ASIF KHAN
UNIT # 8, BLOCK 8, 8TH FLOOR,
PANTAI HILL PARK, PHASE 2, JALAN
PANTAI DALAM,
59200, KUALA LUMPUR,
MALAYSIA
MOBILE # : 016-2411215
E-MAIL: asifmumtaz.khan@gmail.com
CAREER OBJECTIVE
Seeking to achieve rapid career growth in the Communication
sector by adding value to the overall communication process
through commitment and diligence.
CAREER HIGHLIGHTS
February 2008 – Present
Currently working as an Account Executive at Asia Media
Monitors Sdn Bhd, Kuala Lumpur, Malaysia (Parent Company Media Monitors, Australia)
Job responsibilities
 Managing local & multinational clients like Maxis, DIGI,
Axiata, MAS, AirAsia, StanChart, Hong Leong, Citibank,
CIMB Bank, Kuwait Finance House, Bursa Malaysia,
Bank Rakyat, Guinness Anchor, Carlsberg, British
American Tobacco, Jaguar, KFC, Proton, Petronas,
Sime
Darby,
Tourism
Malaysia,
Greenpeace
International, Adidas and PR agencies like Edelman PR,
Ming KH, DDB PR, PDQ and Text 100’s strategic
business activities on media intelligence.
 Assist clients in aggregating, monitoring and filtering
relevant coverage across print, broadcast and online
media.
 Closely liaising with the Media Analysis team to gain
deep insight and independent analysis using worldrenowned CARMA methodology on client’s PR
campaigns and message impact.
 Identifying major issues of the day (through leading
radio, TV & press sources) and contacting existing
clients to better understand the impact of the issues.
 Building relationships through client contact, including
telephone and face-to-face contact.
 Pursuing sales opportunities with existing clients and
prospective clients through the identified issues of the
day manage short term and casual account workload.
 Lead generation to Business Development Managers
and Account Management teams and selling across all
AMM products and services.
 Executing product campaigns as guided by Account
Manager.
 Managing retrospective enquiries.
 Managing database through software’s like SalesLogix,
Newsdesk and creating, maintaining and updating client
brief in Brief Admin software.
 Reporting directly to the Account Manager.
October 2006 – December 2007
Worked as a Client Relations & Media Executive at Marketing &
Advertising (Pvt.) Ltd, Karachi, Pakistan.
Job responsibilities
 Managing local & multinational clients like Stillman’s
Cosmetics USA, Poly Color - Henkel Germany, Metro
Agarbatti Co., Hilton Pharma, Automobile Corporation of
Pakistan (ACPL), Progressive Traders (Power Plus),
Exide Pakistan and Pakistan Kuwait Investment
Company.
 Conducted market research to analysis brand
portfolio & competitor strategy.
 Maintained direct contact with clients and performing
internal coordination of creative work among artists
and copywriters.
 Developed media strategy for clients through annual and
monthly strategic media plans.
 Negotiated with media outlets to produce best value for
clients and enhanced cost efficiency by 20%
 Managed buying & planning procedures in company,
with follow up of all media plans and release orders.
 Developed post analysis of media campaigns through
strategic business results.
 Established P.R & Goodwill with media suppliers.
 Reported directly to the Director Client Relations.
March 2006 – September 2006
Employed as a Client Services Manager at Blue
Communications – Advertising Agency/Event Management
Company, Pakistan.
Job responsibilities
 Managed Multinational and local client’s strategic
business activities on BTL.
 Strategic Projects Organized and Implemented
successfully are as follows
o Project Leader for UPL Challenge Day 2006 and
managing UL Beverage brands such as Lipton,
A1, Pearl Dust and BB Supreme
o Managed Reckitt Benckiser’s ‘Mortein Activ Air’
promotional BTL activities ensuring profitability
of project.
o Planned & Organized SCB’s Micro Marketing
Event – Two Day Grand Shopping Mela 2006 at
Sunset Club.
o Managed CBL BTL activity at DAWN Lifestyle
Expo ‘06
o Supervised Shell’s nationwide activity of MI3 at
Shell Retail Sites and FIFA WC 2006 Mania at
Hyundai Franchise Workshops
o Managed Inbox’s Stall Activity at PC-Peshawar
and PC-Karachi for UBL Cards Electronic
Festival
 Worked in close coordination with the BTL Manager,
Creative Team, Client and company management.
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Ensured all reporting to client as per requirements on
timely basis.
Closely worked with the finance department for client
invoicing and recovery.
Managed client media campaigns and performed
strategic media analysis on project to project basis.
Reported directly to the Managing Director.
QUALIFICATIONS
2008-2009
2001-2005
Successfully completed Master of Arts in Communication
Management from University of South Australia, program offered
in KDU Malaysia Offshore Campus at a CGPA of 3.50 in May
2009.
Successfully completed BCS (HONS.) from PAF-KIET, Pakistan
at a cumulative GPA of 2.74 in Dec 2005
1999-2001
Successfully completed A’ Levels from The Avicenna School,
Clifton, Karachi. Major Subjects:
 English / Math’s / Accounting
1996-1999
O’ Levels from The City School, Darakshan, Karachi.
ENGLISH LANGUAGE CERTIFICATIONS
Successfully completed the IELTS – Academic Module in April
2007 with an Overall Band Score of 7.5
REPORTS
ACHIEVEMENTS
1.Developed Printshare Research System for Mindshare
Pakistan in VB/SQL Server.
2. Developed a Website www.passion.com related to cars using
ASP tools, HTML and Ms FrontPage.
3. Report on Total Quality Management discussing its benefits
and ways to improve the quality.
4. Report on Starbucks’ corporate leadership styles.
5. Proposal on Kiwi Shoe Polish’s Advertising strategy.
6. Analysis report on Blackberry as a new media and
communication technology.
7. Report on “Advertising aimed at children should be banned”.
8. Brand Communications Audit / Crisis Management essay on
Asia Media Monitors
9. Integrated Marketing Communications Plan – Pakistan
International Airlines (PIA)
10. Issue Management paper on “Mat Rempit Case”
11. Community PR / CSR paper on CIMB Group Malaysia
12. Qualitative research on development of Cricket in Malaysia.
Won the 1st. and 3rd. Inter Paf-Kiet Table Tennis Tournament.
Won Inter District / Board of Secondary Education Table-Tennis
Tournaments.
General Secretary of the 2003-2004 Sports Society.
COMPUTER LITERACY
SKILLS
ACTIVITIES
1. Sound knowledge of Programming Software’s VB,
VB.NET, ASP/HTML, SQL Server/SQL Plus,
Oracle Financial (ERP), Rational Rose, Visio, etc.
2. Proficiency in Ms Word, FrontPage, Access, Excel,
PowerPoint, Ms Office Tools.
Command over written and spoken English.
Excellent interpersonal and presentation skills.
Multi-tasking
Innovative and creative approach towards work.
Media intelligence and management, Account planning &
management, business development, brand and corporate
communication, issue and crisis management
1. Reading magazines and newspapers like The Star, NST,
Business Week, AdAge, Media Week and Economist.
2. Playing Cricket, Table Tennis, Snooker, Net Surfing.
3. Sound communication in various languages such as Bahasa
Malaysia & Arabic.
4. Professional communication in English and native language –
Urdu.
PERSONAL DETAILS:
Father Name: Mumtaz Ahmed (Late)
Date of Birth: 04-04-1981
Nationality: Pakistani
Passport No: FV4107661
Religion: Islam
Marital Status: Single
References available on request