Outsourcing Success: Laying an Effective Foundation management), which is a mature, $50 billion industry in the US alone. Expanded DPO projects include broader scope and often include improving document creation processes, linking Like any successful relationship, that document management best practices to between customer and service provider specific business processes, and requires care and tending. performing process analysis and improvement work to reduce the overall Kendall Dean and Lee Ann Moore volume—and costs—of documents in an AIIM E-DOC, November/December 2006 organization. The DPO market is expected to exceed $1 billion in the U.S. in 2006 Organizations face increased challenges and continue to grow at a 15 to 20 percent managing their growing volume of compound annual growth rate. electronic communications and documents, a potentially serious liability in The increased complexity of these today’s regulatory environment, data transactions creates a greater need for privacy regulations, subpoena-wielding effective organizational structure and government regulators, and state governance. In DPO as in other forms of attorneys general. Document-intensive outsourcing, few companies realize that organizations can spend up to three the hardest work actually begins once the percent of revenue creating and managing contract is signed. They think that after the their electronic and paper documents. challenging process of determining the need, developing the right service delivery There is a growing interest by model, assessing risk factors, evaluating organizations in comprehensive document service providers, and negotiating the process outsourcing (DPO). DPO is contract, it is business as usual. But the generally defined as outsourcing an entire success of that outsourcing relationship document-intensive business process to will be directly proportional to how an external service provider. These effectively they build the foundation for projects are broader in scope than more outsourcing management and governance traditional document outsourcing (such as success. scanning/ indexing/archiving, printing, and printing/scanning/copying facilities It takes resources—time, training, change management, and organizational VERVE K. O Ltd. –WHITE PAPER PO Box 11444-00100 Nairobi KENYA Tel: +254 (0) 20 2722642 Email: info@verveko.com URL: www.verveko.com Outsourcing Success: Laying an Effective Foundation restructuring—to learn how to govern and manage a service provider relationship. Many companies underestimate the cost Outsourced processes (service provider) Retained organization (client) and are surprised that, on average, they should expect to spend four to seven If these organizations are not properly percent of annual outsourcing established and integrated as part of the expenditures on effective governance (this new outsourcing deal, the value expected includes people, processes, and out of the transaction will not materialize. technology). This is a critical investment While the structure is important, it should that allows the company to realize the be noted that these teams scale up or benefits sought by outsourcing. down depending on the scale and scope of work under consideration. Companies often ask how their Governance Organizations: organization should be restructured and Governance processes are how responsibilities should be divided, primarily “deal-focused”. who has decision rights, etc. They want to Frequently, this organization is know how to determine who does what. built from the ground up, based on Much attention is focused on the actual contract requirements. The work performed by the provider, with the governance executives focus on remaining work and the governance ensuring contract compliance, organization often overlooked, resulting in performance management, and work redundancies, micromanagement of issue resolution. Governance is the provider, and limited focus around the responsibility of the governing the provider relationship. outsourcing company, and, to be effective, should be designed and It is often helpful to segment the work into implemented in collaboration with buckets—the service itself (delivered to the service provider. the end user or the internal consumer), the Outsourced Processes – outsourced process (managed by the Service Provider: The provider), the retained organization (work outsourced processes are those kept by the company), and the often newly given over to a service provider, formed governance organization. Those resulting in the “efficiency focus”. roles surrounding the service or Frequently, the focus of a DPO organizations are: deal is to transform processes Governance organization through standardization and (developed by client) improved automation. This VERVE K. O Ltd. –WHITE PAPER PO Box 11444-00100 Nairobi KENYA Tel: +254 (0) 20 2722642 Email: info@verveko.com URL: www.verveko.com Outsourcing Success: Laying an Effective Foundation transformation process is typically functionally around the “work” to be done. completed after the work has been Often, too, skill sets that were effective at transitioned to the service provider operating and managing a business and can take significant time to process are not the same ones needed to accomplish, depending on the govern a service provider relationship. To deal scope and company size. avoid some common mistakes, these Retained Organization: These factors need to be considered: processes are often the more Ownership of the processes – strategic processes that remain Who