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quality beer with a proud Australian heritage…
First brewed in 1888 by the Foster brothers in Melbourne, Australia
An award-winner from 1888 until today
A unique, crisp, lager on which Australian beers have been modelled for more
than a century
 Foster’s Brewing International, headquartered in Melbourne, is charged with
the stewardship and governance of the Foster’s brand worldwide, and
development of our operational businesses in Asia and the Pacific
Popular the world over…
 One of the fastest-growing international premium beer brands in the world
 International growth of 40% since 1997
 Available in more than 150 countries
 Brewed in nine countries: Australia, Canada, China, England, France, Portugal,
India, Ireland and Vietnam
 Annual retail sales of over A$15 billion
 Total annual sales worldwide in fiscal year 2003 of more than 100 million cases
 On target to become a billion litre brand in the next three years
 Ranked as number six premium international lager brand (on a volume basis)
on a worldwide basis ^
 Foster’s has won gold medals three times at the prestigious bi-annual
International Brewing Industry Awards, with 4th medal awarded in 2002
The sports fans’ favourite…
 Sponsorship has always been an integral part of Foster’s global brand
development.
 Foster’s is An Official Sponsor of Grand Prix Formula One racing worldwide
 Foster’s has had a continuous signage deal for Grands Prix internationally
since 1986 and now has signage and pouring rights around the world
 Foster’s is title sponsor of the Australian, British and San Marino Grands Prix
 Foster’s is the number one consumer brand in televised Formula One Grand
Prix racing worldwide
 Foster’s is the official beer sponsor of the Association of Surfing Professional’s
Men’s World Championship Tour
 Foster’s is the official beer of the travelling Australian Cricket Team
 Foster’s is the naming rights sponsor of the International Australian Rules
Football team
UK / Europe
 No.1 beer in London, no.2 in the UK
 Over 3 million pints of Foster’s are consumed each day in the UK
 Over 1.2 billion pints sold each year in the UK
 One in five British adults drink Foster’s
 Foster’s tops the list in the UK in brand awareness and brand purchase for
consideration
 Ranked 7th highest selling brand across Western Europe and the only nonEuropean brand in Top 15
Production Information
 Brewed on 4 continents in 15 breweries
 There are over 280 SKUs (stock keeping units) of Foster’s Lager produced
globally
 There are over 100 material suppliers involved globally in the production of
Foster’s Lager
Our new look and packaging
The new-look brand image emphasises the Foster’s Lager “F” marque, referred to
as the ‘roundel’. The “F” roundel is invariably viewed as a logo icon for Foster's.
We have strengthened the roundel by darkening the blue background, changing
the roundel shape slightly and improving the legibility of the F.
The F roundel has also been placed on the bottle neck label. This ensures that we
have logo standout on all bottle labels. Underneath the F we have premium
quality scripting such as “Imported”, “Premium Quality” and “The Amber Nectar”.
Foster’s Lager’s new packaging highlights the Southern Cross stars on the front of
the pack. The Southern Cross is the brightest constellation of stars in the
southern hemisphere and can be used as a navigational pointer to true South.
Foster’s Lager new packaging also prominently displays the famous red Kangaroo
encompassed in a gold band seal of quality that reads “Australia’s Famous Beer”.
Look for these Foster’s Lager icons when you search for your favourite premium
quality lager.
P.O. Box 70396, WTC Klarabergsviadukten 70, SE-10724 Stockholm
Tel +46 8 506 363 70 - Fax +46 8 506 363 73 - Email ilkka.soini@sninternational.com