University of Hawai`i at Hilo – College of Business and Economics
QBA 365 – 001 (CRN: 12121)
Managing Electronic Commerce
Class Times:
Spring 2008
12:00 – 12:50pm, MWF
K112
Instructor:
Dr. Kimberly Furumo
furumo@hawaii.edu
K-243, 974-7672
Website:
http://www.uhh.hawaii.edu/uhh/faculty/furumo/
Office Hours:
10:00am – noon MW
11:00am – noon F
Textbook:
Efraim Turban, David King, Judy McKay, Peter Marshall, Jae Lee, and
Dennis Viehland., Electronic Commerce: A Managerial Perspective,
Pearson/Prentice Hall, 2008
Course Description:
Electronic commerce (e-commerce) can be defined as business transacted via the Internet and World
Wide Web. Each year, e-commerce accounts for billions of dollars in transactions between business
and consumers and over a trillion dollars in business-to-business transactions. E-commerce experienced
explosive entrepreneurial growth between 1995 and 2000 before the "bursting of the dot.com bubble".
Today, the lessons learned from the crash of many dot.com's are being used by organizations to
integrate on-line and off-line operations. The impact of e-commerce is not just in the creation of Webbased businesses but represents the building of a new industrial order (Turban et al., 2008). In this
course, we will explore how business models have changed with the expansion of technology.
Course Expectations and Grading:
The course grade will be based on the following:
Chapter Quizzes – 50%
Application or Business Plan – 40%
Attendance and Participation – 10%
Chapter Quizzes
On the first class day of each week, a 10-question quiz will be administered to ensure that students
have read the chapter that will be covered that week. The top 10 quiz scores will be averaged.
Students can drop the 3 lowest quiz scores.
Application or Business Plan
Students may choose to develop an interactive (dynamic) web application or a business plan. The web
application must contain at least 2 of the following: shopping cart, on-line payment system, database,
product catalog.
Students who choose to develop an e-commerce business plan, will complete 20 guided assignments
which are available at http://wps.prenhall.com/BP or Application_turban_ec_2006/0,11174,2580470,00.html
Final web applications or business plans will be presented to the class in the last two weeks of the
semester. Students may work individually or in groups of two. However, expectations are higher for
students who work together.
Attendance and Participation
Students are expected to be prepared and attend class regularly. Sleeping, text messaging, internet
surfing, completing homework for another class or participating in any other non-course related
activities will lower your attendance/participation grade.
The following grading scale is used for this course. It is firm. No curving!
Grade
A
Percentage
92% - 100%
A-
90% - 91.99%
B+
88% - 89.99%
B
82% - 87.99%
B-
80% - 81.99%
C+
78% - 79.99%
C
72% - 77.99%
C-
70% - 71.99%
D
60% - 69.99%
F
Below 60%
Course Policies:
1. Academic Dishonesty Policy - Academic dishonesty includes representing the work of another
as one’s own or cheating by any means. Academic dishonesty also includes aiding, abetting,
concealing, or attempting such activity. The usual penalty is an F in the course and disciplinary
action by the University.
2. Grade Appeals Policy – It is the students’ responsibility to keep all graded materials that have
been returned. Grades will be assumed to be accurate unless you can prove otherwise. Any
student wishing to appeal a grade must submit a written appeal indicating the specific section
the student is requesting a re-grade of and a complete explanation (rationale) of why the student
feels they deserve a different grade.
3. Open Door Policy – I have an open office door policy. I encourage students to come to my
office with any questions or concerns. I do not mind if students stop by without an appointment.
If my doors open, come on in. Students who are having difficulty understanding the course
material should visit me for additional help in the course.
4. Email – I check my email everyday. If you need to contact me this is often times the best way
to do so. I try to respond to email very quickly.
5. Documented Disabilities - Any student with a documented disability who would like to request
accommodations should contact the University Disability Services Office - Hale Kauanoe A
Wing Lounge, 933-0816 (V), 933-3334 (TTY), shirachi@hawaii.edu - as early in the semester
as possible.
Planned Schedule
Week starting Chapter
Quiz
January 14
Chapter 1: Overview of Electronic
Commerce
January 21
(Monday is a
Holiday)
Chapter 2: E-Marketplaces: Structures,
Mechanisms, Economics, and Impacts
Quiz 1
Jan 23
January 28
Chapter 3: Retailing in EC: Products
and Services
Quiz 2
Jan 28
February 4
Chapter 4:Consuemr Behavior, Market
Research, and Advertisement
Quiz 3
Feb 4
February 11
Chapter 5 & 6: B2B EC & B2B
Exchanges
Quiz 4
Feb 11
February 18
(Monday is a
Holiday)
Chapter 7: E-Supply Chains,
Collaborative Commerce, and
Corporate Portals
Quiz 5
Feb 20
February 25
Chapter 8: Innovative EC Systems:
From E-Government to E-Learning to
C2C Commerce
Quiz 6
Feb 25
March 3
Chapter 9: Mobile Computing and
Commerce and Pervasive Computing
Quiz 7
Mar 3
March 10
Chapter 10: Dynamic trading: EAuctions, Bartering, and Negotiations
Quiz 8
Mar 10
March 17
(Friday is a
Holiday)
Chapter 11: EC Security
Quiz 9
Mar 17
Week starting
Chapter
Quiz
March 24
Spring Recess
March 31
Chapter 12: Electronic payment
Systems
Quiz 10
Mar 31
April 7
Chapter 13: Order fulfillment, eCRM,
and Other Support services
Quiz 11
Apr 7
April 14
Chapter 16: Launching a Successful
Online Business
Quiz 12
Apr 14
April 21
Chapter 17: Legal, Ethical, and
Compliance Issues in EC
Quiz 13
Apr 21
April 28
Presentations
May 5
Presentations
Last Class Day is
May 7th
Web Application/Business Plan Assignments
Week
Web Application
January 14
Introduction
January 21
Select a business to work with
(Monday is a Holiday) (inform Furumo)
January 28
Develop a letter of intent (contract
with client) Copy to Furumo
February 4
Discuss the letter of intent with the
client and make any necessary
revisions Copy to Furumo
February 11
Develop project task list and specific
timelines Copy to Furumo
February 18 (Monday Application development and written
is a Holiday)
report 1 to client Copy of report to
Furumo
February 25
Application development and written
report 2 to client Copy to Furumo
March 3
Application development and written
report 3 to client Copy to Furumo
March 10
Application development and written
report 4 to client Copy to Furumo
March 17
Application development and written
(Friday is a Holiday)
report 5 to client Copy to Furumo
March 24
March 31
Application development and written
report 6 to client Copy to Furumo
April 7
Complete Application and prepare
documentation for the client Copy of
documentation to Furumo
Business Plan*
Introduction
BP Assignment 1
BP Assignment 2
BP Assignments 3 & 4
BP Assignments 5 & 6
BP Assignment 7
BP Assignment 8
BP Assignments 9 &
10
BP Assignments 11 &
12
BP Assignment 13
BP Assignments 14 &
15
BP Assignment 16, 17,
18
April 14
April 28
Present final product to Client, gather
feedback, Prepare report of required
changes Copy to Furumo
Complete changes and give client the
final application
Present application to class
May 5
Present application to class
April 21
* Assignments can be found at: http://wps.prenhall.com/BP or
Application_turban_ec_2006/0,11174,2580470-,00.html
BP Assignment 19
BP Assignment 20
Present bus plan to
class
Present bus plan to
class