning often receive their CDs or tapes on different dates than
other students do or material arrives during times at which they are traveling on business.
Because of this, a late policy that provides no flexibility does not seem reasonable. On the
other hand, attending graduate school is a choice that obligates those who make it to a certain
degree of sacrifice and reorganization of priorities. On the other hand, having no late policy
does not seem reasonable or fair. Therefore, in order to receive credit for an assignment the
instructor must receive it on or before the due date, unless prior arrangements have been
made. If you expect that your assignment will not be turned in by the due date, then please
call or e-mail the instructor beforehand to inform him of the delay and provide him with an
anticipated delivery date. If the instructor feels that you handled this in a professional manner
(that is, you did not wait until after the assignment was due to inform the instructor of the
delay), that your anticipated delivery date is reasonable, and a pattern of late work is not
emerging, then your work will be accepted.
Please note that a final course grade of “I” is only given in those cases in which a student has
demonstrated reasonable and consistent progress toward the completion of the course or in
those cases where events beyond a student’s immediate or direct control cause a significant
delay in course progress (e.g., sudden layoff; unplanned, extended business travel; out-ofstage job relocation or reassignment; having to suddenly relocate an elderly relative and care
for her or him.) Increased responsibility or increased work to do at your place of
employment is usually not a valid reason for an I, especially in those cases in which part-time
students decide to take more than three credit hours in a semester.
Additional Information
For additional information on OSU policies and procedures, see the syllabus attachment at
http://www.okstate.edu/acadaffr/facultystaff/spring_03_syllabus_attachment.htm
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