Biography
Of
JOHN HOPKINS
Cell: (949) 339-6287  jhopkins@cox.net
John Hopkins is an action oriented Senior Marketing Manager with a proven track record of
creating marketing initiatives and managing new product development to drive growth. He is
very skilled at leading multiple, complex priorities in a fast paced, highly competitive
environment. Mr. Hopkins is well-versed in the processes of building world-class marketing and
has developed a reputation as an “out-of-the-box” innovator with a customer centric focus. He is
recognized as a strategic thinker, innovator and team motivator with effective interpersonal
skills and team building skills at all organizational levels.
Mr. Hopkins areas of expertise include: Strategic Planning, Market Research, Competitive
Analysis, Social Media Marketing, Promotional programs, Brand Development and Product
Development. Select examples of his career accomplishments include:

Researched, analyzed and recommended 2 new product marketing opportunities for a
medical equipment company, resulting in development and successful launch of a new
defibrillator product line increasing PL revenues by 6% year over year.

Developed and implemented an innovative competitive training program which resulted
in a 13% increase in product line sales over the prior year.

Introduced on-line social media marketing program, increasing sales growth by 11%
through accelerating account penetration into new and existing clients.

Increased ventilator product revenues by 12% through implementing new training and
hiring initiatives

Reorganized team focus into upstream and downstream marketing model, improving
product development time to market by 3 months.

Introduced employee recognition programs at all levels based on achievement of goals
and objectives resulting in improved productivity, motivation and employee retention
Mr. Hopkins is a results oriented strategic thinker who can provide significant value in a fast
paced environment. His management style is to facilitate and drive team oriented thinking to
build consensus across organizations. Throughout his career, Mr. Hopkins has consistently
demonstrated the ability to meet or exceed objectives, often with limited resources. He takes
great pride in his personal integrity, strong work ethic and professionalism. He is a Magna Cum
Laude graduate of Columbia College in Columbia, MO with a Bachelor of Science in Marketing.
Mr. Hopkins also has an MBA in Marketing from the University of Chicago.
Mr. Hopkins is seeking a marketing management position in a progressive high tech or medical
device company that can leverage his broad based experience and marketing expertise to
develop new products, increase revenues, and build customer loyalty.