CITY OF MONROEVILLE
FIVE YEAR STRATEGIC PLAN
2013 – 2018
ECONOMIC DEVELOPMENT
Strategies
(How will we achieve the goal)
Goal
Critical Success Factors
(What must go right?)
Grow & diversify the
local economy by
implementing a
comprehensive program
to attract, recruit & retain
business & industry
Evaluate finance programs, tax
abatements & local incentives for the
recruitment of business & industry
Cultivate the relationship between all
agencies for the continued improvement
of local assets & resources
Barriers
(What could hinder success?)
Objectives
Lack of funds for infrastructure
improvements and local incentives
(How will we measure success?)


Recruit a light
manufacturer or
similar industry to
the Monroeville
Industrial Park
Continue
expansion of the
city’s retail base &
increase the annual
sales tax revenues
Leakage of residents patronizing
businesses outside of Monroeville
Slowing of the economy recovery
Conduct necessary engineering,
geotechnical, and environmental
studies on the new expansion of
the Monroeville Industrial Park
for potential prospects
Implement the branding
initiative with local partners that
will include new logos,
marketing materials, and
redesign of current websites
Expand and improve the current
existing business and industry
retention program with Coastal
Gateway Regional Economic
Development Alliance
Partner with the Economic
Development Partnership of
Alabama (EDPA) to develop a
local action plan on recruitment,
retention, and renewal to align
with the Accelerated Alabama
Plan
Continue to work with the SoZo
Group, Parsons & Whittemore,
and local partners to promote
and market Monroeville to an
international clientele.
Develop a comprehensive retail
development plan with the
Chamber of Commerce, the
Downtown Redevelopment
Authority & Commercial
Development Authority for
targeting new retailers &
service providers for
Monroeville and the downtown
historic district
Coordinate the partnership
with the Monroe County
Commission to develop new
& existing industrial sites for
Monroeville area jobs.
EDUCATION & WORK FORCE DEVELOPMENT
Strategies
(How will we achieve the goal)\
Goal
 To Provide
Quality Education
in Order to
Attract & Sustain
a Qualified Work
Force
Objectives
(How will we measure success?)



90% graduation
rate in Monroe
County schools as
determined by the
State Dept. of
Education for Mo.
Co. Schools
Align local
Workforce needs
& expectations of
education
providers
Provide higher
education
opportunities
Critical Success Factors
(What must go right?)
 Attendance, Student Motivation,
Curriculum Alignment,
Monitoring Progress
 Open dialog between Workforce,
K-12 Education, Higher
Education & Business/Industry
 Business & Industry support
Workforce & local Education
systems
 Education meets needs of
Business/Industry
 Open dialog between Workforce,
K-12 schools, higher education
& Business/Industry
 Community understanding of the
importance of post secondary
education
Barriers
(What could hinder success?)







Low student motivation &
parental expectation
Lack of knowledge of needs
Open & frank dialogue
Understanding the business &
industry, education &
workforce must work
cohesively
Accessibility of post secondary
classroom & online classes
Affordability of classes
Student unprepared for college
level work
K-12 Schools will conduct on-going
review of current and longitudinal data
K-12 Schools will utilize and implement
a credit recovery program and provide
counseling for at risk students.
ACSS Continue to assist with Workforce
Development
ACSS Increase Adult Education
opportunities
ACSS Assist University of South
Alabama in providing upper division
course offerings
Present Choices program to all 8th
graders in school system
Schools will integrate technology in
reading, math, and content areas
Schools will teach reading across the
curriculum
Develop successful extracurricular
programs at MCHS and MJHS
Develop mentoring programs for at risk
students at MCHS and MJHS
Track success of HIPPY graduates and
students from MES K-3, and K-4
programs
Continue round table meetings between
Education system and Business and
Industry
Align Business and Industry needs with
curricula and accreditation standards.
Business and Industry provide technical
assistance and support to implement
workforce development program
Provide academic and technical education
1..Establish an advisory council at each
of the city schools, the Career Tech
School, and
2. a Superintendent’s Advisory Council
with representation from
business/industry on these councils.
Continue academic dual enrollment opportunities and
implement technical dual enrollment opportunities
Provide first two years of higher
education
Strategies (cont.)
Continue collaborative community development efforts
INFRASTRUCTURE
Goal
Ensure that Monroeville
has in place a network of
roads, water, utilities,
wastewater treatment and
modern technology to
support expanding
industry, new industry
and a growing population
Objectives
Critical Success Factors
Strategies
(What must go right?)
(How will we achieve the goal)\
Must secure funding for
projects through grants, loans,
& other means
Create a Downtown plan
including Sidewalks, parking,
beautification, etc.
Securing land from landowners
to place signage
Identify local attractions for
directional signage
Key leaders working together
and having support of projects
from citizens & government
officials at all levels.
Address “V” intersection
problems as noted in the
Comprehensive Plan
Barriers
Lack of funding
Pursue grants for water,
sewer, sidewalk
improvements focusing on
serving newly annexed areas
and airport
Apathy-letting status quo
continue
Create a plan to connect
existing sidewalks
Lack of support from all
groups, citizens & elected
officials
Establish a City plan to pave
a certain number of streets
each year with Capital
Improvements funds
(How will we measure success?)