should be involved in each the responsibility of the customer process and what is their role? and are typically “function- Make sure the implicit becomes focused” or business process- explicit. oriented. The remaining roles Decision rights related to the often include operational planning, processes – What are the key policy development and decisions that are made as part of management, continuous these processes and who should improvement, change be involved? Prior managers are management, etc. The customer now making governance decisions is responsible for redesigning vs. operating decisions. internal operating processes Integration of the processes based on the outsourcing solution and process triggers – How do so that “touchpoints” and handoffs the processes relate to each other between the client and the service and what initiates them? provider work smoothly. Process standardization – Unless processes are Common Pitfalls standardized, it is difficult to This whole process does not have to be automate them. Many times overly complicated, but without the proper companies believe that focus on role alignment, companies often automation alone will transform make critical errors as they launch their processes and ignore the outsourcing engagements that impact their work required to standardize and satisfaction in the future. simplify the processes. A common pitfall in implementing these Ongoing Governance three processes is that they don’t integrate Most companies, unfortunately, do not automatically. Often the teams do not align place sufficient importance on VERVE K. O Ltd. –WHITE PAPER PO Box 11444-00100 Nairobi KENYA Tel: +254 (0) 20 2722642 Email: info@verveko.com URL: www.verveko.com Outsourcing Success: Laying an Effective Foundation governance. Companies often wait until correctly, the contract is being adhered to, they are 99 percent sure they are going to internal controls are operating properly, sign a contract—about two weeks before and more. actual signing—to design, staff, and build their governance team and define the Maintaining Value roles of each organization. This is at least In summary, these seven principles are at two months too late if a company wants to the heart of an effective governance team avoid either a drift in objectives between it or organization: and the service provider or a bad start to 1. Balancing stakeholder needs: the relationship in the form of Stakeholder groups include senior unsatisfactory service levels or missed executives, personnel in retained expectations. and outsourced groups, the service provider, and “users” of Many individuals in the governance the services. All groups will never organization find themselves in new roles be equally happy at the same distanced from ongoing operations, even if time, especially in an outsourcing that isn’t their forte. Despite good engagement where cost savings is governance procedures in place, without a goal, but over time, the ways the right type of leadership experience, each group’s needs have been governance will suffer. The company met should generally be in should evaluate and retain outside balance. specialists and advisors in this instance. 2. Stakeholder involvement: Formal governance boards and A company should also focus on steering committees are essential, managing service delivery, to ensure the but informal stakeholder quality both of provider performance and involvement is important too. This retained internal services. This involves is accomplished through day-to-day and week-to-week tracking of information exchange—finding out the provider’s monitoring and reporting, what stakeholders think and service delivery issues, and problem conveying information to them escalation and resolution practices across about the outsourcing the entire company. arrangement. 3. Cultural synergy: Good Included in overall governance is governance builds on the management of the contract itself, to make strengths shared by the provider sure billing and payment are done and the company. For example, VERVE K. O Ltd. –WHITE PAPER PO Box 11444-00100 Nairobi KENYA Tel: +254 (0) 20 2722642 Email: info@verveko.com URL: www.verveko.com Outsourcing Success: Laying an Effective Foundation shared process development can of the agreement. But they must be an effective way to work be supported by service level together. objectives. Ultimately, satisfaction 4. Open minds: Governance group depends on the relationship members must reach across between the governance group organizational boundaries to and the service provider. understand the motivations of all stakeholders. That enables more creative and mutually beneficial solutions. 5. Experience matters: Governance group members should not be drawn exclusively from existing staff. Outside specialists and advisors can be a worthwhile addition to the governance team, just as they were during the evaluation and negotiation process. 6. Alignment (or not): Alignment between the company’s and service provider’s goals may remain elusive. After all, companies want to cut costs and increase service quality, while service providers want to increase revenue and decrease service delivery costs. To keep these objectives from clashing, good governance calls for finding areas where both sets of objectives can be met. 7. SLAs are not enough: Service level agreements are important, and should be continuously refined and improved over the life VERVE K. O Ltd. –WHITE PAPER PO Box 11444-00100 Nairobi KENYA Tel: +254 (0) 20 2722642 Email: info@verveko.com URL: www.verveko.com