INTERNATIONAL BUSINESS COURSE PROJECT
MULTINATIONAL COMPANY STUDY GUIDELINES
Multinational Company Study:
This assignment is designed to research a multinational company. The report should include information about
the following: (10 pts. Each)
________ Title Slide – 3/19
_________History of the organization’s operations – 3/19
______ Work Ethic (15pts)
________ Company’s Mission/Vision Statement – 3/21
________ Product Line and Brands (w/ slogans) – 4/1
______ Presentation Skills (10pts)
________ Major Competitors – 4/1
________ Business successes and failures – 4/3
______ Listening Skills (10pts)
________ Future business prospects – 4/3
________ Current international operations and ability to adapt to cultural and/or economic
Situations – 4/9
________ Discussion of your company’s position/involvement with sustainable business
Practices (Eco-Friendly or “Green”) - 4/11
________ You should also include a section highlighting your company’s current financial
situation - Three graphs detailing the history of their sales, net income or loss, and stock price
performance (for 4 years) You should use nasdaq.com and Microsoft Excel to help aid in
this process. - 4/16
Presentations will begin the week of 4/22.
The following companies would be appropriate for a study of this type:
American Express Co.
Chiquita Brands
Coca-Cola Co.
Colgate-Palmolive Co.
Eastman Kodak Co.
Ford Motor Co.
General Mills, Inc.
GM
Gillette Corp.
Kellogg Corp.
Mattel, Inc.
Motorola
Total Points:
/135
An obvious place to start would be your company’s web page. Most will contain necessary information along
with corporate contact information in order to complete your project.
This project will require you to submit a portfolio of work along with a PowerPoint to present your research
findings. Several examples will be presented to you throughout the research process to help guide you through
the process.
MAKE SURE YOUR SELECTION IS A PUBLICALLY TRADED COMPANY!!!