Implement system
to upgrade overall
infrastructure in
City by 2016

Create a pedestrian
friendly sidewalk
& trail system

Create traffic
flow/route plan to
address City
growth &
expansion
(What could hinder success?)
Acquiring permits from State
agencies to place sign on State
right of ways
Enter into lease agreements
or purchase property behind
downtown businesses to
improve parking for business
owner, employees and
shoppers.
Add Welcome signs at major
highways entering
Monroeville
PUBLIC HEALTH
Goal
Establish Monroeville as
a Southwest AL
Healthcare Hub
Objectives
(How will we measure success?)
Increase the use of Rural
Health Clinics and similar
health options and reduce
the over utilization of
emergency care for
primary service
Recruit doctors to meet
the needs of area
Recruit VA hospital to
Monroeville
Critical Success Factors
Strategies
(How will we achieve the goal)\
(What must go right?)

Development of a
steering committee
represented by
appropriate parties in
meeting strategic goals
for the overall health
status of our community
Barriers
(What could hinder success?)
Demographics of a rural
community restrict purchase of
high cost medical equipment
needed for treatment of patients
at our level by Specialized
Doctors
MARKETING
Develop materials for
promotion of healthcare
systems in our communities
Create data base of
Healthcare services in
Monroeville & promote
services through social media
Hire person to market,
promote & coordinate
healthcare services
EDUCATIONAL
Organize participation in
health-care type events
Initiate smoking cessation
programs
Educational awareness of
Diabetes Programs for early
detection and treatment
Continue to support diet
programs to reduce obesity
(YMCA, private business,
schools)
RECRUITING
Locate Veteran’s Clinic in
Monroeville
Recruit Resident Psychiatrist
for Mental Health Services
OTHER
Seek grants and funding for
assistance
Utilization of walking trails
and other facilities to
promote good health
TOURISM & MARKETING
Goal
To identify, enhance, and
promote the assets of
Monroe County in order
to attract visitors, new
residents, industry and
business.
Become a Retirement
Community
Objectives
Critical Success Factors
Strategies
(What must go right?)
(How will we achieve the goal)\
The many positive assets of the area must
be promoted.
New business must be established to
complement existing business and
industry.
Communication between citizens and
government must be improved.
Volunteerism must be encouraged and
promoted within the city/county to those
who are not currently involved.
Growth of the number of retires moving
into the area.
2013 tasks
Increase the promotion of
Monroeville though social
media (Twitter, Facebook,
blogs, ECT.)
Increase Interstate signs or
other busy towns with events
to bring families to
Monroeville
Update the Welcome
brochure
(How will we measure success?)




Create a
Marketing Plan
An increased
amount of time
visitors spend in
Monroe County
by at least one
night
Create new
lodging, dining,
and retail options
for visitors and
citizens.
Add attractions in
addition to the To
Kill A
Mockingbird play.
Barriers
(What could hinder success?)
Negative attitudes of citizens.
Lack of funding to properly promote
and market the city and county.
Hard economic times.
Lack of pride in the community.
Create hospitality class with
lunch for area business
owners & employees
Erect electronic sign to
advertise events
Support and promote events at
local schools to increase
attendance
Increase number of events in
Monroeville
Facilitate the hiring of a Main
Street Director (or Events
Coordinator)
Promote the area to seniors
and retirees (slower pace of
life, affordable housing,
health care facilities, and
courses available at ASCC).
QUALITY OF LIFE & PUBLIC SAFETY
Strategies
Goal
Critical Success Factors
(What must go right?)
Enhance the quality of
life to build a safe and
supportive community
using collaborative
planning & public &
private partnerships, to
implement new &
ongoing recreational,
social & cultural
activities






