M
E
Strategic Vision + Rolled-Up Sleeves = Tangible Results
J
OYCE
G
ALLAGHER , M.B.A.
312 Shortbread Road  Walnut Creek, CA 94598
415.223.6684 joycegallagher@verizon.net www.linkedin.com/in/joycegallagher
S eamlessly blending extensive, broad-based marketing expertise with a deep understanding of the creative process. Exceptional record of success in catapulting concepts into tangible deliverables that elevate a company’s bottom line, with a keen eye to budget, time, and resource constraints.
Sample Clients
Chevron
McDonald’s
Blockbuster
Target
Sprint
Godiva
H.J. Heinz
Rubbermaid
Miller Brewing
Texaco
Austin, Nichols
Fortune Brands
More than 15 years’ experience in successfully managing client expectations by assembling and driving stellar cross-functional teams that deliver exceptional results.
P
ROFESSIONAL
E
XPERIENCE
Core Competencies
Global Communications
Financial Management
Scope-of-Work Negotiations
Retainer Contracts
Incremental Revenue
Interdisciplinary Global Teams
Customer Relationship Marketing
Kids’ Marketing
Keen eye to identifying and capitalizing on growth opportunities to maximize incremental revenue while helping the client to enter new markets and explode
Product Development
Fast-Moving Consumer Goods
Retail
Healthcare
Quick-Service Restaurants
Telecommunications market share and profitability.
Superior ability to develop long-term strategic business relationships founded on trust, mutual respect, and the ability to listen to what the client is saying and also hear what the client isn’t saying.
San Francisco, CA 2002-Present
Vice President Global Client Leader / Account Director (2004-Present) - Drive $30M global marketing brand portfolio consisting of Chevron, Texaco, Caltex, Global Lubricants, and Global Aviation (Big Advertising’s largest
Agency of Record (AOR) account and the 8 th largest account companywide). Align traditional and non-traditional marketing approaches to build synergies and efficiencies across Chevron brands. Manage daily contact with 15+ clients across multiple business units, resulting in a decade of unprecedented client-satisfaction scores.
◊ Delivered an average 23% market share over 10 years, with 85% brand awareness for retail marketing, exceeding client expectations.
◊ Reduced client/agency cycle time 65% utilizing Lean Six Sigma strategies and processes, creating a best- practice model for global scope-of-work process.
◊ Achieved an average 15% increase in product shipments on three continents by defining the global Techron
Concentrate Plus brand messaging and advertising strategy for emerging markets, then adapting and deploying that strategy in 20 countries.
◊ Drove a shift in the marketing mix from 90% traditional to 50% digital by pioneering a pilot program to quantify the effectiveness of new media on downstream business, and designing and leading digital training sessions for client and agency teams.
Vice President/Account Director, Suplex Asia/Africa (2003-2004) – Recruited to Big Advertising in Singapore at the request of client. Led regional marketing initiatives for Suplex across 12 countries in Asia and Africa.
◊ Developed an “Evergreen Contract” and core strategic supplier designation with Chevron as a result of extensive Advanced Supplier Relationship negotiations.
◊ Reduced the number of brands/SKUs for Suplex regional brand portfolio by 42% and won AOR status for sister agency by driving the thought leadership that redefined the company’s brand architecture.
◊ Identified growth opportunity for Caltex convenience stores linked to Asia’s surging thirst for coffee; developed project management plan and workflow processes to launch 220 “Coffee Plus” stores in eight countries in one year, which delivered a 40% profit margin in the low-margin gasoline category.

Big Advertising, continued joycegallagher@gmail.com Page Two
Vice President, Account Director, Chevron (2002-2003) – Began Big Advertising career with sister agency
Supermann in Chicago.
◊ Developed Techron global brand positioning, messaging, and integration strategy with master brands to meet client’s business objectives. Launched Techron globally across Texaco and Suplex markets.
◊ Led the development of a Customer Relationship Marketing program tool kit for Chevron’s proprietary credit card, including best practices, communication templates, and deployment guides. The card was implemented in 32 markets and achieved a 55% renewal rate the first year.
◊ Spearheaded the entire manufacturing lifecycle of Chevron Toy Cars line including design development, prototyping, tooling, molding, and on-site production in China. Achieved an unprecedented safety record by ensuring that the products had no small parts that would be hazardous to infants and small children.
◊ Awarded prestigious “President’s Award” by Chevron as a key contributor to the success of the Techron global program.
Downers Grove, IL 1996-2002
Vice President, Account Director / Creative Director – Conceived and implemented marketing strategies that helped companies and brands focus on kids, including McDonald’s, Blockbuster, Target, and Sprint. Integrally involved in all aspects of the manufacturing lifecycle, encompassing manufacturing, product development, direct marketing, and co-branding with other properties including Disney, Pixar, Mattel, NBA, and NFL.
◊ Helped to drive sales of Happy Meals by double digits by developing an award-winning scalable kids’
loyalty program for McDonald’s Northeast franchise network that leveraged Disney properties.
◊ Generated $6M in annual agency revenue through developing an insightful kids’ marketing strategy for
Chevron including 73 unique Claymation toy cars, chevroncars.com, and Chevron car blogs, all designed to provide a tangible connection for children as purchase influencers.
Early Career Experience:
Creative Director – Cheap Shops, San Francisco, CA – Led strategic and creative development of private-label products to meet the needs of the Asian consumer market, including Hong Kong, Singapore, Taiwan, Thailand,
Vietnam, and Japan.
◊ Defined and implemented company’s product segmentation strategy.
◊ Launched a minimum of 20 products each year, resulting in a 23% increase in revenue year-over-year.
Principal/Founder – Jones Associates, New York, NY – Drove innovation, product development, and growth for clients at a 14-person design firm. Clients included Austin-Nichols, Lorillard, Fortune Brands, A.J. Heinz, Rubbermaid, and Miller Brewing.
◊ Led ideation sessions for Godiva that led to organic growth of Godiva’s core offerings, resulting in the launch of four new product lines, including single-serve chocolate bars, cocoa, coffee, and biscuits, each of which targeted new customers and leveraged Godiva brand awareness.
Creative Director – Smith & Wesson Associates, New York, NY
◊ Managed Pepsi project that launched a series of promotional products and packaging to support the brand’s “Choice of a New Generation” campaign with Michael Jackson.
Designer/Senior Designer – Gleason Associates, New York, NY
◊ Conceptualized and implemented corporate identity programs for Chase Manhattan Bank, Black &
Decker, and Tiffany & Co., including packaging and product development.
E
DUCATION
Art Center College of Design, Pasadena, CA - Bachelor of Fine Arts, Graphic Design
University of Denver, Denver, CO - Marketing Major (Completed 3 ½ years of study)