Stable Tax Base
Procurement of Funds
Public Support
City Council support
Proper funding
Partnership with multiple agencies
Become a retirement
community
Objectives
(How will we measure success?)
Create year-round
recreational activities at
Parks
Lower ISO rating to level
3
PUBLIC SAFETY
 Obtain Grants, increase funding
from ABC funds or new sources

Develop & maintain a viable
public safety pay scale

Upgrade equipment in Fire &
Police departments

Police Dept. obtain CALERA
certification
QUALITY OF LIFE
 Partner with YMCA to provide
recreation programs
Barriers

City, County & Corp of
Engineers partnering on grants &
equipment use to host large
fishing tournament

Establish partnerships with
Chamber, Museum, and DRA to
create more programs &
activities in Downtown

Implement Yellow Dot Program
for senior citizens

Redevelop Whitey Lee Park to
support more family recreation

Promote the area to seniors and
retirees (slower pace of life,
affordable housing, health care
(What could hinder success?)

Inadequate Funding

Lack of Council Support

Retaining Police Officers
Adequate Land for expanded
programs
Lack Citizen Approval & Support

Increase Professional level
of Fire & Police
departments
(How will we achieve the goal)\

Develop a Civic Center
facilities, and courses
available at ASCC).

Promote development of
leisure park plan

Research how we can best
attract retirees to Monroeville
(What Quality of Life
components are they seeking
in a retirement community)
ECONOMIC DEVELOPMENT
Glen Haab, Chair
ghaab@ascc.edu
Rick Ramer
rramer231@gmail.com
Patrick Harrigan pharrigan@harriganlumber.com
Margaret Murphy
murphym8@frontiernet.net
John Johnson
jajohnson48@ymail.com
EDUCATION COMMITTEE
Patsy Black, Chair
rablack@frontiernet.net
Brad James
bjames@atn.org
Kathy Murphy
kmurphy@monroe.k12.al.us
Dr. Reginald Sykes
rlsykes@ascc.edu
Tammy Smith
tammy.smith@dir.alabama.gov
Willie Williams
williwe@auburn.edu
Pete Black
peteblack4ua@gmail.com
TOURISM COMMITTEE
Lisa Bevels, Chair
ldbevels@southernco.com
Joseph Oglesby
wdeau05@yahoo.com
Al Brewton
alb@bdandssvc.com
Sandy Smith
sandy@monroecountyal.com
Montez Oudenaarden
ouden@frontiernet.net
Stephanie Rogers
stephaniesrogers@gmail.com
Kelly Black
EDA
PUBLIC SAFETY
Antony Thomas, anthonythomas825@yahoo.com
Billy Black
mfd@frontiernet.net
Rudolph Munnerlyn
monropd1@frontiernet.net
INFRASTRUCTURE COMMITTEE
Tom Lomenick, Chair
lindyjay@frontiernet.net
Michael Lassiter
cityshop1@frontiernet.net
Mike Fountain david.fountain@frontiercorp.com
Darlene Johnson
hudsonbr1000@yahoo.com
Jeff Bedsole
jebedsol@southernco.com
William Snyder
mww1@frontiernet.net
QUALITY OF LIFE/HOUSING
Bob Crawford, Chair bob.crawford30@yahoo.com
Michael MacCaughelty
michael@monpres.org
Ricky Powell
ricky_ymca@frontiernet.net
Dawn Brewton
dweinbrenner@hotmail.com
HEALTH CARE COMMITTEE
Brenda Dean, Chair
bdean@mchsi.com
Tom Stone
tstone@mchcare.com
Anne Dykes
adykes@mchcare.com
Dr. Angela Powell apowell@pccmonroeville.com
Keith Baggett kbaggett@crownemanagement.com
Martha Johnson
jajohnson1@hotmail.com
Bryan Jones
bjones@crownemanagement.com
Thelma McDaniel
thelmamcdaniel@yahoo.com
Vicki Dunning
tra@frontiernet.net
Dr. Alex Nettles
anettles@pccmonroeville.com
Lynn Rainey
lynn.rainey@adph.state.al.us
ACE COORDINATORS:
Mayor Mike Kennedy
City Clerk Toni McKelvey